Sea to Ski

What Sea to Ski does

Sea to Ski Property Management, LLC is a privately held Park City, Utah-based boutique firm founded in 2004 by Charlie and Maura Robbins. The company specializes exclusively in non-rental luxury home management and HOA management for affluent second-homeowners and residential communities in the Park City/Wasatch Back area of Northern Utah. It deliberately does not manage short-term rentals, positioning itself as a pure property care and oversight operator rather than a hospitality or real estate firm.

The company delivers its services through a layered Personal Home Manager model: each managed property is assigned a dedicated home manager backed by a Senior Home Manager and an in-house property services team, with no seasonal employees and 365-day coverage. Core offerings include weekly photo-documented home inspections, vendor management across a 20-year local vendor network, in-house handyman/plumbing/HVAC, snow removal, landscaping, housekeeping, concierge services (transportation, private aviation via an Apollo Jets partnership, grocery and package delivery, experience planning), and HOA management across accounting, board governance, and vendor oversight. Service is sold via three monthly subscription tiers (Gold, Silver, Bronze) on quote-based pricing with a 30-day rolling agreement, supplemented by professional-services concierge fees.

Revenue mechanics are weighted toward recurring monthly management fees across a distributed base of individual luxury homeowners plus HOA community contracts, with ancillary professional-services revenue from concierge engagements. Go-to-market is sales-led and relationship-driven: 75% of clients come from referrals, supported by content marketing, social media, SEO, community sponsorships, and earned media (including a 2025 USA Today feature). The company is led by current Managing Partners Rufus Frost and David Kunz, alongside historical managing partners Tierney Groy and Scott Benson. No external institutional capital has been raised; ownership remains with the founding partners and management.

Name

Sea to Ski

Legal name

Sea to Ski Property Management, LLC

Website

https://seatoski.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Sea to Ski is a Park City, Utah-based boutique property management firm founded in 2004 that specializes in non-rental luxury home management and HOA management for affluent second-homeowners across the Wasatch Back, delivering dedicated Personal Home Manager service with weekly inspections and concierge offerings.

Ownership category

akta.pro rank

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Home Management Services: Monthly management fees for comprehensive luxury home management including weekly inspections, vendor management, handyman services, housekeeping, spa/hot tub maintenance, snow removal, and landscaping. Services are tailored in three tiers (Gold, Silver, Bronze) with a 30-day management agreement term.
2. Concierge Services: Additional concierge offerings including vehicle service & transportation, private aviation arrangement (via Apollo Jets partnership), grocery & beverage delivery, secure package delivery, restaurant reservations, recreation coordination, private catering, and experience planning.
3. HOA Management Services: HOA management services including accounting/budget planning, board communication, owner/community communication, vendor procurement, and property oversight for various community types.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sea to Ski is a boutique property management firm that delivers white-glove, non-rental care for luxury second homes and homeowner associations in Park City, Utah. Core services include weekly home inspections with photo documentation, vendor and maintenance management (handyman, plumbing, HVAC, snow removal, landscaping, housekeeping, spa/hot tub care), HOA accounting, board communications and oversight, and personalized concierge services such as private aviation, transportation, grocery delivery, and experience planning.

Product overview

Sea to Ski is a boutique luxury home management company offering two core service lines: Luxury Home Management and HOA Management. The Home Management service includes Property Care Services (weekly inspections, maintenance, housekeeping, landscaping, snow removal, plumbing, HVAC, and vendor coordination) and Concierge Services (transportation, private aviation, grocery delivery, restaurant reservations, private catering, recreation coordination, and experience planning). The HOA Management service covers accounting, board communications, owner communications, vendor procurement, and property oversight across various property types including single-family homes, condominiums, luxury apartments, commercial properties, and gated communities. Both services are supported by dedicated Personal Home Managers and an in-house property services team.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Home Management White-glove, non-rental property management for luxury second homes in Park City, including weekly inspections, vendor coordination, maintenance, housekeeping, and concierge support tailored to homeowners who do not rent their properties.
• HOA Management Full-service management for homeowner associations and similar communities, including on-staff CPA financial oversight, budget planning, board and owner communications, vendor procurement, rule enforcement support, reserve planning, and property inspections.
• Property Care Services On-site physical maintenance and care for Sea to Ski-managed luxury homes, including weekly inspections, spa/hot tub care, vendor coordination, handyman work, snow removal, housekeeping, plumbing and HVAC service, landscaping, and pest control.
• Concierge Services Personalized luxury concierge for Sea to Ski clients, including transportation, private aviation (via Apollo Jets partnership), grocery and beverage stocking, restaurant reservations, private catering, recreation coordination, secure package delivery, and experience planning.

