Lion Air, We Make People Fly

What Lion Air, We Make People Fly does

Lion Air is Indonesia's largest privately held airline and the flagship carrier of the Lion Air Group conglomerate, founded in 1999 by Rusdi Kirana and led by President Director Edward Sirait. The airline operates a low-cost carrier model on a mixed Boeing (737-800NG, 737-900ER, 747-400) and Airbus (A320NEO, A330-300CEO, A330-900NEO) fleet plus ATR 72-500/600 turboprops through its regional subsidiary Wings Air, serving more than 36 destinations with up to 226 daily flights. In January 2025, Lion Air ranked as the second-largest airline in Southeast Asia by seat capacity with 2,833,937 seats.

The group's revenue model combines passenger ticket sales (dynamic pricing with promotional fares starting from Rp 473,000), ancillary services (prepaid baggage in 5/10/15/20kg increments, seat selection, travel insurance via PT Asuransi Sinar Mas Net), Hajj and Umrah charter services operating from 35 global embarkation points to Saudi Arabia with wide-body A330s, and group bookings (minimum 10 passengers). Distribution runs through direct digital channels (lionair.co.id website and BookCabin mobile app on iOS/Android), WhatsApp Business customer service, airport counters, and a network of online and offline travel agents including a portfolio of Indonesian umrah travel agency partners.

The wider Lion Air Group ecosystem extends beyond passenger aviation into cargo (Lion Parcel), business jets (Lion Bizjet), in-house MRO (Batam Aero Technic at Hang Nadim International Airport), pilot and crew training (Angkasa Training Center with five CAE Full Flight Simulators), and full-service international operations through Malindo Air (Malaysia) and Thai Lion Air (Thailand). Group carriers Batik Air, Super Air Jet, Wings Air, Malindo Air, and Thai Lion Air sit alongside Lion Air under one corporate umbrella. The group holds IOSA (IATA Operational Safety Audit) and ISSA certifications across carriers, with the EU flight ban lifted in 2016, and operates international network spanning Asia-Pacific, Middle East, Africa, and Oceania with strategic cooperation from flynas for pilgrimage traffic.

Name

Lion Air, We Make People Fly

Legal name

Lion Air

Website

https://lionair.co.id

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Lion Air is Indonesia's largest privately held low-cost carrier and the flagship of Lion Air Group, operating a mixed Boeing, Airbus, and ATR fleet across 36+ domestic and international destinations with up to 226 daily flights and dedicated Hajj/Umrah wide-body services to Saudi Arabia from 35 global embarkation points.

Ownership category

akta.pro rank

Product category

Low-Cost Airline Services

NAICS

Scheduled Passenger Air Transportation (481111), Scheduled Air Transportation (4811), Nonscheduled Chartered Passenger Air Transportation (481211), Other Nonscheduled Air Transportation (481219)

SIC

Air Transportation, Scheduled (4512)

akta.pro primary industry

Low-Cost Regional/Short-Haul Carriers (THABABAF)

akta.pro secondary industries

Commuter Airlines (Short-Haul, High-Frequency) (THABACAH), Thin-Route / Rural Community Regional Airlines (THABACAI), Full-Service Airlines (Passenger + Belly Cargo Integrated) (THABAAAF)

Keywords

• Low-cost airline
• Passenger air travel
• Domestic flight services
• Umrah hajj charters
• Airline booking platform

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Passenger Ticket Sales: Core revenue from selling airfare tickets for domestic and international routes. Dynamic pricing based on seat availability, booking timing, travel period (peak/regular), and service class selected.
2. Ancillary Services: Revenue from prepaid baggage (5kg, 10kg, 15kg, 20kg and multiples), seat selection fees, and additional services like travel insurance through PT Asuransi Sinar Mas Net
3. Hajj and Umrah Charter Services: Charter flights for pilgrimage services operating from 35+ global embarkation points to Saudi Arabia, serving pilgrims from Asia, Africa, Middle East, and Europe
4. Group Bookings: Bulk seat reservations for groups with minimum 10 passengers, featuring materialization requirements and FOC ticket benefits for eligible groups

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Lion Air is Indonesia's largest privately run low-cost carrier, operating scheduled passenger flights across 36+ domestic and international destinations with up to 226 daily flights using a mixed Boeing 737 and Airbus A330 fleet. The airline delivers affordable air travel to leisure, business, and pilgrimage travelers, with specialized charter operations for umrah and hajj from 35+ global embarkation points to Saudi Arabia, supported by ancillary services such as prepaid baggage, seat selection, group bookings, and travel insurance.

Product overview

Lion Air Group operates as a multi-brand airline portfolio consisting of Lion Air (low-cost carrier), Wings Air (regional subsidiary), and Batik Air (full-service carrier). The core product is air travel services across more than 36 destinations with Boeing 737 aircraft, supported by digital platforms including the BookCabin mobile app and website for booking, check-in, and reservation management. Ancillary services include prepaid baggage, travel insurance partnerships, group booking facilities, and umrah pilgrimage charter services. Wings Air extends regional connectivity through ATR 72 propeller aircraft serving 143 destinations, while Batik Air provides premium business class options. The group handles over 1 million hajj pilgrims annually from 35 global embarkation points using Airbus A330 wide-body aircraft.

