Grip Invest
Grip Invest is a SEBI-regulated online bond platform provider that enables Indian retail investors to access corporate bonds, securitized debt instruments, and corporate FDs starting from ₹1,000, with cumulative investments facilitated exceeding ₹4,171 Cr across a 500,000+ investor community.
- Company typePrivate
- Founded2020
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Grip Invest does
Grip Invest, operated by Grip Broking Private Limited, is a SEBI-regulated Online Bond Platform Provider (OBPP) founded in 2020 in Gurugram, India, that democratizes access to institutional-grade fixed-income investments for retail investors. The platform offers five core product lines — Corporate Bonds (9-12.5% YTM), three Securitized Debt Instruments (LeaseX, InvoiceX, LoanX, offering up to 16% IRR), Corporate Fixed Deposits (8-10%), and theme-based Baskets — with minimum investment thresholds as low as ₹1,000 versus the traditional ₹1 lakh minimum for institutional bond access. All products are credit-rated by agencies such as CRISIL, ICRA, and CARE, exchange-listed where applicable, and settled via NSE Clearing with securities held in NSDL/CDSL demat accounts.
The technology stack integrates NSE Request For Quote (RFQ) for real-time bond pricing, full digital KYC and e-sign onboarding, UPI payment rails to NSE Clearing, and operationalized NSDL depository services. Supporting tools include the Fixed Returns Academy (75K+ YouTube subscribers), a Bond Directory search tool, financial calculators, and a Know Your Investor Persona quiz. The platform is regulated by SEBI (INZ000312836), is an NSE member (Code 90319), and holds AMFI mutual fund distributor registration (ARN-315995).
The business model is transaction-fee based, earning distribution fees from bond issuers and SDI originators rather than charging investors directly. As of 2025, Grip had facilitated over ₹4,171 Cr in cumulative investments across a 500,000+ investor community. The company has raised approximately $13.5M+ total funding across rounds (including a $3M Series A in 2021, a $1M community convertible note round in 2022, and an $8.42M round in January 2024 led by Stride Ventures). Grip operates exclusively in India (NRIs are restricted by SEBI guidelines) and maintains group entities including Astranova Mobility (EV financing) and Alt Investor.
Grip Invest firmographics
Firmographics- Name
- Grip Invest
- Legal name
- Grip Broking Private Limited
- Website
- https://gripinvest.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Grip Invest is a SEBI-regulated online bond platform provider that enables Indian retail investors to access corporate bonds, securitized debt instruments, and corporate FDs starting from ₹1,000, with cumulative investments facilitated exceeding ₹4,171 Cr across a 500,000+ investor community.
- Ownership category
- akta.pro rank
Grip Invest industry classification
Industry- Product category
- Online Bond Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), All Other Financial Investment Activities (52399)
- SIC
- Investment Advice (6282), Asset-Backed Securities (6189), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)
- akta.pro secondary industries
- Retail Investment Products (RIPs) & Packaged Products (PRIIPs/KIDs) (FSACAMAN), Asset-Backed Securities (ABS) (FSACACAA)
Keywords
Where Grip Invest is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Grip Invest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Platform Distribution Fees: Grip Invest acts as a distribution platform for corporate bonds, SDIs, and corporate FDs. The company earns fees from issuers and originators for distributing their investment products on the platform. Grip states it does not charge fees from investors directly, with transparency and no hidden charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Corporate Bonds - Earn 9-12.5% returns with 3-36 month tenure starting ₹1,000 |
| Transaction based/ take rate | Pay-as-you-go | LeaseX SDI - Earn up to 16% IRR with ₹100,000 minimum investment |
| Transaction based/ take rate | Pay-as-you-go | InvoiceX SDI - Earn 10-14% IRR with ₹100,000 minimum investment |
| Transaction based/ take rate | Pay-as-you-go | LoanX SDI - Earn up to 14% IRR with ₹100,000 minimum investment |
| Transaction based/ take rate | Pay-as-you-go | Baskets - Earn 11-14% returns starting ₹5,000 |
| Transaction based/ take rate | Pay-as-you-go | Corporate FDs - Earn 8-10% returns starting ₹1,000 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Grip Invest product offering
Product offeringCore offering
Grip Invest is a SEBI-regulated Online Bond Platform Provider (OBPP) that distributes corporate bonds, securitized debt instruments (SDIs), corporate fixed deposits, and theme-based Baskets to retail investors in India. Operated by Grip Broking Private Limited (NSE Member Code 90319, AMFI ARN-315995), the platform enables retail investors to access institutional-grade fixed income investments starting at ₹1,000 minimum, with returns ranging from 8% to 16% depending on product type and credit rating.
