What Selectis does

Selectis - Produtos Para A Agricultura S.A. is a Portuguese agricultural-input company founded in 2000 and headquartered in Setúbal, operating as a subsidiary within the Rovensa diversified agricultural group. The company commercializes a crop-protection portfolio organized around three chemical pillars — fungicides (Levossik, Boslessick, Colombo, Eptilus, Tebutop, Sportaris, Alaska Micro, Decibel, Oxicuper, Cobre 50 Selectis), insecticides (Stregis 200 SC, Atlas, Petra, Baikal 501, Viriato SC, Arctise 480 SC), and herbicides (Register Duo) — plus the dedicated SOTERIA BioProtection line covering pheromone mating disruption (Vildigo Prays), Bacillus thuringiensis products (Vijay 32), botanical extracts (Volvega, Equital, Etaria), and bicarbonate-based fungicides (Zolotin). Many formulations are explicitly dual-action or multi-mode-of-action to address pathogen and pest resistance. Selectis also distributes partner-licensed technologies including AgroFresh's SmartFresh and Harvista 1-MCP for post-harvest quality management.

The business model is built on one-time product sales of proprietary and licensed crop-protection formulations to three customer segments: agricultural producers (farmers in vineyards, olives, fruits, vegetables, and arable crops), agricultural technicians and advisors, and agricultural-input distributors/retailers. Go-to-market combines a direct field sales force organized by six Portuguese territorial regions, an authorized distributor network, and a reserved-customer digital portal on selectis.pt; pricing is quote-based and not publicly disclosed. Support functions include the periodic Infoselectis newsletter, the annual Grande Encontro Nacional SELECT customer event, product workshops, technical documentation, and a network of pest-monitoring programs.

Selectis is operationally a mid-market Portuguese distribution and brand-management business that leverages Rovensa group resources for R&D, cross-company product launches (notably with sister company Ascenza), and group-wide commercial scale across Iberia, France, Italy, and Brazil. As of 2025 the company is celebrating its 25th anniversary and executing its first geographic internationalization with market entry into Spain, supported by a renewed website and reserved client area.

Name

Selectis

Legal name

Selectis - Produtos Para A Agricultura S.A.

Website

https://selectis.pt

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Selectis is a Portuguese crop protection company, founded in 2000, that supplies fungicides, insecticides, herbicides, and bioprotection products to farmers and agricultural distributors across Portugal, operating as a subsidiary of the Rovensa agricultural group with entry into Spain in 2025.

Ownership category

akta.pro rank

Product category

Agricultural Crop Protection Products

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Post-Harvest Crop Protection (Stored Grain Protectants, Post-Harvest Fungicides) (AFABAAAM)

akta.pro secondary industries

Biological Pest Control (Beneficial Insects, Nematodes, Microbials) (AFABAKAB), OMRI-Listed Crop Protection (Botanical & Mineral Pesticides) (AFABAKAA)

Keywords

• Crop protection products
• Agricultural fungicides
• Agricultural insecticides
• Biological pest control
• Integrated pest management

Headquarters

HQ city

Malveira

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Crop Protection Products: Sale of proprietary and licensed agricultural protection products including fungicides, insecticides, herbicides, and biocontrol solutions to farmers, agricultural cooperatives, and distributors in Portugal and expanding markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Selectis develops, commercializes, and distributes a portfolio of crop protection products including fungicides, insecticides, herbicides, and biological control solutions for Portuguese agriculture. The company sells proprietary branded products (Levossik, Boslessick, Stregis, Register Duo, among others) along with the Soteria BioProtection line of bioprotection solutions through a regional field sales force and authorized distributor network, providing technical advisory to farmers and agricultural technicians across vineyards, olive groves, fruits, vegetables, and cereals.

Product overview

Selectis is an agricultural products company offering a comprehensive portfolio of crop protection solutions, primarily focused on fungicides, insecticides, and herbicides for Portuguese agriculture. The product range includes both conventional chemical products (such as Levossik®, Boslessick®, Stregis® 200 SC, Register® Duo) and bioprotection solutions under the SOTERIA BioProtection brand (including Vildigo® Prays, Vijay® 32, Volvega®, Zolotin®). The company serves various crops including vineyards, olives, fruits, vegetables, and cereals, providing integrated pest management solutions. Selectis also offers specialized technologies through partnerships including Harvista™ (1-MCP based) and SmartFresh™ (via AgroFresh partnership) for post-harvest quality management.

Differentiator

Problem solved

Functional benefit

Brands

• Soteria: BioProtection by Selectis - A new range of solutions with products of natural origin allied with strong research and innovation (I&I) component for protecting, preserving, and ensuring safety while progressively elevating sustainability standards.

