sonex-online

What sonex-online does

sonex-online is the direct-to-consumer e-commerce storefront of Pinta Acoustic, Inc., operating from Minneapolis, Minnesota (with governance seated in San Diego County, California). It sells WILLTEC-based acoustic foam and soundproofing products organized into five categories — acoustic wall panels, ceiling baffles, ceiling clouds, ceiling tiles, and specialty/composite products — plus accessories such as proprietary acouSTIC adhesive and corkscrew suspension hardware. The core technology is open-cell expanded melamine foam (WILLTEC) that is fiber-free, Class 1 fire-rated per ASTM E 84, and offered with HPC water-based coating, COLORTEC coloring, and PROSPEC composite variants for specialty use cases. NRC ratings across the catalog span 0.60 to 1.20.

The business model is a self-serve transactional storefront for individual consumers and small/medium buyers, with prices ranging from $23 (accessories) to $2,284.50 (premium ceiling tiles), and a separate sales-representative channel for larger contractor and enterprise orders that require customized pricing, logistics, and project-scale service. Products are made to order and ship F.O.B. from Minneapolis, with polyurethane-foam SKUs restricted from shipment to California under Proposition 65. Customer concentration is intentionally horizontal — broadcast/audio, education, office and public buildings, industrial, religious, restaurant/entertainment, retail, shooting ranges, clean rooms, and anechoic test chambers — yielding revenue diversification across use cases rather than deep dependency on any single vertical.

The moat rests on proprietary WILLTEC foam, six registered trademarks (SONEX, WILLTEC, WHISPERWAVE, HARMONI, PROSPEC, acouSTIC), and a broad certification stack that includes CAN ULCS-102, UL 1715, USDA/FDA cleanable compliance, and LEED EQ Credit 4.1 contributions. Revenue is undisclosed; the catalog's pricing tiers, made-to-order production model, small (11-50) headcount, US-only footprint, and recent product cadence (SQUARELINE Metal 2021, Ceiling Tile Noise Barrier 2022, SONEX Flow 2025) describe a small but operationally durable niche manufacturer-retailer, not a venture-scale platform.

Name

sonex-online

Legal name

Pinta Acoustic, inc.

Website

https://sonex-online.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

sonex-online is the direct-to-consumer e-commerce storefront of Pinta Acoustic, Inc., selling WILLTEC open-cell melamine acoustic foam products — wall panels, baffles, ceiling clouds, tiles, and specialty composites — to studios, schools, offices, contractors, and industrial buyers across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Acoustic Foam Product Sales: One-time sale of acoustic foam panels, baffles, ceiling tiles, clouds, and specialty products. Products are made to order. Revenue generated through direct e-commerce transactions with prices ranging from $93.74 to $2,284.50 depending on product type and configuration. Accessories (adhesives, corkscrew hangers, cables) provide supplementary revenue.
2. Custom/Project Orders: For larger contractor orders, customers are directed to local sales representatives for customized pricing and logistics. This channel serves enterprise and commercial projects requiring bulk quantities and tailored service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

sonex-online is the direct-to-consumer e-commerce channel for Pinta Acoustic, selling WILLTEC open-cell melamine foam-based acoustic products including wall panels, ceiling baffles, ceiling clouds, ceiling tiles, and specialty noise-blocking composites. Products are made to order and shipped F.O.B. from Minneapolis, serving studios, schools, offices, churches, industrial sites, and residential customers with Class 1 fire-rated sound-absorbing solutions.

Product overview

SONEX Online is an ecommerce platform selling acoustic foam and soundproofing products manufactured by Pinta Acoustic. The product portfolio centers on WILLTEC expanded melamine foam-based acoustic solutions organized into five main categories: Acoustic Wall Panels (SONEX Classic, One, Pyramid, Junior, Mini, Valueline, Flow, and WHISPERWAVE Ribbon Wall Panel), Ceiling Tiles (SONEX Basix, HARMONI, WHITELINE, CONTOUR, and SQUARELINE Metal), Ceiling Baffles (WHISPERWAVE, SONEX One, Valueline, Rondo, and Clean), Ceiling Clouds (SONEX GEOMETRIC and WHISPERWAVE/XXL), and Specialty Products (SONEX Clean washable line, PROSPEC composites, Tec Wedges, and Noise Barrier tiles). Supporting accessories include the proprietary acouSTIC adhesive and corkscrew hanger systems. All products feature Class 1 fire-rated WILLTEC foam technology with various surface patterns, coatings (HPC, COLORTEC, vinyl encapsulation), and color options to address noise control across applications from recording studios to industrial facilities.

