Computer Hardware

What Computer Hardware does

Computer Hardware Inc. is a family-owned Nebraska computer retailer and authorized service provider founded in 1980 in Kearney by Darrel Albers and Tom Myers, currently led by the Albers family (Darrel Albers as CEO, Jason Albers as VP, Joyce Albers in Accounting). The company operates four retail and service locations across Nebraska — Kearney, Grand Island, Lincoln (headquarters and flagship with a 4.8-star Google rating across 358 reviews), and Hastings — and positions itself as Nebraska's only Apple Authorized Reseller and Service Provider, additionally holding Apple Premier Partner and Lenovo Authorized Service Provider credentials with certified technicians on staff. Its core offering spans Apple hardware (MacBooks, iMacs, iPhones, iPads, Apple Watch), Lenovo Think and Idea series PCs, Sonos audio, and accessories including HP supplies and a pre-owned/closeout sub-brand.

Revenue is generated across multiple streams: hardware resale (Apple, Lenovo, Sonos, accessories), authorized device repair services (screen replacement, battery service, component repairs for Apple and Lenovo), the Care+ membership recurring service at $29/month with a one-year contract bundling unlimited local tech support, cloud backup, automatic health checks, and proactive security, and ancillary professional services including data recovery, electronic recycling with certified data destruction at $0.79/lb, Mac/iPad trade-ins, one-on-one personal training at $129/hour, and a dedicated business and education vertical offering bulk repairs, installations, network support, and managed IT solutions. Go-to-market is primarily physical retail with direct-to-consumer in-store sales assisted by knowledgeable staff, supplemented by sales-led outreach to mid-market businesses and schools, and a recurring subscription motion via Care+.

Customer segments span individual Nebraska consumers, local businesses/offices, K-12 schools and educational institutions, and the broader Nebraska communities served by the four locations. Distribution is entirely domestic and limited to the four physical stores plus a website used for information and scheduling (no disclosed e-commerce transaction capability), with a cloud-based customer portal hosted on Weevio for post-sale engagement. Marketing relies on a regularly updated tech blog, organic Google/local search presence, community donations, and word-of-mouth rather than paid acquisition channels.

Name

Computer Hardware

Legal name

Computer Hardware Inc.

Website

https://computerhardwareinc.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Computer Hardware Inc. is a family-owned Nebraska computer retailer founded in 1980, operating four locations as Nebraska's only Apple Authorized Reseller and Service Provider and a Lenovo Authorized Service Provider, selling Apple and Lenovo hardware, repairs, managed IT, and a recurring Care+ subscription to local consumers, businesses, and schools.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Computers & Laptops Retail (CRACABAA)

akta.pro secondary industries

Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA), Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH), Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned) (CRACAJAI), Certified Refurbished Electronics Retail (CRACAJAD)

Keywords

• Apple authorized retailer
• Computer repair services
• Consumer electronics retail
• Tech support subscription
• Business IT services

Headquarters

HQ city

Kearney

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Retail sales of Apple products (MacBooks, iMacs, iPhones, iPads, Apple Watch), Lenovo laptops and desktops, Sonos audio systems, and accessories including cables, cases, and HP supplies.
2. Device Repair Services: Apple and Lenovo device repairs including screen replacements, battery service, and component repairs. Pricing varies by device type and warranty status.
3. Care+ Membership Subscription: Monthly subscription service at $29/month with $99 sign-up charge providing unlimited tech support, automatic maintenance, cloud backup, and security for enrolled devices.
4. Data Recovery Services: Data retrieval from failed storage devices including hard drives, SD cards, and SSDs with $75 evaluation fee plus recovery costs.
5. Trade-In Program: Mac, iMac, select PC and iPad trade-ins evaluated for fair market value, applied as store credit or gift card toward new purchases.
6. Electronic Recycling: Responsible e-waste recycling at $0.79 per pound with certified data destruction for computers, monitors, TVs, printers, and other electronics.
7. Training Sessions: One-on-one personal technology training at $129/hour covering iPhone, iPad, and iMac usage and features.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Computer Hardware Inc. operates a four-store Nebraska retail chain selling Apple, Lenovo, Sonos, and HP hardware and accessories, while providing manufacturer-certified device repairs, a Care+ monthly tech-support membership, personal training, electronic recycling, trade-ins, and data recovery services. The company is Nebraska's only Apple Authorized Reseller and Service Provider and a Lenovo Authorized Repair provider with certified technicians on staff.

Product overview

Computer Hardware is a family-owned Nebraska technology retailer and authorized service provider offering a portfolio of hardware products and support services. Their core product offering centers on Apple products (MacBooks, iMacs, iPhones, iPads, Apple Watch) and Lenovo PCs, complemented by Sonos audio systems and accessories (cables, cases, HP supplies). They operate as both a product retailer and a full-service repair operation, providing Apple and Lenovo authorized repairs. The company generates revenue through four primary streams: (1) new product sales of Apple and Lenovo hardware, (2) repair services with certified technicians, (3) the Care+ membership program offering ongoing tech support and maintenance, and (4) ancillary services including recycling, trade-ins, data recovery, and personal training. For business customers, they offer bulk repairs, network installations, and managed IT support. The product portfolio ranges from consumer devices to enterprise-grade solutions, unified by the company's positioning as a local, trusted technology resource.

Differentiator

Problem solved

Functional benefit

Brands

• Care+ Membership: Monthly tech support and maintenance membership plan offering unlimited local tech support, automatic health checks, cloud backup, and security protection for $29/month with a one-year contract.

