Florence Education

What Florence Education does

Florence Education (operating as Florence, legal entity Florence Education, Inc. / Florence Technologies PBC) is a Los Angeles-based nursing talent and education platform founded in 2018 that operates an integrated end-to-end pathway for internationally trained nurses seeking U.S. healthcare careers. Its core product combines free NCLEX-RN exam preparation — including unlimited practice exams, pharmacology and medical English flashcards, and the proprietary Mahoney generative AI tutor that uses a RAG architecture over a 500-page in-house textbook and a library of 5,000+ practice questions — with admissions support into accredited university degree programs (Touro University MPH at $32K tuition and Avila University MBA at ~$25.7K), financing facilitation through partners such as MPOWER, GlobCred, and EdAid, F-1 visa processing through Boundless, and placement services with U.S. healthcare systems such as Grady Health. Distribution is via web, iOS and Android apps, and a Telegram-based FlorenceTutorBot, supported by offices in Culver City, Nairobi, and Manila.

The company operates a two-sided model: a free, freemium front end for international nurses (drawn primarily from the Philippines and Africa) and a B2B workforce-solutions layer targeting U.S. hospital CHROs and recruiters. Revenue is generated through university tuition routing (Florence administers scholarships of $7K–$8K per accepted nurse and acts as financial sponsor on I-20 applications), placement or transaction fees tied to provider hires, and quote-based enterprise access to the Florence CRM, which competes against costly agency staffing that carries an estimated $70,000 per-nurse premium. The platform reports an 89% NCLEX pass rate and 95% student satisfaction, and claims a $60 billion addressable opportunity tied to the projected 402,000-RN shortage by 2036.

Strategically, Florence has moved in 2023–2024 from a single-vertical NCLEX prep product to a multi-surface platform spanning mobile apps, AI tutoring, provider CRM, savings calculator, and integrated financial aid — while expanding its university partnerships and physical presence in source markets. The company remains privately held, has 11–50 employees, and has not disclosed funding or revenue figures in the available materials; key brand credentials include BBB accreditation, Dun & Bradstreet verification, and Co-founder Kyle Hill's Forbes 30 Under 30 in Healthcare recognition.

Name

Florence Education

Legal name

Florence Education, Inc.

Website

https://florenceedu.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Florence Education is a Los Angeles-based nursing talent and education platform that runs an end-to-end pipeline — NCLEX prep, AI tutoring, accredited U.S. degree programs, financing, visa support, and hospital placement — serving internationally trained nurses seeking U.S. healthcare careers and U.S. health systems facing RN shortages.

Ownership category

akta.pro rank

Product category

Nursing Education and Healthcare Workforce Platform

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)

Keywords

• Nursing education platform
• International nurse recruitment
• NCLEX exam preparation
• Healthcare workforce solutions
• Nurse staffing software

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. University Program Tuition: Florence facilitates enrollment in accredited university programs (Touro University MPH at $32,000 tuition, Avila University MBA at ~$25,676 total cost of attendance) and earns revenue by connecting students to partner institutions. The company provides grants (e.g., $8,000 Florence scholarship) and facilitates loan financing (MPOWER, GlobCred, EdAid), implying a commission or service fee model.
2. NCLEX Preparation Services: Florence provides NCLEX-RN exam prep including a bootcamp with unlimited practice exams, test questions, pharmacology and medical English flashcards, and AI tutoring via Mahoney. All NCLEX prep resources are free for students enrolled in accredited programs at any U.S. school, suggesting cross-subsidization from other revenue streams.
3. Healthcare Provider Workforce Solutions: Florence provides hospitals and health systems with a CRM platform and connects them with internationally trained nurses to fill workforce gaps. Revenue is derived from placement fees or subscription access to the provider platform, targeting the $60B nursing shortage market opportunity.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Florence Education is a nursing talent and education platform that prepares internationally trained nurses for U.S. healthcare careers by bundling free NCLEX-RN exam preparation (powered by the Mahoney AI Tutor and 5,000+ practice questions), admissions to accredited U.S. degree programs (Touro University MPH, Avila University MBA), F-1 visa support via Boundless, integrated financing (Florence grants, MPOWER and GlobCred loans), and direct placement at U.S. healthcare systems such as Grady Health. On the supply side, Florence offers U.S. hospitals and health systems a proprietary CRM and a regional savings calculator to manage international nurse candidates and reduce reliance on agency staffing.

Product overview

Florence Education is a nursing talent and education platform structured as a unified core platform with multiple integrated modules and add-on products. The core Florence Education Platform (florenceedu.com) serves as the central hub for international nurses seeking U.S. healthcare careers, incorporating free NCLEX-RN exam prep and AI-powered study tools (Mahoney AI Tutor). The platform is supplemented by a provider-facing Florence CRM tool for healthcare recruiters, mobile apps for iOS/Android, the Florence Rewards incentive program redeemable for exam vouchers and Booking.com travel credits, and a suite of financial aid tools including Florence scholarships, MPOWER loans, and GlobCred loans. All of these products work together as an end-to-end pipeline: nurses prepare for the NCLEX using the platform's AI tools, apply to accredited degree programs (Touro University, Avila University), secure financing through Florence's integrated loan partners, obtain F-1 visas with Boundless support, and get placed at U.S. healthcare systems via the provider CRM.

