THE rAVe Agency

What THE rAVe Agency does

THE rAVe Agency is a privately held, founder-led B2B creative agency that exclusively serves the professional audiovisual (ProAV) and residential audiovisual (HomeAV) industries. Headquartered in Chapel Hill, North Carolina, the company traces its origins to Kayye Consulting, founded by Gary Kayye in 1998, and rAVe Publications, launched in 2003, before consolidating under the current brand in late 2017. The firm operates with a small team of 11-50 employees delivering integrated marketing services through seven productized service lines: rAVe [PUBS] (industry publishing with 10 newsletters), rAVe [NOW] (trade show coverage across InfoComm, CEDIA, ISE, DSE, and UBTech), rAVe [CREATE] (creative services), rAVe [CONSULT] (strategic consulting), rAVe [STORYTELLING] (PR and communications), rAVe [SPEAK] (keynote speakers), and LAVNCH (a proprietary virtual events platform with 12,000+ registered members and 160+ events hosted). A specialized sub-product, rAVe [VR], provides platform-agnostic VR experiences for trade show booths and installations.

The company's core technology is centered on two proprietary platforms: LAVNCH, which supports live Q&A, polling, custom sponsor branding, and registration analytics for virtual events, and rAVe VR, a browser- and headset-compatible B2B VR solution that converts physical trade show booths and installations into persistent digital experiences. These platforms, combined with 17+ years of proprietary editorial content, constitute the firm's main technical infrastructure. There is no public API, SDK, mobile application beyond distribution, or AI/ML capability disclosed.

Revenue is generated through a mix of project-based professional services (CREATE, CONSULT, STORYTELLING, SPEAK, rAVe VR), recurring advertising and content marketing under rAVe [PUBS], and sponsorship-driven revenue from LAVNCH events. All engagements are custom and quote-based with multi-year contract cadences. The customer base is concentrated in the AV vertical and includes named enterprise brands such as Sony, LG, Barco, Bose Professional, Epson, Extron, Sharp NEC, Mersive, Avocor, Nureva, and Snap One, along with industry associations AVIXA, CEDIA, NSCA, and the Digital Signage Federation, and distributors including TD SYNNEX and Exertis Almo. The firm operates without disclosed institutional funding, with ownership concentrated in the founder.

Name

THE rAVe Agency

Legal name

THE rAVe Agency

Website

https://theraveagency.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

THE rAVe Agency is a privately held B2B creative agency serving the global ProAV and HomeAV industries with editorial publishing, trade show coverage, creative services, consulting, PR, speaking, and a proprietary virtual events platform (LAVNCH) with 12,000+ registered members.

Ownership category

akta.pro rank

Product category

Creative Marketing Services for the Audio-Visual Industry

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Audio-visual marketing
• Creative agency services
• Trade show coverage
• Virtual events platform
• Industry publishing

Headquarters

HQ city

Chapel Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Creative Agency Services (CREATE): Custom marketing campaigns, social media management, content marketing, webinar development, and experiential marketing services for AV brands.
2. Consulting Services (CONSULT): Outsourced product management, marketing campaigns, trade show storytelling, product launch gamification, and original product concept development. Gary Kayye has a track record of concepts leading to $70M+ in sales.
3. Publishing (PUBS): rAVe PUBS is the AV industry's #1 news source, providing opinionated on-time content for 17+ years in ProAV and HomeAV. Partners with manufacturers, distributors, and integrators to share news via content marketing, case studies, surveys, videos, and e-blasts. Revenue comes from advertising space and content marketing services.
4. LAVNCH Virtual Events: Branded virtual event platform with sponsorship opportunities. LAVNCH WEEK flagship events, symposiums, editorial webinars, trade show recaps. Brands sponsor LAVNCH programs to access 12,000+ registered AV professionals.
5. rAVe VR: VR experience creation service turning trade show booths and installations into digital VR case studies.
6. Speaking (SPEAK): Keynote speakers, event moderators, and thought leaders available for industry events and company meetings.
7. Storytelling (STORYTELLING): Strategic communications and PR services including strategic communications, content development, media relations, employee relations, dealer and distributor relations, industry liaison, community relations, and crisis management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

THE rAVe Agency is the AV industry's first dedicated full-service creative agency, selling marketing, editorial, virtual events, PR, consulting, speaking, and trade show services to AV manufacturers, distributors, and integrators worldwide. Its portfolio spans rAVe [PUBS] editorial publishing, rAVe [NOW] trade show coverage, rAVe [CREATE] creative services, rAVe [CONSULT] strategy consulting, rAVe [STORYTELLING] PR, rAVe [SPEAK] keynotes, the LAVNCH virtual events platform, and rAVe [VR] VR experience creation.

Product overview

THE rAVe Agency is a creative agency for the AV industry offering a portfolio of integrated services. The core offerings include rAVe [PUBS] (digital AV news publication with 10 newsletters), rAVe [NOW] (365-day trade show coverage), rAVe [CREATE] (creative services including social media, content marketing, experiential marketing), rAVe [CONSULT] (strategic consulting), rAVe [STORYTELLING] (PR and communications), rAVe [SPEAK] (keynote speakers), and LAVNCH (virtual events platform with 12,000+ members). A specialized sub-product, rAVe [VR], provides platform-agnostic B2B VR experiences for trade shows and installations. The agency serves as a unified one-stop-shop where clients can access editorial, creative, strategic, and event services under one roof.

