Name

Ascenza

Legal name

ASCENZA Agro S.A.

Website

https://ascenza.pt

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Crop Protection / Agricultural Chemicals

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (325320)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Crop Protection Chemicals (Herbicides/Insecticides/Fungicides) (IMAEAEAI)

akta.pro secondary industries

Botanical Biopesticides & Plant Extracts (Essential Oils, Neem, Pyrethrins) (AFABAEAF), OMRI-Listed Crop Protection (Botanical & Mineral Pesticides) (AFABAKAA)

Keywords

• Crop protection products
• Plant protection fertilizers
• Phytopharmaceutical formulations
• Agricultural bioprotection
• Pheromone mating disruption

Headquarters

HQ city

Torres Vedras

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Phytopharmaceutical Product Sales: Sale of crop protection products including herbicides, fungicides, insecticides, and bioprotection solutions to agricultural distributors and farmers across Portugal, Spain, EU markets, and Brazil.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ascenza manufactures and commercializes phytopharmaceutical crop protection products — herbicides, fungicides, insecticides, acaricides, and bioprotection/pheromone-based solutions — for agricultural producers growing olives, vineyards, fruits, vegetables, and cereals. The portfolio spans branded chemical products (e.g., Lexapor, Mesopec, Matsuda Duo, Judo, Spyrit Max, Fox Plus, Trunfo Plus) and the Blexia sub-brand of biological and pheromone-based alternatives authorized for organic farming.

Product overview

Ascenza is a crop protection company specializing in agricultural protection products for Portuguese agriculture. The product portfolio consists of a comprehensive range of phytopharmaceutical products including insecticides, herbicides, fungicides, acaricides, and bioprotection solutions. Key product lines include chemical crop protection products (such as Lexapor, Judo, Delstar, Fox Plus, Trunfo Plus), herbicide products (Matsuda Duo, Rockup, Dicamays), fungicides (Spyrit Max, Erune, Folpec, Captain, Ksar, Melvar), acaricides (Tenor SC), and the Blexia bioprotection sub-brand offering pheromone-based solutions (Miringo Prays) and biological extracts (Valesco). The products target various crops including vineyards, olives, citrus, tomatoes, potatoes, cereals, and fruit trees, addressing pests, diseases, and weeds. Ascenza operates as part of the Rovensa Group and serves the Portuguese agricultural market with both conventional chemical solutions and bioprotection alternatives.

Differentiator

Problem solved

Functional benefit

Brands

• Blexia: Bioprotection sub-brand by Ascenza offering biological crop protection solutions including CARPET, PREVATECT, EQUISET, and VALESCO products.

Products and services

• Lexapor 200 SC Contact and ingestion insecticide based on chlorantraniliprol from the anthranilic diamide chemical family, acting on lepidopteran larvae and some coleoptera for crop protection.
• Mesopec 100 SC Residual and systemic herbicide formulated with mesotrione active substance for control of broadleaf and grassy weeds in corn and sweet corn crops.
• Spyrit Max Penetrating and systemic fungicide based on cymoxanil (acetamide family) and propamocarb (carbamate family), delivering preventive and curative activity on multiple crops.
• Matsuda Duo Systemic herbicide with residual action, formulated with flazassulfuron and iodosulfuron from the sulfonylurea chemical family, inhibiting the acetolactate synthase (ALS) enzyme for weed control in olives.
• Miringo Prays Sexual confusion pheromone dispenser (VP) controlling olive moth (Prays oleae) and lemon moth (Prays citri), containing 711 g/L of (Z)-7-tetradecenal and authorized for organic farming.
• Judo Pyrethroid insecticide with contact and ingestion action based on lambda-cyhalothrin, acting on the insect nervous system by altering ion flow through the nerve membrane; presented as capsule suspension (CS).
• Delstar Pyrethroid insecticide with contact and ingestion action based on deltamethrin, acting on the insect nervous system as a sodium channel modulator and preventing nerve impulse transmission.
• Boreal Plus Broad-spectrum insecticide and acaricide based on abamectin with contact and ingestion action, acting as a chloride channel agonist (IRAC MoA Group 6), with translaminar action and rain-fastness for vegetables and other crops.
• Tenor SC Acaricide acting by contact and ingestion to control young forms of tetranychid mites in apple, pear, citrus, vines, and ornamentals; classified as a mite growth inhibitor (IRAC MoA Group 10A).
• Fox Plus Systemic fungicide from the triazole family (DMI group), controlling scab and powdery mildew across fruit trees and vegetables.
• Trunfo Plus Fungicide combining azoxystrobin (strobilurin, Complex III inhibitor) and difenoconazole (triazole, systemic preventive and curative), delivering combined modes of action against multiple diseases.
• Erune 40 SC Penetrating fungicide based on pyrimethanil (anilinopyrimidine group, FRAC Group 9) with translaminar mobility and vapor phase redistribution, offering preventive and curative activity.
• Folpec 50 SC Surface organic fungicide from the phthalimide family, providing preventive action against downy mildew and excoriosis in vineyards, and against alternaria, cladosporium, anthracnose, septoria, and gray rot in tomato.
• Captain 480 SC Surface fungicide based on captan from the phthalimide family with preventive multi-site activity inhibiting spore germination, acting on various enzymes for broad-spectrum protection.
• Melvar Systemic fungicide containing prothioconazole from the triazole family, providing preventive, curative, and eradicant activity by inhibiting demethylation of sterol synthesis (DMI).
• Ksar Fungicide based on cresoxime-methyl 50% (500 g/L) controlling scab, powdery mildew, and olive leaf spot in pome fruits, stone fruits, and olive trees.
• Rockup Systemic post-emergence herbicide based on fluroxypyr 19.4% (200 g/L) from the pyridinicarboxylic acid chemical group, with foliar and root absorption and translocation through symplast and apoplast.
• Dicamays Systemic and selective herbicide containing dicamba from the benzoic acid chemical family, with foliar and root absorption and rapid translocation through symplast and apoplast.
• Valesco Concentrate dispersible (DC) product based on aqueous nettle extract (Urtica spp. = 15 g/L), used as a basic substance for foliar application in plant protection under EU regulation 563/2014.
• Excentro 0.5 Granule (GR) insecticide for soil-directed treatments based on tefluthrin 0.5%, from the pyrethroid chemical family with broad-spectrum action primarily by contact and ingestion.
• Blexia Bioprotection Line Bioprotection sub-brand by Ascenza offering biological and biotechnological crop protection products — including pheromone-based mating disruption and plant-extract-based basic substances — for sustainable and organic agriculture.

