The Profitable Firm

What The Profitable Firm does

The Profitable Firm Ltd is a UK-registered creative marketing agency (founded 2012 by Karen Reyburn) that exclusively serves accounting and bookkeeping firms. Headquartered in Manchester with operating presence across the UK, US and Australia, the firm positions itself as a vertical-specialist alternative to generalist marketing agencies, combining deep accounting-industry knowledge (Karen Reyburn is a dual British-American CPA and author of 'The Accountant Marketer') with a full-service creative and strategic delivery model.

The company's offerings are structured around a proprietary framework called the PF Marketing Map and span three layers: education (12-week live Accelerator coaching group with three annual intake cohorts, a DIY video course, a free PF Marketing GPT AI tool, and the 'The Accountant Marketer' book), strategy (a five-session Foundations workshop priced at £4,595+VAT, and a Gap Analysis / Marketing Audit at $1,500-$5,800), and execution (custom brand projects, website design and build, and an Outsourced CMO / Monthly Marketing retainer, with a Co-pilot tracking service layered on top). A 2025 product expansion added the AI Marketing Accelerator as a members-area product. The firm runs a community-led go-to-market with a discovery-form-led sales process, private Slack channels, in-person PF Lab Live events, and a content library of 728+ blog posts.

The business model blends one-off professional services engagements (workshops, audits, brand/website projects), recurring monthly retainers (Outsourced CMO, Co-pilot), subscription products (AI Marketing Accelerator, Marketing Lab), and low-friction educational content (DIY course, books). Publicly disclosed pricing covers only the lower tiers; Accelerator and Outsourced CMO retainers are quote-based, and one disclosed client (Whittaker CPAs, California) expanded its marketing investment with PF by 158% in September 2023. There is no disclosed external funding; the company is founder-owned and operated.

Name

The Profitable Firm

Legal name

The Profitable Firm Ltd

Website

https://wearepf.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Profitable Firm is a UK-based creative marketing agency exclusively serving accounting and bookkeeping firms, offering coaching programs, brand strategy, websites, AI marketing tools, and ongoing marketing retainers to SMB and mid-market clients across the UK, US, and Australia.

Ownership category

akta.pro rank

Product category

Marketing Services for Accountants

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

Keywords

• Marketing agency services
• Accounting firm marketing
• Brand strategy services
• Content marketing coaching
• Website design services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Foundations Workshop: Five-session intensive marketing strategy workshop for accountants priced at £4,595+VAT, delivered over 8–10 weeks with milestone payment options. Includes onboarding call, goals session, brand session, client journey, strategy, and action planning. Also includes Slack community access, personal workbook, and a free copy of 'The Accountant Marketer' book.
2. Accelerator Coaching Group: 12-week live coaching group programme. Intake cohorts open in February, May, and September each year. Includes weekly live sessions on the 12 steps of content marketing, private Slack channel with peers and PF team, and homework between sessions. Part of the PF Marketing Map progression pathway.
3. Gap Analysis / Marketing Audit: Starting at $1,500 up to $5,800 depending on firm size and existing marketing maturity. Can be a one-off project or month one of an ongoing Outsourced CMO relationship. Includes website/SEO/social media/email analytics review, brand gap analysis, competitor research, website analysis, executive strategy, and first 3-month sprint plan.
4. Outsourced CMO / Monthly Retainer: Ongoing monthly marketing retainer building on Gap Analysis and Foundations work, delivering execution of the agreed marketing strategy. Includes dedicated marketing strategist, creative team support, and regular reporting. Clients like Whittaker CPAs expanded to include social media content creation and monthly Copilot reports.
5. Brand Projects & Website Design/Build: Custom brand strategy, visual identity, naming, and website design and build services for accounting firms. Delivered through collaborative creative process (brand explorer workshops, strategy sessions, design, development). Clients include Kennedy Accountancy, Red Earth, Lightbeam, Follow the Wolf, and others.
6. DIY Video Course (The Accountant Marketer): Self-paced video course for accountants wanting to learn marketing independently, available alongside the book 'The Accountant Marketer' by Karen Reyburn (published 2023).
7. AI Marketing Accelerator (members area): Premium AI-powered marketing product within PF's members portal for Accelerator graduates, offering continued learning and execution resources.
8. Marketing Lab: A product in the PF members area offering ongoing marketing tools and resources for accountants.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels14 records

Core offering

The Profitable Firm is a full-service creative marketing agency that exclusively serves accountants and bookkeepers. It delivers structured marketing education through its 12-week Accelerator coaching programme and Foundations strategy workshop, alongside creative execution services including brand strategy, visual identity, website design and build, content marketing, and ongoing outsourced CMO monthly retainers. The firm codifies its methodology in the proprietary PF Marketing Map framework and serves clients globally from the UK.

