Yellow Pages AU
- Company typePrivate
- Founded1880
- HeadquartersMelbourne, Australia
- Headcount251–500
- GTM typeB2B
- OfferingServices
Yellow Pages AU firmographics
Firmographics- Name
- Yellow Pages AU
- Legal name
- Thryv Australia Pty Ltd
- Website
- https://yellow.com.au
- Company type
- Private
- Founded year
- 1880
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Yellow Pages AU industry classification
Industry- Product category
- Business Directory & Digital Marketing Services
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Local Search & Business Directories (BPAMAAAE)
- akta.pro secondary industry
- Local SEO (Maps, Citations, Reviews) (BPAFAJAD)
Keywords
Where Yellow Pages AU is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Yellow Pages AU business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Yellow Pages Online Directory Listings: Online directory listing packages with free tier and paid advertising options. Businesses pay monthly subscription fees for enhanced visibility, with paid ads receiving exclusive quote requests.
- Yellow Pages Book Print Advertising: Print directory advertising with multiple ad formats (Line Entries, In-column Ads, Display Ads, Awareness Ads). Minimum 12-month contract with automatic renewal. Pricing varies by business location and industry.
- Digital Marketing Services: Additional digital marketing agency services including social media advertising, SEO support, and business management tools through parent company Thryv.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Ad - Basic directory listing at no charge |
| Subscription | Monthly | Line Entries - Alphabetically listed ad in local book |
| Subscription | Monthly | In-column Ads - Larger size with black border |
| Subscription | Monthly | Display Ads - Highly customisable full colour ads |
| Subscription | Monthly | Awareness Ads - Premium listing with front cover or back page option |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Yellow Pages AU product offering
Product offeringCore offering
Yellow Pages AU sells online and print business directory listings and digital marketing services to Australian small businesses. Core offerings are Yellow Pages Online (free and paid directory listings with Google search integration and a quotes platform) and Yellow Pages Book (print directory ads). The company additionally provides paid digital marketing services including social ads, SEM, digital display, email marketing, lead generation, and data analytics.
Product overview
Yellow Pages AU is a digital marketing agency serving small businesses in Australia, operating a dual-platform model combining online and print directories. The core products are Yellow Pages Online (digital business directory) and Yellow Pages Book (print directory), which work together to drive leads through both digital and traditional channels. Supporting the directory offerings, the company provides a suite of marketing services including Social Ads, Search Engine Marketing (SEM), Digital Display advertising, Email Marketing, Lead Generation tools, and Data Analytics resources. The Business Hub serves as a comprehensive resource center providing educational content, eBooks, templates, and guides across digital marketing topics including SEO, social media, content marketing, and customer relationship management.
Differentiator
Problem solved
Functional benefit
Brands
- Yellow Pages Online: Online business directory listing service with free and paid advertising options.
- Yellow Pages Book
Products and services
- Yellow Pages Online Australia's largest online business directory offering free and paid business listings that connect businesses with customers searching locally. Includes a quotes platform, live chat, and Google indexing optimisation. Targets Australian small and medium businesses seeking online visibility and lead generation.
- Yellow Pages Book Print directory connecting businesses with high-value customers not always reached online. Offers line entries, in-column ads, display ads, and awareness ads with monthly subscription pricing from $2/mth to $53/mth on minimum 12-month contracts.
- Social Ads Paid social media advertising service enabling small businesses to run targeted campaigns across Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube, and X (Twitter) for brand awareness and lead generation.
- Search Engine Marketing (SEM) Paid search advertising service that helps small businesses appear prominently in search engine results for targeted keywords to capture intent-driven traffic.
- Digital Display Banner and display advertising service for reaching new audiences across websites and social media platforms, complementing directory listings.
- Email Marketing Electronic direct mail (EDM) service for generating leads and maintaining customer communication through targeted email campaigns aimed at SMB customers.
- Lead Generation Service helping small businesses generate and capture customer leads through quotes, reviews, and directory listings, leveraging the Yellow Pages quotes platform.
- Data Analytics Analytics and insights service to help small businesses track marketing performance across their Yellow Pages listings and digital campaigns, supporting data-driven decisions.
