White Coffee

What White Coffee does

White Coffee Corporation is a third-generation, family-owned coffee roaster founded in 1939 and headquartered at 18-35 38th Street in Long Island City, New York. The company roasts coffee using a slow, low-temperature process across SQF Level 3 certified manufacturing facilities, producing roughly 150,000 pounds per day of capacity and serving more than 5 million consumer cups weekly through 40,000-plus monthly orders. Its portfolio spans White Coffee Specialty and Retail product lines, single-serve K-Cups including the biodegradable BioCup platform, First Colony specialty coffee and Bencheley tea (acquired in 2011), and the nation's largest portfolio of licensed bagged coffee and K-Cup products under brands such as MARS, Baileys, Entenmann's, Jim Beam, Harry & David, Kahlúa, Juniors, and Perkins.

The business operates three primary revenue streams: (1) licensing partnerships, in which White Coffee develops flavor profiles, packaging, and product for global consumer brand owners and earns royalties on retail distribution; (2) private label and white label services, providing turnkey bean sourcing, custom blending, packaging design, and direct-to-customer shipping for entrepreneurs and brands; and (3) food service and wholesale coffee sales, supplying hotels, restaurants, healthcare facilities (including a Northwell Health organic coffee program), offices, and broadline distributors with coffee blends, equipment programs with 24-hour service response, and marketing support. Go-to-market is sales-led through a dedicated sales team presenting brands into an established distribution network reaching 6,000-plus stores in the U.S., Canada, and Europe via partners such as Life Plus Style Gourmet, with bottom-of-funnel sales through the company's Amazon storefront. Certifications across SQF Level 3, USDA Organic, Rainforest Alliance, Fair Trade, OU Kosher, and WBENC underpin procurement eligibility for retail and institutional buyers.

In October 2025, FreshBrew acquired White Coffee's Branded Coffee licensed division — described as one of the largest deals in the U.S. coffee industry that year — with Jonathan White and Gregory White joining FreshBrew's executive team to lead the retail division. The remaining White Coffee entity continues to operate its core private label, specialty (First Colony), and food service businesses as an independent, family-owned roaster, with Jonathan White serving as Chair of the National Coffee Association following his March 2024 election.

Name

White Coffee

Legal name

White Coffee Corporation

Website

https://whitecoffee.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

101–250 employees

Short description

White Coffee is a third-generation, family-owned coffee roaster founded in 1939 in Long Island City, NY, producing specialty, private label, and licensed branded coffee for food service operators, retailers, healthcare facilities, and brand-licensing partners across North America and select international markets.

Ownership category

akta.pro rank

Product category

Coffee Roasting & Manufacturing

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Coffee Blending & Flavoring (AFAFADAC), Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD)

Keywords

• Coffee roasting
• Private label coffee
• Licensed coffee brands
• Food service coffee
• Wholesale coffee supplier

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Licensing Partnerships: White Coffee creates and manages licensed coffee products for major consumer brands including MARS, Baileys, Entenmann's, Jim Beam, Harry & David, and others. The company develops flavor profiles, designs packaging, and distributes through retail channels.
2. Private Label Coffee: Provides comprehensive private label services for entrepreneurs and businesses seeking to launch their own branded coffee. Services include bean sourcing, customized packaging and labeling, and direct-to-customer shipping.
3. Food Service: Provides coffee blends, equipment programs, and marketing support to food service operators including restaurants, hotels, offices, and healthcare facilities.
4. Wholesale/Bulk Coffee: Sells roasted coffee beans, espresso blends, and flavored coffees to distributors, retailers, and commercial customers through wholesale channels.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

White Coffee is a third-generation family-owned coffee roaster that manufacturers and supplies specialty, private label, and licensed branded coffee products. The company roasts coffee using slow, low-temperature techniques in SQF Level 3 certified facilities and provides full turnkey services — from bean sourcing and flavor development to packaging design, K-Cup production, and direct-to-customer shipping — for food service operators, retailers, distributors, and entrepreneur brands.

Product overview

White Coffee is a family-owned coffee roaster founded in 1939, offering a comprehensive portfolio of coffee products and services. The company operates across two main product categories: branded/retail products (White Coffee Specialty, White Coffee Retail, K Cups & Coffee Cups including BioCup, and licensed partnerships with MARS, Baileys, Jim Beam, Harry & David, Entenmann's, and others) and B2B services (licensing partnerships, food service solutions, private label and white label coffee supplier services, and wholesale coffee roasting). The company specializes in custom branded and packaged coffee solutions, serving customers and companies worldwide through licensing partnerships with global brands, white label options, and foodservice operations, all manufactured in SQF-certified facilities.