Differentiator

Problem solved

Functional benefit

Brands

• LAVNCH: A media-backed platform helping AV brands educate the market, engage the industry and generate qualified leads. A proprietary virtual events platform that has powered flagship multi-day LAVNCH WEEKs, focused symposiums, editorial webinars and trade show recap broadcasts.
• rAVe [VR]
• rAVe [PUBS]

Products and services

• rAVe [PUBS] Editorial Publication THE rAVe Agency's flagship digital AV news publication providing opinionated, on-time content for commercial (ProAV) and residential (HomeAV) audiovisual trade industries. All content is hosted on rAVePubs.com including news articles, press releases, podcasts, videos, and 10 email newsletters, with revenue derived from advertising and content marketing services for AV manufacturers, distributors, and integrators.
• rAVe [NOW] Trade Show Coverage Comprehensive live event trade show coverage service that converts 3–4 day analog shows into year-round digital events for AV brands. Covers InfoComm, CEDIA, ISE, DSE, and UBTech with dedicated microsites, product videos, blogs, podcasts, articles, photos, and Best of the Best awards.
• rAVe [CREATE] Creative Services Full-service creative agency offering for the AV industry, delivering social media management, content marketing, webinar development, experiential marketing (including THE GAME at trade shows), and VR-enabled AV solutions to AV manufacturers, distributors, and integrators.
• rAVe [CONSULT] Strategy Consulting Creative consulting service for the AV industry covering distribution strategy, product development, market analysis, branding, and marketing strategy. Has helped inspire, create, market, or brand over 60 major products, companies, or services over 20+ years, with Gary Kayye's concepts credited with leading to $70M+ in sales.
• rAVe [STORYTELLING] Strategic Communications and PR Strategic communications and public relations service for AV clients, covering strategic communications and content development, media relations, employee relations, dealer and distributor relations, industry liaison services, community relations, and crisis management.
• rAVe [SPEAK] Keynote Speaking Keynote speaking and event moderation service featuring industry voices including Gary Kayye, Steph Beckett, and Morgan Lawrence, available for industry events and company meetings to bring AV industry experience and marketing expertise to AV brand audiences.
• LAVNCH Virtual Events Platform Media-backed proprietary virtual events platform built by THE rAVe Agency and powered by rAVe [PUBS]. Powers flagship multi-day LAVNCH WEEKs, focused symposiums, editorial webinars, and trade show recap broadcasts with over 12,000 registered members and 160+ industry events hosted, supporting live Q&A, polling, custom sponsor branding, and registration insights.
• rAVe [VR] Virtual Reality Experiences Platform-agnostic B2B VR solution that turns analog trade show booths, events, case studies, and fixed installations into living digital VR experiences accessible via any browser or headset, allowing AV brands to extend trade show ROI beyond the event itself.

Quantifiable outcome

• Over 60 major products, companies, or services helped to be inspired, created, marketed, or branded over 20+ years.
• +2 more outcomes

Named customers36 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Finn Partners: Global communications and integrated marketing agency with a strong technology practice offering PR, content, social, and creative services. Comparable to THE rAVe Agency's STORYTELLING and CREATE offerings for B2B technology clients.
• PAN Communications: B2B technology-focused public relations and integrated marketing agency. Comparable to THE rAVe Agency's STORYTELLING PR and content marketing services, though PAN operates across multiple tech verticals rather than AV exclusively.
• Walker Sands: Full-service B2B marketing agency serving technology and manufacturing clients with integrated creative, PR, content, and demand generation services. Highly comparable to THE rAVe Agency's full-service creative + PR + content model, though not AV-specialized.
• Sparks: Experiential marketing and creative agency that designs trade show exhibits, brand activations, and event-driven campaigns for B2B technology brands. Comparable to THE rAVe Agency's event and experiential work, though Sparks operates across multiple verticals rather than AV-specializing.

Emerging players

• Mekanism: Creative agency combining brand storytelling, content production, and integrated campaigns for technology and consumer brands. Comparable to THE rAVe Agency's integrated creative + storytelling model but serves a broader client base beyond AV.
• MKG: Independent creative and experiential marketing agency producing events, brand activations, and content for technology and consumer brands. Overlaps with THE rAVe Agency's trade show and experiential creative work but operates at smaller scale across diverse verticals.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency offering experiential marketing, events, digital, and content services to enterprise technology and B2B brands. Operates at significantly larger scale than THE rAVe Agency but competes for the same trade show and experiential marketing budgets.
• George P. Johnson Experience Marketing: Large global experiential marketing agency with deep expertise in trade show programs, launch events, and brand activations for B2B technology clients. Comparable in capabilities around trade show storytelling but serves multiple verticals at enterprise scale.

Others

• AVNetwork: Leading trade publication covering the ProAV industry via Commercial Integrator and other titles. Adjacent to THE rAVe Agency's rAVe PUBS publishing business as an ecosystem peer in AV trade media rather than a direct agency competitor.
• AVIXA: The Audiovisual and Integrated Experience Association is the global AV industry trade association and InfoComm producer. THE rAVe Agency partners with AVIXA on industry events and content, making it an ecosystem participant rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/THErAVeAgency
• Facebookfacebook.com/THErAVeAgency
• LinkedInlinkedin.com/company/theraveagency
• Instagraminstagram.com/THErAVeAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE rAVe Agency