Alcorcón

What Alcorcón does

Agrupación Deportiva Alcorcón, S.A.D. ("A.D. Alcorcón") is a Spanish professional football club founded in 1971 and headquartered at Estadio Municipal de Santo Domingo in Alcorcón, Community of Madrid. The club's first team competes in Primera Federación (Grupo 2) for the 2026-2027 season following promotion from Segunda Federación, and the legal entity is registered as a Sociedad Anónima Deportiva with a fully subscribed share capital of €2,880,000 (96,000 shares at €30 nominal value). Beyond the first team, the club operates a multi-tier football ecosystem including Alcorcón B, a Senior Femenino team, and a full cantera pyramid from Prebenjamín to Juvenil, which functions as a talent-development pipeline.

The club's commercial offering is built around four core revenue streams. First, matchday revenue via the tickets.adalcorcon.com platform (operated by third-party provider Rezolve) and the dedicated abonados.adalcorcon.com season-ticket portal, with 2026-2027 pricing ranging from €45 (child, Fondo Sur/Norte) to €455 (Anexo Palcos VIP) and a two-installment payment option. Second, merchandise sold through tienda.adalcorcon.com and the on-site stadium store, with official Kappa-supplied kits priced at €59.90 plus optional personalisation. Third, a diversified sponsorship portfolio anchored by main sponsor Lynks (telecom), beverage partner Mahou, automotive partner Hyundai/Yuncarmotor, and 30+ additional commercial partners across retail, automotive, food & beverage, education, and services. Fourth, ancillary revenue from the 15th-edition Campus de Verano summer camp (22 June – 31 July 2026) for children aged 5-13, run in partnership with the Ayuntamiento de Alcorcón, and standard broadcasting/competition distributions from RFEF and league structures.

In May 2026 a new investor group led by Antonio Sáez Muñoz (nephew of founding president Dionisio Muñoz) and Josu Sáez Guzmán entered the shareholding and Board of Directors, installing Antonio Sáez Muñoz as the new club President while Iván Bravo retained a significant minority stake. The on-pitch operation is led by newly appointed head coach Fran Justo (formerly of CD Mirandés in Liga Hypermotion) and Sports Director Alberto Lozano. The club has no disclosed proprietary technology, AI/ML capability, or research output; its digital infrastructure consists of standard e-commerce, ticketing, and content systems. Customer concentration is moderate, with revenue spread across individual fans, season-ticket holders, merchandise buyers, summer-camp families, and a long tail of commercial sponsors.

Name

Alcorcón

Legal name

AGRUPACIÓN DEPORTIVA ALCORCÓN, S.A.D.

Website

https://adalcorcon.com

Company type

Private

Founded year

1971

Operating status

Operating

Short description

A.D. Alcorcón is a Spanish football club (S.A.D., founded 1971) based in Alcorcón, Madrid, competing in Primera Federación. It operates a first team, B team, women's team, and full youth academy, generating revenue from ticketing, season subscriptions, merchandise, sponsorships, and a summer football camp.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Matchday ticketing
• Season ticket subscriptions
• Official club merchandise
• Sports sponsorship

Headquarters

HQ city

Alcorcón

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Matchday Ticketing & Season Subscriptions (Abonados): The club generates revenue from the sale of match tickets and season ticket subscriptions (abonados). Season ticket packages for 2026-2027 cover 19 league matches of the first team plus all home league matches of cantera, Alcorcón B, and other youth/femenino teams, plus the Trofeo Puchero 2026-2027 (50th anniversary edition). Payment options include single payment and two-installment payment plans with a 5€ surcharge per installment.
2. Official Merchandise Sales: Sale of official club merchandise including jerseys (home and away kits at €59.90 each), training wear, accessories, and personalised items with player name/number (+€10 customisation). Sold through the club's e-shop at tienda.adalcorcon.com and physical stadium store.
3. Sponsorship & Commercial Partnerships: The club earns revenue from sponsorship deals with a roster of commercial partners. Main sponsor is Lynks (telecom). Additional sponsors include Mahou, Hyundai, Bauhaus, LexterLoi, Jorfi, Fibranet, Siena TPC, Assa Abloy, Casamayor, Sierra Cazorla, Ford Almoauto, and many others covering sectors from food/beverage to automotive, construction, sports retail, and services. Kappa serves as the official technical kit provider.
4. Campus de Verano (Summer Football Camp): Revenue from the annual summer campus programme for children aged 5–13 years old, offering full-day and half-day options over 6 weeks (22 June – 31 July). Pricing varies by modality and number of weeks selected.
5. Broadcasting & Competition Revenue: As a participant in Primera Federación (Grupo 2) and related competitions, the club receives broadcasting revenue distributed through the Spanish football federation (RFEF) and league structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

A.D. Alcorcón is a Spanish professional football club competing in Primera Federación (Group 2). It sells matchday tickets and season ticket subscriptions (abonados) for home games, official club merchandise including jerseys, training wear, and accessories, sponsorship inventory, and runs a summer football campus (Campus de Verano) for children aged 5-13.