Differentiator

Problem solved

Functional benefit

Brands

• SONEX: Primary brand of acoustical foam panels and sound absorbing products including SONEX Classic, SONEX One, SONEX Pyramid, SONEX Valueline, SONEX Clean, SONEX Basix, SONEX Junior, SONEX Mini, and SONEX Tec product lines.
• WILLTEC
• WHISPERWAVE
• PROSPEC
• CONTOUR
• HARMONI
• WHITELINE
• acouSTIC
• COLORTEC

Products and services

• SONEX Classic Noise Absorbing Foam Panels Modified anechoic wedge design foam panels for cost-effective sound control in recording studios, listening rooms, and production areas. Features deep alternating wedges providing optimum deflection of sound waves.
• SONEX One Noise Reduction Panels Versatile sculpted-surface panels providing effective acoustic control with NRC ratings from 0.85 to 1.10. Deflects and disperses sound waves while open-cell WILLTEC foam converts sound energy into kinetic energy.
• SONEX Pyramid Acoustic Foam Extended pyramidal-shaped panels providing optimal acoustic control across all sound frequencies with NRC ratings ranging from 0.75 to 1.05. Pyramidal shapes significantly increase surface area for enhanced sound absorption.
• SONEX Junior Sound Proofing Foam Compact modified anechoic wedge design panels for cost-effective sound control. Features unique geometric surface pattern providing optimum deflection of sound waves for studios and listening rooms.
• SONEX Mini Noise Control Foam Panels Compact foam panels ideal for machine enclosures and confined spaces requiring high-frequency noise control. Made from Class 1 fire-rated WILLTEC foam that withstands temperatures above 300°F.
• SONEX Valueline Noise Absorbing Panels Omni-directional softly sculpted surface pattern panels providing superior sound absorption with NRC range of 0.75-1.0. Budget-friendly option for various acoustic applications.
• WILLTEC Glue-Up Flat Acoustic Panels Direct-apply flat sheets made from WILLTEC expanded melamine foam for wall and ceiling applications. Class 1 fire-rated according to ASTM E 84 with NRC range of 0.60-1.10.
• SONEX Flow Glue-Up Acoustic Panels Contemporary flowing pattern glue-up panels for direct wall application. Combines aesthetic design with sound absorption properties.
• WHISPERWAVE Ribbon Acoustic Wall Panel Ribbon-style wall panels providing exceptional acoustical control and design flexibility. Lightweight and easy to install in classrooms, cafeterias, offices, and religious facilities.
• SONEX Basix Ceiling Tiles Versatile ceiling tiles providing exceptional sound absorption with NRC up to 1.20. Manufactured from WILLTEC foam with water-based HPC-coated surface available in standard, premium and custom colors.
• SONEX HARMONI Acoustic Ceiling Tiles Acoustic ceiling tiles offering both glue-up and ceiling grid installation options. Reduces noise by absorbing unwanted sound reverberation with NRC of 0.90.
• SONEX WHITELINE Acoustic Ceiling Tiles Economically priced ceiling tiles with superior sound-absorptive open-cell WILLTEC foam cores laminated with smooth white fleece on one side and black fleece on the opposite. NRC of 0.75.
• CONTOUR Classic Ceiling Tiles Classic ceiling tiles available with or without backerboard for ceiling grid or adhesive installation. Provides acoustic absorption for various interior environments.
• SQUARELINE Metal Ceiling Tiles Expanded metal ceiling tiles producing a high-tech modern aesthetic. Manufactured using up to 55% recycled metal, fitting standard suspended grid systems. Available with optional WHITELINE acoustic backer.
• WHISPERWAVE Sound Absorbing Baffles Lightweight hanging baffles providing exceptional acoustical control. Ideal for reducing echo and unwanted sound reverberation in large open areas. NRC of 1.0.
• WHISPERWAVE Sound Absorbing Ribbon Baffles Ribbon-style baffles providing exceptional acoustical control and design flexibility. Lightweight and easy to install with NRC of 0.85.
• SONEX One Acoustic Baffles Versatile acoustic baffles for auditoriums, gymnasiums, indoor swimming pools, recreation centers and production facilities. Made from WILLTEC foam with integrated straps and grommets. NRC of 1.0.
• SONEX Valueline Hanging Baffles Easy-to-suspend baffles using mild or stainless-steel corkscrew hangers. Double-sided omni-directional softly sculpted surface pattern providing superior sound absorption. NRC of 0.95.
• SONEX Rondo Sound Baffles Circular/rondo-shaped baffles improving sound quality in large rooms. Made from WILLTEC open cell melamine foam, Class 1 fire-rated according to ASTM E 84.
• WHISPERWAVE Ceiling Clouds Lightweight ceiling clouds providing exceptional acoustical control and design flexibility. Ideal for classrooms, cafeterias, multipurpose rooms, indoor swimming pools, and offices. NRC of 0.95.
• WHISPERWAVE Ceiling Clouds XXL Extra-large ceiling clouds for large open areas with reverberation problems. Sheet size 48" x 96" with NRC of 1.0 (45.30 Sabins).
• SONEX GEOMETRIC Ceiling Clouds Suspended ceiling clouds providing excellent sound absorption and design flexibility. Made with WILLTEC foam, offered in three shapes: square, circular and hexagonal. NRC of 1.0.
• SONEX Clean Sound Control Panels Vinyl-wrapped acoustic panels designed for environments requiring washable materials. Fully encapsulated in FR taffeta vinyl for efficient cleaning and long-lasting durability. Meets USDA/FDA requirements.
• SONEX Clean Acoustic Baffles Fully encapsulated washable acoustic baffles for environments requiring excellent noise control using easy-to-clean materials. Class A fire-rated with NRC of 0.8.
• SONEX Clean Washable Ceiling Tiles Vinyl-wrapped ceiling tiles ideal for commercial kitchens, food processing facilities, clean rooms, and indoor pools. Fully encapsulated in FR taffeta vinyl meeting USDA/FDA requirements. NRC of 0.80.
• SONEX Tec Sound Proofing Wedges