Quantifiable outcome

• NPS score of 72 indicates excellent customer satisfaction
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Apollo JetscoreStrategic or Co-development PartnerApollo Jets is the largest on-demand private jet charter firm in the country and the only ARG/US approved brokerage in the world. Sea to Ski partners with Apollo Jets to offer 24/7 access to a world-class fleet via dedicated Senior Private Aviation Specialist Greg Lakeway. Services include coordinating private jet charters, managing emergency travel, and arranging ground transportation.
• Skis On The RunminorGTM or Marketing PartnerSince 2002, Park City and Deer Valley's premier provider of ski and bike rental delivery services. Offers the widest selection of brands and models to rent in Utah with over 500 5-star reviews.
• Switchback SportsminorGTM or Marketing PartnerLocally owned and operated ski & bike shop with retail, rental, tuning & repair services. Offers high quality new and gently used equipment with competitive pricing.
• Park City PassportminorGTM or Marketing PartnerProvides private transportation between Park City and Salt Lake International Airport, as well as surrounding areas. Coordinated through Personal Home Managers.
• Guardian Angel BabysittingminorGTM or Marketing PartnerExceptional child care and high-quality baby gear rental. Sea to Ski's recommended childcare/babysitting provider in Park City.
• Wasatch OxygenminorGTM or Marketing PartnerOxygen Concentrator rental service providing relief from acute mountain sickness and altitude sickness symptoms. Full-service delivery and pick-up with special pricing for Sea to Ski clients.
• Top Shelf ServicesminorGTM or Marketing PartnerBartending and consulting services provider for Utah and surrounding states for over a decade. Staff is certified, licensed, and insured for professional event execution.
• Mo + Co FloralminorGTM or Marketing PartnerBold, non-conformist floral designs with 15+ years of industry knowledge providing enhancement services for home and business.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• FirstService Residential: One of the largest U.S. residential and HOA management companies, serving luxury and master-planned communities. Overlaps directly with Sea to Ski's HOA management business at scale and competes for the same high-end community manager role.
• Associa: Leading national HOA and community association management firm with deep footprint in mountain and resort markets. Competes with Sea to Ski in the HOA segment across multiple property types and price points.

Regional players

• Worth Ross Management Company: Mid-sized HOA and high-end community manager active in resort and luxury markets. Comparable in service mix (HOA accounting, board support, vendor oversight) and customer type, with overlap into Sea to Ski's HOA vertical.
• Pacific Southwest Association Services (PSAS): HOA and community association manager with mountain/resort region presence. Mirrors Sea to Ski's HOA service offering (board governance, vendor coordination, financial oversight) for luxury and second-home communities.

Emerging players

• Vacasa: Large vacation rental manager active throughout Park City and other ski towns. Adjacent rather than direct because Sea to Ski excludes rentals, but both compete for the same HNW second-home owner relationship in Park City.
• Pacaso: Co-ownership platform for luxury second homes that increasingly bundles property management and concierge services. Operates in Park City and competes for the same high-end second-home owner — both as a buyer and as a management provider.

Others

• Compass: Luxury real estate brokerage with a strong Park City / ski-town presence. Not a direct property management competitor, but Compass owns the affluent homeowner relationship and is expanding into adjacent services, making it a structural adjacency for Sea to Ski.
• Sotheby's International Realty Affiliates: Luxury real estate brand with deep Park City affiliate presence. Adjacent to Sea to Ski through shared HNW clientele; some affiliates bundle property management and concierge services that overlap with Sea to Ski's offering.
• Berkshire Hathaway HomeServices: Luxury residential real estate network with significant Park City / ski-market presence. Some affiliated brokerages offer property management and concierge services that overlap with Sea to Ski's value proposition.
• AppFolio: Cloud property management software platform widely used by small-to-mid HOA and residential managers. Not a service competitor, but a tool whose scalability advantage could enable smaller PM firms to compete with Sea to Ski's high-touch local model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SeaToSkiParkCity
• LinkedInlinkedin.com/company/seatoski
• Instagraminstagram.com/seatoskiparkcity

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea to Ski