e-conolight
e-conolight is a US direct-to-consumer e-commerce retailer selling UL/ETL/DLC-certified LED lighting fixtures for residential, commercial, and industrial customers via its own storefront and phone sales.
- Company typePrivate
- Founded1984
- HeadquartersRacine, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What e-conolight does
e-conolight LLC is a Racine, Wisconsin-based direct-to-consumer LED lighting retailer operating the e-conolight.com e-commerce storefront 24/7/365 and supporting orders by phone during business hours. The company sells UL/ETL/DLC-certified LED fixtures across outdoor lighting (flood lights, wall packs, area lights, dusk-to-dawn, landscape, bollards), commercial indoor lighting (high bays, troffers, flat panels, vapor tights, safety/exit, downlights, track lighting), and residential categories, organized under three sub-brands: C-Lite (general commercial and residential), Medinah Power (high bay and industrial), and savr (dusk-to-dawn outdoor). Differentiating technical features include CCT and wattage selectable fixtures, integrated photocell sensors on dusk-to-dawn products, and 90-minute battery backup on NFPA 101-compliant safety/exit lighting.
The company generates revenue almost entirely through one-time product sales via its own e-commerce storefront, supplemented by phone-based bulk/volume orders handled by customer service. Pricing is publicly disclosed at the SKU level, with unit prices ranging from approximately $14 (small accessories) to $916 (sports lighting fixtures), free shipping over $500, and negotiable bulk discounts for contractors. The e-cono+ loyalty program targets repeat professional buyers with a 10% sitewide discount, a dedicated support line, and free shipping on orders over $400. Same-day shipping on in-stock products ordered before 12:00 PM CT is fulfilled from multiple US warehouse locations.
The company serves two primary segments: commercial and industrial professionals (contractors, electricians, facility managers requiring durable, high-output fixtures for warehouses, manufacturing, and commercial spaces) and residential homeowners (seeking energy-efficient fixtures for homes, barns, and outdoor areas). The company reports over 40 years of lighting industry experience and 10 million LED lights cumulatively installed. The company is privately held as an LLC with no disclosed funding rounds, no parent company, no M&A activity, and no management team publicly disclosed in the available materials.
e-conolight firmographics
Firmographics- Name
- e-conolight
- Legal name
- e-conolight LLC
- Website
- https://e-conolight.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- e-conolight is a US direct-to-consumer e-commerce retailer selling UL/ETL/DLC-certified LED lighting fixtures for residential, commercial, and industrial customers via its own storefront and phone sales.
- Ownership category
- akta.pro rank
e-conolight industry classification
Industry- Product category
- LED Lighting Fixtures
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG)
- akta.pro secondary industry
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)
Keywords
Where e-conolight is headquartered
LocationHeadquarters
- HQ city
- Racine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
e-conolight business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- LED Lighting Product Sales: One-time sale of LED lighting fixtures and accessories. Products include outdoor lighting (flood lights, wall packs, area lights, dusk to dawn, landscape, bollards), commercial indoor lighting (high bays, troffers, flat panels, vapor tights, downlights, track lighting), and residential lighting. Sales are direct to consumer and professional buyers via e-commerce and phone orders.
- Bulk/Volume Orders: Discounted pricing for bulk orders, handled through customer service calls. Targets professional contractors and large projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard individual product pricing |
| Unit Pricing | Pay-as-you-go | Bulk/Volume Orders |
| Subscription | Annual | e-cono+ Loyalty Program - 10% Sitewide Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
e-conolight product offering
Product offeringCore offering
e-conolight is a direct-to-consumer e-commerce retailer selling professional-grade LED lighting fixtures for residential, commercial, and industrial settings. The company sells outdoor lighting (flood lights, wall packs, area lights, bollards, dusk-to-dawn, landscape), commercial indoor lighting (high bays, troffers, flat panels, vapor tights, downlights, safety/exit lights, track lighting), and residential lighting fixtures. Products are sold under proprietary brands C-Lite, Medinah Power, and savr® via e-conolight.com and phone sales, supported by an e-cono+ loyalty program, expert lighting layout assistance, and same-day shipping from multiple US warehouses.