Quantifiable outcome

• Products developed with green co-formulants achieving >40 synthesized ionic liquids with 5 selected for scale-up
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SelectiscoreStrategic or Co-development PartnerSelectis and Ascenza collaborate on developing crop protection solutions, particularly anti-mildew products for vineyards, olives, and other crops. Both companies are part of the Rovensa group and share product development pipelines for Portuguese, Spanish, Italian, and French markets.
• GRANVINHOS, LDAminorStrategic or Co-development PartnerAscenza is a co-promoter in the Vine and Wine Portugal project led by GRANVINHOS, LDA, focused on increasing competitiveness and resilience of the Portuguese wine sector through smart innovation.
• Rovensa GroupcoreOthersAscenza is part of the Rovensa group, which includes Tradecorp, OGT, Rodel Flowers, SDP, Microquimica, Even Agro, Agrichem, Idainature, Agrotecnología, Ecoproyectos, Ascenza, and Selectis. The group commercializes products and provides services across multiple establishments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nufarm: Australia-based crop protection manufacturer with European operations focused on post-patent herbicides, fungicides, and insecticides. Comparable in scale, product categories, and distributor-led model; both compete for shelf space and ag-retailer mindshare in Iberia and broader EU.
• UPL Limited: Global crop protection and seed treatment company with a strong generics and biosolutions portfolio. Directly comparable to Ascenza in product mix (herbicides, fungicides, insecticides, bioprotection) and in its strategy of combining conventional chemistry with biologicals across emerging and European markets.
• ADAMA: Global post-patent crop protection company offering herbicides, fungicides, and insecticides across Europe, Latin America, and beyond. Closely comparable to Ascenza as a mid-to-large formulator and distributor of off-patent crop chemistry, with overlapping distributor-based go-to-market and similar regulatory exposure in the EU.
• Sipcam/OXON: Italian-headquartered crop protection company with strong Mediterranean and Iberian presence in herbicides, fungicides, and specialty formulations. Closely comparable to Ascenza in regional focus (vine, olive, horticultural crops), size, and reliance on third-party distribution in Southern Europe.

Broad incumbents

• Syngenta: One of the world's largest crop protection and seed companies, with a deep portfolio in insecticides, fungicides, and herbicides plus a growing biologicals pipeline. Competes with Ascenza across essentially the same crops and geographies but at a fundamentally different scale.
• Bayer Crop Science: Global crop protection and seeds leader with overlapping chemistry (e.g., spirotetramat, fluopyram families) and biologicals. Competes with Ascenza for the same Iberian and EU customers but at a scale and pipeline depth orders of magnitude larger.
• Corteva Agriscience: Global major in crop protection and seeds with a portfolio overlapping Ascenza's (insecticides, fungicides, herbicides) plus proprietary trait and seed businesses. Comparable as a competitor for the same Iberian and EU growers, but vastly larger in R&D and breadth.
• FMC Corporation: Global crop protection company with strong insecticide and herbicide franchises (Rynaxypyr, diamides) competing head-to-head with Ascenza's Lexapor 200 SC and other insecticides in EU fruit, vine, and vegetable crops.
• BASF Agricultural Solutions: Global crop protection major with broad fungicide, herbicide, and insecticide offerings plus a bioprotection platform. Directly comparable product categories but vastly larger R&D, registration footprint, and ag-retailer relationships than Ascenza.

Emerging players

• Tradecorp: Sister company within Grupo Rovensa focused on specialty plant nutrition, biostimulants, and crop solutions. Comparable because of shared Rovensa ownership, Iberian distribution overlap, and complementary positioning (nutrition/biostimulants) versus Ascenza's crop protection core.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNl8N0gTDVT0hk8qRrpqPLA
• Facebookfacebook.com/ascenzaportugal
• LinkedInlinkedin.com/company/ascenza-portugal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascenza