Zebbra

What Zebbra does

Zebbra AG is a privately held Swiss IT engineering firm founded in 2013 and headquartered in Bern, Switzerland. The company employs approximately 30 specialists and delivers high-end IT engineering across three integrated practice areas: Managed Service Platforms (enabling XaaS offerings through ICT automation), Full Service Network Engineering (NetOps, DevOps, and Monitoring for critical infrastructure), and Custom Software Solutions (pragmatic development combining open-source software and public cloud services). Its flagship proprietary product is neops, an ICT automation platform originally launched in 2013 that has evolved from infrastructure management into user-centric self-service portals and now underpins Zebbra's service delivery. The technology stack is built on Kubernetes, DevOps methodologies, and integrations with hyperscaler clouds (AWS, Azure, Google Cloud, Heroku) and observability tooling (VictoriaMetrics, Grafana), enabling platforms that collect millions of data points per second for MSP partners and their customers.

Zebbra serves Swiss and DACH enterprise clients with complex IT challenges, including service providers and digitally aspiring companies. Named customers include Swisscom, Migros, Sunrise, BKW, Ricardo, SBB, and Medi, alongside other institutional logos (Metas, SPIE, SFN). The business is co-led by Co-CEOs Marco Stieger (product focus) and Markus Roth (project focus); the company is founder-owned with no disclosed external funding or investor involvement. GTM is sales-led and direct: clients engage via website contact forms or outreach, and engagements are tailored to individual project needs.

The revenue model blends professional services and consulting engagements with managed-service platform delivery through MSP partners (whose XaaS solutions collectively serve hundreds of downstream end-customers). Pricing is not publicly disclosed; contracts are project-based or tailored to client requirements. The company is currently operating with no evidence of acquisition, closure, or IPO, and serves markets primarily across Switzerland, Germany, and Austria.

Name

Zebbra

Legal name

zebbra AG

Website

https://zebbra.ch

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Zebbra AG is a Swiss IT engineering firm (~30 staff) that delivers network automation, managed service platforms, and custom software solutions to enterprise clients and MSP partners across the DACH region, anchored by its proprietary neops ICT automation platform.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Integration, API & Middleware Consulting (BPAHAEAJ)

akta.pro secondary industries

SD-WAN & Virtual CPE (vCPE) (HDAFANAG), Cloud Automation & IaC (Terraform, CI/CD, Policy-as-Code) (BPAEACAL), Digital Experience Monitoring (DEM: RUM/Synthetic) (HDABAJAH)

Keywords

• Network automation services
• Managed service platforms
• IT engineering consulting
• ICT automation software
• Custom software development

Headquarters

HQ city

Berne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services & Consulting: High-end IT engineering services across different disciplines including network design, automation, and custom software development. Project-based engagements with clients to solve complex IT challenges.
2. Managed Service Platforms: Enabling organizations to transform service delivery into fully automated and integrated managed services. Helps companies establish successful software platforms for XaaS offerings.
3. Custom Software Solutions: From idea to solution, combining pragmatic software solutions that solve real problems. Best possible blend of custom and OSS software combined with public cloud services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Zebbra provides high-end IT engineering services spanning network automation, managed service platform development, and custom software solutions, built around its proprietary neops ICT automation platform. The company combines open-source software with public cloud services (AWS, Azure, Google Cloud, Heroku) running on Kubernetes clusters to design, build, and run critical network infrastructure and XaaS offerings for service providers and digitally aspiring companies.

Product overview

Zebbra operates as a product and services company built around its core proprietary platform, neops. The neops platform serves as the foundational ICT automation tool that powers Zebbra's service offerings, combining infrastructure management with user-centric self-service capabilities. The company delivers its services through three integrated practice areas: Managed Service Platforms (enabling XaaS through automation), Full Service Network Engineering (covering network design, build, and operations), and Custom Software Solutions (pragmatic software development combining open-source and cloud technologies). The neops product serves as the central automation engine across all service practices, enabling capabilities ranging from low-level NetDevOps automation to hybrid-cloud orchestrated microservices and user-friendly self-service portals.

Differentiator

Problem solved

Functional benefit

Brands

• neops: A comprehensive ICT automation platform designed for network management and service delivery. Makes network operations faster, easier, and more efficient. Built on insights gathered from years of managed service platform development.

Products and services

• neops Comprehensive ICT automation platform designed to manage network operations, enable user-centric self-service portals, support network automation, and deliver managed services. Consolidates insights from over 10 years of MSP solution building and is sold to MSPs and other customers via neops.io.
• Managed Service Platforms Service offering that enables organizations — particularly MSPs — to transform service delivery into fully automated and integrated managed services, including XaaS platform establishment, automation, and customer experience enhancement.
• Full Service Network Engineering End-to-end network engineering service covering design, build, and run of critical network infrastructure, delivered with safe, fast, and mostly automated NetOps, DevOps, and Monitoring solutions.
• Custom Software Solutions Pragmatic custom software development service combining the best blend of proprietary and open-source software with public cloud services, taking clients from idea to workable solution.

Quantifiable outcome

• XaaS platform solutions serve hundreds of individual companies
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• VictoriaMetricscoreTechnology or IntegrationTechnology partnership for high-performance time series database solutions. zebbra leverages VictoriaMetrics' open-source time series database in their monitoring and data interpretation platforms, combined with Grafana for visualization. This enables scalable platforms that can collect millions of data points per second.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Itential: Itential builds a network automation and orchestration platform aimed at enterprises, service providers, and MSPs. Directly comparable to Zebbra's neops in target buyers (MSPs, telecom service providers) and in automating multi-vendor network operations.
• BackBox: BackBox provides automated network backup, recovery, and configuration management for service providers and enterprises. Closely comparable to Zebbra's network automation offering, especially for MSP-style customers operating multi-vendor networks.
• Network to Code: Network to Code is a network automation services and open-source (Nautobot) firm serving enterprises, service providers, and MSPs. Highly comparable business model to Zebbra — combining network automation consulting with proprietary/open-source tooling.

Regional players

• AdNovum: AdNovum is a Swiss IT consultancy and software engineering firm specializing in digital transformation, secure software, and integration. Strong regional peer for Zebbra's custom software and integration consulting practice.
• Zühlke Group: Zühlke is a Swiss/European technology and software engineering consultancy serving regulated enterprises on digital transformation, custom software, and managed platforms. Closest regional peer to Zebbra's custom-software and managed-service-platform practices.
• Ergon Informatik: Ergon is a Swiss software engineering and consulting firm building bespoke software platforms for banking, healthcare, public sector, and industry. Comparable as a Swiss-rooted engineering-services peer with a custom-software-led model.

Broad incumbents

• HashiCorp: HashiCorp's Terraform, Consul, and Vault are widely used for infrastructure and network automation. Comparable overlap with Zebbra's DevOps, Kubernetes, and cloud-automation approach, though operating at vastly broader scale.
• Juniper Apstra: Juniper's Apstra (formerly Apstra) provides intent-based data center and network automation across multi-vendor environments. Comparable in solving multi-vendor network automation at scale, but from a vendor vs. services-led perspective.
• Red Hat Ansible Automation Platform: Red Hat's Ansible platform is the de facto open-source automation layer for network and infrastructure operations. Comparable to the engineering methodology Zebbra applies and a competitive incumbent in the same network automation workflows.
• Cisco (Catalyst Center / DNA): Cisco's Catalyst Center and broader enterprise networking portfolio include network automation capabilities targeting large enterprises and service providers. A broad incumbent that competes for the automation budget Zebbra's customers allocate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zebbra
• Facebookfacebook.com/zebbra.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zebbra