Over The Top SEO
Over The Top SEO (OTT) is a founder-led digital marketing agency specializing in SEO and Generative Engine Optimization (GEO) for AI search platforms. Founded in 2014, it serves 1,000+ clients across 70+ countries through enterprise field sales and selective client qualification.
- Company typePrivate
- Founded2014
- HeadquartersBeverly Hills, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Over The Top SEO does
Over The Top SEO (OTT) is a private, founder-led digital marketing agency founded in 2014 by Guy Sheetrit and headquartered in Dubai under the legal entity Over The Top SEO LTD, with US operational presence in Beverly Hills. The firm specializes in search engine optimization and has positioned itself as an early mover in Generative Engine Optimization (GEO), a discipline focused on securing brand citations within AI-generated answers across platforms such as ChatGPT, Perplexity, Google AI Overviews, and Claude. OTT reports having served over 1,000 clients across 70+ countries and 20+ industries since inception, with named engagements spanning enterprise accounts (auto parts, higher education, software), franchises (Double Dave's, Bruster's), eCommerce (Gereedschappelijk, Best Rubber Mulch), and platforms (FreeBSD, TEDxTeen).
The company's core technology combines traditional SEO methodology with a proprietary AI SEO system and a four-pillar GEO audit covering Brand Entity Mapping, Content Authority Analysis, Structured Data & Schema Audit, and Co-Citation & PR Signal Analysis. It maintains an AI Citation Tracking System for multi-platform visibility monitoring and distributes a free OTT Tools Suite of 30+ utilities (AI Content Optimizer, GEO Readiness Checker, LLMs.txt Generator, Schema Markup Generator) as both lead generation and authority assets. Delivery is handled entirely in-house across four time zones with no outsourcing, and the firm is a Certified Google Partner with claimed exclusive access to certain AdWords and Google My Business capabilities.
OTT's business model is services-led and subscription/recurring, with quote-based pricing and a deliberate client qualification gate. The offering is tiered across three engagement structures: a Discovery Session (90-minute strategy call), a Growth Consulting Package (3-month strategic engagement), and an Enterprise Retainer (ongoing senior partnership with multi-year contract cadence). Distribution runs primarily through enterprise field sales and a self-qualification website flow, supported by an owned content engine of 400+ blog articles, YouTube/vlog content, Forbes/Inc contributor positioning, and earned media in NYT, Business Insider, HuffPost, Entrepreneur, and Fast Company. The company is bootstrapped with no disclosed funding rounds and operates sub-brands including OTT Viral (social media growth) and OTTxNFT/OTT Metaverse to extend into adjacent categories.
Over The Top SEO firmographics
Firmographics- Name
- Over The Top SEO
- Legal name
- Over The Top SEO LTD
- Website
- https://overthetopseo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Over The Top SEO (OTT) is a founder-led digital marketing agency specializing in SEO and Generative Engine Optimization (GEO) for AI search platforms. Founded in 2014, it serves 1,000+ clients across 70+ countries through enterprise field sales and selective client qualification.
- Ownership category
- akta.pro rank
Where Over The Top SEO is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Over The Top SEO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SEO & GEO Consulting Services: Professional services revenue from consulting engagements including Discovery Sessions, Growth Consulting Packages, and Enterprise Retainers. Services delivered by in-house team with no outsourcing.
- Digital Marketing Services: Comprehensive digital marketing services including SEO, local SEO, social media marketing, PPC management, content management, brand management, and reputation management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Discovery Session - 90-minute strategic clarity call |
| Subscription | Multi-year contract | Growth Consulting Package - 3-month strategic engagement |
| Subscription | Multi-year contract | Enterprise Retainer - ongoing senior partnership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Over The Top SEO product offering
Product offeringCore offering
Over The Top SEO (OTT) is a digital marketing agency that delivers search engine optimization (SEO) and Generative Engine Optimization (GEO) services to businesses worldwide. The firm offers consulting engagements, including Discovery Sessions, Growth Consulting Packages, and Enterprise Retainers, covering traditional SEO, local SEO, social media marketing, content management, brand and reputation management, PPC, and AI search optimization for platforms such as ChatGPT, Perplexity, and Google AI Overviews.