Product overview

The Profitable Firm is a marketing agency specializing in accounting firms, offering a portfolio of coaching programs, strategy workshops, and creative services. The core offerings include Accelerator (a 12-week live coaching program), AI Marketing Accelerator, Foundations (5-session strategy workshop), DIY Video Course, and Marketing Lab. Service offerings span Brand Projects (branding, naming, visual identity), Websites (design and build), Monthly Marketing (outsourced marketing support), and Gap Analysis. The company also publishes books including 'The Accountant Marketer' and offers a Co-pilot tracking service for ongoing marketing analytics. The offerings work together as a comprehensive marketing ecosystem that takes accountants from strategy through execution.

Differentiator

Problem solved

Functional benefit

Brands

• Accelerator: 12-week live coaching programme teaching the 12 steps of content marketing for accountants.
• Foundations
• Co-pilot
• AI Marketing Accelerator
• The Accountant Marketer
• Marketing Lab

Products and services

• Accelerator A 12-week live coaching programme that teaches accountants the 12 steps of content marketing through weekly sessions, homework between sessions, and a private Slack channel community with peers and the PF team. Intake cohorts open in February, May, and September. Designed for accounting firm owners seeking structured marketing education.
• AI Marketing Accelerator AI-powered marketing acceleration product within PF's members area for accountants who have completed the Accelerator programme, offering continued learning and execution resources.
• Foundations A five-session intensive marketing strategy workshop (Onboarding, Goals, Brand, Client Journey, Strategy, Action) spanning 8–10 weeks, delivering a custom Marketing Playbook including goals documentation, brand story, core website structure, detailed marketing plan, and 12-month timeline. Priced at £4,595+VAT.
• Gap Analysis A preliminary marketing analysis service that reviews website, SEO, social media, email, and leads to identify marketing gaps. Priced from $1,500 to $5,800 depending on firm size and existing marketing maturity. Can be a one-off project or month one of an ongoing Outsourced CMO relationship.
• Brand Projects Custom brand strategy, naming, and visual identity design services for accounting firms, delivered through collaborative brand explorer workshops and design processes.
• Websites Website design and build services for accounting firms, including custom builds and Rocketspark-based platforms, designed to function as marketing hubs that educate prospects and qualify leads.
• Monthly Marketing Ongoing monthly outsourced marketing retainer building on Gap Analysis and Foundations work, delivering execution of the agreed marketing strategy with a dedicated marketing strategist and creative team support.
• Co-pilot Monthly reporting and marketing analytics tracking service for Accelerator graduates and ongoing retainer clients, helping them interpret their numbers and make data-driven improvements to their marketing.
• DIY Video Course A self-paced video course for accountants who want to learn marketing fundamentals independently, available alongside Karen Reyburn's book 'The Accountant Marketer'.
• Marketing Lab

Quantifiable outcome

• 40% topline revenue growth in first year (Starfish Accounting)
• +8 more outcomes

Named customers16 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• XerocoreTechnology or Integration · 12 October 2018Xero is a key sponsor and featured platform at the BITE 2018 event co-created by PF for Saint & Co. Xero is the leading cloud accounting software platform for PF's target clients (accounting firms). PF supports Xero migration for its clients and promotes Xero as part of its marketing services.
• RocketsparkcoreTechnology or Integration · 12 October 2018Rocketspark is a website platform partner used by PF for building client websites (e.g., Afresh Accountants, BITE 2018 event website). Rocketspark sponsored the BITE 2018 event. Rocketspark creates 'beautifully simple websites' and PF uses it as a recommended platform for clients who want to manage their own site updates.
• The Cumberland Building SocietyminorChannel Partner/ Reseller/ Distributor · 12 October 2018The Cumberland Building Society was a sponsor of BITE 2018, demonstrating PF's ability to facilitate cross-industry sponsorship for accounting events.
• Andrew & PeteminorGTM or Marketing Partner · 12 October 2018Andrew & Pete (comedic content marketing duo) were keynote speakers at BITE 2018. Recommended by Andrew Liddle of Saint & Co after seeing them at Xerocon. PF facilitates their involvement in the BITE event.
• MHA Carpenter BoxminorStrategic or Co-development Partner · 12 October 2018MHA Carpenter Box originally created the BITE (Business, Innovation, Technology, Efficiency) event concept in 2015 in partnership with PF. With their permission, PF adapted BITE for Saint & Co in 2018. This is a replicable event model PF has co-developed and deployed across multiple accounting firm clients.
• Xero (Gold Partnership)coreTechnology or IntegrationStepping Stone (a PF client) holds Xero Gold Partner status. PF supports its clients in achieving and maintaining Xero partnership status as part of its technology advisory services. Xero is central to PF's recommended cloud accounting tech stack.
• Chris Marr / Content Marketing AcademyminorStrategic or Co-development PartnerChris Marr from the Content Marketing Academy co-hosts PF's Free Marketing Masterclass for Accountants. This is an ongoing educational partnership bringing content marketing expertise to PF's accountant audience.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Content Marketing Academy: Chris Marr's Content Marketing Academy provides content marketing training and education for businesses across industries, including a co-hosted masterclass with PF. Comparable to PF in offering content marketing education and coaching, but CMA is more generalist (multi-industry) while PF is accountant-specific.
• HubSpot: HubSpot is a leading general-purpose marketing software and services platform serving all industries. Comparable to PF in providing marketing strategy and execution capabilities, but HubSpot is a broad incumbent with software focus rather than specialized services for accountants.

Direct peers

• Twenty Over Ten: Twenty Over Ten is a website design and marketing services provider specializing in financial advisors, offering branded websites, content marketing, and lead generation tools. Comparable to PF as both serve financial professionals with niche-specialized marketing services, though Twenty Over Ten targets financial advisors while PF targets accountants.
• Advisor Websites: Advisor Websites is a website builder and marketing platform designed specifically for financial advisors, with compliance-friendly templates and content libraries. Comparable to PF in serving financial professionals with website and marketing solutions, though more software-led with self-serve tools rather than done-for-you services.
• Snappy Kraken: Snappy Kraken provides marketing automation and pre-built campaigns specifically for financial advisors, including email, social, and content tools. Comparable to PF in serving financial professionals with marketing, though Snappy Kraken is product-led (SaaS automation) while PF is service-led (coaching plus agency).
• FMG (Financial Media Group): FMG is a marketing platform and services provider for financial advisors, offering websites, email marketing, social media tools, and content libraries. Comparable to PF in serving financial professionals with marketing services, though FMG leans more SaaS/product while PF is service-heavy with coaching and agency delivery.

Others

• Xero: Xero is a cloud accounting software platform serving SMBs and their accountants. Adjacent to PF as Xero's app ecosystem includes PF's target market, and Xero is a strategic partner of PF (sponsoring BITE events, supporting client migrations). But Xero is accounting software while PF is marketing services.
• Sage: Sage is a leading accounting software provider serving SMBs and accountants globally. Adjacent to PF as Sage's customers include many of PF's target market (accountants), but Sage provides accounting software while PF provides marketing services.

Emerging players

• Karbon: Karbon is a workflow and practice management software platform for accounting firms. Comparable to PF in serving the same client base (accountants) and increasingly adding client-experience features, but Karbon is software/operations focused while PF is marketing focused.
• Practice Ignition: Practice Ignition provides proposal automation and client engagement tools for accounting and bookkeeping firms. Comparable to PF in serving accountants with growth-oriented tools, but Practice Ignition is workflow/proposal focused while PF is marketing focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/profitablefirm
• YouTubeyoutube.com/user/profitablefirm/videos
• Facebookfacebook.com/theprofitablefirm
• LinkedInlinkedin.com/company/2465519
• Instagraminstagram.com/weare_pf

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Profitable Firm