KICTeam, Inc

What KICTeam, Inc does

KICTeam, Inc. is a US-based manufacturer of technology-safe cleaning consumables and equipment-maintenance products, headquartered in Auburn, Maine and operating as a wholly-owned subsidiary of Enefco International, Inc. The company designs and sells pre-saturated cleaning cards, wipes, swabs, pens, kits, and chemical formulations engineered to safely maintain electronic payment, cash-handling, printing, and self-service equipment. Its core technology platform is Waffletechnology®, a patented spring-loaded waffle-pattern cleaning card that reaches recessed optical sensors and transport-pathway surfaces that flat cards cannot — a design protected by multiple US, Canadian, and European patents and supported by a broader portfolio that includes AutoClean® (2019, automated internal cleaning), PrintMint® (2024, thermal/linerless-label cleaning), Swisel®, and proprietary chemical formulations (MiracleMagic®, WonderSolvent®, CrystalVu®, TotalClear®, CoinMagic).

KICTeam monetizes primarily through unit sales of cleaning consumables priced from $4.50 to over $400, supplemented by an auto-ship subscription program for scheduled recurring shipments. Its go-to-market is a multi-channel model: direct e-commerce for US and Canadian customers, phone-based international sales, an auto-ship subscription engine, OEM partnerships where device manufacturers recommend or co-endorse KICTeam products, and hardware reseller/VAR channels. The company holds OEM-approved or exclusive cleaning designations with 50+ device manufacturers — including Canon, Epson, NCR, Verifone, Ingenico, Diebold Nixdorf, Glory, Zebra, Gilbarco Veeder-Root, Hyosung, Giesecke+Devrient, JCM Global, RDM, and Panini — which serve as the primary demand engine by routing end-customers to KICTeam-specified consumables. End-customer logos include McDonald's, Starbucks, NatWest, and Toast, spanning banking, retail, QSR, transportation/logistics, gaming, convenience/fuel, and controlled-environment verticals (the last served through the 2020 acquisition of Teknipure Inc.). The company operates regional offices in Auburn (Americas), Mississauga (Canada), and Hereford, UK (EMEA, also the site of the 2014-acquired Dyecor Ltd manufacturing operation), employs 101–250 people, and has been in the technology-cleaning business for 25+ years under successive corporate structures dating to 1928.

Name

KICTeam, Inc

Legal name

KICTeam, Inc.

Website

https://kicteam.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

KICTeam, Inc. is a Maine-based manufacturer of patented cleaning consumables (cards, wipes, swabs, kits) for ATMs, card readers, check scanners, thermal printers, and cash-handling equipment, sold to 50+ OEM partners and enterprise end-users across banking, retail, QSR, gaming, and transportation verticals.

Ownership category

akta.pro rank

Product category

Electronic Equipment Cleaning Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Industrial & Specialty Wipers (Shop Towels, Cleanroom Wipers) (IMAMAGAG)

akta.pro secondary industries

Appliance & Specialty Hard Surface Cleaners (Oven/BBQ/Cooktop) (CRAJACAH), Glass & Multi-Surface All-Purpose Cleaners (CRAJAMAE)

Keywords

• Cleaning cards
• ATM cleaning supplies
• Thermal printer maintenance
• OEM cleaning solutions
• POS terminal cleaning

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Cleaning Product Sales: Sale of cleaning products including cleaning cards, wipes, swabs, pens, kits, and cleaning agents for technology equipment. Products are sold directly through e-commerce (US/Canada) and via phone for international orders. Prices range from $4.50 to $400+ depending on product type and quantity.
2. Auto-Ship Subscriptions: Scheduled automatic shipments of cleaning products to customers. The right product at the right location at the right time. Minimizes shipping and handling costs for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

KICTeam manufactures and sells patented technology-safe cleaning products for electronic equipment including ATMs, payment terminals, thermal printers, card readers, check scanners, cash recyclers, and self-service kiosks. Its core offering is the Waffletechnology cleaning card platform — a spring-loaded waffle-pattern card that reaches recessed optical sensors — delivered through multiple form factors (cards, wipes, swabs, pens, kits) and proprietary chemical formulations (MiracleMagic, WonderSolvent, PrintMint, CrystalVu). Products are OEM-approved and recommended by 50+ device manufacturers globally.

