Name

Longitude

Legal name

Longitude Ads, LLC

Website

https://longitudeads.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Longitude is a New York-based boutique programmatic advertising services firm that manages header bidding, demand relationships, and yield strategy for web and in-app publishers, with a niche specialization in COPPA-compliant child-directed inventory sales.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Programmatic Advertising Management: Manages all aspects of publisher programmatic advertising needs. Majority of revenue generated through programmatic, open-market advertising on the web and in-app. Services include Prebid header bidding wrapper implementation, fully managed support of advertising inventory and programmatic revenue strategy.
2. Custom Software Development: Full-stack development services for advertising related customizations and web-based software needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Longitude manages all aspects of a publisher's programmatic advertising needs, from Prebid header bidding wrapper consulting and implementation through to fully managed support of advertising inventory and programmatic revenue strategy. Its services span header bidding wrapper implementation, SSP and demand partner relationship management across Display, Video and In-App, real-time reporting dashboards, COPPA-compliant private sales for child-directed inventory, and custom software development. The company is positioned as a boutique provider offering deep, personalized attention to a limited number of publisher clients.

Product overview

Longitude is a programmatic advertising management platform that operates as a unified, service-oriented offering rather than a modular software product. Headquartered in New York City, Longitude manages all aspects of a publisher's programmatic advertising needs, from Prebid header bidding wrapper consulting and implementation through to fully managed support of advertising inventory and revenue strategy. The platform is structured around five integrated service offerings: the Prebid Header Bidding Wrapper for demand optimization, Demand Relationships Management across SSPs and demand partners, Real-time Reporting Dashboards for performance monitoring, Private Sales for COPPA-compliant child-directed inventory, and Custom Software Development for bespoke technical needs. The company positions itself as a boutique service provider focused on personalized attention and long-term client relationships, with principals having driven CPM and RPM growth across owned and managed properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Prebid Header Bidding Wrapper Custom implementation of header bidding based on the industry-standard open-source Prebid wrapper, designed to drive increased advertising demand and revenue for publishers by allowing multiple ad exchanges to bid on inventory simultaneously.
• Demand Relationships Management Managed service covering relationships with major SSPs and demand partners across Display, Video, and In-App channels, including yield management strategies designed to drive increased performance from these partners.
• Real-time Reporting Dashboards Daily, automated revenue and impression reporting faceted by demand partners, ad units, and device platforms, with real-time dashboards providing health and confidence checks that markets are still transacting.
• Private Sales (COPPA-Compliant Child-Directed Inventory) Sales team representation for child-directed inventory to buyers in a COPPA-compliant manner, leveraging over ten years of experience as publishers in the education space.
• Custom Software Development Full-stack development capabilities for advertising-related customizations, website development, and building, launching, and maintaining web-based software needs for clients.

Quantifiable outcome

• Principals have driven CPM and RPM growth across owned and managed properties through custom and Prebid-based implementations

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• Amazon Publisher ServicescoreTechnology or IntegrationSSP partnership for programmatic advertising inventory management and monetization. Privacy policy linked on Longitude Ads website.
• GooglecoreTechnology or IntegrationMajor SSP/demand partner relationship for Display, Video and In-App advertising across Google's ad tech ecosystem.
• CriteocoreTechnology or IntegrationDemand partner providing interest-based advertising capabilities. Data collected may be transferred to Criteo and its demand partners. Non-identifying data collected to improve Criteo Technology.
• Index ExchangecoreTechnology or IntegrationSSP partnership for programmatic advertising. Also operates under former name The Rubicon Project.
• OpenXcoreTechnology or IntegrationSSP partnership for ad exchange services and programmatic advertising.
• PubmaticcoreTechnology or IntegrationSSP partnership for programmatic advertising inventory monetization.
• MagnitecoreTechnology or IntegrationSSP partnership (formerly Rubicon Project) for programmatic advertising.
• The Trade DeskcoreTechnology or IntegrationDemand-side platform partnership for programmatic advertising and targeting.
• TripleLiftcoreTechnology or IntegrationSSP and demand partner for native, display, and video advertising.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Publift: Publift is a programmatic yield management platform for publishers offering header bidding implementation, ad stack optimization, and demand partner management. It directly mirrors Longitude's boutique publisher-side monetization services, with comparable emphasis on Google AdX optimization and AdSense alternatives.
• MonetizeMore: MonetizeMore provides managed programmatic ad optimization, header bidding, and yield analytics for publishers. Its service model — hands-on yield management combined with proprietary optimization tooling and reporting dashboards — closely aligns with Longitude's Prebid wrapper plus managed services offering.
• Snigel: Snigel offers header bidding wrappers and AI-driven ad optimization for publishers, including lightweight, customizable Prebid implementations and yield management. It is a comparable boutique-to-mid-market wrapper provider competing for the same publisher customer segment as Longitude.
• Setupad: Setupad provides programmatic monetization services for publishers including header bidding wrapper implementation, supply path optimization, and yield management. Its boutique service model and Prebid-based approach make it a direct competitor in the publisher-side managed services space.
• Freestar: Freestar is a publisher-focused ad monetization platform that combines header bidding wrappers, demand partner management, and reporting. It serves a similar publisher customer base with managed services plus proprietary technology, representing a scaled alternative to Longitude's boutique offering.
• CafeMedia: CafeMedia provides ad management, header bidding, and programmatic monetization services to independent publishers. Its focus on ad-supported content businesses and its blend of managed services with demand-side relationships parallel Longitude's publisher-centric value proposition.
• Ezoic: Ezoic offers AI-driven ad layout testing, header bidding, and yield optimization for publishers. While larger and more productized than Longitude, it competes for the same publisher dollars on programmatic monetization, including wrapper-based revenue uplift and demand partner diversification.

Broad incumbents

• Google Ad Manager: Google Ad Manager is the dominant ad server and SSP for publishers, offering header bidding, demand partner access, and reporting at massive scale. It is both a core platform partner of Longitude and a potential competitive substitute, since large publishers can internalize yield management using Google's tooling rather than outsourcing to a boutique wrapper provider.
• Magnite (formerly Rubicon Project): Magnite is one of the largest independent SSPs for display and video, and a partner of Longitude. At larger scale, Magnite also offers publisher-side tools that overlap with boutique yield managers' offerings, representing both a partnership and a competitive dynamic in the SSP/header bidding space.

Others

• Prebid.org: Prebid.org is the open-source community behind the Prebid header bidding wrapper that Longitude customizes. While not a commercial competitor, it commoditizes the underlying technology Longitude builds on and provides free alternatives that constrain pricing power across the boutique yield management category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longitude