NATIVA

What NATIVA does

NATIVA, legally Nativa Srl Società Benefit, is an Italian sustainability transformation firm founded in 2010 and headquartered across Rome and Milan with two additional offices in Brazil (Rio de Janeiro and São Paulo). The company is the first Benefit Corporation in Europe and the first B Corp in Italy, with a verified B Corp score of 126.6 and an Ecovadis Platinum rating of 84 placing it in the top 1% globally. NATIVA operates through five "Benefit Units" alongside ecosystem initiatives: Evolution (sustainability strategy, B Corp and Benefit Corporation certification support), H O T W A T E R (a sustainability-focused creative and communication agency), Campus (higher-education courses for professionals and corporates in regenerative mindset, biodiversity, decarbonization and benefit management, with certification by Bureau Veritas and GEMA Business School), Better Building (LEED/WELL/BREEAM green building consulting), and Spaceship (a self-service digital ESG platform for SMEs and supply chains). Supporting platforms include IMPACTO (free impact-reporting tool for Benefit Corporations, 411 users) and the CO2alition climate-neutrality coalition (90+ member companies since 2022, extended to the Netherlands). NATIVA contributed to introducing Benefit Corporation law in Italy and several European and Latin American countries and holds strategic partnerships with B Lab, Roma Capitale, the Regenerative Society Foundation, the UN Global Compact, and others.

The platform technology is built on science-based frameworks and internationally recognised standards including BIA, ESRS, GSTC, Ecovadis, LEED, WELL, BREEAM, LCA, SBTi and SBTN; the SPACESHIP platform integrates Benefit Corporation, B Corp, Road to Zero emissions and Impact Report modules into a single SaaS surface targeted at SMEs, accountants, consultants and supply chains. NATIVA generates revenue from five streams: enterprise consulting and advisory (professional services, the dominant GTM with field sales covering roughly 80% of work with large and medium enterprises), digital platform subscriptions (SPACESHIP, targeting SMEs), training and education (Campus, individual courses and custom corporate labs), green building consulting (Better Building), and creative/communication services (H O T W A T E R). The customer base spans 87% medium and large enterprises — including Opella, OVS, Geox, Chiesi, Enel, Snam, Bonduelle, Danone, Sammontana, HEINEKEN, and Benetton Rugby — alongside 300+ SMEs on SPACESHIP, 411 Benefit Corporations on IMPACTO, and the 90+ CO2alition members, distributed through direct enterprise sales, self-service digital platforms, ecosystem/channel partnerships and events.

Name

NATIVA

Legal name

Nativa Srl Società Benefit

Website

https://nativalab.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

NATIVA is a Milan- and Rome-headquartered sustainability transformation firm serving medium-to-large enterprises and SMEs across Italy and Brazil with consulting, education, green building certification, a creative agency, and digital ESG platforms.

Ownership category

akta.pro rank

Product category

Sustainability Consulting and ESG Advisory Services

NAICS

Management Consulting Services (54161), Environmental Consulting Services (541620), Architectural, Engineering, and Related Services (5413)

SIC

Services-Management Consulting Services (8742), Services-Engineering Services (8711)

akta.pro primary industry

Sustainable & Responsible Supply Chain (ESG, Scope 3) (BPAHAHAM)

akta.pro secondary industries

Supply Chain Sustainability & Responsible Sourcing (SMETA, supplier ESG) (EUAHAJAE), Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH), Circular Economy & Resource Efficiency (BPADALAM), Waste, Recycling & Circularity (On-site Programs) (BPABAAAL)

Keywords

• Sustainability consulting
• ESG advisory services
• Green building certification
• Benefit corporation compliance
• Corporate sustainability training

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consulting and Advisory Services: Strategy, innovation, and implementation of sustainable business models through the Evolution Benefit Unit. Accompanies companies on systemic transformation paths from measurement to operational implementation.
2. Digital Platform Subscriptions: SPACESHIP platform for SMEs and supply chains providing ESG assessment tools, sustainability training, and impact measurement. Offered to professionals, SMEs, and supply chain profiles.
3. Training and Education: CAMPUS higher education school offering courses for professionals, companies, and next-gens including Regenerative Mindset, Benefit Management, Biodiversity, and Decarbonization courses. Includes both individual courses and custom corporate labs.
4. Green Building Consulting: Better Building unit provides consulting for green building certifications (LEED, WELL, BREEAM), portfolio assessments, and sustainable building design and construction.
5. Creative and Communication Services: H O T W A T E R creative agency providing integrated communication ecosystems, consumer insights, marketing activations, and brand storytelling for sustainability positioning.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