Product overview

KICTeam, Inc. is a manufacturer of preventative and corrective cleaning solutions for payment, print media, and self-service technology equipment. The company's core offering centers on its proprietary Waffletechnology® patented cleaning card platform—a spring-loaded waffle-pattern design that outperforms flat cleaning cards by reaching recessed surfaces and optical sensors. This core technology is delivered through multiple form factors (cleaning cards, wipes, swabs, pens, kits) and chemical formulations (MiracleMagic®, WonderSolvent®, PrintMint®, 99.7% IPA). KICTeam also acquired Teknipure (2020) for cleanroom contamination control products. Products are OEM-approved and endorsed by over 50 equipment manufacturers including Canon, Epson, NCR, Verifone, Ingenico, Diebold Nixdorf, Glory, and Zebra. The portfolio spans cleaning solutions for ATMs, card readers, check scanners, thermal printers, currency counters/recyclers, label printers, and coin automation equipment across banking, retail, gaming, restaurant, and transportation industries.

Differentiator

Problem solved

Functional benefit

Brands

• Waffletechnology: Patented cleaning card design featuring spring-loaded waffle pattern for superior cleaning of electronic devices
• MiracleMagic
• WonderSolvent
• PrintMint
• AutoClean
• CrystalVu
• TotalClear
• Swisel
• KICPad
• CoinMagic

Products and services

• Waffletechnology Cleaning Cards Patented spring-loaded waffle-pattern cleaning cards designed to reach and gently apply pressure to recessed optical sensors and transport pathways in card readers, ATMs, check scanners, and POS terminals. Available with multiple chemical formulations (MiracleMagic, WonderSolvent, 99.7% IPA). OEM-approved by Verifone, Ingenico, Canon, NCR, Digital Check, Panini, and other manufacturers.
• MiracleMagic Cash Technology Cleaner Professional-grade proprietary cleaning solution for cash handling technology. Removes dirt, debris, and contaminants from card readers, note acceptors, and other cash automation equipment. Sold in 8oz and 32oz bottles.
• PrintMint Label Printer Cleaning Wipes Proprietary formula that effectively loosens and removes label residue from printer components while leaving behind a thin protective coating to slow future buildup. Designed for thermal linerless label printers.
• CrystalVu Touchscreen Cleaner Screen cleaner solution with microfiber cloths for touchscreen cleaning on monitors, tablets, kiosks, and POS displays. Available in 16oz and 32oz bottles.
• AutoClean Automated Cleaning Technology Patented automated cleaning system that uses a device's own drive mechanism to clean its internal components, making complex internal cleaning quicker and easier.
• Swisel Cleaning Tool 3-in-1 patented cleaning tool with scraper designed for cleaning coin and card handling equipment and solving hard-to-reach cleaning challenges.
• Electronic Cleaning Wipes with 99.7% Isopropyl Alcohol Pre-saturated wipes with 99.7% IPA for cleaning electronics and sensitive technology components. Available in multiple count boxes.
• Equipment Cleaning Kits Bundled cleaning kits combining multiple product types (cards, wipes, swabs, pens) with detailed instructions for complete OEM equipment maintenance. Available for specific applications including ATM, check scanner, cash recycler (Glory, Hyosung, ARCA), label printer, POS terminal, and Canon CM18 cash recycler.
• Teknipure Cleanroom Cleaning Solutions Cleanroom cleaning products dedicated to development, manufacturing, and distribution of cleaning products for critical cleanroom and controlled environment applications including semiconductor manufacturing, pharmaceutical manufacturing, and medical device manufacturing.

Quantifiable outcome

• 78% of failed credit card payment modules recovered after cleaning (NCR case study)
• +5 more outcomes

Named customers15 records

Segments11 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

36 partnerships are on record, tiered core and minor.