Product overview
e-conolight is a direct-to-consumer LED lighting retailer offering a comprehensive portfolio of commercial and residential LED lighting products. The company operates as a single e-commerce platform with three primary sub-brands: C-Lite (core private-label products), Medinah Power (high bay specialty), and savr® (outdoor dusk-to-dawn lights). Product categories span outdoor lighting (flood lights, wall packs, area lights, landscape lights, bollards, vapor tights), commercial indoor lighting (high bays, troffers, flat panels, safety/exit lights, track lighting, downlights), and residential lighting (LED downlights, wall sconces, track lighting). The portfolio includes over 40 product sub-categories with various wattage, lumen, and color temperature options. The company also offers a loyalty program (e-cono+) and free lighting layout planning tools.
Differentiator
Problem solved
Functional benefit
Brands
- savr®: Dusk to dawn lighting brand
- C-Lite
- Medinah Power
Products and services
- LED High Bay Lights Commercial-grade LED high bay lights in Round (UFO) and Linear configurations with CCT and wattage selectable options; 70W-320W with up to 45,500 lumens for warehouses, shops, and industrial spaces.
- LED Flood Lights Outdoor LED flood lights with yoke and trunnion mount options and CCT selectable technology for building facades, sports fields, and general exterior illumination.
- LED Landscape Lights Outdoor LED landscape lighting including bollards, pathway lights, cylinder wall sconces, and flood lights; IP65-rated for gardens, pathways, decks, and outdoor living areas.
- LED Bollards Freestanding LED bollard lights with Type V distribution and 360-degree illumination; bronze finish, CCT selectable, up to 4,850 lumens for pathways and entryways.
- Dusk to Dawn Outdoor LED Lights Automatic outdoor lights with integrated photocell sensors; savr® branded, 30W-80W with up to 11,000 lumens, including barn lights for agricultural use.
- LED Wall Pack Lights Outdoor LED wall pack lights for perimeter security and exterior wall illumination; available in traditional, cutoff, and high voltage configurations.
- LED Area Lights LED area lights for parking lots, roadways, and general site illumination; includes parking lot lighting, post top lighting, sports lighting, and dock lighting with high voltage options up to 48V.
- LED Vapor Tights Durable LED vapor tight fixtures with linear configuration; IP65-rated for wet locations, dust- and moisture-resistant for harsh environments.
- LED Safety Lights Emergency and exit lighting for commercial safety compliance; includes LED emergency lights, exit signs (red and green letters), and combo exit/emergency units with 90-minute battery backup runtime; NFPA 101 compliant.
- LED Troffers LED troffer lights in 1'x4', 2'x2', and 2'x4' sizes; recessed mounted fixtures for office and commercial ceilings.
- LED Flat Panel Lights LED flat panel lights in 1'x4', 2'x2', and 2'x4' configurations for drop ceilings; energy-efficient alternative to fluorescent panels.
- LED Track Lighting LED track lighting for residential and commercial accent lighting; includes track heads, rails, and connectors compatible with H-Type (Halo), J-Type (Juno), and L-Type (Lightolier) systems.
- LED Downlights Recessed LED downlights (can lights) in 3-4", 5-6", and 8-10" sizes; includes retrofit kits, surface dome lights, and gimbal options for residential and commercial applications.
- LED Lamp Lights & Tubes LED tube lights including T8 lamps and corn cob bulbs for replacing fluorescent tubes; direct wire and ballast-compatible options with up to 50% energy savings.
- LED Dock Lights LED work lights for loading docks and industrial task lighting; C-Lite brand with adjustable arm and magnet mount options, 3,400 lumens at 5700K.
- e-cono+ Loyalty Program Customer loyalty program offering 10% sitewide discount, dedicated customer service number, and free shipping on orders over $400; targets repeat professional buyers.
- Lighting Layout Tool Free online tool with separate indoor and outdoor versions for creating custom lighting plans; helps customers determine product needs and plan fixture placement.
Quantifiable outcome
- Energy savings of up to 75-85% compared to traditional incandescent or fluorescent lighting
- +3 more outcomes
Companies that use e-conolight
Customer profileSegments3 records
Ideal customer profiles3 records
e-conolight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
e-conolight partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
e-conolight competitors and assessment
Company assessmentDirect peers
- 1000Bulbs.com: Large direct-to-consumer online retailer of LED and traditional lighting fixtures serving both residential and commercial buyers. Closely comparable to e-conolight in DTC e-commerce model, broad SKU portfolio, and B2B/B2C dual customer base.