Differentiator
Problem solved
Functional benefit
Products and services
- GEO & AI Search Optimization Generative Engine Optimization (GEO) services that optimize brand visibility and citations on AI-powered search platforms including ChatGPT, Perplexity, Claude, Google Gemini, and Google AI Overviews, with methodology covering Brand Entity Mapping, Content Authority Analysis, Structured Data & Schema Audit, and Co-Citation & PR Signal Analysis.
- Digital Marketing Agency Services
Quantifiable outcome
- $993,958,646 in client revenue generated through SEO
- +6 more outcomes
Companies that use Over The Top SEO
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
Over The Top SEO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Over The Top SEO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GooglecoreCertified Google Partner with exclusive capabilities including access to complete AdWords suite, latest Google features and applications, and laser-focused local SEO campaign capabilities for Google My Business features. One of only a handful of SEO companies worldwide with this partnership level.
Scale indicators16 records
Recent moves7 records
Expansion highlights6 records
Over The Top SEO competitors and assessment
Company assessmentDirect peers
- Ignite Visibility: Full-service SEO and digital marketing agency of comparable size offering retainers across SEO, paid media, social, and email — the most direct head-to-head competitor to OTT in the mid-market/enterprise SEO retainer category.
- WebFX: Large US-based SEO and digital marketing agency with proprietary tech platform (MarketingCloudFX) and a global delivery footprint; competes with OTT for the same enterprise and mid-market retainers and ranks for similar head terms.
- Higher Visibility: SEO-focused agency similar in size and service mix to OTT, offering SEO, local SEO, PPC, and content services to SMB and mid-market clients — directly comparable on Google 'SEO company' category rankings.
- Coalition Technologies: Mid-market SEO and digital marketing agency with e-commerce and enterprise specialty; competes in the same keyword space ('SEO company', 'best SEO agency') and serves overlapping verticals.
- OuterBox: Digital marketing agency with a heavy e-commerce and SEO focus; comparable size and service mix, regularly positioning against OTT for mid-market and e-commerce retainers.
- Straight North: Full-service SEO and Internet marketing agency serving mid-market and enterprise clients; comparable service breadth and target buyer profile to OTT.
- Bruce Clay (SEO.com): Pioneer SEO agency with decades of practitioner brand equity; directly comparable to OTT on thought-leadership positioning and enterprise SEO retainer offerings.
- Intero Digital: Mid-sized digital marketing and SEO agency with enterprise focus; comparable in service mix (SEO, content, GEO-adjacent) and in bidding for the same head terms.
Broad incumbents
- Tinuiti: Larger independent performance marketing agency covering paid media, SEO, and commerce — overlaps with OTT on SEO and content, but operates at significantly greater scale and broader channel coverage.
- Semrush: Dominant SEO/SEM tool platform that increasingly bundles agency-like services and agency-partner programs — an incumbent that could compress OTT's value proposition by productizing GEO workflows natively.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Over The Top SEO social profiles
Digital presenceOver The Top SEO financial estimates
Financial estimateRevenue estimate
Valuation estimate
Over The Top SEO leadership team
Management profileNumber of profiles
Profiles1 record
Over The Top SEO subsidiaries and ownership
Company hierarchySubsidiaries1 record
Over The Top SEO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Over The Top SEO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Over The Top SEO
What does Over The Top SEO do?
Over The Top SEO (OTT) is a digital marketing agency that delivers search engine optimization (SEO) and Generative Engine Optimization (GEO) services to businesses worldwide. The firm offers consulting engagements, including Discovery Sessions, Growth Consulting Packages, and Enterprise Retainers, covering traditional SEO, local SEO, social media marketing, content management, brand and reputation management, PPC, and AI search optimization for platforms such as ChatGPT, Perplexity, and Google AI Overviews.
Is Over The Top SEO a public or private company?
Over The Top SEO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Over The Top SEO founded?
Over The Top SEO was founded in 2014. It employs 101 to 250 people.
Where is Over The Top SEO based?
Over The Top SEO is headquartered in Beverly Hills, United States, in the North America region.
How does Over The Top SEO make money?
Two revenue lines are on record. SEO & GEO Consulting Services are the primary driver. The others are digital Marketing Services.
Who are Over The Top SEO's main competitors?
Direct peers on record are Ignite Visibility, WebFX, Higher Visibility, Coalition Technologies, OuterBox, Straight North, Bruce Clay (SEO.com) and Intero Digital. Broad incumbents are Tinuiti and Semrush.
Does Over The Top SEO have an API?
No public API is recorded for Over The Top SEO.