KickBack Rewards Systems

What KickBack Rewards Systems does

KickBack Rewards Systems is a Twin Falls, Idaho-based company founded in 2000 that initially operated in data entry and CRM services before refocusing on the convenience, petroleum, and restaurant verticals. In October 2021 the company acquired CMI Solutions, a back-office software provider, and the combined entity rebranded as KRS, subsequently marketed as Ignite Retail Technology. The combined platform, branded the Ignite Retail Operating System (IROS), bundles four products — Loyalty Engine, Command Center, Profit Central, and Mission Control — on top of an Epiphany Data Neurocenter data layer built on Amazon AWS infrastructure.

IROS is positioned as a fully integrated suite for convenience stores, gas stations, and restaurant chains, unifying point-of-sale, inventory, fuel, loyalty, back-office, and marketing automation into a single stack. The Epiphany Data Neurocenter is the unifying data substrate; the Loyalty Engine handles rewards programs and customer engagement; Command Center manages front-line lane operations; Profit Central is the back-office system; and Mission Control applies real-time automation and data-driven insights to personalize marketing across the customer base.

The company generates subscription-recurring revenue through a direct enterprise field-sales motion targeting convenience stores, petroleum retailers, and restaurant chains across the United States. The platform is sold as an integrated enterprise solution rather than as standalone modules, with pricing not publicly disclosed. Headcount is in the 51-100 range, and the company is privately held following the 2021 transaction that effectively ended KickBack Rewards Systems as an independent operating entity.

Name

KickBack Rewards Systems

Legal name

KickBack Rewards Systems

Website

https://kickbacksystems.com

Company type

Private

Founded year

2000

Operating status

Acquired

Headcount range

101–250 employees

Short description

KickBack Rewards Systems, founded in 2000 in Twin Falls, Idaho, acquired CMI Solutions in 2021 and rebranded as KRS / Ignite Retail Technology. It sells an integrated enterprise SaaS platform (IROS) — loyalty, POS, back-office, and analytics — to convenience stores, petroleum retailers, and restaurant chains in the United States via enterprise field sales.

Ownership category

akta.pro rank

Product category

Retail Technology Software

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAFAFAH

Loyalty, Rewards & Retention Platforms

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Convenience store software
• Petroleum retail technology
• Loyalty platform
• Retail back-office systems
• Enterprise retail analytics

Headquarters

HQ city

Twin Falls

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Enterprise Software Platform: Revenue generated through integrated enterprise software solutions for convenience, petroleum, and restaurant industries, including back-office software, analytics, and unified data access platforms.

Go-to-market motion1 record

Distribution channels1 record

Core offering

KickBack Rewards Systems provides an integrated enterprise software platform for convenience stores, petroleum retailers, and restaurant chains, combining loyalty programs, back-office operations, and analytics. Following its 2021 acquisition of CMI Solutions and rebrand (now operating as Ignite Retail Technology / KRS), the company delivers the Ignite Retail Operating System (IROS), which unifies data, loyalty, point-of-sale management, and mobile ordering into a single platform.

Product overview

KickBack Rewards Systems, based in Idaho, is building a fully integrated enterprise platform for the convenience, petroleum, and restaurant industries. Following the acquisition of CMI Solutions (a back-office software provider), the combined entity is rebranding as KRS to offer advanced analytics and unified data access to support strategic growth and innovative data-driven solutions across the convenience, petroleum, and restaurant sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Loyalty Engine A robust loyalty platform designed specifically for convenience stores and petroleum retailers, providing customized rewards programs, targeted promotions, and mobile engagement tools to capture lifetime customer value.
• Command Center Front-line operations management tool that helps retail teams manage multiple lanes simultaneously, improving customer throughput and service quality without adding headcount.
• Profit Central Back-office management system that streamlines operations, reduces costs, and optimizes workforce productivity across multiple retail locations.
• Mission Control Integration platform that unifies point-of-sale, inventory, and customer engagement systems into a single intelligent ecosystem, leveraging real-time automation and data-driven insights to transform loyalty data into personalized marketing.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CMI SolutionscoreStrategic or Co-development Partner · 6 October 2021KickBack Rewards Systems acquired CMI Solutions, a back-office software provider, to create a fully integrated enterprise platform. The acquisition aims to enhance product offerings with advanced analytics and unified data access. The combined entity rebranded as KRS, continuing to focus on innovative data-driven solutions for the convenience, petroleum, and restaurant industries.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Fiserv: Fiserv is a large payments and financial services technology provider with significant footprint in fuel and convenience retail through Clover and First Data assets. It is comparable as a broad incumbent competing on loyalty, payments, and operational software across the same verticals.
• Comdata (Corpay): Comdata, part of Corpay, provides payment, loyalty, and fleet solutions to the fuel and convenience industry. It is comparable because it intersects with KickBack's petroleum retailer customer base through payments and customer engagement.
• NCR Voyix: NCR Voyix (formerly NCR Corporation) is a broad incumbent providing retail and restaurant POS, loyalty, and back-office solutions. It is comparable because it overlaps with KickBack's offering across convenience and restaurant verticals, albeit as part of a much larger enterprise portfolio.
• Gilbarco Veeder-Root: Gilbarco Veeder-Root is a major fuel retail technology provider offering forecourt controllers, POS, and back-office systems. It is comparable because it serves the same petroleum retail vertical with overlapping operational software for fuel and convenience operators.

Others

• Verifone: Verifone provides payment and commerce solutions for fuel retail and convenience stores through its forecourt and in-store payment terminals. It is comparable as an enabling/adjacent technology provider within the same c-store and petroleum retail ecosystem.

Direct peers

• PDI Technologies: PDI is a direct peer providing enterprise software, loyalty, and fuel marketing solutions to convenience stores and petroleum retailers. It is highly comparable because it serves the same primary verticals (c-store and fuel retail) with overlapping loyalty, back-office, and analytics capabilities.
• PAR Technology: PAR Technology offers restaurant POS, loyalty, and back-office solutions through its PAR Brink and Punchh brands. It is comparable because it bundles loyalty and operations software for restaurants and adjacent verticals, similar to KickBack's I.R.O.S. approach.
• Stuzo: Stuzo is a direct peer offering loyalty and customer engagement platforms purpose-built for convenience stores, fuel, and restaurant brands. It competes head-to-head with KickBack Rewards Systems in the c-store and petroleum loyalty segment.
• Paytronix: Paytronix provides loyalty, gift, and online ordering platforms for restaurants and convenience stores. It is comparable because it targets the same restaurant and c-store verticals with a similar integrated loyalty-plus-operations platform.

Emerging players

• Thanx: Thanx is an emerging digital loyalty and customer engagement platform for restaurants and c-stores. It is comparable as a partial-overlap competitor targeting similar use cases (loyalty-driven frequency growth) within shared verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KickBack Rewards Systems