AvMap

What AvMap does

AvMap is an Italian designer and manufacturer of smart GPS-enabled electronics, founded in 1994 within the TWS Group and headquartered in Carrara, Italy, with wholly owned subsidiaries in the USA (Riverhead, NY), Brazil (São Paulo), Ukraine (Kyiv), and a software-development presence in Russia (St. Petersburg). The company controls the full production stack in-house in Tuscany, from R&D and hardware design through embedded software, SMT manufacturing, testing, and distribution. It operates across five primary verticals: automotive OEM electronics (Tier 1 supplier to PSA Group, Toyota Motor Europe, and Lexus Europe since 2007, producing telematics boxes, 4G hotspots, and Mirror Link navigation integrations for over 100 vehicle programs); marine electronics OEM (producing chartplotters, echosounders, GNSS receivers, navigation software, POLARIS vector charts, and the Captain Cloud service for global brands like Garmin, Raymarine, Furuno, and Lowrane, building on TWS Group's marine charting heritage from 1985 and the original C-MAP CF-85/CM93 standards); avionics (EKP V portable GPS, Ultra EFIS, EngiBOX engine monitoring for ROTAX engines, and A2 ADAHRS for sport, ultralight, and professional aviation under brands including Agusta); precision farming (Farmnavigator G-series, G12 Panorama multifunction display, and 1MINUTE RTK GNSS antennas for ISOBUS-equipped agricultural machinery); and telematics/IoT (EKOWAY fleet management for waste collection, insurance telematics devices under a 2017 Aioi Nissay Dowa Insurance agreement, and LoRA IoT modules).

AvMap monetizes via a hybrid B2B/B2C model. B2B revenue is generated through OEM/embedded supply agreements (long-running automotive OE and marine OEM programs, with custom design, homologation, and multi-year contracts where pricing is not publicly disclosed), recurring telematics subscription services (insurance telematics, fleet management, cloud platforms), and one-time licensing of POLARIS electronic charts (Micro SD, yearly updates, no subscription). B2C revenue comes from the company's own European e-commerce shop (avmap.it/shop) and general retail channels, selling avionics products at €1,155–€3,815 (EKP V, EngiBOX, Ultra EFIS, A2 ADAHRS, and combo kits) and precision farming hardware. The company also participates in EU and Tuscany Region co-financed R&D projects (SAPORE €1.88M, AVMAP INTERNATIONAL €140.4K, MTCUBE €121K). Strategic positioning is differentiated by total vertical insourcing, 30+ years of GPS domain expertise, and homologated automotive cybersecurity (ISO/SAE 21434 by DNV, 2025) and environmental management (ISO 14001:2015 by Bureau Veritas, 2025) certifications.

Name

AvMap

Legal name

AvMap s.r.l. a socio unico

Website

https://avmap.it

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

AvMap is an Italian designer and manufacturer of GPS-enabled electronics serving as Tier 1 OE supplier to PSA, Toyota, and Lexus, marine OEM producer for global brands, and branded maker of avionics, precision farming, and telematics products, all produced in-house in Carrara, Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Carrara

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. B2C Branded Product Sales: AvMap designs and sells branded GPS navigation products directly to end consumers (pilots, boaters, farmers, outdoor enthusiasts) through its own e-commerce shop and retail channels. Product lines include avionics (EKP V, Ultra EFIS, EngiBOX), precision farming (Farmnavigator G6/G7, G12 Panorama), and terrestrial GPS (Geosat series).
2. OEM Electronic Manufacturing Services: AvMap provides electronic design and manufacturing services (OEM) for other companies across marine electronics, automotive, telematics, and precision farming markets. Services include hardware design, software development, and full in-house SMT production, offered as customization of existing products or completely new custom product design.
3. Automotive OE / Tier 1 Supplier Revenue: As a Tier 1 OE supplier, AvMap designs and manufactures custom electronics (telematics boxes, hotspots, navigation integrations) that are built into vehicles as original equipment for automotive manufacturers including PSA group, Toyota Motor Europe, and Lexus Europe.
4. Marine Electronics OEM: TWS Group (including AvMap) produces marine electronics OEM components and systems (chartplotters, echosounders, GNSS receivers, navigation software) for major marine electronics brands globally, as it has done since 1985.
5. Electronic Charts - POLARIS: AvMap sells POLARIS electronic vector charts for marine navigation in the USA, distributed via SI-TEX. Charts are sold as Micro SD cards with yearly updates (one-time purchase, no subscription).
6. Telematics Services: AvMap provides telematics services including fleet management, insurance telematics devices (e.g., agreement with Aioi Nissay Dowa Insurance), and maintenance services, delivered through connected devices and cloud platforms.
7. R&D Project Funding: AvMap participates in funded R&D projects co-financed by the European Union and Tuscany Region (POR FESR, POR CreO programs), including SAPORE (€1.88M budget), MTCUBE (€121K budget), and AVMAP INTERNATIONAL (€140.4K budget).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

AvMap designs and manufactures GPS navigation electronics and smart mobility devices in Italy across avionics, automotive, marine, precision farming and telematics sectors. As a Tier 1 OEM supplier the company produces custom telematics boxes, hotspots and navigation integrations for Toyota, Lexus and PSA Group, while also manufacturing branded avionics (EKP V, Ultra EFIS, EngiBOX), precision farming displays (Farmnavigator, G12 Panorama, 1MINUTE RTK), marine chartplotters and POLARIS vector charts, plus telematics and fleet management systems sold through its own e-commerce shop and channel partners.

Product overview

AvMap is an Italian manufacturer of smart electronics founded in 1994 within the TWS Group, designing and producing all products in Italy. The company operates across multiple market segments with an integrated product portfolio spanning avionics (EKP V portable GPS, Ultra EFIS, EngiBOX engine monitoring, A2 ADAHRS module), precision agriculture (Farmnavigator G-series, G12 Panorama display, 1MINUTE RTK GNSS antenna), automotive electronics (Navi Box, 4G HotSpot, Telematics Box with OEM services for Toyota/Lexus), marine electronics (chartplotters, echosounders, GNSS receivers, POLARIS charts, Captain Cloud service), and telematics (EKOWAY fleet management, insurance telematics). The company offers both B2C branded products and B2B/OEM manufacturing services with full in-house control from R&D through production.

Differentiator

Problem solved

Functional benefit

Brands

• Farmnavigator: GPS technology applied to intelligent agriculture and precision farming.
• POLARIS charts
• SEIWA
• CAPTAIN CLOUD
• EKOWAY

Products and services

• EKP V Portable aeronautical GPS navigator with 7" display, built-in battery and GPS, designed for sport and ultralight aircraft as well as professional aviation; priced at €1,905 (VAT included).
• EngiBOX Engine monitoring system for ROTAX aircraft engines displaying EGT, RPM, MAP, Oil Pressure, Oil Temp, Air Temp, CHT and Coolant Temp, with cloud-based portal for real-time performance monitoring; priced at €1,155 (VAT included).
• Ultra EFIS Stand-alone Electronic Flight Instrument System providing air data, attitude, heading and altitude reference for aircraft; priced at €1,260 (VAT included).
• A2 ADAHRS Compact module that turns EKP V into an EFIS, providing attitude, heading, altitude and airspeed data; contains solid-state gyros, accelerometers, magnetic field sensors and air data sensors. Priced at €1,015 (VAT included).
• Farmnavigator G Series GPS navigation systems for precision farming (G6/G7) with RTK GNSS receivers, ISOBUS compatibility and cloud connectivity for field monitoring.
• G12 Panorama Agricultural Display 12-inch panoramic multifunction display for agriculture showing field view and ISOBUS tools simultaneously in split screen with remote assistance capabilities.
• 1MINUTE RTK GNSS Antenna Connected high-precision GNSS antenna for precision farming with cloud-based service for monitoring field work; provides RTK accuracy for sub-centimeter guidance.
• Navi Box Connected navigation box for Toyota vehicles that links to head unit display via Mirror Link, integrating navigation software with the vehicle infotainment system.
• 4G HotSpot 4G vehicle hotspot with integrated telematics functionalities, homologated for Toyota and Lexus models in Europe, enabling connected car services.
• Telematics Box 4D telematics device providing vehicle data collection and telematics services for automotive OEM applications, designed as custom OEM electronics for major automotive manufacturers.
• EKOWAY Fleet Management System Fleet management system for waste collection trucks serving Public Administrations, controlling collector operations and communicating with waste collection control portals.
• Marine Chartplotters Marine navigation chartplotters with displays from 7" to 15", featuring WiFi, NMEA 0183 and NMEA 2000 connectivity and multi-map provider compatibility, available as OEM products for major marine electronics brands.
• Marine Echosounders CHIRP echosounder modules integrated into chartplotters or supplied as external blackboxes for fish finding and depth measurement, available as OEM products.
• Marine GNSS Receivers Waterproof DGPS/GNSS receivers for marine applications, available as OEM components for marine electronics brands.
• Captain Cloud Marine Cloud Service Cloud service dedicated to captains and boaters that synchronizes chartplotter data with the cloud, including data management and route planning functions.
• POLARIS Electronic Vector Charts Vector electronic charts for marine navigation covering US waters, based on NOAA ENC data, compliant with International Hydrographic Organization ENC product specifications, sold as Micro SD cards with yearly updates available and no subscription required.
• Geosat Series Terrestrial GPS Navigators Series of terrestrial GPS navigators including models for camping, trucking, 4x4 offroad and automotive applications, historically sold through mass retail (GDO) channels.
• Mirror Control Marine App Mobile application for iOS and Android that mirrors a compatible AvMap navigation system on any mobile device to improve on-board situational awareness.
• OEM Electronic Design and Manufacturing Services Electronic design and manufacturing services for marine, automotive, telematics and precision farming markets with in-house R&D, hardware design, software development, SMT production, testing and distribution, offered as customization of existing products or completely new custom product design.

