Total Eden
Total Eden, operating as Nutrien Water, is an Australian irrigation supplies and water management solutions provider serving agricultural, commercial, industrial, municipal, and residential customers through a national branch network, with adjacent digital, financial, and insurance offerings via Nutrien Ag Solutions.
- Company typePrivate
- Founded2010
- HeadquartersLaverton, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Total Eden does
Total Eden operates as a trade or division name within Nutrien Water, the Australian water management arm of Nutrien Ag Solutions, delivering irrigation supplies and water management solutions across agricultural, commercial, industrial, municipal, and residential customers in Australia. The company positions itself on a national branch network backed by more than 40 years of experience, with a dedicated technical workforce providing consultation on water systems ranging from farm irrigation and pumping to commercial landscaping and residential water storage and pumping. Its core offering sits across five pillars — Agriculture, Pumping, Commercial Irrigation and Landscaping, Household and Domestic, and Projects — supplemented by a Digital Hub customer portal, a Nutrien Water Store e-commerce platform, and adjacency to Nutrien Ag Solutions' wider financial services (PrePay Plus, NPay, Livestock Finance, Seasonal Crop Finance, Flexi Saver) and insurance products (farm, crop, livestock, motor vehicle, weather). Underlying technology is best characterized as applied water management and irrigation engineering rather than proprietary software; no specific proprietary technologies, patents, or AI/ML capabilities are disclosed.
Revenue mechanics are anchored in hardware and project sales — irrigation supplies, water management products and associated services — with pricing handled via project- or requirement-specific quotes rather than published rates. Go-to-market is sales-led: direct engagement with technical staff at Nutrien Water branches, augmented by digital channels (corporate website, Digital Hub, Nutrien Water Store). Customer segmentation is vertical, with Agriculture as the primary segment and Commercial Irrigation/Landscaping and Household/Domestic as secondary segments. No public revenue, headcount, or named customer logos are disclosed, and ownership/parent-company details for Total Eden as a distinct entity are not stated in the available source data.
Total Eden firmographics
Firmographics- Name
- Total Eden
- Legal name
- Total Eden
- Website
- https://totaleden.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Total Eden, operating as Nutrien Water, is an Australian irrigation supplies and water management solutions provider serving agricultural, commercial, industrial, municipal, and residential customers through a national branch network, with adjacent digital, financial, and insurance offerings via Nutrien Ag Solutions.
- Ownership category
- akta.pro rank
Total Eden industry classification
Industry- Product category
- Irrigation Supplies and Water Management
- NAICS
- Water Supply and Irrigation Systems (22131), Support Activities for Crop Production (11511), Water Supply and Irrigation Systems (221310)
- SIC
- Agricultural Services (700), Water Supply (4941)
- akta.pro primary industry
- Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ)
- akta.pro secondary industries
- Irrigation, Water & Energy Efficiency Operations Advisory (AFACAJAM), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI), Irrigation & Outdoor Plumbing Products (IMADALAI)
Keywords
Where Total Eden is headquartered
LocationHeadquarters
- HQ city
- Laverton
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Total Eden business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Water Management Solutions Sales: Revenue generated from selling irrigation supplies, water management products, and associated services across agricultural, commercial, and residential sectors.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Total Eden product offering
Product offeringCore offering
Total Eden, operating as Nutrien Water, supplies irrigation equipment, pumping systems, and water management products and services to agricultural, commercial, industrial, municipal, and residential customers across Australia. The company delivers technical consultation, project services, and product supply through a national branch network complemented by an online store. Its offering is structured around five water management pillars: Agriculture, Pumping, Commercial Irrigation and Landscaping, Household and Domestic, and Projects.
Product overview
Total Eden operates under Nutrien Water as a comprehensive irrigation supplies and water management solutions provider. The company offers a unified portfolio of products and services across five core water management pillars: Agriculture, Pumping, Commercial Irrigation and Landscaping, Household and Domestic, and Projects. These are complemented by digital platform (Digital Hub), financial services (PrePay Plus, NPay, Livestock Finance, Seasonal Crop Finance, Flexi Saver), and insurance products (Farm Insurance, Crop Insurance, Livestock and Equine Insurance, Motor Vehicle Insurance, Weather Insurance). The company leverages a national network of branches with over 40 years of industry experience to deliver technical water solutions across agricultural, commercial, industrial, municipal, and residential applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Agriculture Water Management Irrigation supplies, water storage, and water management solutions designed for farming operations across Australia. Targeted at agricultural producers needing reliable irrigation and water delivery for crops and livestock.
- Pumping Solutions Pumping equipment and water flow and delivery management services covering agricultural, commercial, and residential pumping applications. Provides pumps and related solutions for varied water transfer and management needs.