Product overview

A.D. Alcorcón operates a multi-platform digital ecosystem for its football club operations. The core offering includes an official merchandise store (Tienda Oficial) selling jerseys, training gear, and accessories; a ticketing platform for matchday entries managed by Rezolve; and season ticket subscriptions (Abonos) providing access to home league matches and priority seating. Additional services include the Campus de Verano summer football camp for youth, and supporter registration for fan engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Tienda Oficial (Official Store) Official e-commerce platform and physical store at tienda.adalcorcon.com and Estadio Santo Domingo selling official club merchandise: first-team home and away kits (€59.90), training wear, accessories, and personalised items with player name/number. Ships within Spain (peninsula and Canary Islands), Portugal, and internationally.
• Ticketing Platform (Match Tickets)
• Season Ticket Subscriptions (Abonos) Annual season ticket subscription (abonados) giving access to 19 first-team home league matches plus all home league matches of cantera, Alcorcón B, and femenino/masculino teams and the Trofeo Puchero 2026-2027. Pricing varies by zone (Fondo Sur/Norte from €45-€124, Grada Lateral from €50-€148, Tribuna from €195-€240, Anexo Palcos from €430-€455) and subscriber category, with single-payment and two-installment options.
• Campus de Verano (Summer Football Camp) Annual summer football campus programme for children aged 5-13, run over six weeks (22 June – 31 July). Offers full-day (08:00-17:00) and half-day (08:00-13:30) modalities including professional coaching, swimming, meals, and official club kit, with a 5% discount for abonados, Colegio Alkor students, and cantera players.

Quantifiable outcome

• 291 seasons in Segunda División and 108 in Primera División across the club's history
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• LynkscoreOthersMain sponsor of A.D. Alcorcón. Provides fibre optic and 2 mobile lines service as commercial sponsorship benefit. Classified as 'Main Sponsor'.
• MahouminorOthersBeverage sponsor. Mahou is a major Spanish beer brand associated with football sponsorship.
• Hyundai / YuncarmotorminorOthersOfficial sponsor of the 'Jugador Eléctrico' (Electric Player) — a player sponsorship category.
• LexterLoicoreOthersOfficial sponsor of goals and youth academy (cantera) of A.D. Alcorcón. LexterLoi, a law firm based in Alcorcón, also sponsors the weekly youth match schedules published on the club website.
• SkyGymcoreOthersOfficial sponsor of the club's weekly training plan (Plan Semanal). Provides the structured weekly training schedule published on the club website.
• KappacoreOthersOfficial technical kit provider of A.D. Alcorcón, supplying all playing kits, training gear, and official apparel.
• RezolvecoreTechnology or IntegrationOfficial online ticketing service provider for match tickets. Operates the tickets.adalcorcon.com platform, providing digital ticket issuance, QR-based access, and order management.
• Other Sponsors (Bauhaus, Jorfi, Fibranet, Siena TPC, Assa Abloy, Casamayor, Sierra Cazorla, Ford Almoauto, Alcorcón Next, Pamogroup, Sealco, Berdoal, Jowke, Cafés Puerto Rico, Domino's Pizza, Quamtrax, Colegio Amanecer, El Corte Inglés, Gourmet Edition, Colegio Alkor, Bularplac, Instaglas, Cepisa Group, Novanca, Inacua, Viena Capellanes, BDP Burger, Redpiso, CDA, Foster's Hollywood, FlyFut, BP, Podoactiva)minorOthersOver 30 additional commercial sponsors providing discounts and benefits to season ticket holders across diverse sectors including automotive, food & beverage, sports retail, construction, education, health, and services. These sponsors appear on the official sponsors page with discount/offer details for fans.
• Ayuntamiento de Alcorcón (Alcorcón Town Council)coreOthersCollaboration agreement for the Campus de Verano summer football camp. The town council provides municipal sports facilities (Santo Domingo sports complex) for the club's youth and summer campus activities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rayo Majadahonda: Madrid metropolitan area football club that has competed in Primera Federación and lower Spanish divisions. Highly comparable as a community-rooted suburban Madrid club with a similar fan-base profile and tier-level commercial structure.
• CF Fuenlabrada: Madrid-area football club based in Fuenlabrada with a comparable suburban identity and history in Spain's second and third tiers. Direct peer in geography, fan profile, and operational scale.
• Atlético de Madrid B: Reserve team of Atlético de Madrid, competing in Primera Federación. Comparable as a Madrid-based team operating in the same division with a similar youth-development mandate and shared regional fan pool.
• Real Madrid Castilla: Real Madrid's reserve team, regularly cycling through Spain's lower professional divisions. Comparable as a youth-development-focused Madrid-based club with tier-level sporting dynamics similar to Alcorcón's first team.
• SD Ponferradina: Established Primera Federación / Segunda División side with a similar community-rooted identity and tier-level commercial dynamics. Comparable as a Spanish lower-professional club navigating the same broadcasting, sponsorship, and matchday economics.
• Cultural y Deportiva Leonesa: Historic Spanish lower-professional football club that has competed in Primera Federación. Directly comparable tier, revenue scale, and community-driven commercial model.
• Getafe CF B: Getafe CF's reserve team, based in the Madrid metropolitan area and competing in Spanish lower divisions. Comparable as a Madrid-area reserve-team structure focused on youth development within a similar tier.
• Real Unión Club: Historic Spanish club (founded 1915) regularly competing in Primera Federación, with a comparable community-driven model and tier-level commercial dynamics. The previous club of incoming Alcorcón coach Fran Justo, providing direct operational comparability.
• Celta de Vigo B: Reserve team of Celta de Vigo competing in Spanish lower divisions. Comparable as a first-team/cantera structure similar to Alcorcón's, operating within Spanish football's development pyramid.

Broad incumbents

• CD Leganés: Madrid-area professional football club that has spent multiple seasons in LaLiga Hypermotion (Segunda División). Comparable regional identity and fan-base dynamics, but operates at a materially larger commercial scale as a higher-division incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Ad_alcorcon
• Facebookfacebook.com/AgrupacionDeportivaAlcorcon
• LinkedInlinkedin.com/company/adalcorcon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alcorcón