Thryv Australia

What Thryv Australia does

Thryv Australia operates the Australian and New Zealand business of Thryv, Inc. (NASDAQ: THRY), a US-incorporated SaaS company headquartered in Bristol, Tennessee. The Australian operations are based in Melbourne and employ 251-500 staff. The company offers an AI-powered marketing and sales platform targeting small and medium businesses (SMBs) across verticals including home services (primary), beauty and wellness, healthcare, legal and finance, pet services, and auto services. The platform unifies online listings management across 30+ directories, reputation management, AI-assisted content creation (CaptionAI, AI Review Response, ImageAI), predictive lead scoring (AI Lead Insights), sales pipeline management, CRM, appointment scheduling, and payment processing (ThryvPay). Keap, an acquired CRM and sales automation brand, is offered alongside the core Marketing Center product at $389/month with an $809 onboarding fee, while the Marketing Center Plus tier is priced at $315/month per location with a $350 onboarding fee. A standalone Website Builder is available at $26/month, and ThryvPay charges transaction-based fees starting at 1.75% + $0.30 per credit card transaction with no monthly fees.

The business model is subscription SaaS for the core platform with transaction-based revenue from ThryvPay. Revenue streams include SaaS subscriptions (Marketing Center, Keap, Website Builder), transaction fees (ThryvPay), and one-time onboarding fees ($350-$809). Go-to-market is sales-led with free personalized demos, supported by a partner/reseller network including Telarus, AppSmart, Technology Source, and Directwest advisors across USA, Canada, Australia, and New Zealand, supplemented by self-serve free tools (Online Presence Scan, Google Review Link Generator, Invoice Template Builder, Payment Processing Calculator). The company integrates with 20+ third-party platforms including QuickBooks, Stripe, PayPal, Xero, Google, Mailchimp, HubSpot, Zapier, Shopify, and Square. Thryv Australia serves 100,000+ small businesses globally and inherits 138+ years of small business heritage through the 2017 acquisition of Yellow Pages Australia and New Zealand. The company holds multiple G2 awards including 2026 Best Software Top 50 Marketing and 2026 Grid Leader, as well as historical 2025, 2024, and 2022 recognitions. Joe Walsh serves as Chairman and CEO of the parent entity.

Name

Thryv Australia

Legal name

Thryv, Inc.

Website

https://thryv.com.au

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Thryv Australia provides an AI-powered marketing and sales SaaS platform for small and medium businesses across Australia and New Zealand, serving verticals like home services, healthcare, and professional services with CRM, listings, payments, and AI content tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions (Marketing Center): Monthly subscription fees for the Marketing Center platform providing local marketing tools, online listings, review management, analytics, and website capabilities. Starting at $315/month per location with a one-time onboarding fee of $350.
2. SaaS Subscriptions (Keap): Monthly subscription for full CRM, contact/lead tracking, email campaigns, invoices/payments, online booking, automation, reporting, and integrations. Priced at $389/month with an $809 onboarding fee.
3. Website Builder Subscriptions: Monthly subscription for website creation and hosting services at $26/month.
4. Payment Processing (ThryvPay): Transaction-based payment processing for service-based small businesses. Credit card processing rates start at 1.75% plus $0.30 per transaction. Bank transfers at minimum $1.00 or 1% up to maximum $5.00. No monthly fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels11 records

Core offering

Thryv Australia provides an AI-powered, all-in-one SaaS platform that helps small and medium businesses manage their marketing, sales pipeline, customer communication, payments, scheduling, and online presence from a single interface. The Australian operation also licenses and distributes the legacy Yellow Pages and White Pages print and digital directory brands under long-standing agreements.

Product overview

Thryv Australia offers an AI-powered marketing and sales platform for small businesses built around two core products: the Thryv Platform (unified marketing and sales automation) and Keap (CRM and sales automation, acquired brand). The platform includes Marketing Center for local marketing ($315/month), enhanced local listings management across 30+ directories, AI-powered social media management with CaptionAI, website builder, pipeline management, and AI Lead Insights for predictive lead scoring. Add-on modules cover reputation management, automated reviews, scheduling and appointments, automated payments with ThryvPay (1.75% + $0.30 per transaction), marketing automation, and SEO services. Free tools include Online Presence Scan, Google Review Link Generator, Invoice Template Builder, and Payment Processing Calculator. The product integrates with QuickBooks, Stripe, PayPal, Square, Mailchimp, HubSpot, Zapier, Shopify, and Xero.