- MaxLite: Manufacturer and online seller of commercial-grade LED fixtures including high bays, area lights, and retrofit kits. Comparable product portfolio and target customer (electrical contractors and facility managers), with overlapping distribution through their own web storefront.
- Cree Lighting: LED lighting manufacturer and direct seller of commercial and architectural LED fixtures, including high bays, troffers, and outdoor area lights. Comparable in commercial-grade fixture focus and direct distribution to contractors.
- RAB Lighting: Manufacturer and online retailer of commercial LED outdoor and indoor lighting, including flood lights, wall packs, area lights, and high bays. Direct peer in commercial/industrial LED fixture category with overlapping customer segments and SKU breadth.
Broad incumbents
- Lithonia Lighting (Acuity Brands): Major commercial lighting brand owned by Acuity Brands, offering high bays, troffers, and outdoor fixtures. Comparable in fixture categories and commercial customer base, but operates as part of a much larger parent with broader portfolio and distributor-led model.
- Signify (Philips Lighting): Global lighting giant (parent of Philips, Color Kinetics) offering residential, commercial, and industrial LED fixtures. Broad incumbent with overlapping categories but vastly larger scale, global footprint, and OEM/distributor-led go-to-market versus e-conolight’s DTC model.
- Acuity Brands: Large publicly-traded lighting and building solutions company encompassing Lithonia, Juno, and other brands. Overlaps in commercial fixture categories but addresses the market primarily through distributors and specification sales rather than DTC e-commerce.
- Hubbell Lighting: Established industrial and commercial lighting manufacturer (including Litecontrol, Architectural Area Lighting, Progress). Comparable product portfolio for industrial and outdoor applications, but operates primarily through distribution rather than DTC.
Emerging players
- Commercial Electric (Home Depot private label): Home Depot’s house brand offering value-priced residential LED fixtures including downlights, flush mounts, and shop lights. Comparable residential LED offering at aggressive price points, distributed exclusively through Home Depot’s massive retail footprint.
Others
- Amazon Basics Lighting: Amazon’s private-label LED bulbs and fixtures sold on Amazon.com at highly competitive price points. Not a direct fixture competitor at the SKU level but a major disruptive force on price discovery, search traffic, and last-mile fulfillment in the same category.
Market position
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
e-conolight social profiles
Digital presencee-conolight financial estimates
Financial estimateRevenue estimate
Valuation estimate
e-conolight leadership team
Management profileNumber of profiles
e-conolight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
e-conolight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about e-conolight
What does e-conolight do?
e-conolight is a direct-to-consumer e-commerce retailer selling professional-grade LED lighting fixtures for residential, commercial, and industrial settings. The company sells outdoor lighting (flood lights, wall packs, area lights, bollards, dusk-to-dawn, landscape), commercial indoor lighting (high bays, troffers, flat panels, vapor tights, downlights, safety/exit lights, track lighting), and residential lighting fixtures. Products are sold under proprietary brands C-Lite, Medinah Power, and savr® via e-conolight.com and phone sales, supported by an e-cono+ loyalty program, expert lighting layout assistance, and same-day shipping from multiple US warehouses.
Is e-conolight a public or private company?
e-conolight is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was e-conolight founded?
e-conolight was founded in 1984. It employs 11 to 50 people.
Where is e-conolight based?
e-conolight is headquartered in Racine, United States, in the North America region.
How does e-conolight make money?
Two revenue lines are on record. LED Lighting Product Sales are the primary driver. The others are bulk/Volume Orders.
Who are e-conolight's main competitors?
Direct peers on record are 1000Bulbs.com, MaxLite, Cree Lighting and RAB Lighting. Broad incumbents are Lithonia Lighting (Acuity Brands), Signify (Philips Lighting), Acuity Brands and Hubbell Lighting. Commercial Electric (Home Depot private label) is listed as an emerging player. Amazon Basics Lighting is listed as an others.
Does e-conolight have an API?
No public API is recorded for e-conolight.
What industry is e-conolight in?
e-conolight's product category is LED Lighting Fixtures. Its primary akta.pro industry code is CRAIAHAG, Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse), with a secondary code of CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck). Its NAICS code is 335132 and its SIC code is 3640.