• CanoncoreOEM/ Whitelabel/ Licensing PartnerCanon USA recommends KICTeam's Waffletechnology Canon Check Transport Cleaning Card as the only cleaning card approved to effectively clean Canon check transports. Partnership for exclusive cleaning solutions for Canon check scanner technology.
• EpsoncoreOEM/ Whitelabel/ Licensing PartnerEpson partners with KICTeam to offer Waffletechnology products that enhance reliability by giving customers tools to clean and maintain their devices. Partnership for check scanner and thermal label printer cleaning solutions.
• NCRcoreOEM/ Whitelabel/ Licensing PartnerNCR endorses KICTeam cleaning solutions and features customer success stories demonstrating 78% of failed card readers recovered after cleaning.
• VerifonecoreOEM/ Whitelabel/ Licensing PartnerVerifone encourages and promotes the use of Waffletechnology Cleaning Cards as part of their standard operations. KICTeam is the only manufacturer of Verifone's approved cleaning card. Partnership to help extend device life and reduce costly repairs.
• IngenicocoreOEM/ Whitelabel/ Licensing PartnerIngenico is the global leader in payments acceptance solutions. They tested numerous cleaning products and found Waffletechnology was the right solution for their customers. KICTeam provides leadership and direction worldwide.
• GlorycoreOEM/ Whitelabel/ Licensing PartnerGlory Global is a leader in cash technology solutions. They recommend routine KICTeam cleaning for Glory equipment, citing 25% reduction in TCR related calls and 100% increase in help desk resolved calls.
• Diebold NixdorfcoreOEM/ Whitelabel/ Licensing PartnerDiebold Nixdorf evaluation demonstrated that consistent use of KIC cleaning products improves performance, increases availability, and enhances user experience. KICTeam provides MMA and ENA Technician Cleaning Kits for Diebold Nixdorf ATMs.
• ZebracoreOEM/ Whitelabel/ Licensing PartnerKICTeam partners with Zebra to offer tailored cleaning solutions for their technology equipment.
• RDM CorporationcoreOEM/ Whitelabel/ Licensing PartnerRDM Corporation processes over $600 billion in payments annually. They endorse ScannerCare Cleaning Kit specifically designed to remove dust and paper particles that cause MICR recognition and image quality issues.
• ToastcoreOEM/ Whitelabel/ Licensing PartnerToast, Inc. recommends KICTeam Waffletechnology Cleaning Cards for their POS card readers. Partnership for point of sale cleaning solutions for restaurant markets.
• ARCAcoreOEM/ Whitelabel/ Licensing PartnerARCA, a leader in cash automation, endorses KICTeam Cash Recycler Card for use on CM18 cash recyclers. Partnership for cash automation cleaning solutions.
• Asahi SeikocoreOEM/ Whitelabel/ Licensing PartnerAsahi Seiko recommends regular KICTeam cleaning products for coin and card handling equipment. Products have been rigorously tested and proven to effectively maintain equipment in top condition.
• ATECcoreOEM/ Whitelabel/ Licensing PartnerATEC is a global leader in cash automation solutions. They endorse KICTeam tested and approved cleaning products for ATEC cash handling hardware.
• CashDrocoreOEM/ Whitelabel/ Licensing PartnerCashDro, a worldwide leading pay station manufacturer, partners with KICTeam to recommend specific cleaning products that have been proven and tested as safe and effective.
• CassidacoreOEM/ Whitelabel/ Licensing PartnerCassida Corporation is a global leader in cash automation solutions. They recommend KICTeam cleaning products for Cassida currency handling equipment.
• Digital CheckcoreOEM/ Whitelabel/ Licensing PartnerDigital Check is the leading worldwide provider of check scanners. They recommend Waffletechnology cards as more effective than flat cleaning cards for cleaning lens and camera components.
• Giesecke+DevrientcoreOEM/ Whitelabel/ Licensing PartnerG+D is a global Security Tech company. They recommend G+D approved KICTeam cleaning supplies for simple and cost-effective banknote processing equipment maintenance.
• Gilbarco Veeder-RootcoreOEM/ Whitelabel/ Licensing PartnerGilbarco Veeder-Root partnered with KICTeam to create customized cleaning kits for fuel dispensing units and in-store POS systems. KICTeam's cleaning cards are the only approved solution for all Gilbarco card readers.
