Meble Furniture

What Meble Furniture does

Meble Furniture, legally operated as ARRA OF NY INC., is a Brooklyn-founded US furniture retailer and wholesaler operating since approximately 2010 from its headquarters at 70 Air Park Dr, Ronkonkoma, NY. The company sells modern, flat-pack furniture — primarily entertainment and storage solutions including TV stands (standard, wall-mounted floating, and electric fireplace variants), entertainment centers, wardrobes, sideboards, bookcases, nightstands, dressers, shelves, tables, and bathroom furniture — with a more recent extension into upholstered sofas and sectionals. The product portfolio is built around a Shopify e-commerce storefront (meblefurniture.com), with flat-pack shipping designed for self-assembly and no in-home delivery or installation services.

The company operates a hybrid go-to-market model spanning three channels: direct-to-consumer e-commerce through the owned Shopify storefront, a wholesale/dealer program with dropshipping for B2B resellers, and third-party marketplace listings on Wayfair, Amazon, Walmart, Overstock, and Bed Bath & Beyond. Pricing is quote-based (not publicly listed), with free shipping within the continental US, a 30-day return policy, a 1-year warranty (extendable to 18 months with product registration), and consumer financing through Affirm (0% APR promotional and 10-36% APR installment plans), plus PayPal and Shop Pay at checkout.

The organization is small (11-50 employees), privately held with no disclosed investors, funding history, or parent company. Leadership is limited to President Raf Michalowski; no broader management team is publicly disclosed. Geographic operations are restricted to the continental United States, and there are no certifications, patents, awards, M&A activity, or AI/ML capabilities referenced in available data. Marketing relies on customer reviews, YouTube-hosted assembly videos, email, and SMS — appropriate to a bootstrapped, content-led furniture DTC operator.

Name

Meble Furniture

Legal name

ARRA OF NY INC.

Website

https://meblefurniture.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Meble Furniture is a Brooklyn-founded US online furniture retailer selling modern flat-pack TV stands, entertainment centers, wardrobes, sideboards, and seating direct-to-consumer, through wholesale dealers, and on major third-party marketplaces.

Ownership category

akta.pro rank

Product category

Home Furniture

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)

Keywords

• Modern furniture
• Home furnishings
• TV stands
• Entertainment centers
• Wholesale furniture

Headquarters

HQ city

Ronkonkoma

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct sales of modern furniture to consumers through their own online storefront (meblefurniture.com). One-time purchase model with free shipping within continental US, 30-day returns, and 1-year warranty.
2. Wholesale/Dealer Sales: Wholesale pricing program for furniture dealers with competitive margins and dropshipping options. B2B revenue stream for dealers interested in reselling Meble Furniture products.
3. Marketplace Sales: Sales through third-party marketplaces including Wayfair, Amazon, Walmart, Overstock, and Bed Bath & Beyond where customers can purchase Meble Furniture products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Meble Furniture designs, sources, and sells modern home furniture directly to consumers and through wholesale and third-party marketplace channels. The catalog specializes in entertainment and storage solutions — TV stands (including electric fireplace and wall-mounted floating models), entertainment centers, wardrobes, sideboards, bookcases, nightstands, dressers, shelves, sofas, tables, and bathroom furniture — backed by Affirm financing, free continental-U.S. shipping, 30-day returns, and a 1-year warranty.

Product overview

Meble Furniture is a Brooklyn-founded modern furniture brand with over 15 years of experience, specializing in entertainment and storage solutions. The company operates as an e-commerce furniture retailer offering a portfolio of modern furniture products centered around TV stands (including electric fireplace TV stands and wall-mounted floating designs), entertainment centers, wardrobes, sideboards, bookcases, nightstands, dressers, shelves, sofas and sectionals, tables, and bathroom furniture. The products are sold primarily through their Shopify-powered e-commerce platform with financing options through Affirm, and they offer a wholesale/dealer program for business partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Fireplace TV Stands
• Floating Wall-Mounted TV Stands
• Entertainment Centers
• Wardrobes
• Sideboards
• Bookcases
• Nightstands
• Dressers
• Shelves
• Sofas
• Tables
• Bathroom Furniture
• Wholesale Dealer Program

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• WayfairminorChannel Partner/ Reseller/ DistributorProducts available through Wayfair marketplace. Some assembly video links reference Wayfair product listings (e.g., Neillsville 3 Door Wardrobe, Delrosario TV Stand, Chesler TV Stand).
• AmazonminorChannel Partner/ Reseller/ DistributorProducts available through Amazon marketplace as one of the third-party sales channels.
• WalmartminorChannel Partner/ Reseller/ DistributorProducts available through Walmart marketplace as one of the third-party sales channels.
• OverstockminorChannel Partner/ Reseller/ DistributorProducts available through Overstock marketplace as one of the third-party sales channels.
• Bed Bath & BeyondminorChannel Partner/ Reseller/ DistributorProducts available through Bed Bath & Beyond marketplace as one of the third-party sales channels.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Walker Edison: Direct-to-consumer modern furniture brand with a heavy focus on TV stands, entertainment centers, and flat-pack shipped living room furniture sold through DTC and major marketplaces. Closely comparable to Meble in category mix, price tier, and marketplace distribution strategy.
• Modway: Mid-market modern furniture wholesaler and DTC retailer with broad living room, bedroom, and outdoor categories including TV stands and entertainment furniture. Comparable to Meble in product breadth, contemporary styling, and multi-channel wholesale + DTC model.
• VASAGLE (SONGMICS): Affordable modern flat-pack furniture brand selling bookcases, TV stands, sideboards, and storage furniture through DTC and Amazon. Directly comparable in flat-pack shipping, modern styling, and marketplace-led distribution model.

Broad incumbents

• Wayfair: Largest US online furniture marketplace and Meble's largest listed distribution channel. Overlaps in every furniture category Meble serves but at vastly greater scale, with private-label lines that directly compete with Meble's assortment.
• Amazon: Listed third-party marketplace for Meble products and a direct competitor via AmazonBasics and other marketplace furniture sellers. Comparable because Amazon is simultaneously a customer acquisition channel and a competitive substitute.
• IKEA: Global furniture incumbent with broad modern furniture assortment across living room, bedroom, and bath. Comparable in product categories served and modern/contemporary styling, though IKEA is showroom-led while Meble is DTC/marketplace-led.

Emerging players

• Article: Direct-to-consumer modern furniture brand selling sofas, dining, bedroom, and entertainment furniture online with delivery. Comparable as a digitally native modern furniture peer, though Article targets a higher price tier with white-glove delivery.
• Burrow: Direct-to-consumer modern furniture startup focused on modular sofas and living room pieces. Comparable in DTC modern furniture positioning, though Burrow concentrates on seating where Meble concentrates on media/entertainment.
• Castlery: Direct-to-consumer modern furniture brand with sofas, dining, and bedroom furniture sold online. Comparable in DTC modern furniture positioning and contemporary styling, though Castlery targets a higher price tier with white-glove delivery.
• Floyd: Direct-to-consumer modern furniture brand known for modular and flat-pack-friendly furniture including bed frames, sofas, and tables. Comparable in DTC modern furniture positioning and flat-pack shipping model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meble Furniture