Differentiator

Problem solved

Functional benefit

Brands

• BioCup: Environmentally friendly biodegradable and compostable single cup coffee product, with 90% degradation after 6 months. Keurig 2.0 compatible.
• First Colony
• First Colony Discoveries
• Bencheley

Products and services

• Licensed Brand Coffee Manufacturing End-to-end coffee manufacturing for global consumer brand owners — develops flavor profiles, designs packaging, manufactures, and presents the licensed brands to White Coffee's established distribution network.
• Private Label Coffee Supplier
• White Label Coffee Supplier White label coffee services enabling entrepreneurs to launch their own private label coffee brand with comprehensive production support from White Coffee.
• Food Service Coffee Solutions Comprehensive beverage solutions for foodservice operators — coffee blends, espresso, flavored coffees, state-of-the-art equipment programs, and marketing support — for hotels, restaurants, healthcare facilities, offices, cafes, and catering companies.
• Wholesale Coffee Roasting Services Wholesale coffee roasting offering custom roasting, personalized blend development, packaging solutions, and flexible delivery options for distributors, retailers, and commercial buyers.
• White Coffee Specialty Premium Roast Line Premium roasted coffee offering dozens of varieties, flavors, exclusive blends, roasts, origins, and single-origin options from around the world.
• White Coffee Retail Branded Products Own-brand retail coffee products including tailor-made branded, licensed, and customized private label programs in vacuum-sealed bags competing with major national brands.
• K-Cups and Single-Serve Coffee Cups Single-serve coffee product line including private label K-Cups, BioCup biodegradable cups, regular K-Cups, large format K-Cups, cold brew pods, and nitro infused K-Cups, many Keurig 2.0 compatible.
• BioCup Biodegradable Single-Serve Cups Environmentally friendly single-cup coffee platform that is biodegradable and compostable with 90% degradation after 6 months, Keurig 2.0 compatible, available with certified organic coffees.
• Private Label Bourbon Infused Coffee Premium coffee beans aged in bourbon barrels, absorbing whiskey essence without alcohol content, featuring notes of caramel, vanilla, and oak.
• Licensed Coffee Brand Portfolio (MARS, Baileys, Entenmann's, Jim Beam, Harry & David, Juniors, Perkins, Kahlua) Branded licensed coffee products featuring global consumer brands including M&M's, Snickers, Twix, Milky Way, Dove, Baileys Irish Cream, Entenmann's, Jim Beam, Harry & David, Juniors, Perkins, and Kahlua.
• First Colony Coffee and Tea (Sub-brand) Hand-roasted specialty coffees from the Mid-Atlantic region featuring organic, unique specialty blends, exclusive whole bean and ground coffees, plus Bencheley specialty tea tins.

Quantifiable outcome

• Serving more than 5 million consumer cups weekly
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered major, core, minor and strategic.