NATIVA is an Italy-based sustainability consulting and transformation firm organized into five Benefit Units: Evolution (sustainability strategy and B Corp/benefit corporation consulting), H O T W A T E R (creative and communication agency), Campus (higher education training), Better Building (green building certification), and Spaceship (digital ESG platform for SMEs). The firm combines science-based methodologies with consulting engagements to help enterprises integrate sustainability into business strategy, operations, and reporting.

Product overview

NATIVA operates as a multi-product sustainability transformation firm organized into five Benefit Units. The core offering comprises Evolution (sustainability strategy and business transformation), Hotwater (sustainability-focused creative and communication agency), Campus (higher education and training), Better Building (green building consultancy with LEED/WELL/BREEAM certification), and Spaceship (digital ESG platform for SMEs). Supporting these are the IMPACTO tool for free impact reporting by Benefit Corporations, and the CO2alition ecosystem initiative for climate neutrality. Together the Benefit Units provide an end-to-end ecosystem from strategy to communication to digital tools.

Differentiator

Problem solved

Functional benefit

Brands

• IMPACTO: Free reporting tool for Benefit Corporations to write their Impact Reports
• SPACESHIP
• CO2alition
• spaceship.nativatool.it
• societabenefit.net
• impacto.nativatool.com
• unlockeducation.it

Products and services

• Evolution (Sustainability Strategy and B Corp Consulting) Strategy, innovation, and implementation of sustainable business models for companies, financial institutions, territories, and large events. Services include impact measurement, regeneration strategy, B Corp certification support, product LCA, biodiversity, Net Zero pathways, sustainable finance, Benefit Cities, and governance transformation.
• H O T W A T E R (Sustainability Creative and Communication Agency) Creative and communication agency bridging sustainability strategy and marketing value. Offers integrated communication strategy, consumer insights and trend analysis, impact-driven marketing activations, and future consumption and innovation support for sustainability positioning.
• Campus (Sustainability Higher Education) Higher education school offering transformative sustainability learning paths for professionals, companies, and next-gens. Courses include Regenerative Mindset, How to Become a Benefit Corporation, Benefit Management and Impact Manager, Biodiversity for Regeneration, and Decarbonization. Partners with Bureau Veritas and GEMA Business School for certification.
• Better Building (Green Building Consulting) Green building consultancy rethinking physical spaces as dynamic ecosystems. Supports vision definition, integrated design and construction, certified value achievement, and impact management. Handles LEED, WELL, and BREEAM certification processes, with 50+ projects completed in USA, EU, and China.
• SPACESHIP (Digital ESG Platform) Digital ESG platform for SMEs and supply chains to integrate sustainable innovation. Covers sustainability principles, Benefit Corporations, B Corp path, carbon measurement (Road to Zero), and free Impact Report writing. Targets accountants, consultants, SMEs, and supply chain companies. Used by 300+ companies and 193 SMEs.