- Commercial Irrigation and Landscaping Irrigation solutions for the landscape and commercial irrigation markets, leveraging over 40 years of experience servicing these sectors. Targets commercial landscapers, property managers, and municipal or industrial buyers requiring professional irrigation system design and supply.
- Household and Domestic Water Solutions Domestic irrigation, water storage, water management, and pumping solutions tailored for residential properties. Serves homeowners needing reliable home water supply and garden or property irrigation.
- Projects National project services covering water management applications across agricultural, commercial, industrial, municipal, and residential sectors. Supports larger-scale and multi-site water projects delivered through the Nutrien Water branch network.
- Nutrien Water Store Online store for purchasing irrigation supplies and water management products directly from Nutrien Water. Provides digital self-serve access to the Total Eden/Nutrien Water product range for household, commercial, and agricultural buyers across Australia.
Companies that use Total Eden
Customer profileSegments3 records
Ideal customer profiles3 records
Total Eden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Total Eden partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Total Eden competitors and assessment
Company assessmentBroad incumbents
- Pentair: Global water solutions company providing flow, filtration, and irrigation products. Overlaps with Total Eden in residential pumping and water management.
- Xylem: Global water technology company offering pumps, treatment, and irrigation solutions. Competes with Total Eden in commercial and agricultural water management through brands like Flygt and Bell & Gossett.
- Grundfos: Global leader in pump manufacturing with strong Australian presence. Competes with Total Eden's pumping solutions offering across agricultural, commercial, and residential applications.
Direct peers
- Hunter Industries: Manufacturer of irrigation products for residential, commercial, and agricultural use. Directly competes with Total Eden in Australia, particularly in commercial irrigation controllers and spray nozzles.
- Davey Water Products: Australian manufacturer of water pumps, water treatment, and irrigation equipment. Directly competes with Total Eden in pumping solutions and residential/commercial water management.
- Water Dynamics: Australian irrigation supplies distributor serving agricultural, commercial, and residential markets. Direct competitor to Total Eden in irrigation equipment distribution and water management solutions.
- Toro Australia: Australian subsidiary of Toro Company, a leading manufacturer of irrigation equipment, pumps, and turf maintenance products. Directly competes with Total Eden in commercial irrigation, landscaping, and residential water management across Australia.
- Rain Bird Australia: Australian operation of Rain Bird Corporation, a major manufacturer of irrigation products for agriculture, commercial, and residential markets. Competes directly with Total Eden across sprinkler systems, controllers, and drip irrigation solutions.
Emerging players
- Netafim: Global leader in drip and micro-irrigation technology, with growing presence in Australian agricultural and commercial markets. Competes with Total Eden in precision irrigation and smart water management solutions.
Regional players
- Pump Tech Australia: Australian specialist in pumping solutions for irrigation, agricultural, and industrial applications. Competes with Total Eden's pumping segment in the Australian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Total Eden social profiles
Digital presenceTotal Eden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Eden leadership team
Management profileNumber of profiles
Total Eden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Eden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Eden
What does Total Eden do?
Total Eden, operating as Nutrien Water, supplies irrigation equipment, pumping systems, and water management products and services to agricultural, commercial, industrial, municipal, and residential customers across Australia. The company delivers technical consultation, project services, and product supply through a national branch network complemented by an online store. Its offering is structured around five water management pillars: Agriculture, Pumping, Commercial Irrigation and Landscaping, Household and Domestic, and Projects.
Is Total Eden a public or private company?
Total Eden is a private company. It is classified as unknown and is currently operating.
When was Total Eden founded?
Total Eden was founded in 2010. It employs 101 to 250 people.
Where is Total Eden based?
Total Eden is headquartered in Laverton, Australia, in the Oceania region.
How does Total Eden make money?
One revenue line is on record: water Management Solutions Sales.
Who are Total Eden's main competitors?
Broad incumbents on record are Pentair, Xylem and Grundfos. Direct peers are Hunter Industries, Davey Water Products, Water Dynamics, Toro Australia and Rain Bird Australia. Netafim is listed as an emerging player. Pump Tech Australia is listed as a regional player.
Does Total Eden have an API?
No public API is recorded for Total Eden.
What industry is Total Eden in?
Total Eden's product category is Irrigation Supplies and Water Management. Its primary akta.pro industry code is HSAIAEAJ, Commercial & HOA Irrigation Services (Large-Scale Systems), with a secondary code of AFACAJAM, Irrigation, Water & Energy Efficiency Operations Advisory. Its NAICS code is 22131 and its SIC code is 700.