• FreshBrewmajorStrategic or Co-development Partner · 14 October 2025FreshBrew, a Houston-based private-label coffee and tea roaster, acquired White Coffee Corp.'s Branded Coffee licensed division in one of the largest transactions in the coffee industry in 2025. The acquisition included the nation's largest portfolio of licensed bagged coffee and K-Cup products. Jonathan White and Gregory White from White Coffee Corp joined FreshBrew's executive team to lead the retail division growth.
• MARScoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for coffee products including Snickers Ground Coffee, Milky Way Ground Coffee, M&M's Ground Coffee, Dove Ground Coffee, Twix Ground Coffee, and Milk Chocolate M&M's Hot Chocolate.
• BaileyscoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for Irish Cream coffee flavors including Original Irish Cream, Hazelnut Irish Cream, Peppermint Irish Cream, Chocolate Irish Cream, and French Vanilla Irish Cream. All flavors are non-alcoholic.
• Entenmann'scoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for Entenmann's Coffee selections. Products include various roasts and flavors designed to complement Entenmann's baked goods, packaged in 10oz and 1.75oz sizes.
• Jim BeamcoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for bourbon-infused coffee including Original, Bourbon Vanilla, Signature Dark Roast, Cinnamon Stick and Spiced Honey varieties. Non-alcoholic product containing less than 0.5% alcohol by volume.
• Harry & DavidcoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for premium coffee products including Chocolate Cherry Decadence, Dark Chocolate Candy Caramel, Milk Chocolate Peanut Butter, various pumpkin flavors, Butterscotch Caramel, Maple varieties, Breakfast Blend, French Roast, and Northwest Blend.
• JuniorscoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for Brooklyn Blend, French Vanilla, Salted Caramel, Hazelnut Torte, and Pumpkin Pie flavored coffees.
• PerkinscoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for House Blend and Chocolate Pecan Pie flavored coffee products.
• First Colony Coffee and TeaminorStrategic or Co-development PartnerWhite Coffee acquired First Colony Coffee and Tea in 2011, adding their First Colony and Discoveries brands featuring organic specialty blends and exclusive whole bean and ground coffees to their portfolio.
• Northwell HealthstrategicStrategic or Co-development PartnerPartnership with Northwell Health for sustainable coffee program, evolving into 100% organic coffees for healthcare facilities.
• KahlúacoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for Kahlúa branded coffee products. White Coffee has served the Kahlúa brand well for over 5 years with continuous innovation in flavors and formats.
• Fundacion Amigos del CaféstrategicStrategic or Co-development PartnerPartnership with Honduras-based foundation focused on improving standard of living for coffee farming families through food security, environmental practices, education, health, and economic development.
• City HarvestminorOthersCommunity partnership through White Coffee Cares initiative, donating time, resources, and coffee to food rescue organization.
• Life Plus Style GourmetmajorChannel Partner/ Reseller/ DistributorLicensing agreement providing leveraged access to distribution through mass-market channels with access to more than 6,000 stores across U.S., Canada, and Europe.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Keurig Dr Pepper: Keurig Dr Pepper owns the Keurig single-serve platform that White Coffee's K-Cup and BioCup products depend on for compatibility. A massive incumbent in coffee and beverage manufacturing that shapes the entire single-serve ecosystem White Coffee competes within.
• The J.M. Smucker Co. J.M. Smucker owns Folgers, Dunkin', and Café Bustelo — major U.S. retail coffee brands competing directly with White Coffee's branded and licensed retail SKUs on grocery shelves. Broad incumbent with much larger marketing and distribution scale.

Direct peers

• Mother Parkers Tea & Coffee: Mother Parkers is a privately held Canadian coffee and tea roaster serving foodservice, private label, and licensed brand partnerships in North America. Directly comparable private-label and licensed-brand business model.
• S&D Coffee: S&D Coffee is one of the largest U.S. coffee roasters specializing in foodservice, office coffee services, and private-label manufacturing. Direct competitor in private-label coffee manufacturing and foodservice channel coverage.
• Coffee Holding Company: Coffee Holding Company is a U.S. wholesale coffee roaster offering private-label, branded, and specialty green coffee. Comparable wholesale roasting and private-label manufacturing model serving similar customers.
• Massimo Zanetti Beverage USA: Massimo Zanetti Beverage USA is the U.S. arm of a global coffee group operating high-volume roasting for foodservice, retail, and private-label brands. Comparable large-scale contract roaster with licensing and private-label capabilities.
• Royal Cup Coffee: Royal Cup is a major U.S. foodservice coffee roaster and distributor that historically operated through the Dine-mor system — a network White Coffee joined in 1977. Direct overlap in foodservice coffee roasting, equipment programs, and broadline distribution.
• Farmer Bros Co. Farmer Bros is a publicly traded U.S. coffee roaster serving foodservice operators (restaurants, hotels, offices) with branded and private-label coffee, tea, and related beverages. Highly comparable business model, channel mix, and customer profile to White Coffee's foodservice business.
• FreshBrew: FreshBrew is a Houston-based private-label coffee and tea roaster that acquired White Coffee's Branded Coffee licensed division in October 2025. Now the most directly relevant peer — same industry, same channel, same end customers, but with greater scale after the acquisition.

Emerging players

• Kicking Horse Coffee: Kicking Horse Coffee is a Canadian specialty/Fair Trade coffee brand competing in the premium and organic coffee segments where White Coffee's specialty, organic, and Fair Trade certified products also play. Comparable sustainability positioning and specialty channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/whitecoffeecor1
• YouTubeyoutube.com/@whitecoffeecorp
• Facebookfacebook.com/WhiteCoffeeCo
• LinkedInlinkedin.com/company/white-coffee-corp
• Instagraminstagram.com/whitecoffeecorp

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Coffee