Product overview
Grip Invest is a SEBI-regulated, multi-product fixed-income investment platform operated by Grip Broking Private Limited. The platform functions as an Online Bond Platform Provider (OBPP), offering retail investors access to five core investment product lines: Corporate Bonds (9–12.5% returns, ₹1,000 minimum), LeaseX (up to 16% IRR, asset-leasing SDI), InvoiceX (10–14% IRR, invoice-discounting SDI), LoanX (up to 14% IRR, NBFC loan-pool SDI), and Corporate Fixed Deposits (8–10% returns, ₹1,000 minimum). A sixth offering, Baskets, acts as a theme-based wrapper that aggregates multiple bonds or SDIs into a single diversified portfolio (up to 14% IRR, ₹5,000 minimum). All products are credit-rated by agencies such as CRISIL, ICRA, and CARE, exchange-listed where applicable, and settled via NSE Clearing with securities held in NSDL/CDSL demat accounts. Supporting tools include a Fixed Returns Academy (financial education), Bond Directory (market explorer), Financial Calculators, and an Investor Persona quiz. The platform targets retail investors seeking fixed-income alternatives to traditional bank FDs, with a minimum investment as low as ₹1,000.
Differentiator
Problem solved
Functional benefit
Brands
- LeaseX: A credit-rated, SEBI-regulated Securitized Debt Instrument (SDI) investment allowing investors to lease mission-critical assets to reputable companies for fixed returns of up to 16% IRR.
- InvoiceX
- LoanX
- Baskets
- Fixed Returns Academy
Products and services
- Corporate Bonds Secured, investment-grade corporate bonds issued by leading Indian corporates and NBFCs, offering 9–12.5% annual returns with tenures of 3–36 months and a minimum investment of ₹1,000. Bonds are exchange-listed and credit-rated by agencies such as CRISIL, ICRA, and CARE.
- LeaseX A credit-rated, SEBI-regulated asset-leasing SDI that allows investors to lease mission-critical assets to reputable companies for fixed returns up to 16% IRR, with tenures of 24–36+ months and a minimum investment of ₹1,00,000. Assets are held in demat accounts and managed by an independent SEBI-registered trustee.
- InvoiceX A diversified, RBI-compliant and credit-rated SDI focused on loans backed by invoice discounting proceeds, offering 10–14% pre-tax IRR with 6–9 month tenures and a minimum investment of ₹1,00,000. Backed by a pool of 200+ invoices from multiple anchor companies, with security cover including over-collateralization and cash collateral.
- LoanX A secured, RBI/SEBI-compliant SDI offering fixed returns up to 14% pre-tax IRR from a diversified NBFC loan pool, with tenures of 12–24 months and a minimum investment of ₹1,00,000. Rated by independent credit rating agencies and backed by security cover including over-collateralization, cash collateral, and excess interest spread.
- Baskets Theme-based investing in a curated pool of multiple bonds or SDIs, offering returns up to 14% pre-tax IRR with a minimum investment of ₹5,000. Baskets automatically diversify portfolios across sectors, with underlying assets individually credit-rated by agencies such as ICRA and CRISIL, and no management fees charged.
- Corporate Fixed Deposits High-yield fixed deposits from RBI-regulated NBFCs and Small Finance Banks, offering 8–10% returns with tenures of 12–36 months and a minimum investment of ₹1,000. Corporate FDs are investment-grade rated and offer both cumulative and non-cumulative interest payout options.
Quantifiable outcome
- Retail investors can earn 8-14% returns vs 6-7% from traditional FDs
- +4 more outcomes
Companies that use Grip Invest
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Grip Invest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
Grip Invest partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Astranova MobilityminorGrip Invest partnered with Astranova Mobility (founded by Kunal Mundra in 2023) to provide financing and asset management solutions for commercial EV operators. Astranova has deployed over 25,000 electric vehicles and Rs. 360 crore in assets. Grip's role is in structuring and facilitating EV fleet financing through its platform.
- NSE (National Stock Exchange of India)coreGrip Invest is a registered NSE member (Code: 90319) enabling exchange listing and secondary market trading of bonds and SDIs. NSE's RFQ (Request For Quote) system integration allows real-time bond pricing and trading similar to stocks.
