P1 Learning

What P1 Learning does

P1 Learning is a video eLearning company providing real-world training content primarily to U.S. media and broadcast companies, with deep specialization in sales, leadership, and compliance training for broadcast sales teams. The company operates a subscription-based online training platform covering sales, management, customer service, business skills, branding, marketing, and compliance, supplemented by the Ten-Minute Trainer Network (TMTN) microlearning community, the Speed & Swagger weekly vodcast, and the P1 Plus entry-level sales program that onboards new broadcast sellers in approximately seven weeks. The platform delivers video-based curriculum with progress tracking, usage reporting, and fully customizable content for enterprise clients, and the company offers multi-modal delivery (online, live, on-demand), live keynote sessions, an annual Rising Above virtual summit, and custom video production services through its Mid America Productions subsidiary.

The company is incorporated in Kansas as P1 Sales Systems, LLC, is 100% employee owned, and is led by founder Chris Lytle and CEO Speed Marriott. It is a small operation of 1-10 employees, with a sales-led go-to-market motion that includes direct enterprise sales, a free 7-day demo, and event-driven demand generation through the Rising Above summit and industry association partnerships (notably NASBA, the National Alliance of State Broadcasters Associations). Revenue mechanics are a mix of recurring subscription fees for the online training platform and professional services revenue from custom curriculum development, live training, and video production, with annual billing and quote-based pricing that is not publicly disclosed.

Strategically, P1 Learning is pursuing a content-and-community moat in a niche vertical, leveraging founder credibility (the mission statement has been carried for 42 years), deep industry specialization in broadcast/media sales, and a partnership-driven distribution model. The company is currently extending into digital sales training through its September 2025 Jacobs Media partnership, and is investing in event-based community engagement (Rising Above) and a growing video content library (200+ episodes, 14,000+ views, 5,500+ hours watch time). No external funding has been disclosed and the company operates as a capital-constrained, employee-owned entity focused on a mature and slowly contracting addressable market.

Name

P1 Learning

Legal name

P1 Sales Systems, LLC

Website

https://p1learning.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

P1 Learning is a video eLearning company providing subscription-based sales, leadership, and compliance training content primarily to U.S. media and broadcast companies, complemented by live events, custom curriculum, and the Ten-Minute Trainer Network microlearning community.

Ownership category

akta.pro rank

Product category

Corporate eLearning and Training Software

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Video eLearning training
• Sales training platform
• Online learning courses
• Employee training software
• Corporate training solutions

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Training Services: The company operates a subscription-based online training service where companies pay for access to P1 Learning's course library and platform. Subscribers receive access to courses, student and leader materials, online tests, and usage reports. New content is added throughout the subscription term.
2. Custom Training Development: P1 Learning designs custom development plans and curriculum for clients, including course content and coaching touch points. This professional services component involves collaborative design around the client's team, tone, and timeline.
3. Live Training and Keynote Sessions: The company provides live training events including the annual Rising Above summit and keynote sessions for organizations seeking in-person or virtual instructor-led development.
4. Video Production Services: Through Mid America Productions, P1 Learning offers video production services for organizations needing custom video content for training or marketing purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

P1 Learning provides a video-based online training platform delivering curriculum-based employee development courses in sales, management, customer service, business skills, branding, marketing, and compliance. The company sells subscriptions to media and broadcast companies for access to its course library, student and leader materials, online tests, and usage reports, complemented by custom curriculum development, live keynote sessions, and video production services.

Product overview

P1 Learning is a video eLearning company offering real-world training solutions through a modular platform architecture. The core offering is the P1 Learning Content online training platform, which provides video-based courses in sales, management, customer service, business skills, branding, marketing, and compliance with tracking and reporting capabilities. This is supplemented by the Ten-Minute Trainer Network (TMTN), a microlearning resource platform featuring the Speed & Swagger vodcast series. Seller onboarding is addressed through specialized programs including Media Sales Onboarding, Business Sales Onboarding, and the P1 Plus entry-level sales program. Live training options include Keynote Sessions and the annual Rising Above virtual summit. Video production services are delivered through Mid America Productions subsidiary. All offerings can be delivered online, live, or on-demand, with fully customizable curriculum options for enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• P1 Learning Online Training Platform Subscription-based video eLearning platform delivering curriculum-based courses in sales, management, customer service, business skills, branding, marketing, and compliance. Includes student and leader materials, online tests, usage reports, and customizable content for enterprise clients.
• Ten-Minute Trainer Network (TMTN) Microlearning content network providing short video training episodes, alumni resources, and a community for media sales professionals. Includes access to the Speed & Swagger vodcast series and ongoing professional development materials.
• Media Sales Onboarding Seller onboarding program designed for media and broadcast sales teams, helping new hires develop foundational sales skills specific to the broadcast industry.
• Business Sales Onboarding (Sales Foundations) Sales foundations program covering entry-level sales training for business environments, part of the broader seller onboarding suite for non-broadcast industries.
• Keynote Sessions (Live Training) Live training sessions delivered as keynote presentations for conferences and corporate events, providing in-person or virtual instructor-led training.
• Video Production Services Custom video production services for training and marketing content, delivered through Mid America Productions, enabling organizations to create branded training videos.
• P1 Plus
• Rising Above Virtual Summit

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Jacobs MediacoreStrategic or Co-development Partner · 9 September 2025Jacobs Media brings expertise in digital sales training to the Ten-Minute Trainer Network. Chris Brunt from Jacobs Media contributes digital sales knowledge to advance digital revenue training for broadcast and media companies. The partnership addresses the evolving media landscape including AI and digital disruption.
• National Alliance of State Broadcasters Associations (NASBA)coreGTM or Marketing Partner · 22 July 2020NASBA partnered with P1 Learning and Swagger Institute to deliver the Rising Above virtual sales and management training summit. The partnership leverages NASBA's network of state broadcaster associations to reach media companies across the United States.
• Ten-Minute Trainer Network (TMTN)coreStrategic or Co-development PartnerThe Ten-Minute Trainer Network is a related platform and partner providing microlearning content and a community for media sales professionals. P1 Learning content is distributed through TMTN, and the network serves as a continuous learning resource for P1 Plus alumni. The partnership includes the Speed & Swagger vodcast series featuring industry experts.
• Mid America ProductionssupportingStrategic or Co-development PartnerMid America Productions is referenced under P1 Learning's video production services, providing custom video content creation capabilities for clients needing video-based training or marketing materials.
• Swagger Institute / Derron SteenbergencoreStrategic or Co-development PartnerDerron Steenbergen (Swagger Institute) co-hosts the Speed & Swagger vodcast series with Speed Marriott and is a key contributor to P1 Learning content. The partnership also produced the Rising Above virtual summit, a flagship industry training event.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Skillsoft: Enterprise learning platform providing compliance, leadership, and business skills training content with reporting and a large content catalog. Comparable as a subscription-based eLearning platform serving corporate L&D, but with much broader (less vertical-specific) content.
• Dale Carnegie Training: Globally established corporate training franchise spanning sales, leadership, communication, and professional development. A broader incumbent that overlaps with P1 Learning in leadership and sales courses but is far more generalist in its offerings.
• LinkedIn Learning (Microsoft): Mass-market online learning library sold via LinkedIn Premium subscription and enterprise licenses. Overlaps with P1 Learning's video-based sales/business skills content but lacks vertical specialization in broadcast sales.

Emerging players

• Lessonly (by Seismic): Sales enablement and training platform with interactive lessons, role-play, and coaching tools integrated into Seismic's sales enablement suite. Comparable in providing video-based sales training and tracking integrated with enterprise workflows.
• ExecOnline: Online executive education platform partnering with top business schools to deliver leadership and management development programs to enterprises. Comparable as a digitally delivered B2B leadership/professional development offering.

Direct peers

• Corporate Visions: B2B sales and marketing training provider delivering research-backed messaging, storytelling, and conversation skills training. Comparable as an enterprise sales capability development platform with custom content and measurable outcomes.
• JBarrows Sales Training: Sales training and consulting firm offering virtual and in-person sales training, outbound programs, and sales management coaching. Closely comparable in modality (video + live) and sales-onboarding positioning.
• Sandler Training: Global sales training franchise offering structured sales methodology curricula and ongoing coaching. Directly comparable as a B2B sales training provider targeting enterprise sales teams, though P1 Learning is more vertically specialized in media/broadcast.
• Richardson Sales Performance: Sales training and performance improvement provider delivering consultative sales training programs to large enterprises. Comparable in offering customizable curriculum, blended delivery, and sales-specific training content.
• RAIN Group: B2B sales training and consulting firm offering customized training programs in consultative selling, sales coaching, and sales management. Similar business model and target buyer (sales leaders and L&D) as P1 Learning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/p1learning
• Facebookfacebook.com/99643938457
• LinkedInlinkedin.com/company/p1-learning
• Instagraminstagram.com/p1learning

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P1 Learning