BondsIndia
BondsIndia is a SEBI-registered online bond platform operated by Launchpad Fintech Private Limited that enables Indian retail investors to self-serve trade corporate, government, PSU, and tax-saving fixed-income securities via direct BSE, NSE, and RFQ exchange connectivity.
- Company typePrivate
- Founded2020
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BondsIndia does
BondsIndia, operated by Launchpad Fintech Private Limited, is a SEBI-registered Online Bond Platform Provider (OBPP) headquartered in Mumbai that enables retail investors in India to buy and sell fixed-income securities through a self-serve digital marketplace. The platform aggregates corporate bonds, government securities, PSU bonds, tax-free bonds, zero-coupon bonds, sovereign gold bonds, perpetual bonds, green bonds, convertible bonds, state development loans, market-linked debentures, GSEC Strips, and 54EC capital-gains bonds, with a listed library of 16,936+ bonds and 29+ IPOs across 106,392+ registered users as of the latest data snapshot. Underlying technology comprises direct exchange connectivity to BSE (Member ID 6746), NSE (Member ID 90329), and the RFQ platform, with settlement guaranteed by SEBI-regulated clearing corporations ICCL and NSCCL; the user-facing flow is a fully digital KYC plus a three-step transaction process advertised at seven minutes.
The business model is positioned as a zero-commission, self-serve product-led growth motion targeting retail investors, with explicit monetization mechanics (spread, transaction markups, IPO facilitation, issuer services) not disclosed in the source material. Distribution is direct-to-consumer through the bondsindia.com web platform and supporting content channels (Bondspedia glossary, blog, news & insights, research reports, calculators, and webinars) plus social media and email. The company is co-founded by Ankit Gupta and Puneet Aggarwal, operates a 51–100 employee base, has reported cumulative trade volume of ₹2,800 Cr+ as of November 2022, and is not disclosed as having raised external institutional venture funding. Geographic footprint is India-only, with no disclosed expansion outside the domestic market.
BondsIndia firmographics
Firmographics- Name
- BondsIndia
- Legal name
- Launchpad Fintech Private Limited
- Website
- https://bondsindia.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BondsIndia is a SEBI-registered online bond platform operated by Launchpad Fintech Private Limited that enables Indian retail investors to self-serve trade corporate, government, PSU, and tax-saving fixed-income securities via direct BSE, NSE, and RFQ exchange connectivity.
- Ownership category
- akta.pro rank
BondsIndia industry classification
Industry- Product category
- Retail Bond Brokerage
- NAICS
- Investment Banking and Securities Intermediation (523150), Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Corporate Bond Trading Platforms (FSAFACAB)
Keywords
Where BondsIndia is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
BondsIndia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Brokerage/Transaction Commission: Platform markets itself as offering 'No Commission' or 'No Brokerage' trading. Revenue may be generated through transaction fees, spread on bond prices, or other mechanisms not explicitly disclosed.
- Bond Listing/Issuer Services: Platform facilitates IPO and bond issuances for corporate issuers, potentially generating listing or facilitation fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No Commission Trading |
| Unit Pricing | Pay-as-you-go | IPO Minimum Investment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
BondsIndia product offering
Product offeringCore offering
BondsIndia is a SEBI-registered online bond trading platform operated by Launchpad Fintech Private Limited that enables retail investors to discover, buy, and sell fixed-income securities including corporate bonds, government securities, PSU bonds, tax-free bonds, 54EC capital gain bonds, GSEC strips, and NCD IPOs. Transactions are executed through integrated BSE, NSE, and RFQ exchange infrastructure with digital KYC onboarding, real-time price discovery, and settlement via SEBI-regulated clearing corporations (ICCL and NSCCL).
Product overview
BondsIndia is a SEBI-registered online bond platform operated by Launchpad Fintech Private Limited, offering a unified digital marketplace for fixed-income securities investment. The core platform enables trading of secondary market bonds, NCD IPOs, GSEC Strips, and 54EC Bonds through integrated BSE and NSE connectivity. The product portfolio spans multiple bond categories including Government Bonds, Corporate Bonds, PSU Bonds, Tax Free Bonds, Zero Coupon Bonds, Sovereign Gold Bonds, Perpetual Bonds, Green Bonds, Convertible Bonds, State Development Loans, and Market Linked Debentures. Supporting tools include Fixed Deposit Calculator, BondsPedia (knowledge center), Blog (financial articles), Research Reports, and Webinars for investor education. The platform processes transactions through exchange infrastructure (BSE, NSE, RFQ) with settlement via ICCL and NSCCL, targeting retail investors with a streamlined 3-step investment process completing in approximately 7 minutes.
Differentiator
Problem solved
Functional benefit
Products and services
- Bonds Online secondary-market marketplace for fixed-income bond trading spanning corporate, government, PSU, tax-free, zero-coupon, sovereign gold, perpetual, green, convertible, state development loans, and market-linked debentures for retail investors in India.
- IPO (Initial Public Offering) Primary-market platform for retail investors to apply to NCD IPOs and new bond issues with a minimum investment of Rs 10,000 per application and UPI-based payments.
- GSEC Strips Government Securities STRIPS - zero-coupon bonds created by stripping individual cash flows from government securities, available from Rs 1,000 with varying tenures for retail investors.