Differentiator

Problem solved

Functional benefit

Brands

• Florence: Nursing Talent & Education Platform - empowering nurses worldwide with education, technology, and trusted pathways to live and work in the United States

Products and services

• Florence Education Platform End-to-end consumer service for internationally trained nurses that bundles free NCLEX-RN exam prep, AI-powered study tools, admissions to accredited U.S. degree programs (Touro University MPH, Avila University MBA), F-1 visa support via Boundless, integrated financing, and hospital job placement at U.S. healthcare systems.
• Florence CRM for Healthcare Providers Proprietary B2B candidate relationship management platform for U.S. hospitals and health systems to source, evaluate, and hire internationally trained nurses, including a savings calculator that quantifies cost avoidance versus agency staffing.
• NCLEX-RN Exam Prep and Bootcamp Free NCLEX-RN exam preparation program including unlimited practice exams, 5,000+ practice questions, pharmacology and medical English flashcards, and Mahoney AI tutoring, available at no cost to students enrolled in accredited U.S. nursing programs.

Quantifiable outcome

• 89% certification exam (NCLEX) pass rate among Florence students
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Touro University CaliforniacoreStrategic or Co-development PartnerFlorence partners with Touro University California to offer a Master of Public Health (MPH) program with guaranteed job placement at Grady Health. Touro is part of a global network with 35 campuses and 19,000+ students. Florence facilitates admissions, provides $8,000 grants, and connects accepted students with the university's hybrid MPH program with work authorization during studies.
• Grady HealthcoreStrategic or Co-development PartnerGrady Health, a nationally recognized Level I trauma center in Atlanta, Georgia, partners with Florence for nurse recruitment and placement. Florence places nurses in full-time roles at Grady Health earning $39/hour (~$80,000/year) as part of its program offerings. Grady Health conducts 15-minute live virtual interviews with Florence-screened candidates.
• Avila UniversitycoreStrategic or Co-development PartnerFlorence partners with Avila University to offer an MBA Healthcare Management program with a total cost of attendance of ~$25,676. Florence provides a $7,000 scholarship to all accepted nurses. The program is delivered at Avila University's Arizona campus.
• BoundlesscoreImplementation/ SI/ Consulting PartnerFlorence partners with Boundless (rated 4.8/5 on Trustpilot) to provide immigration support including F-1 visa interview scheduling, DS-160 form completion, SEVIS fee guidance, and document preparation. Florence covers the $180 visa filing fee and provides travel expense coverage for embassies more than 100 miles away.
• The Evaluation Company (TEC)coreTechnology or IntegrationThe Evaluation Company (formerly SpanTran) provides transcript evaluation services for Florence nurse candidates applying to Touro University. The 2-day fast-track TEC process evaluates international academic credentials to U.S. standards. Florence provides virtual credit cards to cover the $250 evaluation fee.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UWorld: UWorld is the dominant NCLEX-RN prep platform with a large, highly-regarded question bank and standardized testing interface. Florence competes with UWorld on exam preparation efficacy and content quality for international and domestic nursing candidates.
• Archer Review: Archer Review is a fast-growing NCLEX prep provider offering question banks, live classes, and a pass-guarantee model. Like Florence, Archer targets nursing candidates seeking exam success, and they compete head-to-head on price, pass rates, and content depth.
• Hurst Review: Hurst Review is an established NCLEX prep company offering live and on-demand review courses with a content-first approach. Florence's Mahoney AI tutor and 5,000+ question library overlap directly with Hurst's classroom-and-content positioning.
• Connetics USA: Connetics USA is one of the largest international nurse recruitment agencies in the U.S., placing foreign-trained RNs at American hospitals. Florence competes with Connetics on the same international-recruitment-to-U.S.-placement value chain, though Connetics lacks the integrated NCLEX prep and degree-program layers.
• Incredible Health: Incredible Health is a tech-enabled nurse-staffing marketplace connecting U.S. hospitals with nursing candidates. Florence's Provider CRM and placement offering overlaps with Incredible Health's healthcare-system-facing recruitment solution, though Florence adds international sourcing.
• Nursing.com: Nursing.com (formerly NRSNG) is a digital nursing education platform with study guides, practice questions, and NCLEX prep. Florence's content library and Mahoney AI tutor compete with Nursing.com's content-led nursing-education offering.

Broad incumbents

• O'Grady Peyton International (AMN Healthcare): O'Grady Peyton is AMN Healthcare's international nurse recruitment division, placing thousands of foreign-trained RNs at U.S. health systems annually. It is the largest incumbent in the international-nurse-placement category where Florence's provider CRM competes.
• Kaplan Nursing: Kaplan is a large, established test-prep incumbent offering NCLEX prep among a much broader education portfolio. Florence competes with Kaplan for the same nursing candidates but with a more specialized, AI-native product focused on the international-nurse pipeline.
• Aya Healthcare: Aya Healthcare is one of the largest U.S. healthcare staffing firms with growing international-recruitment capabilities. Aya competes with Florence's provider-side placement business and has the scale advantage of a mature, well-capitalized incumbent.
• Trusted Nurse Staffing: Trusted Nurse Staffing is a national travel-nurse and international-recruitment agency placing RNs at U.S. hospitals. It competes with Florence on the international-nurse-to-U.S.-hospital placement pipeline but relies on traditional staffing-agency economics rather than a tech-platform model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Florence-Education
• Instagraminstagram.com/florencenurses
• Xx.com/florence_edu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florence Education