Vitality Chiropractic

What Vitality Chiropractic does

Vitality Chiropractic is a privately-held, single-location chiropractic practice operating in South San Jose, California since 1993. The practice is co-founded and operated by Dr. Dave Basista (specializing in spinal correction) and Dr. Grace Lau-Basista (specializing in brain-based chiropractic), both holding certifications in Neuro Emotional Technique (NET) and Quantum Neurological Reset Therapy (QNRT). The practice serves individual consumers and families in the Santa Teresa corridor and broader South Bay area, addressing chronic pain (back, neck, sciatica, headaches, herniated discs), sports injuries, pediatric conditions, and auto accident injuries through an integrated approach that combines traditional spinal adjustments with neurological and soft tissue therapies.

The clinical technology stack includes a computer-controlled spinal decompression traction table, digital X-ray imaging for diagnosis and progress documentation, applied kinesiology/muscle testing for NET protocols, QNRT pressure-release neurological techniques, and acoustic shockwave therapy for soft tissue healing. The practice differentiates from standard chiropractic offices through follow-up X-ray documentation (showing objective structural change), integration of brain-body and emotional pattern therapies, and a two-doctor team with complementary specialties under one roof. Revenue is generated through fee-for-service office visits, with a new patient exam entry point at $142 promotional pricing (regularly $389) that includes consultation, examination, initial X-rays, and a personalized care plan, followed by 20-30 minute follow-up visits billed per encounter. The practice accepts most major PPO insurance plans and verifies benefits before the first visit.

The go-to-market motion is direct-to-consumer and entirely local: patients find the practice through Google search, neighborhood-specific landing pages (Almaden Valley, Santa Teresa, South San Jose), and word-of-mouth referrals built over 30+ years of community presence and 200+ five-star Google reviews. No channel partners, marketplace listings, telehealth services, or additional physical locations are referenced. Distribution is exclusively in-person at the Santa Teresa Boulevard office, supported by online appointment booking, downloadable new patient forms, and an active content marketing blog covering spinal health and nervous system topics. The practice does not disclose revenue, has no external funding, and is wholly owned by its two founding doctors.

Name

Vitality Chiropractic

Legal name

Vitality Chiropractic

Website

https://vitalitychiro.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitality Chiropractic is a single-location, family-owned chiropractic practice in South San Jose, California, founded in 1993. It delivers integrated spinal correction, neurological therapies, and soft tissue treatments to individual consumers and families seeking root-cause care for chronic pain and wellness.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro industry

PRIMARYHSADALAA

General Chiropractic Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAE

Corrective Chiropractic & Spinal Decompression

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAI

Pain Management Chiropractic (Neck/Back/Sciatica)

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAC

Pediatric & Family Chiropractic

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAB

Sports Chiropractic & Performance Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAH

Auto Injury & Personal Injury Chiropractic (Whiplash)

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAG

Chiropractic Rehabilitation & Therapeutic Exercise

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

Keywords

• Chiropractic care
• Spinal decompression therapy
• Neurological reset therapy
• Pain management services
• Wellness chiropractic

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Chiropractic Office Visits: Fee-for-service chiropractic care delivered during office visits. New patients pay $142 for an initial exam that includes consultation, examination, spinal/neurological assessment, initial X-rays, and a personalized care plan. Follow-up visits are 20-30 minutes and billed per visit. The practice accepts most major PPO insurance plans and verifies benefits before the first visit. Care plans may include ongoing chiropractic adjustments, spinal decompression therapy, NET/QNRT therapy sessions, or shockwave therapy.
2. Specialized Therapies: Specialized treatment sessions including spinal decompression therapy (12-20 sessions over 4-8 weeks for disc conditions), shockwave therapy (3-5 sessions), and NET/QNRT therapy sessions, each billed as individual encounters. Spinal decompression protocols are assessed during the new patient exam and candidacy is determined based on examination findings and imaging.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Vitality Chiropractic is a single-location chiropractic practice in San Jose, CA that delivers root-cause chiropractic care through hands-on spinal adjustments and complementary specialty therapies — including computer-controlled spinal decompression, Neuro Emotional Technique (NET), Quantum Neurological Reset Therapy (QNRT), and acoustic shockwave therapy — for individual patients experiencing back pain, neck pain, sciatica, headaches, and related musculoskeletal and neurological complaints.

Product overview

Vitality Chiropractic offers a comprehensive suite of chiropractic and neurological services delivered as an integrated practice model. The core offering centers on Spine & Nervous System Care combined with Brain-Body Balance therapy, supported by specialized treatments including NET (Neuro Emotional Technique) Therapy, QNRT (Quantum Neurological Reset Therapy), Shockwave Therapy, and Spinal Decompression Therapy. The practice also provides condition-specific treatments for back pain, neck pain, sciatica, headaches, posture correction, herniated discs, shoulder pain, hip pain, sports injuries, and auto accident injuries, as well as a Kids Care Program for pediatric patients and Wellness Chiropractic for preventive maintenance care. All patients begin with a New Patient Exam package that includes consultation, examination, X-rays, and a personalized care plan. The services are offered as a unified practice with Dr. Dave Basista and Dr. Grace Lau-Basista providing complementary specialties (Spinal Correction and Brain-Based Chiropractic) under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• Spine & Nervous System Chiropractic Care Root-cause chiropractic examination, diagnosis, and hands-on spinal adjustments for back pain, neck pain, sciatica, headaches, and related neuromusculoskeletal conditions affecting adult patients.
• New Patient Exam Initial clinical consultation, examination, and diagnostic workup offered at a bundled promotional price to onboard new patients into the practice's care plans.
• Spinal Decompression Therapy Computer-controlled spinal decompression sessions for patients with disc-related back or neck pain, sciatica, and nerve compression conditions, delivered as a series of in-office treatments.
• Neuro Emotional Technique (NET) Therapy NET protocol-based sessions addressing neurological and emotional components of physical complaints, used as an adjunct to chiropractic adjustments for chronic or stress-linked conditions.
• Quantum Neurological Reset Therapy (QNRT) QNRT protocol-based sessions targeting neurological reset and recovery, offered as a structured adjunct to spinal adjustments for patients with chronic neurological or functional complaints.
• Acoustic Shockwave Therapy Acoustic shockwave treatment sessions for soft-tissue, joint, and chronic pain conditions, delivered as an adjunct to chiropractic adjustments and other in-office therapies.
• Kids Care Program Pediatric chiropractic adjustments and wellness care for infants, children, and adolescents, framed as part of a family wellness program offered by the practice.
• Custom Foot Orthotics Custom digital casting, fitting, and dispensing of foot orthotics to support posture, gait, and lower-extremity biomechanics as part of the practice's structural care offering.

Quantifiable outcome

• Most patients notice significant improvement within 6–12 visits for back pain
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Joint Chiropractic: The Joint Chiropractic is the largest chiropractic franchise in the US, operating a low-friction, direct-to-consumer, cash-pay, and insurance-friendly walk-in model in retail locations. It is directly comparable to Vitality's neighborhood-embedded, SEO-led, in-person chiropractic model, though Vitality differentiates on integrated neurological and decompression services.
• Chiro One Wellness Centers: Chiro One is a multi-location chiropractic practice network in the Midwest offering spinal adjustments and wellness care with an outcomes-driven, family-focused positioning. Comparable to Vitality in service mix (spinal care, family/wellness programs) and patient acquisition through community presence.
• 100% Chiropractic: 100% Chiropractic is a national franchise combining chiropractic care with wellness adjuncts, including family care and condition-specific treatment protocols. It overlaps with Vitality in DTC chiropractic positioning, multi-condition marketing pages, and family/wellness orientation.
• HealthSource Chiropractic: HealthSource is a national chiropractic franchise operating owner-operated clinics with progressive rehab, wellness, and condition-specific service lines. Comparable to Vitality on practice-level service breadth, local-clinic operating model, and emphasis on outcomes documentation.
• BackFit Health + Spine: BackFit Health + Spine operates multi-disciplinary clinics combining chiropractic, physical therapy, and medical services under one roof. Comparable to Vitality in integrating chiropractic with specialized therapies (decompression, rehab) and in cross-sale of services within a family-focused clinical setting.
• Arrowhead Clinic: Arrowhead Clinic is a multi-location chiropractic practice focused on auto accident and personal injury cases with associated soft-tissue and rehab services. Comparable to Vitality on the Auto Accident Care and spinal decompression service lines, though with a heavier payer mix toward personal injury liens.

Emerging players

• Airrosti: Airrosti is a specialized manual therapy provider focused on rapid pain resolution for soft-tissue and musculoskeletal conditions, with in-clinic and remote care delivery. Comparable to Vitality's specialized, protocol-driven, outcomes-emphasized approach (e.g., shockwave and decompression protocols), though delivered through a different model.

Regional players

• Tuck Chiropractic Clinic: Tuck Chiropractic is a regional, multi-location chiropractic group in Virginia offering family, sports, and auto-injury chiropractic care. Comparable to Vitality as a comparable-sized multi-condition clinical practice, although geographically disjoint from the South San Jose market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VitalityChiroSanJose

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitality Chiropractic