BedHead Pajamas

What BedHead Pajamas does

BedHead Pajamas is a premium sleepwear and loungewear brand operating as a consumer-facing label within Charles Komar & Sons, Inc., a diversified sleepwear conglomerate headquartered in Jersey City, New Jersey. The brand designs, sources, and sells pajamas, robes, chemises, sleepshirts, lounge sets, intimates, and pet apparel made primarily from GOTS-certified organic cotton fabrics, including knit cotton stretch, woven 100% cotton sateen, and supersoft cotton poplin. Its assortment spans women, men, children (2T-12), infants (3-24 months), and pets, with inclusive sizing from XXS to 3X and dedicated petite and tall options. A distinguishing feature is the family-matching product architecture, which allows coordinated prints across adult, child, and pet categories within the same collection.

The company generates revenue primarily through direct-to-consumer e-commerce via its Shopify-powered bedheadpjs.com website, supplemented by two physical flagship retail stores (West Village NYC at 332 Bleecker Street and an upcoming location at Mosaic District in Fairfax, VA) and a wholesale program for retail partners. Pricing is positioned in the premium-but-accessible tier: women's sleep sets range from $98-$120, men's sets from $110-$140, children's sets from $42-$44, and pet pajamas at $24. The brand deploys a multi-channel acquisition strategy combining email marketing (Klaviyo), Instagram organic social, an influencer program (Bedhead Influencers), a loyalty program (BedHead Insiders, powered by Rivo), and a steady cadence of licensed IP collaborations (Wheel of Fortune, The Devil Wears Prada, The Wizard of Oz, Peanuts) and designer partnerships (Trina Turk, Mr Turk, Bronwyn Newport, Bronwyn Newport, Liberty Fabrics). A cause-marketing collaboration with Susan G. Komen extends the brand into purpose-driven apparel. Distribution is concentrated in the United States, with no disclosed international operations.

Name

BedHead Pajamas

Legal name

Charles Komar & Sons, Inc.

Website

https://bedheadpjs.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

BedHead Pajamas is a premium DTC sleepwear brand under Charles Komar & Sons, selling GOTS-certified organic cotton pajamas, loungewear, intimates, and pet apparel for women, men, children, and pets through e-commerce, wholesale, and flagship retail stores in the U.S.

Ownership category

akta.pro rank

Product category

Premium Sleepwear & Loungewear

NAICS

Apparel Manufacturing (315)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE), Sleepwear & Loungewear Cut & Sew (IMAOAEAI), Sleepwear & Loungewear (Children) (CRAAAHAH)

Keywords

• Organic cotton sleepwear
• Premium pajamas
• Loungewear intimates
• Family matching pajamas
• Licensed sleepwear brands

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated through direct-to-consumer sales of sleepwear, loungewear, and intimates across multiple product categories including pajamas, robes, chemises, bralettes, underwear, and pet apparel. Products sold at fixed retail prices with periodic sales and clearance events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BedHead Pajamas designs, manufactures, and sells premium organic cotton sleepwear and loungewear for women, men, children, infants, and pets, plus women's intimates. The brand sells GOTS-certified organic cotton pajamas, robes, chemises, lounge sets, and coordinating family-matching collections through its own Shopify e-commerce site, two flagship retail stores, and a wholesale program, differentiated by whimsical prints, inclusive sizing, and licensed and designer collaborations.

Product overview

BedHead Pajamas is an e-commerce sleepwear and loungewear brand operated by Charles Komar & Sons, Inc. The product portfolio centers on organic cotton pajamas and sleepwear for women, men, children, and pets, supplemented by an intimates line. Key product categories include long sleep sets, cropped sets, shorty sets, chemises, robes, lounge wear, and pet pajamas. The brand differentiates through licensed collaborations (Wheel of Fortune, The Devil Wears Prada, The Wizard of Oz), designer partnerships (Trina Turk, Mr Turk, Bronwyn Newport), Liberty Fabrics capsules, and cause-marketing collections supporting Susan G. Komen. Core fabrics include GOTS-certified organic knit cotton stretch and woven cotton sateen/poplin. The company operates a flagship retail store in NYC's West Village with a second location opening in Fairfax, VA.

Differentiator

Problem solved

Functional benefit

Brands

• BedHead Insiders: Loyalty rewards program for customers

Products and services

• Women's Pajamas

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Susan G. KomencoreStrategic or Co-development PartnerPhilanthropic partnership featuring BedHead X Susan G. Komen collection, supporting breast cancer awareness and research. Dedicated collection page and special product line.
• Liberty FabricscoreStrategic or Co-development PartnerLuxury fabric collaboration using Liberty of London fabrics in BedHead sleepwear collections. 'Made with Liberty Fabrics' collection features premium prints.
• Trina TurkcoreStrategic or Co-development PartnerDesigner collaboration with Trina Turk featuring signature bold prints and colors in sleepwear and loungewear collections.
• Bronwyn NewportminorStrategic or Co-development PartnerInfluencer/designer collaboration featuring the Chic Boxers collection across women's and children's sleepwear.
• Mr. TurkminorStrategic or Co-development PartnerMen's sleepwear collaboration with Mr. Turk designer brand featuring signature prints in men's pajama sets.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• Natori: Natori is a heritage women's intimates and sleepwear brand with department store and DTC distribution. It competes with BedHead in the premium women's sleepwear and intimates category and has a long-standing licensed and designer collaboration model.
• Aritzia: Aritzia is a Canadian women's apparel retailer with significant loungewear exposure (e.g., Sunday Best group). It competes with BedHead at the premium end of loungewear but across a much broader apparel portfolio including outerwear, denim, and dresses.
• SKIMS: SKIMS is a celebrity-founded apparel brand spanning loungewear, sleepwear, intimates, and shapewear with massive scale and marketing reach. It competes with BedHead in loungewear and intimates but operates across a much broader category footprint and price architecture.
• Victoria's Secret (PINK): Victoria's Secret operates the PINK line and broader intimates/sleepwear assortment with national retail and DTC distribution. It competes with BedHead at the lower-priced end of the sleepwear/intimates category and offers a multi-brand, multi-channel alternative.

Direct peers

• Lunya: Lunya is a DTC premium sleepwear and washable silk loungewear brand operating in a similar price band with direct-to-consumer emphasis and flagship retail. Both brands compete for the same premium sleepwear/loungewear customer with technical fabric innovation as a key differentiator.
• Olivia von Halle: Olivia von Halle is a luxury women's sleepwear and loungewear brand known for silk and printed pajama sets with designer aesthetics and similar premium price points. Its licensed collaborations (e.g., Disney, Missoni) overlap with BedHead's IP-collaboration model.
• Cozy Earth: Cozy Earth is a premium DTC loungewear and bedding brand built around bamboo and premium knit fabrics with celebrity-driven marketing. Its loungewear assortment competes with BedHead's lounge sets and shares the premium-DTC playbook.
• Hill House Home: Hill House Home is a DTC lifestyle brand best known for the Nap Dress and has expanded into matching sleepwear and loungewear. It targets a similar premium female customer and competes directly with BedHead on coordinated family/loungewear drops.
• Eberjey: Eberjey is a premium DTC sleepwear and loungewear brand founded in 1996 with comparable price points and a similar focus on soft, comfortable women's sleepwear sets. It operates through its own e-commerce site and select wholesale channels, directly competing with BedHead in the premium women's sleepwear category.
• Lake Pajamas: Lake is a DTC women's sleepwear brand built around family matching sets, similar price points ($90-$150 for sets), and a focus on comfortable cotton and knit fabrics. Its Mommy & Me and family matching merchandising directly overlaps with BedHead's signature family-matching positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bedheadpajamas
• Instagraminstagram.com/bedheadpajamas
• Xx.com/bedheadpajamas

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BedHead Pajamas