Quantifiable outcome

• Enables automotive manufacturers to offer connected car features (telematics, hotspots) with homologated, cybersecurity-certified electronics across entire vehicle ranges
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature12 records

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Garmin: Garmin is a global leader in GPS navigation across aviation, marine, automotive, and outdoor/fitness segments. AvMap produces marine electronics OEM for Garmin and competes directly in avionics and consumer GPS. Both companies serve ultralight aviation with portable GPS and EFIS products.
• Raymarine: Raymarine (FLIR Systems) is a leading marine electronics brand in chartplotters, fishfinders, and radar. AvMap has produced marine electronics OEM for Raymarine since the 1980s via TWS Group, making it both a long-standing OEM partner and a direct competitor in the marine chartplotter category.
• Furuno: Furuno is a major Japanese marine electronics manufacturer producing fishfinders, radar, GNSS receivers, and navigation systems. TWS Group/AvMap has historically supplied marine electronics OEM to Furuno, making both companies direct competitors and OEM partners within the same ecosystem.
• Lowrance: Lowrance (Navico) is a leading marine electronics brand specializing in fishfinders and chartplotters for recreational boating. AvMap has been a marine electronics OEM supplier to Lowrance/Navico brands, creating direct competitive overlap in chartplotters and navigation displays.
• Jeppesen (Boeing): Jeppesen (a Boeing subsidiary) acquired C-MAP from TWS Group in 2007 and continues as a leading aviation and marine chart provider. Jeppesen is both a former sister company to AvMap and a direct competitor in marine electronic charting and aviation navigation.
• Geotab: Geotab is a leading fleet telematics and connected vehicle platform. AvMap's EKOWAY fleet management system and insurance telematics business compete directly with Geotab in fleet management and usage-based insurance offerings for public sector and commercial fleets.
• Magellan (MiTAC Digital): Magellan is a consumer and professional GPS navigation brand owned by MiTAC Digital. AvMap has historically supplied consumer and marine OEM products to Magellan, making both a competitor in consumer GPS and a long-standing OEM partner within the same navigation ecosystem.

Broad incumbents

• Trimble: Trimble is a large diversified positioning technology company with significant presence in precision agriculture GNSS, marine, and automotive. Trimble's agriculture and GNSS positioning solutions compete with AvMap's Farmnavigator and 1MINUTE RTK precision farming offerings.
• TomTom: TomTom is a global navigation and location technology company providing maps, navigation software, and connected vehicle services. TomTom's automotive navigation stack competes with AvMap's OEM telematics/navigation integrations supplied to Toyota and PSA.
• HERE Technologies: HERE Technologies is a global mapping and location platform company providing map data, navigation services, and automotive location solutions. AvMap integrates HERE Maps for terrestrial navigation and competes in automotive OEM location services via its Tier 1 telematics business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AvMapNews
• Facebookfacebook.com/AvMap.it

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AvMap