Products and services

• Levossik® Systemic fungicide with preventive and curative activity combining boscalide (SDHI) and pyraclostrobin (QoI) for control of fungal diseases in various crops.
• Boslessick® Systemic fungicide with preventive and curative activity combining boscalide (FRAC Group 7) and pyraclostrobin (FRAC Group 11) for apple, pear, and turf diseases.
• Stregis® 200 SC Insecticide based on chlorantraniliprole (IRAC MoA Group 28) acting by contact and ingestion on larvae of lepidopterans and some coleopterans.
• Register® Duo Contact, systemic and residual herbicide combining flazasulfuron with iodosulfuron in an oil dispersion (OD) formulation for grass and broadleaf weed control in olive groves.
• Vildigo® Prays Vapor diffusion pheromone dispenser for mating disruption control of olive moth (Prays oleae) and citrus flower moth (Prays citri), authorized for organic farming.
• Vijay® 32 Wettable powder with Bacillus thuringiensis subspecies Kurstaki for microbiological control of lepidopteran caterpillars in various crops.
• Volvega® Dispersible concentrate with nettle extract (Urtica spp.) for aphid and mite control in fruit trees and vegetables.
• Zolotin® Water soluble powder with sodium hydrogen carbonate for fungicidal control of powdery mildew in vineyards and vegetables.
• Equital® Bioprotection solution based on horsetail (Equisetum arvense L) for plant protection.
• Etaria® Bioprotection solution based on Chitosan Hydrochloride for vegetables and small fruits.
• Atlas® Microcapsule suspension insecticide with lambda-cyhalothrin for contact and ingestion action against eggs, larvae and adults of various pests.
• Petra® Emulsifiable concentrate insecticide with deltamethrin for contact and ingestion action with repellent activity against various insects.
• Baikal® 501 Emulsifiable concentrate with pyriproxyfen as insect growth regulator mimicking juvenile hormone to disrupt insect development.
• Viriato® SC Acaricide suspension concentrate with hexitiazox acting by contact and ingestion on young forms of tetranychid mites in fruit crops and ornamentals.
• Harvista™ 1-MCP based technology for managing fruit ripening and preserving post-harvest quality, distributed in Portugal by Selectis since 2021.

Quantifiable outcome

• Reduced resistance development through dual-action fungicide formulations combining SDHI and QoI modes of action

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SuterracoreStrategic or Co-development Partner · 1 January 2019Partnership initiated in 2019 for the launch of CheckMate Puffer pheromone mating disruption technology in Portugal. This collaboration supports Selectis's biological control portfolio under the Soteria brand, providing farmers with sustainable alternatives for pest control.
• AgroFreshminorStrategic or Co-development Partner · 1 January 2009Partnership established in 2009 for launching SmartFresh post-harvest technology in Portugal, supporting fruit quality preservation solutions for the agricultural sector.
• RovensacoreStrategic or Co-development PartnerSelectis is a member of the Rovensa group, a portfolio of agricultural input companies including Tradecorp, OGT, Rodel Flowers, SDP, Microquimica, Even Agro, Agrichem, Idainature, Agrotecnología, Ecoproyectos, and Ascenza. The group commercializes products across multiple markets including Portugal, Spain, France, Italy, and Brazil.
• AscenzaminorStrategic or Co-development PartnerAscenza and Selectis collaborate on product development and market presence, particularly in Portugal and Spain. Both companies are part of the Rovensa group and share resources for R&D and commercial activities, including new product launches like anti-mildew solutions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Certis Biologicals: Biological crop protection specialist offering biopesticides, biofungicides, and bionematicides across European agriculture; comparable as an emerging biologicals peer to Selectis's Soteria bioprotection line.

Broad incumbents

• Bayer Crop Science: Global leader in crop protection seeds and digital agriculture; competes with Selectis across fungicides, herbicides, and insecticides, but at vastly larger scale and with proprietary R&D-driven active ingredients, representing the upper-tier incumbent against which Selectis positions its differentiated and regional offering.
• Syngenta: Global crop protection and seed major with deep presence in European vineyards, olive groves, and horticultural crops, exactly the segments Selectis serves; competes directly with Selectis's fungicide and insecticide ranges at broader scale.
• BASF Agricultural Solutions: One of the world's largest agricultural chemical companies, offering fungicides, herbicides, insecticides, and biologicals; competes with Selectis's full product range and exerts significant pricing pressure on the Iberian specialty crop protection market.
• Corteva Agriscience: Global crop protection and seed company with a strong fungicide and insecticide portfolio across European specialty crops; competes with Selectis in vineyard, fruit, and vegetable protection across Iberia.
• UPL Limited: Global crop protection company with strong post-harvest and integrated pest management portfolio; directly relevant given Selectis's Harvista and SmartFresh post-harvest partnerships alongside field crop protection.
• ADAMA Agricultural Solutions: Global off-patent crop protection specialist competing on price and formulation breadth; very relevant comparable given Selectis's reliance on widely-used actives combined into differentiated formulations.

Direct peers

• Sipcam Iberia: Italian-headquartered crop protection company with a dedicated Iberian subsidiary, offering fungicides, herbicides, insecticides, and biostimulants directly comparable to Selectis's portfolio and targeting the same Portuguese and Spanish agricultural producers.
• Tradecorp: Rovensa group sister company specializing in plant nutrition, biostimulants, and crop care; directly comparable as it shares distribution channels, parent resources, and addresses the same Iberian farmer customer base, often bundled with crop protection offerings.
• Ascenza: Direct sister-company peer within Rovensa group; Ascenza commercializes a comparable portfolio of crop protection products (fungicides, insecticides, herbicides, biostimulants) across Iberia and other markets, with overlapping target customers (farmers, distributors) and similar formulation-based differentiation.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubebit.ly/selectisyoutube
• Facebookfacebook.com/pages/category/Shopping---Retail/Selectis-Produtos-para-a-Agricultura-SA-108334227511342
• LinkedInlinkedin.com/company/selectis
• Instagraminstagram.com/selectis_sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selectis