Products and services

• Apple Hardware Products Apple laptops and desktops (MacBook Air, MacBook Pro, iMac), iPhones, iPads, and Apple Watch smartwatches sold as Nebraska's only Apple Authorized Reseller and Service Provider, with setup, accessories, and local support.
• Lenovo Laptops and Desktops Lenovo Think series laptops, Idea series computers, and desktop PCs for work or personal use, supported by in-store Lenovo Authorized Repair services.
• Sonos Audio Systems Sonos speakers and audio systems with professional design consultation and installation for residential customers.
• Cables, Cases, and Tech Accessories Hand-selected accessories including backup drives, power supplies, cases, and cables to protect and improve Apple and PC devices.
• HP Ink and Printing Supplies HP printer ink, toner, and paper supplies sold at retail with a cartridge finder tool that matches compatible supplies to specific printer models.
• Pre-Owned and Closeout Technology Pre-owned (used) and closeout (new but discontinued) Apple and PC products offering quality machines at budget-friendly prices.
• Apple and Lenovo Repair Services Certified repair services for Apple products (Mac, iPhone, iPad, Apple Watch, AirPods) and Lenovo Think series PCs, performed by certified technicians with genuine manufacturer parts and warranty support.
• Care+ Membership Monthly subscription tech support at $29/month with a one-time $99 signup, including unlimited local tech support, automatic health checks, cloud backup, and proactive security for enrolled Apple and Windows devices on a one-year contract.
• Personal Tech Training One-on-one personal technology training sessions at $129/hour covering iPhone, iPad, and iMac usage and features with patient instruction.
• Electronic Recycling and Data Destruction Electronic recycling service at $0.79 per pound with certified data destruction for computers, monitors, TVs, printers, and other electronics.
• Mac and iPad Trade-In Trade-in program for Mac, iMac, select PC, and iPad devices evaluated for fair market value and applied as store credit or gift card toward new purchases, with 1-2 business day evaluation turnaround.
• Data Recovery Service Data recovery service for failed storage devices including hard drives, SD cards, and SSDs, with a $75 evaluation fee and quoted recovery costs.
• Business Tech Support and IT Solutions Business-focused technology services including bulk repairs, scheduled maintenance and hardware upgrades, installations and setup, secure recycling, local and on-site tech support, and security and network solutions for offices, businesses, and organizations.

Quantifiable outcome

• 4.8 star Google rating from 358 reviews indicating high customer satisfaction
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Apple Inc.coreTechnology or IntegrationApple Authorized Service Provider and Premier Partner authorized to perform official Apple repairs on Mac, iPhone, iPad, Apple Watch, and AirPods using genuine Apple parts. Offers warranty service and AppleCare+ support. Nebraska's only Apple Authorized Reseller and Service Provider.
• LenovocoreTechnology or IntegrationLenovo Authorized Service Provider with Lenovo Certified Technicians at Kearney, Hastings, and Grand Island locations. Services Lenovo Think series PCs and provides in-warranty repairs for Idea series computers.
• ASMC (American Society of Employers)minorChannel Partner/ Reseller/ DistributorMember of ASMC benefits member directory as an Apple Authorized Reseller, providing access to employer-based technology purchasing programs.
• SonosminorChannel Partner/ Reseller/ DistributorAuthorized Sonos dealer offering home audio speakers and systems with design consultation and installation support.
• HP (Hewlett-Packard)minorChannel Partner/ Reseller/ DistributorHP ink and supplies provider with cartridge finder tool to help customers locate compatible printer supplies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• iFixandRepair: Specialty device repair franchise for smartphones, tablets, computers, and gaming consoles. Comparable service offering to Computer Hardware's repair revenue stream with a more limited retail footprint.

Direct peers

• Simply Mac: Chain of Apple Authorized Resellers and Service Providers operating multi-location retail stores focused exclusively on Apple products. Direct comparability to Computer Hardware's Apple Premier Partner / Authorized Service Provider retail-and-repair model.
• Experimac: Franchise of Apple Authorized Service Providers selling new, certified pre-owned, and refurbished Apple products alongside device repairs. Closely matches Computer Hardware's Apple-authorized retail + repair + trade-in offering.
• uBreakiFix (by Asurion): Franchised chain specializing in smartphone, tablet, and computer device repairs across the U.S. Overlaps with Computer Hardware's Apple and Lenovo authorized repair service line, though does not retail Apple/Lenovo hardware.
• CPR Cell Phone Repair: Franchised network of device repair stores offering smartphone, tablet, computer, and gaming console repairs. Direct comparability to Computer Hardware's device-repair revenue stream and walk-in service model.
• Batteries Plus: Franchised specialty retailer of batteries, lighting, device repair, and cell phone/tablet accessories with store-level repair services. Comparable to Computer Hardware's combination of accessories retail and in-store device repair service.
• NerdsToGo: Franchised chain providing on-site and in-store IT support, repairs, and managed services for small businesses and residential customers. Closely matches Computer Hardware's business-focused tech support and bulk repair segment.

Broad incumbents

• Micro Center: Large national specialty retailer for computers, peripherals, components, and accessories. Overlaps with Computer Hardware's computer/PC retail assortment but at much broader national scale and without an Apple Authorized Service Provider focus.
• Best Buy: National big-box consumer electronics retailer offering computers, mobile devices, accessories, and Geek Squad repair services. Overlaps with Computer Hardware's retail and repair offering at much greater scale and with online fulfillment.
• Apple Retail (Apple Store): Apple's own retail channel selling the full Apple product line and offering authorized repairs. Competes with Computer Hardware for Apple hardware sales in Nebraska, though Computer Hardware is the only Apple Authorized Reseller in the state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CompHardInc
• Facebookfacebook.com/computerhardwarekearney

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Computer Hardware