- NSDL (National Securities Depository Limited)coreGrip Invest operates through NSDL depository (DP ID: IN-DP-809-2025, NSDL DP ID: IN304877) for demat account services, enabling investors to hold bonds and SDIs in electronic form.
- CRISIL, ICRA, CARE RatingscoreIndependent credit rating agencies that rate Grip Invest's bond and SDI offerings, providing investors with credit quality assessment from AAA to lower ratings. These ratings are mandatory for all products on the platform.
Scale indicators19 records
Recent moves6 records
Expansion highlights5 records
Grip Invest competitors and assessment
Company assessmentDirect peers
- INDmoney: Indian wealth management super-app offering mutual funds, stocks, bonds, FDs, and tax planning. Directly competes with Grip in retail fixed income and bonds while offering a broader product portfolio.
- Wint Wealth: Bengaluru-based SEBI-registered OBPP offering curated corporate bonds and SDIs to retail investors. Directly comparable to Grip on product set (bonds, FDs, SDIs), regulatory status, and target retail customer base in India.
- Stable Money: Indian fixed-income platform focused on corporate FDs and bonds for retail investors. Overlapping product mix and retail-focused GTM make it a close direct peer to Grip's corporate bond and FD offerings.
- Kuvera: Indian mutual fund and direct-plan investment platform that has expanded into fixed income and corporate FDs. Comparable as a SEBI-registered retail investment platform targeting similar self-directed investors.
- Bondskart: Indian online bond platform provider enabling retail investors to purchase corporate bonds. Operates as an OBPP serving the same retail fixed-income segment as Grip.
Broad incumbents
- Groww: Largest Indian retail investment platform by active users, now expanding into bonds and fixed income beyond its mutual fund and equity core. Its scale and brand pose a competitive threat to Grip's retail bond distribution.
- Zerodha: India's largest retail broker with a multi-product ecosystem (equity, MF, bonds). Its growing bond and fixed income offerings make it a broad incumbent competing for the same retail investor wallet.
Emerging players
- ClearTax: Indian tax-filing and investment platform that has added mutual fund and fixed income distribution. Competes for the same financially-aware retail investor persona, though its fixed-income breadth is narrower than Grip's.
- Smallcase: Indian thematic investment platform increasingly diversifying into fixed income and corporate bond offerings. Partial overlap with Grip's retail fixed-income focus and similar retail GTM motion.
- Jar: Indian digital gold and savings app that has expanded into fixed deposits and other yield products. Comparable retail savings/yield customer base and emerging competitive overlap with Grip's high-yield FD offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Grip Invest social profiles
Digital presenceGrip Invest compliance and trust
Trust signalCompliance5 records
Grip Invest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grip Invest leadership team
Management profileNumber of profiles
Profiles8 records
Grip Invest subsidiaries and ownership
Company hierarchySubsidiaries2 records
Grip Invest funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grip Invest M&A and investment
M&A and investmentM&A
Investments8 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grip Invest
What does Grip Invest do?
Grip Invest is a SEBI-regulated Online Bond Platform Provider (OBPP) that distributes corporate bonds, securitized debt instruments (SDIs), corporate fixed deposits, and theme-based Baskets to retail investors in India. Operated by Grip Broking Private Limited (NSE Member Code 90319, AMFI ARN-315995), the platform enables retail investors to access institutional-grade fixed income investments starting at ₹1,000 minimum, with returns ranging from 8% to 16% depending on product type and credit rating.
Is Grip Invest a public or private company?
Grip Invest is a private company. It is classified as venture growth investor backed and is currently operating.
When was Grip Invest founded?
Grip Invest was founded in 2020. It employs 101 to 250 people.
Where is Grip Invest based?
Grip Invest is headquartered in Gurugram, India, in the Asia region.
How does Grip Invest make money?
One revenue line is on record: platform Distribution Fees.
Who are Grip Invest's main competitors?
Direct peers on record are INDmoney, Wint Wealth, Stable Money, Kuvera and Bondskart. Broad incumbents are Groww and Zerodha. Emerging players are ClearTax, Smallcase and Jar.
Does Grip Invest have an API?
No public API is recorded for Grip Invest.
What industry is Grip Invest in?
Grip Invest's product category is Online Bond Platform. Its primary akta.pro industry code is FSAAAAAI, Execution-Only / Self-Directed Investing Platforms, with a secondary code of FSACAMAN, Retail Investment Products (RIPs) & Packaged Products (PRIIPs/KIDs). Its NAICS code is 523940 and its SIC code is 6282.