Quantifiable outcome
- Over 2 million business searches per month on Yellow Pages Online
- +4 more outcomes
Companies that use Yellow Pages AU
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Yellow Pages AU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Yellow Pages AU partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Thryv AustraliacoreYellow Pages is operated by Thryv Australia Pty Ltd (© 2025 Thryv Australia Pty Ltd). The company transitioned from Sensis to Thryv Australia. Thryv provides the underlying business management platform and technology infrastructure for Yellow Pages products, including CRM tools and business management solutions referenced in Yellow Pages marketing materials.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Yellow Pages AU competitors and assessment
Company assessmentDirect peers
- True Local: Australian local business directory owned by the same parent (Thryv Australia) and operated as a sister property of Yellow Pages AU. It competes head-to-head for SMB listing and lead-generation budgets in the Australian local-discovery market.
- Hotfrog: International SMB business directory offering free and paid listings with a comparable value proposition (online visibility, leads, quotes). Direct peer in category and business model, though smaller in scale.
Broad incumbents
- Yelp: Global business directory and reviews platform that monetises SMBs via advertising and enhanced listings. Comparable business model to YP AU's paid online listings and quotes platform, though it operates at a much larger global scale.
- Google Business Profile: Google's free business listing product integrated with Search and Maps. It is the dominant local-discovery channel that YP AU competes with for SMB visibility and is the primary structural threat to paid directory listings.
- Angi: US home-services directory and lead-generation platform for SMBs. Comparable in target customer (local SMBs), monetisation (paid leads and subscriptions), and category (local business discovery), but specialised in home services.
- Bing Places: Microsoft's free business listing platform integrated with Bing Maps. Listed as one of YP AU's distribution partners, but functions as a free competitor for SMB local discovery and a potential disintermediation vector.
Regional players
- Yellow Pages Canada: Canadian business directory with a near-identical brand heritage and print + online directory model. Highly comparable in business model, customer segment (SMBs), and product mix, but operates in a different geography (Canada vs. Australia).
- Superpages.com: US online business directory offering SMB listings and advertising. Similar print-heritage and online directory business model to YP AU, but focused on the US market.
Emerging players
- Thumbtack: US SMB services marketplace where consumers request quotes from local professionals. Highly comparable to YP AU's quotes platform and SMB lead-generation value proposition, with a more modern marketplace/lead-gen model.
- Trustpilot: Consumer reviews and business discovery platform with paid SMB plans. Overlaps with YP AU's local-discovery and reputation dimensions, though Trustpilot's primary wedge is reviews rather than directory listings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yellow Pages AU social profiles
Digital presenceYellow Pages AU financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellow Pages AU leadership team
Management profileNumber of profiles
Yellow Pages AU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellow Pages AU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellow Pages AU
What does Yellow Pages AU do?
Yellow Pages AU sells online and print business directory listings and digital marketing services to Australian small businesses. Core offerings are Yellow Pages Online (free and paid directory listings with Google search integration and a quotes platform) and Yellow Pages Book (print directory ads). The company additionally provides paid digital marketing services including social ads, SEM, digital display, email marketing, lead generation, and data analytics.
Is Yellow Pages AU a public or private company?
Yellow Pages AU is a private company. It is classified as corporate owned and is currently operating.
When was Yellow Pages AU founded?
Yellow Pages AU was founded in 1880. It employs 251 to 500 people.
Where is Yellow Pages AU based?
Yellow Pages AU is headquartered in Melbourne, Australia, in the Oceania region.
How does Yellow Pages AU make money?
Three revenue lines are on record. Yellow Pages Online Directory Listings are the primary driver. The others are yellow Pages Book Print Advertising and digital Marketing Services.
Who are Yellow Pages AU's main competitors?
Direct peers on record are True Local and Hotfrog. Broad incumbents are Yelp, Google Business Profile, Angi and Bing Places. Regional players are Yellow Pages Canada and Superpages.com. Emerging players are Thumbtack and Trustpilot.
Does Yellow Pages AU have an API?
No public API is recorded for Yellow Pages AU.
What industry is Yellow Pages AU in?
Yellow Pages AU's product category is Business Directory & Digital Marketing Services. Its primary akta.pro industry code is BPAMAAAE, Local Search & Business Directories, with a secondary code of BPAFAJAD, Local SEO (Maps, Citations, Reviews). Its SIC code is 7310.