Health and Wellness

What Health and Wellness does

Health and Wellness Online LLC is a private Columbus, Ohio-based online education company founded in 2024 by Dr. Donna Poppendieck (Dr. P.), a licensed chemical dependency treatment professional, certified prevention specialist, educational psychologist, and health and wellness coach with more than 20 years in the addiction treatment and prevention community and approximately 15 years of university-level teaching. The company sells individually priced continuing education (CEU/CE) courses to healthcare and wellness professionals across five segments: peer support specialists, treatment professionals, prevention professionals (including Ohio OCPSA ethics), nursing professionals, and health and wellness coaches. Courses range from 1.5 to 4+ CE credit hours at $15-$45 each, plus free introductory courses, and cover addiction, prevention ethics, CBD, nutrition, mental health, eating disorders, and integrative wellness topics.

The underlying technology is a standard online learning management system delivered primarily through an external Podia storefront, complemented by a WordPress-based marketing website with an extensive content blog used for SEO and organic acquisition. Course delivery is digital, with certificates of completion issued on payment, and refunds limited to a 14-day window (with accessed or completed courses non-refundable). The company also offers Holistic Guides for general audiences, Peer Support Services resources, and a Mental and Natural Telehealth line connecting users to mental health and natural healthcare practitioners.

The business model is product-led, self-serve e-commerce with no disclosed enterprise contracts, no external funding, and a horizontal segmentation approach. Revenue is generated primarily through one-time course license sales (non-exclusive, non-transferable perpetual access), supplemented by telehealth consultations. GTM relies on content marketing (a 16+ page blog covering holistic nutrition, mental health, addiction, meditation, herbs, and yoga), organic search, and direct email engagement. The company is BBB accredited and maintains a mutual partnership with the Academy for Addiction and Mental Health Nutrition for cross-promotion and referrals.

Name

Health and Wellness

Legal name

Health and Wellness Online LLC

Website

https://healthandwellnessonline.org

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Health and Wellness Online LLC is a Columbus, Ohio-based private online education company that sells individually priced CEU courses in addiction, prevention, mental health, and holistic wellness to nurses, peer support specialists, prevention professionals, and wellness coaches, delivered via a self-serve e-commerce platform with content-marketing-led acquisition.

Ownership category

akta.pro rank

Product category

Continuing Education

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

akta.pro secondary industries

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC), Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

Keywords

• Continuing education courses
• Wellness education
• Mental health training
• Addiction treatment courses
• Holistic health resources

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. CEU Course Sales: The company sells individual continuing education courses (CE credit hours) to professionals including nurses, prevention professionals, treatment professionals, and peer support specialists. Courses range from 1.5 to 4+ CE credit hours and are priced individually. Some free introductory courses are offered. Revenue is one-time per course purchase with a non-exclusive, non-transferable license granted upon payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Health and Wellness Online LLC operates an online education platform that sells Continuing Education (CEU/CE) credit courses to healthcare and wellness professionals, including nurses, treatment professionals, prevention professionals, and peer support specialists. Courses cover addiction treatment, prevention ethics, holistic nutrition, mental health, CBD oil, herbal medicine, and integrative medicine, awarding 1.5 to 4+ CE credit hours upon completion. The company also provides holistic health guides for general audiences, online peer support services, and mental and natural telehealth resources.

Product overview

Health and Wellness Online LLC operates an online education platform offering continuing education (CEU/CE) credit courses for healthcare and wellness professionals, along with holistic health guides for general audiences. The core product consists of CEU courses (priced individually from $15-$40) covering addiction, prevention ethics, CBD oil, and other wellness topics, awarded credit hours upon completion. The company also provides peer support services, mental health telehealth consultations, and free introductory courses. The platform is led by Dr. Donna Poppendieck, an educational psychologist and health and wellness coach with over 20 years of experience in addiction treatment and prevention.

Differentiator

Problem solved

Functional benefit

Products and services

• Ethics for Prevention Professionals - Ohio - OCPSA (1.5 CE Credit Hours) A 1.5 CE credit hour continuing education course that examines ethical codes used by prevention practitioners, with a focus on Ohio codes, professional obligations, procedures, and cultural competency for ethical conduct. Targeted at prevention professionals seeking OCPSA certification in Ohio.
• The Skinny on CBD Oil (4 CE Credit Hours) A 4 CE credit hour course covering CBD oil topics, priced at $40.00. Designed for healthcare and wellness professionals seeking continuing education on cannabis-derived wellness products.
• Addiction - Heroin II (3 Credit Hours) A 3 CE credit hour course on heroin addiction, priced between $30.00 and $45.00. Aimed at treatment and prevention professionals maintaining addiction-related credentials.
• Free Course A complimentary introductory continuing education course available at no cost, allowing prospective learners to sample the platform's content before purchasing paid courses.
• Holistic Guides Expert-driven holistic health guides covering topics such as nutrition, mental health, stress management, and wellness practices for general consumer audiences seeking self-education.
• Peer Support Services Online peer support services and resources connecting individuals with community-based wellness support, including continuing education for peer support specialists seeking certification maintenance.
• Mental and Natural Telehealth Telehealth services that connect individuals with mental healthcare and natural healthcare practitioners, expanding access to care via remote consultations.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Academy for Addiction and Mental Health NutritioncoreStrategic or Co-development PartnerHealth and Wellness Online references and promotes the Academy for Addiction and Mental Health Nutrition as a specialized organization exploring the link between nutrition and mental health. The Academy provides peer-reviewed resources, a Student's Corner, and continuing education courses. Dr. Donna Poppendieck recommends their certification course designed specifically for mental health professionals to incorporate nutrition into clinical practice.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NetCE: NetCE is a large, established online CE provider offering hundreds of accredited courses across nursing, behavioral health, and allied health. Directly comparable as a healthcare CE destination with far broader catalog depth than Health and Wellness Online.
• MedBridge: MedBridge is a larger online education platform for healthcare professionals offering accredited CE across PT/OT, nursing, and allied health with employer/enterprise distribution. Comparable as a healthcare CE incumbent but at materially greater scale and B2B orientation.
• HealthStream: HealthStream is an enterprise healthcare workforce education and credentialing platform serving hospitals and health systems. Operates in the same healthcare CE space but primarily through employer contracts, making it an incumbent peer rather than a direct self-serve competitor.

Direct peers

• CE Direct / Wild Iris Medical Education: Wild Iris Medical Education (CE Direct) is a direct peer offering accredited online CE for nurses and allied health professionals. Competes head-on for the same nursing CE buyer with self-serve, individually priced courses and a much larger catalog.
• Elite Healthcare: Elite Healthcare is an online CE provider for nurses, nurse practitioners, and behavioral health professionals, with individually priced, accredited courses — a near-direct competitor to Health and Wellness Online's self-serve course model.
• CEUfast: CEUfast is a long-standing online CE platform for nurses and allied health professionals, selling individual accredited courses on a self-serve basis. Closely comparable business model and buyer overlap in nursing and behavioral health CE.
• Professional Development Resources: Professional Development Resources offers self-paced, individually priced CE courses for counselors, therapists, nurses, and educators. Comparable niche focus on continuing education across behavioral health and wellness-adjacent professions.
• AtHealth CE (At Health): At Health (formerly AtHealth.com) provides CE courses for mental health professionals, counselors, and social workers on addiction, ethics, and behavioral health. Direct peer on the mental health / addiction prevention CE segment that Health and Wellness Online targets.

Emerging players

• Telesmart / Telehealth Certification Institute: Telehealth Certification Institute offers accredited CE and certification for behavioral health and counseling professionals in telebehavioral health. Emerging peer with partial overlap given Health and Wellness Online's Mental & Natural Telehealth offering.

Others

• NAADAC (Association for Addiction Professionals): NAADAC is a professional association offering addiction-counselor CE and certification. Comparable as an ecosystem player in addiction treatment and prevention CE, where Health and Wellness Online also sells ethics and addiction courses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/health-and-wellness-online-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health and Wellness