Differentiator

Problem solved

Functional benefit

Brands

• Keap: CRM and sales automation product offering under the Thryv portfolio.
• ThryvPay
• Marketing Center
• Business Center

Products and services

• Thryv Platform Unified SaaS platform combining CRM, marketing automation, online listings, reputation management, scheduling, document storage, and payments for Australian small and medium businesses.
• Keap Standalone CRM and marketing automation product for small businesses to capture leads, automate follow-up, and manage customer relationships.
• Marketing Center Subscription-based marketing automation suite that distributes content, manages social media, and executes email and SMS campaigns for SMBs.
• ThryvPay Integrated payment processing service that lets businesses accept credit card and ACH payments, send invoices, and automate recurring billing.
• Website Builder AI-assisted website builder enabling SMBs to create and host branded marketing websites without coding.
• SEO Services Done-for-you search engine optimization service delivered by Thryv specialists to improve local search rankings for small businesses.
• Yellow Pages Listings Print and digital directory advertising listings under the long-running Yellow Pages brand for Australian and New Zealand businesses.
• White Pages Listings Print and digital directory advertising listings under the White Pages brand for Australian and New Zealand businesses and consumers.

Quantifiable outcome

• +64% Google Search visibility increase (2024 customer case study)
• +7 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability7 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• QuickBookscoreTechnology or IntegrationQuickBooks integration allows users to sync invoicing, billing, and financial data between Thryv and QuickBooks for seamless accounting workflows.
• StripecoreTechnology or IntegrationStripe payment processor integration enables businesses to accept credit card and digital payments through Thryv's platform.
• PayPalcoreTechnology or IntegrationPayPal integration for accepting online payments and processing transactions through Thryv platform.
• ZapiercoreTechnology or IntegrationZapier integration enables users to connect Thryv with thousands of other applications and automate workflows between platforms.
• GooglecoreTechnology or IntegrationGoogle integration including Google Calendar sync, Google Business Profile management, and Google Ads integration for tracking ROI from advertising campaigns.
• XerocoreTechnology or IntegrationXero accounting software integration with ThryvPay for automatic reconciliation of payment transactions.
• TelaruscoreChannel Partner/ Reseller/ DistributorTelarus is a technology broker/distributor that sells and supports Thryv solutions as part of their portfolio of business software solutions for small and medium businesses.
• AppSmartcoreChannel Partner/ Reseller/ DistributorAppSmart is a technology solutions distributor that resells Thryv as part of their small business software and services portfolio.
• Technology SourcecoreChannel Partner/ Reseller/ DistributorTechnology Source is a technology broker that offers Thryv solutions to their small business clients as part of comprehensive business software recommendations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HubSpot: HubSpot offers a comprehensive CRM, marketing, sales, and customer service platform for small and medium businesses. Directly comparable to Thryv in target market, core feature set (CRM + marketing automation + sales pipeline), and SMB-focused positioning, with HubSpot being the market leader in inbound marketing for the same buyer persona.
• Vendasta: Vendasta provides a white-label SMB platform including marketing automation, CRM, reputation management, and listings management for agencies and their local business clients. Directly comparable to Thryv in SMB vertical focus, local listings/reputation management feature parity, and partner/channel distribution model across multiple geographies.
• ActiveCampaign: ActiveCampaign offers email marketing, marketing automation, CRM, and sales automation for small and mid-sized businesses. Comparable to Thryv in CRM + automation feature set and SMB target market, with overlapping capability in lead scoring, automated follow-ups, and pipeline management.
• Mailchimp: Mailchimp (owned by Intuit) provides email marketing, marketing automation, audience management, and basic CRM tools for small businesses. Directly comparable to Thryv's SMB marketing automation and email campaign capabilities, with similar pricing tiers and target customer profile for micro and small businesses.
• Birdeye: Birdeye is a customer experience and reputation management platform built for local businesses and multi-location brands. Directly comparable to Thryv's reputation management, automated review requests, AI review responses, and local listings features with overlapping vertical focus on home services, healthcare, and professional services.
• Podium: Podium provides a customer interaction and lead conversion platform for local businesses, including messaging, reviews, payments, and webchat. Directly comparable to Thryv in SMB customer communication, review management, and home services vertical focus, with similar outcome-based case studies in trades and local services.
• Constant Contact: Constant Contact offers email marketing, social media marketing, and basic automation tools for small businesses and nonprofits. Comparable to Thryv in SMB email marketing and customer engagement tools, with similar pricing tiers, target customer profile, and emphasis on simplicity for non-technical owners.
• Jobber: Jobber provides field service management software for home service businesses including scheduling, invoicing, customer management, and route optimization. Comparable to Thryv's home services vertical focus and SMB customer base, with overlap in CRM, scheduling, payment processing, and automated customer communications for trades.

Broad incumbents

• GoDaddy: GoDaddy provides domain registration, website building, marketing tools, commerce, and payments for small businesses under multiple product brands. Comparable to Thryv as a broad SMB platform spanning website, marketing, and commerce, though GoDaddy's offerings are more fragmented across separate acquired products rather than a unified platform.
• Squarespace: Squarespace offers a website builder with integrated email marketing, scheduling, and basic commerce for small businesses and creators. Comparable to Thryv in SMB website building and integrated marketing tools, though Squarespace's core strength remains design-led websites rather than end-to-end business automation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/Thryv
• Facebookfacebook.com/Thryv
• LinkedInlinkedin.com/company/thryvinc
• Instagraminstagram.com/getthryv
• TikToktiktok.com/@getthryv
• Xx.com/Thryv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thryv Australia