Differentiator

Problem solved

Functional benefit

Brands

• Lion Passport Club: Loyalty program offering free tickets and special offers for members.
• Lion Facility Village
• BookCabin
• LionMag
• CabinClub

Products and services

• Lion Air Passenger Flights Scheduled low-cost passenger air transportation on Boeing 737-800NG and 737-900ER aircraft across 36+ domestic and international destinations with up to 226 daily flights.
• Wings Air Regional Flights Regional airline service operating ATR 72-500/600 turboprop aircraft with 72 economy-class seats, connecting smaller cities across Indonesia's archipelago.
• Batik Air Full-Service Flights Full-service airline within Lion Air Group offering business and economy class seating on jet aircraft, with 20kg checked baggage for economy and 30kg for business class.
• BookCabin Mobile Application Standalone proprietary mobile application for booking tickets, online check-in, managing reservations, accessing travel promotions, and booking hotels; available on Google Play Store and Apple App Store.
• Umrah and Hajj Charter Services Specialized pilgrimage flight services offering direct flights from Indonesian cities to Jeddah and Madinah using wide-body Airbus A330-300 (up to 440 seats) and chartered in coordination with authorized umrah and hajj travel agencies for the 1448H and subsequent programs.
• Lion Air Travel Insurance Standalone travel insurance coverage provided in partnership with PT Asuransi Sinar Mas Net, offering comprehensive protection packages purchased by passengers at the time of booking.
• Lion Passport Club Loyalty membership program offering free tickets and special offers for members, structured as an enrollment-based benefits program under the Lion Air sub-brand portfolio.
• CabinClub Membership program under the Lion Air sub-brand portfolio providing members with access to flight promotions and additional benefits.

Quantifiable outcome

• Second largest airline in Southeast Asia by seat capacity with 2,833,937 seats in January 2025
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• flynascoreStrategic or Co-development Partner · 21 April 2026Operational cooperation with Saudi Arabian low-cost carrier flynas for international hajj transportation services, connecting pilgrims from Africa, Central Asia, South Asia, and Middle East to Saudi Arabia through Lion Air's network of 52 international airports.
• PT Asuransi Sinar Mas NetminorOthersTravel insurance provider partnership offering comprehensive travel protection packages for Lion Air passengers
• Pos Indonesia GroupminorStrategic or Co-development PartnerLaunched Direct Trading ecosystem partnership enabling easier commerce for MSMEs through integrated logistics and travel services
• Jeju AirminorStrategic or Co-development PartnerRoute partnership introducing Batam - Incheon flights with multicity travel concepts for travelers between Indonesia and Korea
• CAEcoreTechnology or IntegrationFlight simulator training partnership including 5 Full Flight Simulators (3 Boeing 737MAX, 1 A320NEO, 1 ATR72-600), pilot training programs from Cadet to Captain, and pilot development using world-class quality theoretical education
• Politeknik Negeri BatamminorOthersEducation and training partnership for aircraft maintenance human resources development, including internships, specialized training classes, and job placement for qualified graduates
• Airbus Training Organization (ATO)coreTechnology or IntegrationPilot training and operational simulator partnership targeting Airbus Approve Training Organization, DGCA Indonesia Approve, and EASA certifications within 6 months. First such partnership in Indonesia.

Scale indicators7 records

Recent moves17 records

Expansion highlights6 records

Direct peers

• Cebu Pacific: Philippines' leading low-cost carrier operating Airbus narrow-body and ATR turboprop fleets across Southeast Asia. Directly comparable in archipelagic market dynamics, fleet mix, and price-sensitive leisure segment.
• VietJet Air: Vietnam-based ultra-low-cost carrier with a similar fleet (Airbus A320 family), point-to-point network, and ancillary-driven revenue model. Comparable in operational playbook and Asian emerging-market LCC economics.
• Citilink: Low-cost subsidiary of Garuda Indonesia, operating domestic Indonesian routes with a comparable fleet and price-point positioning. Direct head-to-head competitor on Lion Air's core domestic network.
• Jetstar Airways: Qantas Group's LCC subsidiary serving Australia and Southeast Asia, including Indonesia. Comparable in low-cost operating model, narrow-body fleet (Airbus A320), and overlap on Indonesia–Australia routes.
• Scoot: Singapore-based low-cost long-haul subsidiary of Singapore Airlines operating Boeing 787 wide-bodies on medium-haul Asia-Pacific routes. Comparable to Lion Air's wide-body charter/hajj playbook and to its Singapore Changi T4 hub operations.
• AirAsia Group: Asia's largest pan-regional low-cost carrier, serving Indonesia via AirAsia Indonesia and operating a similar hub-and-spoke LCC model across ASEAN. Closely comparable to Lion Air in business model, customer segment (budget leisure/pilgrims), and route strategy across the Indonesian archipelago.

Broad incumbents

• Batik Air: Lion Air Group's own full-service brand—relevant as a peer given its overlapping Indonesia network, joint charter/A330 wide-body operations, and shared MRO/training infrastructure. Functions as a portfolio peer within the broader Lion Group strategy.
• Garuda Indonesia: Indonesia's flag carrier and full-service network airline. Overlaps with Lion Air on trunk domestic routes and competes on international long-haul; the parent of direct peer Citilink, making it a structural incumbent in the same market.
• IndiGo: India's largest LCC and one of the world's fastest-growing carriers. Operates a similar single-class, high-density, narrow-body fleet model in a price-sensitive emerging market—comparable in operating philosophy and unit economics even if geography differs.

Emerging players

• Nok Air: Thai low-cost carrier serving domestic and regional Southeast Asian routes with a narrow-body fleet. Comparable in operating an emerging-market LCC within a regional network that partially overlaps Lion Air's Thai Lion Air footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lionairgroup
• Facebookfacebook.com/lionairgroup
• LinkedInlinkedin.com/company/pt-lion-air

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lion Air, We Make People Fly