Quantifiable outcome

• 156 companies guided on sustainable innovation journeys in 2024
• +10 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• CO2alitioncoreStrategic or Co-development Partner · 1 January 2022Launched with Italian Foundation for Sustainable Development in 2022. Growing community of 90+ companies that have embedded climate neutrality into bylaws. Extended to Netherlands. NATIVA leads this European climate neutrality coalition.
• B LabcoreStrategic or Co-development PartnerPartnership for B Corp certification and movement. NATIVA has helped 140+ companies achieve B Corp recognition and is the first B Corp in Italy and first Benefit Corporation in Europe. Collaborates on National Research on Benefit Corporations.
• Bureau VeritascoreStrategic or Co-development PartnerPartnership for Campus courses including 'How to Become a Benefit Corporation' and 'Benefit Management and the Role of the Impact Manager'. Bureau Veritas provides official certification for Impact Manager role.
• GEMA Business SchoolmajorStrategic or Co-development PartnerPartnership for Executive Master in Sustainability Management. GEMA provides certification of 'Sustainability Manager' according to UNI Pdr 109.1-2:2021 standard.
• Regenerative Society FoundationcoreStrategic or Co-development PartnerEcosystem partner. Collaborated on developing a regenerative measurement framework applied to 3 projects. Joint work on systemic change initiatives.
• AssobenefitmajorStrategic or Co-development PartnerEcosystem partner for Benefit Corporation promotion and network in Italy
• Fondazione per lo Sviluppo SostenibilemajorStrategic or Co-development PartnerEcosystem partner - Italian Foundation for Sustainable Development, co-founder of CO2alition initiative
• UN Global CompactmajorStrategic or Co-development PartnerEcosystem partner for sustainable development network
• For Good LeadersminorGTM or Marketing PartnerEcosystem partner for leadership and sustainability network
• GreenlyminorGTM or Marketing PartnerEcosystem partner for carbon accounting and climate action
• Italia che cambiaminorGTM or Marketing PartnerEcosystem partner for Italian sustainability network
• SardexminorGTM or Marketing PartnerEcosystem partner - Sardinia's complementary currency network
• Social HubminorGTM or Marketing PartnerEcosystem partner for social business network
• UnaTerraminorGTM or Marketing PartnerEcosystem partner for territorial sustainability initiatives
• Venice Climate WeekminorGTM or Marketing PartnerEcosystem partner for climate change awareness and events
• CEM - Communauté des entreprises à MissionmajorStrategic or Co-development PartnerEuropean partner collaborating with French companies to advance Benefit Corporation model across Europe
• Impact France - Business for Better TomorrowmajorStrategic or Co-development PartnerCoalition partner advancing Benefit Corporation model in France and across Europe
• Roma CapitalecoreStrategic or Co-development PartnerFinancing partner for Roma Impresa Comune project - accelerating Rome's business ecosystem transformation towards sustainability and Benefit Corporations. Achieved +15% growth in Benefit Corporations in Rome.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Greenly: Carbon accounting SaaS platform for SMEs and supply chains. NATIVA lists Greenly as an ecosystem partner; both target the same SME sustainability tooling market via a digital platform model.
• Quantis: Sustainability consultancy specializing in environmental footprinting, science-based targets, and transformation strategy for consumer goods and food sectors — overlapping significantly with NATIVA's Evolution service line.
• Anthesis Group: Global sustainability consultancy offering strategy, ESG reporting, and supply chain sustainability services to large enterprises. Directly comparable to NATIVA's Evolution unit in service mix and client type.
• South Pole: Climate solutions and sustainability advisory firm providing strategy, carbon accounting, and Net Zero advisory to global enterprises. Comparable to NATIVA in mission-driven positioning and enterprise sustainability consulting.

Broad incumbents

• EcoVadis: Global sustainability ratings provider whose methodology and rating framework NATIVA uses for client engagements. An adjacent incumbent in the same ESG ecosystem rather than a direct consulting competitor.
• Workiva: Public-company ESG and sustainability reporting platform serving large enterprises. Competes with SPACESHIP at the high end of the ESG reporting software market with a much more mature SaaS business.
• Bureau Veritas: Global testing, inspection, and certification company and a strategic NATIVA partner for Campus Impact Manager certification. Comparable as a certification-driven sustainability services provider at vastly larger scale.
• Sphera: Enterprise ESG, EHS, and product stewardship software and consulting provider. Adjacent competitor in the ESG software space NATIVA targets with SPACESHIP, especially for manufacturing and supply chain accounts.
• ERM (Environmental Resources Management): Large global environmental and sustainability consulting firm with deep enterprise relationships. Overlaps with NATIVA on ESG strategy, supply chain due diligence, and impact reporting at greater scale.

Emerging players

• Watershed: Enterprise climate platform for carbon accounting and decarbonization. Competes with the SPACESHIP 'Road to Zero' module and NATIVA's Net Zero advisory work, focused on larger enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nativalab
• Facebookfacebook.com/Nativalab
• LinkedInlinkedin.com/company/nativalab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATIVA