NESTRE
NESTRE Health and Performance is a neuroplasticity-based mental and cognitive strength training company delivering programs through a consumer mobile app, two US in-person locations, and enterprise B2B deployments, serving elite athletes, executives, and high-performance organizations.
- Company typePrivate
- Founded2018
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What NESTRE does
NESTRE Health and Performance Inc. is a private mental and cognitive strength training company founded in 2018 in Orlando, FL. The company develops and delivers neuroplasticity-based training programs that combine proprietary neuroscience frameworks — the HI-R Cognitive Performance Model, HI-R Cognitive Performance Cycle, and NESTRE Training Model (all created by Founder/CEO Dr. Tommy Shavers) — with AI/Machine Learning-driven personalization. Its product portfolio consists of three integrated offerings: the NESTRE Mindset Profile (a 25-question algorithmic assessment that classifies users into cerebral, alpha, and prime mindset categories and is described as descriptive, predictive, and prescriptive); the NESTRE Mobile App (a subscription platform with Mental Framing, Cognitive Training, Activate Sessions, and Mindset Music, launched on Apple App Store and Google Play in 2025); and six in-person NeuroStrength Training programs (N2 D-Stress through N6 Intensive Strength) delivered at Lake Nona Performance Club (Orlando, FL) and Terrapin (Monterey, CA).
The company operates a hybrid go-to-market combining consumer subscription (mobile app and in-person training memberships) with enterprise field sales to high-stress organizations, including sports programs and healthcare systems. Revenue streams include monthly Advanced and Base training memberships, digital app subscriptions, initial consultation fees, and B2B contracts via institutional partnerships such as Robert Morris University Athletics and AdventHealth Research Institute. Pricing is uniformly quote-based and not publicly disclosed. The team is led by Founder/CEO Dr. Tommy Shavers, Co-Founder & Chief Health and Performance Innovation Officer Julius Thomas (former two-time NFL Pro Bowler with a doctorate in clinical health psychology), and Chief Scientific Officer Dr. Elkhonon Goldberg (Clinical Professor of Neurology at NYU School of Medicine, Director of the Luria Neuroscience Institute, and student of Alexandr Luria).
Brand and customer engagement are anchored by high-profile athlete ambassadors and investors (Robert Griffin III, Calvin Johnson, Malcolm Jenkins, Masai Russell, Leigh Steinberg) and earned media coverage in Bloomberg, Sports Illustrated, ESPN, Harvard Medical School, and Bleacher Report. Validated outcomes include a 25.3 average performance gain on Independent Cognitive Performance Tests, with 5/5 Core Performance Domains (Executive Function, Complex Attention, Processing Speed, Working Memory, Reaction Time) showing improvement.
NESTRE firmographics
Firmographics- Name
- NESTRE
- Legal name
- Nestre Health and Performance, Inc.
- Website
- https://nestreperformance.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NESTRE Health and Performance is a neuroplasticity-based mental and cognitive strength training company delivering programs through a consumer mobile app, two US in-person locations, and enterprise B2B deployments, serving elite athletes, executives, and high-performance organizations.
- Ownership category
- akta.pro rank
NESTRE industry classification
Industry- Product category
- Cognitive Performance Training
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)
Keywords
Where NESTRE is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NESTRE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- In-Person NeuroStrength Training Memberships: Monthly and session-based membership packages for in-person mental and cognitive training at Lake Nona Performance Club (Orlando, FL) and Monterey, CA. Offerings include Advanced Membership (4 sessions/month with reserved scheduling and monthly Cognitive Performance Report Card) and Base Membership (monthly Cognitive Performance Report Card), as well as individual training packages (N2 through N6 programs). Primary recurring revenue stream.
- NESTRE Mobile App Subscriptions: Premium digital subscription providing access to the NESTRE app including Mental Framing, Cognitive Training, Activate Sessions, Mindset Music, and the NESTRE Mindset Profile with personalized insights. App is available on Apple App Store and Google Play. Subscription-based recurring digital revenue.
- Initial Consultation Services: One-time consultation sessions (offered at 50% discount for certain demographics) preceding membership enrollment, providing individualized cognitive assessment and baseline evaluation. Drives membership conversion.
- Organizational / Enterprise Contracts: Team and organizational deployments of the NESTRE Mindset Profile and training programs through partnerships with institutions such as Robert Morris University Athletics and AdventHealth Research Institute. Revenue from consulting and enterprise agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Advanced Training Membership — 4 sessions/month with reserved scheduling and monthly Cognitive Performance Report Card or NESTRE Better Membership Package |
| Subscription | Monthly | Base Training Membership — monthly Cognitive Performance Report Card |
| Unit Pricing | Pay-as-you-go | N6 Intensive Strength Training — 5-day intensive mental and cognitive training program |
| Unit Pricing | Multi-year contract | N5 Performance Strength Training — 2-month, twice-per-week program |
| Unit Pricing | Multi-year contract | N4 Core Strength Training — 18-week, once-per-week adaptive training program |
| Unit Pricing | Pay-as-you-go | N3 Jump Start Training — 1 week, once-per-day program |
| Unit Pricing | Pay-as-you-go | N2 D-Stress Training — 5-pack and 10-pack session options |
| Unit Pricing | Pay-as-you-go | Initial Consultation — 50% off for men during Men's Mental Health Month (June) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
NESTRE product offering
Product offeringCore offering
NESTRE Health and Performance is a mental and cognitive strength training and solutions company that applies the science of neuroplasticity combined with AI/Machine Learning to personalize mental and cognitive training. It sells the NESTRE Mindset Profile (a 25-question algorithmic assessment that classifies users into wellness and performance mindset categories), six signature in-person NeuroStrength Training programs (N2 D-Stress through N6 Intensive Strength) delivered at its Lake Nona Performance Club (Orlando, FL) and Monterey, CA facilities, and a premium consumer mobile app providing Mental Framing, Cognitive Training, Activate Sessions, and Mindset Music via subscription.
Product overview
NESTRE Health & Performance is a mental and cognitive strength training company offering three integrated solutions: the NESTRE Mobile App (digital platform with Mental Framing, Cognitive Training, Activate Sessions, and Mindset Music), the proprietary NESTRE Mindset Profile (algorithmic assessment delivering descriptive, predictive, and prescriptive wellness insights), and in-person NeuroStrength Training programs at Lake Nona Performance Club and Monterey locations. The product portfolio includes six training models (N6 Intensive Strength through N2 D-Stress Training) ranging from intensive 5-day programs to 10-pack sessions, plus Advanced and Base membership tiers. The architecture connects the Mindset Profile assessment to personalized training delivery across both digital and in-person channels.
Differentiator
Problem solved
Functional benefit
Brands
- NESTRE Mindset Profile: A proprietary algorithm-based assessment that discovers an individual's wellness and performance mindset and customizes their training experience. It is descriptive, predictive, and prescriptive.
- NESTRE App
- NESTRE NeuroStrength Training
Products and services
- NESTRE Mobile App Premium digital platform providing personalized mental framing, cognitive training, Activate Sessions, and Mindset Music. The app uses the user's NESTRE Mindset Profile to deliver adaptive cognitive training to individual consumers, including elite performers, executives, and everyday users seeking mental health and cognitive performance improvement.
- NESTRE Mindset Profile Proprietary algorithm-driven 25-question online assessment that categorizes individuals into wellness and performance mindset types (cerebral, alpha, prime) to customize their training experience. Delivered via the NESTRE app and used both directly by individual consumers and deployed organization-wide in enterprise settings.
- NESTRE NeuroStrength Training (In-Person) In-person mental and cognitive strength training programs based on neuroplasticity science, offered through Advanced and Base monthly memberships with reserved scheduling and monthly Cognitive Performance Report Cards. Delivered at Lake Nona Performance Club (Orlando, FL) and Terrapin (Monterey, CA) to elite performers, executives, and everyday individuals.
- N6 Intensive Strength Training 5-day intensive mental and cognitive training program focused on condensed/compounding strength training to rapidly increase mental and cognitive reserves for high-performance demands. Includes premium training analysis and requires all sessions to be scheduled within a 5-day window.
- N5 Performance Strength Training 2-month, twice-per-week training program designed for individuals seeking to challenge and increase their mental and cognitive capacity. Includes high-level training analysis to elevate performance beyond current levels.
- N4 Core Strength Training 18-week, once-per-week adaptive training program focused on everyday mental and cognitive fitness and strength training to handle the mental and cognitive load, demands, and challenges of work and life. Includes standard training analysis.
- N3 Jump Start Training 1-week, once-per-day program (1 hour per session) designed as a catalyst to accelerate mental and cognitive well-being and performance goals and jump-start focus on mental health and cognitive performance.
- N2 D-Stress Training Quick, accessible stress, mindset, and mental well-being training program offered in 5-pack (5 sessions, 30 minutes each) or 10-pack (10 sessions, 30 minutes each) formats for managing stress and strengthening resiliency.
- NESTRE Enterprise / Organizational Deployment Enterprise contract offering that deploys the NESTRE Mindset Profile and NeuroStrength Training programs across organizations and teams for talent management, employee engagement, and well-being initiatives. Customers include Robert Morris University Athletics, AdventHealth Research Institute, and BrainLit partner deployments.
- Initial Cognitive Consultation One-time consultation session providing individualized cognitive assessment and baseline evaluation for prospective members, available at Lake Nona Performance Club (Orlando, FL) and Monterey, CA locations. Drives membership conversion to NESTRE NeuroStrength Training.
Quantifiable outcome
- 25.3 average performance gain for participating individuals (validated by Independent Cognitive Performance Tests)
- +3 more outcomes
Companies that use NESTRE
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
NESTRE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
NESTRE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- AdventHealth Research InstitutecoreAdventHealth Research Institute and NESTRE Health & Performance announced a collaboration on May 19, 2025, aimed at improving understanding of the role cognitive training programs could play in boosting health outcomes. This is a research and clinical collaboration to study the impact of NESTRE's cognitive training programs.
- Robert Morris University (RMU) AthleticscoreRobert Morris University Department of Athletics announced a partnership with NESTRE Health & Performance on September 12, 2024. The partnership provides NESTRE's Mindset Profile and training programs to RMU's athletic department for brain health, mental wellness, and cognitive performance enhancement.
- BrainLitminorBrainLit, a pioneer in innovative lighting solutions, announced a strategic partnership with NESTRE on July 18, 2024, to optimize human health and performance environments. The partnership integrates BrainLit's lighting technology with NESTRE's cognitive training solutions for enhanced performance environments.
- Lake Nona Performance ClubcoreNESTRE operates its flagship in-person NeuroStrength Training facility at Lake Nona Performance Club in Orlando, FL. This is an operational partnership providing physical space and co-location with a wellness-focused performance club, allowing NESTRE to deliver its training programs at this location.
- leAD SportsminorleAD Sports is listed as a partner on NESTRE's website. leAD is a global sports and health tech VC accelerator, suggesting a strategic relationship involving mentorship, network access, and potentially investment/acceleration support for NESTRE.
- Society for NeuroSportsNESTRE advisory board members (including Julius Thomas and Dr. Tommy Shavers) serve on the advisory board for the Society for NeuroSports and the Football Player Health Study at Harvard, indicating an advisory and research ecosystem relationship.
- Global Health Catalyst SummitDr. Tommy Shavers serves as the Sports & Health Chair for the Global Health Catalyst Summit, indicating an advisory and thought leadership relationship within the global health ecosystem.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
NESTRE competitors and assessment
Company assessmentDirect peers
- Headspace: Direct peer in digital mental wellness and mindfulness. Headspace offers guided meditation, focus, and sleep training through a consumer subscription and an enterprise channel (Headspace for Work) — directly overlapping with NESTRE's app subscription and corporate well-being deployments.
- Calm: Direct peer in consumer mental wellness subscriptions, with comparable features (sleep, focus, meditation) and a B2B channel (Calm Business). Calm is one of NESTRE's main competitors for the same mental-wellness wallet and enterprise well-being budgets.
- Lumosity: Direct peer in consumer brain/cognitive training games and assessments. Lumosity's structured daily brain workouts target the same executive-function and memory domains as NESTRE's cognitive training features, making them direct substitutes for the consumer app user.
- NeuroNation: Direct peer in scientific, personalized cognitive training. NeuroNation offers adaptive brain training exercises targeting memory, attention, and processing speed — overlapping with NESTRE Mindset Profile-driven personalization and the cognitive training modules in the NESTRE app.
- BetterUp: Direct peer in executive and high-performer mental performance coaching. BetterUp's enterprise coaching and AI-driven personalization for leaders overlaps with NESTRE's Executive Re-Charge and Decision Maker programs sold to business leaders and corporate accounts.
Emerging players
- Muse (by Interaxon): Emerging peer in consumer neurofeedback and meditation devices. Muse combines EEG headband hardware with a meditation/focus app — overlapping with NESTRE's mental framing, cognitive training, and neuroplasticity framing for individual consumers.
- Cerebral: Emerging peer in digital mental health services, including ADHD, anxiety, and depression care. Cerebral's mental performance positioning and prescription-plus-coaching model partially overlaps with NESTRE's cognitive performance and stress-management offerings, though Cerebral is more clinical.
- Akili Interactive: Emerging peer in clinically validated digital cognitive therapeutics. Akili's FDA-cleared EndeavorRx and prescription-grade positioning represents the regulated, clinical-track path that NESTRE's AdventHealth collaboration could plausibly pursue.
- Neurofeedback / Applied Neuroscience companies (e.g., MyndYou): Emerging peer in digital cognitive assessment and remote neurocognitive monitoring. Companies like MyndYou compete in the assessment and remote monitoring portion of NESTRE's value chain, overlapping with the NESTRE Mindset Profile assessment and enterprise deployment use cases.
Broad incumbents
- Whoop: Broad incumbent in performance optimization with elite-athlete and executive distribution. Whoop's subscription wearable + coaching model targets the same elite-athlete and high-performer segments NESTRE serves, with overlap in cognitive/stress/recovery narratives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NESTRE social profiles
Digital presenceNESTRE financial estimates
Financial estimateRevenue estimate
Valuation estimate
NESTRE leadership team
Management profileNumber of profiles
Profiles3 records
NESTRE funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NESTRE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NESTRE
What does NESTRE do?
NESTRE Health and Performance is a mental and cognitive strength training and solutions company that applies the science of neuroplasticity combined with AI/Machine Learning to personalize mental and cognitive training. It sells the NESTRE Mindset Profile (a 25-question algorithmic assessment that classifies users into wellness and performance mindset categories), six signature in-person NeuroStrength Training programs (N2 D-Stress through N6 Intensive Strength) delivered at its Lake Nona Performance Club (Orlando, FL) and Monterey, CA facilities, and a premium consumer mobile app providing Mental Framing, Cognitive Training, Activate Sessions, and Mindset Music via subscription.
Is NESTRE a public or private company?
NESTRE is a private company. It is classified as venture growth investor backed and is currently operating.
When was NESTRE founded?
NESTRE was founded in 2018. It employs 1 to 10 people.
Where is NESTRE based?
NESTRE is headquartered in Orlando, United States, in the North America region.
How does NESTRE make money?
Four revenue lines are on record. In-Person NeuroStrength Training Memberships are the primary driver. The others are NESTRE Mobile App Subscriptions, initial Consultation Services and organizational / Enterprise Contracts.
Who are NESTRE's main competitors?
Direct peers on record are Headspace, Calm, Lumosity, NeuroNation and BetterUp. Emerging players are Muse (by Interaxon), Cerebral, Akili Interactive and Neurofeedback / Applied Neuroscience companies (e.g., MyndYou). Whoop is listed as a broad incumbent.
Does NESTRE have an API?
No public API is recorded for NESTRE.
What industry is NESTRE in?
NESTRE's product category is Cognitive Performance Training. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 621420 and its SIC code is 7372.