What Visual Skus does

Visual Skus is a small privately held Canadian software company headquartered in Brampton, Ontario, founded in 2009 with 11-50 employees. Its website, visualskus.com, serves as the product channel for Epicor Digital Asset Management (DAM), a specialized software platform that automates product photography project management, image editing workflows, quality control, metadata management, and the formatting and distribution of product images to internal systems and external trading partners. The platform is purpose-built for product-centric businesses managing high volumes of SKUs across multiple brands and categories, rather than for generic media-asset use cases.

The core technology is a configurable DAM stack that includes a Project Management Portal, customizable workflow steps (receiving products, photographing, editing, QA, formatting, returning), built-in QA loops with reviewer comments, advanced search and edit over metadata, production and image reporting dashboards, remote image editing management with Photoshop interoperability, destination profiles for per-recipient auto-formatting (file type, pixel dimensions, DPI, color mode, compression, naming), and an Automation Distribution Engine that auto-formats and sends images via FTP and other channels as they are produced. The DAM product sits within Epicor Software Corporation's broader Business Intelligence and Data Management portfolio and integrates with adjacent Epicor assets such as Kyklo Managed PIM/Syndication, Epicor PIM for Automotive, Epicor Commerce, and Epicor Catalog for Automotive.

Visual Skus sells Epicor DAM via a sales-led, direct enterprise GTM with a "Request a Demo" CTA, distributed through Epicor's global direct enterprise sales force and channel partner network. The revenue model is subscription/recurring enterprise software. Target verticals are automotive parts (primary), building supply, distribution, manufacturing, and retail. One named customer case study is published: InterAmerican Motor Corporation in the automotive parts vertical. Stated quantifiable outcomes include 80% faster time-to-market and 300% faster image production through automated formatting, renaming, and distribution.

Name

Visual Skus

Legal name

Epicor Software Corporation

Website

https://visualskus.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Visual Skus is a Canadian software company that operates the Epicor Digital Asset Management (DAM) platform, automating product photography workflows, image editing, quality control, and distribution of formatted product images to trading partners for automotive, building supply, distribution, manufacturing, and retail businesses.

Ownership category

akta.pro rank

Product category

Digital Asset Management Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Asset Management (DAM) (HDAEAGAE)

akta.pro secondary industries

Content Retrieval, Distribution & Reuse Workflows (Interoperability/APIs) (MPAHAGAK), Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG)

Keywords

• Digital asset management
• Product image automation
• Product photography workflows
• Enterprise DAM software
• Asset distribution platform

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Digital Asset Management Software: Epicor DAM is sold as enterprise software to product-centric businesses for managing digital assets, likely via subscription or license model typical of enterprise ERP/business software vendors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Visual Skus is associated with Epicor Digital Asset Management (DAM), an enterprise software solution that automates the creation, organization, quality control, and distribution of product images for product-centric businesses. The platform manages high-volume product photography projects with customizable workflows, QA processes, image editing, destination-specific auto-formatting, and an automation distribution engine that delivers formatted assets to internal systems, resellers, and customers via FTP and other channels.

Product overview

Visual Skus is associated with Epicor Digital Asset Management (DAM), a specialized product within Epicor's Business Intelligence and Data Management portfolio. Epicor DAM operates as a standalone product focused on automating product image workflows—including photography project management, quality control, image editing, and automated formatting and distribution to customers and resellers. It functions as an integrated component within Epicor's broader ecosystem of data management solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Epicor Digital Asset Management (DAM): Digital asset management solution for automating the distribution of product images to all required channels.
• Epicor Kinetic
• Epicor Grow
• Epicor ECM
• Epicor FP&A
• Epicor Prism
• Epicor IP&O
• Grow AI
• Epicor IOT
• Epicor Data Analytics
• Epicor Strategic Pricing
• Acadia
• Epicor Commerce
• Epicor CPQ
• Epicor Eagle
• Epicor Field Service Management
• Epicor BisTrack
• Epicor Eclipse
• Epicor Prophet 21
• Epicor LumberTrack
• Epicor Vision
• Kyklo
• 1EDI Source
• DocStar
• KBMax
• eFlex Systems

Products and services

• Epicor Digital Asset Management (DAM) A comprehensive digital asset management solution that automates the creation, organization, quality control, and distribution of product images to internal systems, resellers, and customers. It enables product-centric businesses in automotive, building supply, distribution, manufacturing, and retail to manage high-volume photography projects, perform QA, edit images (with Photoshop integration), apply destination-specific auto-formatting, and distribute assets via automated profiles through FTP and other channels.

Quantifiable outcome

• Produce images 300% faster
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Channel PartnerscoreChannel Partner/ Reseller/ DistributorEpicor's channel partner network reselling and distributing Epicor software solutions including DAM, ERP, and related products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bynder: Bynder is a leading SaaS Digital Asset Management platform serving marketing and brand teams. It competes directly with Epicor DAM in the enterprise DAM category, offering centralized asset storage, workflow automation, and distribution—though it skews toward creative/marketing use cases rather than product-centric verticals.
• Canto: Canto is a dedicated DAM SaaS vendor serving mid-market and enterprise customers across industries. It directly competes with Epicor DAM on asset library management, metadata, and distribution workflows, with similar target buyer personas (marketing/brand/product teams).
• Widen (Acquia DAM): Widen, now part of Acquia, provides a cloud-based DAM platform with strong metadata, workflow, and distribution capabilities. It competes with Epicor DAM for enterprise and mid-market DAM budgets across product, brand, and marketing use cases.
• Aprimo: Aprimo offers an enterprise Digital Asset Management and Marketing Resource Management platform. It overlaps with Epicor DAM on asset organization, metadata, and workflow automation, though Aprimo is positioned more toward marketing operations and brand management.
• MediaValet: MediaValet is a Canadian DAM SaaS company serving enterprise and mid-market customers with asset management, AI tagging, and distribution features. It is a direct competitor in the DAM category with similar enterprise SaaS delivery model.
• IntelligenceBank: IntelligenceBank is a DAM platform serving marketing, brand, and compliance teams with asset management, workflow, and AI tagging features. It competes with Epicor DAM in the mid-market enterprise segment with comparable workflow and metadata capabilities.

Broad incumbents

• Adobe Experience Manager Assets: Adobe Experience Manager (AEM) Assets is a broad enterprise DAM within Adobe's Experience Cloud. It overlaps with Epicor DAM in digital asset storage, metadata management, and workflow capabilities, but is positioned as part of Adobe's wider marketing/content suite rather than product-centric distribution.
• Brandfolder (Smartsheet): Brandfolder, owned by Smartsheet, is an enterprise DAM platform offering asset organization, distribution, and analytics. It competes with Epicor DAM on metadata, workflow, and distribution, with broader work management capabilities via Smartsheet's portfolio.

Emerging players

• Cloudinary: Cloudinary is a cloud-based media management platform focused on image/video transformation, optimization, and delivery APIs. It overlaps with Epicor DAM's auto-formatting and distribution capabilities but is more developer/API-centric and skews toward digital/marketing use cases.
• Akeneo PIM: Akeneo is a Product Information Management (PIM) platform that overlaps with Epicor DAM in product data and asset management for product-centric businesses. While focused on PIM, it increasingly handles product imagery workflows, positioning it as an adjacent/competing solution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Epicor?s=20
• LinkedInlinkedin.com/company/visual-skus
• Instagraminstagram.com/epicor

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Skus