• HyosungcoreOEM/ Whitelabel/ Licensing PartnerHyosung is a global leader in cash management and payments technology. They partnered with KICTeam to offer cleaning kits for Hyosung MS500 Teller Cash Recyclers.
• JCM GlobalcoreOEM/ Whitelabel/ Licensing PartnerJCM Global is the worldwide leader in currency and transaction management. JCM Waffletechnology cleaning cards were designed with JCM Engineering to clean JCM DBV, WBA, and UBA Bill Validators.
• KanematsucoreOEM/ Whitelabel/ Licensing PartnerKanematsu partnered with KICTeam to provide cleaning kits for SwiftColor, Swiftpro, and Team NiSCA ID card printers.
• Magner CorporationcoreOEM/ Whitelabel/ Licensing PartnerMagner Corporation is a market leader in Currency Counters and coin equipment. They recommend KICTeam products as the most effective way to maintain currency handling automation.
• MaticacoreOEM/ Whitelabel/ Licensing PartnerMatica selected KICTeam as manufacturer for their cleaning kits due to extensive experience and extraordinary quality. Matica recommends KICTeam's adhesive cleaning cards for transportation rollers.
• PaninicoreOEM/ Whitelabel/ Licensing PartnerPanini recommends KICTeam's Waffletechnology Panini Check Scanner Cleaning Cards & Cleaning Kits as the only cleaning card approved to effectively clean Panini check scanners.
• BixoloncoreOEM/ Whitelabel/ Licensing PartnerBixolon introduces Waffletechnology Thermal Printer Cleaning Card as part of their overall printer preventative maintenance program.
• Avery DennisoncoreOEM/ Whitelabel/ Licensing PartnerAvery Dennison partnered with KICTeam to create customized cleaning products for their label printer equipment. KIC solutions are safe for sensitive internal components and outer fascia.
• Scientific GamescoreOEM/ Whitelabel/ Licensing PartnerScientific Games recommends routine cleaning with KICTeam products to maintain performance and provide an exceptional experience in gaming environments.
• NRT TechnologycoreOEM/ Whitelabel/ Licensing PartnerNRT Technology endorses KICTeam solutions as an essential element of their customer promise for smooth operations at every touchpoint.
• TidelcoreOEM/ Whitelabel/ Licensing PartnerTidel recommends KICTeam's Waffletechnology cleaning cards as the only cleaning card product approved for their Smart Safe range.
• ConsillionminorOEM/ Whitelabel/ Licensing PartnerConsillion is listed as an OEM partner for KICTeam cleaning solutions.
• VidTronixminorOEM/ Whitelabel/ Licensing PartnerVidTronix printer cleaning kits offered through KICTeam partnership.
• EquinoxminorOEM/ Whitelabel/ Licensing PartnerEquinox is listed as an OEM partner for KICTeam cleaning solutions.
• GenMegaminorOEM/ Whitelabel/ Licensing PartnerGenMega is listed as an OEM partner for KICTeam cleaning solutions.
• HIDminorOEM/ Whitelabel/ Licensing PartnerHID is listed as an OEM partner for KICTeam cleaning solutions.
• HTXminorOEM/ Whitelabel/ Licensing PartnerHTX is listed as an OEM partner for KICTeam cleaning solutions.
• MagiCardminorOEM/ Whitelabel/ Licensing PartnerMagiCard is listed as an OEM partner for KICTeam cleaning solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Contec, Inc.

Broad incumbents

• CRC Industries: CRC Industries is a specialty chemicals company producing cleaners, degreasers, and lubricants for industrial and electronics maintenance. Overlaps with KICTeam's specialty cleaning formulations (MiracleMagic, WonderSolvent) but addresses broader maintenance and industrial end markets.
• ITW Chemtronics: Chemtronics, part of Illinois Tool Works, manufactures specialty cleaning and ESD-control products for electronics manufacturing and field service. Overlaps with KICTeam in electronics-grade cleaning chemicals and wipes but serves a broader industrial electronics and manufacturing customer base.
• Techspray: Techspray (also ITW-owned) produces precision cleaning products, solvents, and swabs for electronics, PCB assembly, and field service. Comparable to KICTeam's electronic cleaning cards and chemical solutions but distributes to a wider electronics manufacturing audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/366147
• Xx.com/kicteam
• Facebookfacebook.com/kicteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KICTeam, Inc