Quantifiable outcome

• NRC ratings ranging from 0.60 to 1.10 depending on product and thickness
• +3 more outcomes

Named customers2 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Pinta Acoustic, Inc.coreOthersSONEX is a trademark of Pinta Acoustic, Inc. SONEX ONLINE operates as an e-commerce channel for Pinta Acoustic products. The company is owned and operated by Pinta Acoustic, which manufactures the WILLTEC foam products sold through the platform.
• VALMAXminorImplementation/ SI/ Consulting PartnerVALMAX is the e-commerce platform provider that supports the sonex-online.com website. They provide the underlying e-commerce technology and website infrastructure.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ATS Acoustics: U.S. online retailer of acoustic panels, bass traps, and sound diffusers for studios, home theaters, and commercial spaces. Directly comparable product line, DTC e-commerce GTM, and target SMB customer base.
• GIK Acoustics: Specialty manufacturer and retailer of acoustic panels, bass traps, and room treatments for recording studios, home theaters, and listening rooms. Closely comparable product offering and studio-focused customer base.
• Primacoustic: Manufacturer of acoustic panels, bass traps, and room treatments under the Radial Engineering umbrella. Comparable melamine and fiberglass foam-based product portfolio targeting studios, broadcast, and commercial installations.
• Acoustics First: Specialty acoustic product manufacturer and retailer offering sound absorption panels, diffusers, and noise control materials. Directly comparable in product range and use-case segment (studios, schools, offices, industrial).
• Sound Seal: U.S. manufacturer of architectural acoustic panels, noise control products, and industrial soundproofing materials. Comparable in product breadth across wall panels, ceiling baffles, and noise barriers for commercial/industrial use.
• Eckel Industries / Eckel Noise Control Technologies: Manufacturer of anechoic chambers, acoustic panels, and noise control products for industrial, military, and research facilities. Comparable in industrial noise control focus, anechoic chamber use case, and Class A fire-rated foam offering.

Broad incumbents

• Owens Corning: Major global building materials manufacturer offering acoustic batts, insulation, and noise control products as part of a broad portfolio. Overlaps in commercial acoustic treatment and ceilings, but does not specialize in foam panels/baffles.

Emerging players

• Pyrok Star-Son Industries: Niche architectural acoustic product manufacturer offering custom panels and baffles for commercial and architectural applications. Partial overlap with SONEX's specialty product line and design-driven specifications.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC1VK43TEdzdLoexmValOHVw
• Facebookfacebook.com/sonexonline
• LinkedInlinkedin.com/company/sonex-online
• Instagraminstagram.com/sonex.online
• Xx.com/sonexonline

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sonex-online