- 54EC Bonds Capital gains tax exemption bonds issued by government entities such as REC, PFC, NHAI, and IRFC offering 5% interest, a 5-year lock-in period, and a maximum investment cap of Rs 50 lakhs per financial year for retail investors.
Quantifiable outcome
- 7-minute transaction completion time
- +1 more outcomes
Companies that use BondsIndia
Customer profileSegments1 record
Ideal customer profiles1 record
BondsIndia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
BondsIndia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- BSE LimitedcoreBondsIndia is a registered BSE Member (Member ID: 6746) and processes bond transactions through the BSE exchange infrastructure for listing and trading of fixed-income securities.
- National Stock Exchange of India Limited (NSE)coreBondsIndia is a registered NSE Member (Member ID: 90329) and utilizes NSE exchange infrastructure for processing bond transactions and ensuring market access for retail investors.
- Indian Clearing Corporation Limited (ICCL)coreICCL serves as the clearing corporation for bond transactions processed through BSE, providing settlement guarantee and risk management for trades executed on the platform.
- National Securities Clearing Corporation Limited (NSCCL)coreNSCCL serves as the clearing corporation for bond transactions processed through NSE, providing settlement guarantee and risk management for trades executed on the platform.
- Credit Rating Agencies (ACUITE, CARE, INFOMERICS, ACER, IND)corePlatform displays bond ratings from multiple credit rating agencies including ACUITE, CARE, INFOMERICS, ACER, and IND, enabling investors to assess credit quality of listed bonds.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
BondsIndia competitors and assessment
Company assessmentDirect peers
- Wint Wealth: Indian SEBI-registered online bond platform offering curated fixed-income products (corporate bonds, govt securities, SDIs) to retail investors with a digital onboarding experience, structurally comparable to BondsIndia.
- Grip Invest: Retail-focused Indian platform providing curated access to bonds, lease financing, and other fixed-income products via a mobile-first UX; competes with BondsIndia for the same mass-affluent retail fixed-income customer.
- Indiatrax Bonds: Specialized Indian online bond marketplace enabling retail purchase of corporate and government bonds via BSE/NSE, with a comparable SEBI-registered OBPP-style value proposition to retail investors.
Broad incumbents
- Zerodha (Coin): India's largest discount stockbroker; offers bonds and NCDs alongside equities and mutual funds on Coin, leveraging a 10M+ client base that dwarfs BondsIndia's retail reach but lacks a bond-specialist UX.
- Groww: Major Indian retail broker with growing bond and IPO offerings alongside stocks and mutual funds; large scale and brand create competitive pressure on niche bond platforms like BondsIndia.
- Upstox: Large Indian retail discount broker offering bonds through its BSE/NSE membership; competes indirectly with BondsIndia for retail fixed-income flows while serving a much broader product set.
Emerging players
- Stable Money: Early-stage Indian platform focused on fixed-income and high-yield products for retail investors; overlaps BondsIndia's retail bond value proposition but with narrower product breadth.
- Jiraaf: Curated Indian online bond platform providing retail access to corporate bonds and secured debentures; comparable distribution strategy of retail fixed-income via digital onboarding.
- Kuvera: Indian direct-plan mutual fund and fixed-income investment app with a content-led approach; competes for the same DIY retail investor segment in fixed-income allocation decisions.
Others
- ClearTax Invest (Old Kuvera): India's tax-filing and investment platform with a fixed-income offering for retail users; adjacent competitor touching the same retail-investor journey as BondsIndia for tax-efficient bond allocation like 54EC bonds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BondsIndia social profiles
Digital presenceBondsIndia compliance and trust
Trust signalCompliance4 records
BondsIndia financial estimates
Financial estimateRevenue estimate
Valuation estimate
BondsIndia leadership team
Management profileNumber of profiles
Profiles3 records
BondsIndia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BondsIndia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BondsIndia
What does BondsIndia do?
BondsIndia is a SEBI-registered online bond trading platform operated by Launchpad Fintech Private Limited that enables retail investors to discover, buy, and sell fixed-income securities including corporate bonds, government securities, PSU bonds, tax-free bonds, 54EC capital gain bonds, GSEC strips, and NCD IPOs. Transactions are executed through integrated BSE, NSE, and RFQ exchange infrastructure with digital KYC onboarding, real-time price discovery, and settlement via SEBI-regulated clearing corporations (ICCL and NSCCL).
Is BondsIndia a public or private company?
BondsIndia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BondsIndia founded?
BondsIndia was founded in 2020. It employs 51 to 100 people.
Where is BondsIndia based?
BondsIndia is headquartered in Gurugram, India, in the Asia region.
How does BondsIndia make money?
Two revenue lines are on record. Brokerage/Transaction Commission is the primary driver. The others are bond Listing/Issuer Services.
Who are BondsIndia's main competitors?
Direct peers on record are Wint Wealth, Grip Invest and Indiatrax Bonds. Broad incumbents are Zerodha (Coin), Groww and Upstox. Emerging players are Stable Money, Jiraaf and Kuvera. ClearTax Invest (Old Kuvera) is listed as an others.
Does BondsIndia have an API?
No public API is recorded for BondsIndia.
What industry is BondsIndia in?
BondsIndia's product category is Retail Bond Brokerage. Its primary akta.pro industry code is FSAFACAB, Corporate Bond Trading Platforms. Its NAICS code is 523150 and its SIC code is 6211.