Reklamstore

What Reklamstore does

Reklamstore, legally RS Internet Pazarlama A.Ş., is a Turkish-headquartered digital advertising technology company founded in 2007 as Turkey's first video ad network. It operates a full-stack ad-tech ecosystem spanning programmatic media buying (DSP), supply-side monetization (SSP), data management (DMP/ContextuAD with 3.5+ billion unique profiles), affiliate and influencer marketing (ReklamAction, Influty), mobile user acquisition (Growua), contextual cookie-less targeting, creative production (Studio RS), and white-label referral tools (Referrer.club). The platform serves advertisers, agencies, publishers, and mobile app developers across web, mobile, and in-app inventory, with fraud protection layered through integrations with GeoEdge, DoubleVerify, Fraudlogix, and Integral Ad Science.

The company monetizes through multiple streams: programmatic transaction fees on ad spend flowing through the DSP/SSP, performance-based commissions on affiliate and influencer activity (CPA, CPS, CPC), data licensing from the DMP, managed services for enterprise advertisers, and professional services revenue from Studio RS with minimum project budgets of $5,000-$10,000. Distribution is hybrid: self-serve product-led access for mid-market advertisers and publishers, direct enterprise sales for managed buying, and channel/affiliate partnerships through the publisher network. The company operates from Istanbul with regional offices in Dubai (UAE), Israel, and Tallinn (Estonia via ReklamStore Europe OÜ), and exports technology to the Americas, Asia, and Europe.

Reklamstore holds an R&D Center certificate from the Turkish Ministry of Science, Industry and Technology, was recognized in the Deloitte Technology Fast 50 Turkey in 2017, and has executed two acquisitions (Rekmob in 2016 and MadWords in 2018). With approximately 50 employees, 400+ advertisers, 6,000+ affiliate publishers, and a portfolio of 13+ subsidiaries/brands, the company is a bootstrapped, organically funded mid-market ad-tech operator rather than a venture-backed growth company. Customer logos include Mastercard, Nestlé, BP, Allianz, Garanti, QNB, Watsons, Puma, GAP, and Columbia, indicating enterprise traction alongside the long-tail self-serve base.

Name

Reklamstore

Legal name

RS Internet Pazarlama A.Ş.

Website

https://reklamstore.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Reklamstore is a Turkish-headquartered, bootstrapped digital advertising technology company operating a full-stack ad-tech ecosystem (DSP, SSP, DMP, affiliate, influencer, mobile UA, creative) that serves advertisers, agencies, publishers, and app developers across web, mobile, and in-app inventory in MEA, EU, and global export markets.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK), Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Programmatic advertising
• Ad tech platforms
• Affiliate marketing network
• Demand side platform
• Supply side platform

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Programmatic Advertising: Revenue from programmatic ad buying/selling through DSP and SSP platforms, charging transaction fees based on ad spend managed through the platform.
2. Affiliate/Performance Marketing: Revenue from affiliate network (ReklamAction) where advertisers pay for completed actions (CPA), sales (CPS), or clicks (CPC), with platform taking a commission.
3. Data Monetization: Revenue from DMP (ContextuAD) providing audience data targeting capabilities with 3.5+ billion unique global profiles.
4. Managed Services: Managed buying services providing hands-on campaign management for enterprise advertisers requiring optimization support.
5. Influencer Marketing: Revenue from influencer marketing platform (Influty) connecting brands with influencers for collaborations.
6. Creative Services: Studio RS providing tailor-made creative advertising projects including display ads, videos, and interactive formats with minimum budgets starting at $5,000.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ReklamStore operates a data-driven digital advertising ecosystem spanning programmatic media buying and selling (DSP and SSP), a contextual data management platform (ContextuAD/DMP), a performance-based affiliate network (ReklamAction), an influencer marketing marketplace (Influty), a mobile user acquisition platform (Growua), managed buying services, and custom creative production (Studio RS) for advertisers, agencies, publishers, and app developers.

Product overview

ReklamStore is a data-driven digital advertising platform operating as a unified ecosystem of specialized products for both advertisers and publishers. The platform consists of three main pillars: Partnership Platforms (ReklamAction affiliate network, Influty influencer network, AdUGC UGC creative platform), Programmatic & Data platforms (Growua mobile user acquisition, SSP for publisher monetization, DSP self-service media buying, ContextuAD contextual data, Managed Buying service, DMP for audience intelligence), and Social & Creative tools (Studio RS creative production, Quick Ad Center, Advermind CAPI tracking, Referrer.club referral system). Founded in 2007 as Turkey's first video ad network, the company has expanded to offer comprehensive performance-based advertising solutions with programmatic capabilities, serving 400+ advertisers and agencies, 6000+ affiliates and publishers, and 150+ global advertisers across its network.

Differentiator

Problem solved

Functional benefit

Brands

• ReklamAction: Affiliate Network - Performance-based advertising through affiliate network connecting advertisers with publishers
• Influty
• AdUGC
• Growua
• SSP
• DSP
• ContextuAD
• Managed Buying
• Zuma.Agency
• Quick Ad Center
• Advermind-CAPI
• Referrer.club
• Studio RS

Products and services

• ReklamStore DSP Self-service demand-side platform for advertisers to create, manage, and monitor programmatic ad campaigns across Web, Mobile, and In-App channels with demographic, interest, and behavioral targeting.
• ReklamStore SSP Supply-side platform enabling web and app publishers to monetize traffic by connecting with global buyers via dozens of integrated DSPs, ad exchanges, and direct receivers to maximize eCPM.
• ReklamStore DMP (ContextuAD) Contextual data management platform offering more than 3.5 billion unique global profiles for audience targeting, with ML-powered Advanced Contextual Targeting (ACT) for cookie-less environments.
• ReklamAction Performance-based affiliate network connecting advertisers seeking guaranteed results with 6,000+ publishers monetizing traffic through CPA, CPS, and CPC campaigns.
• Influty Influencer marketing platform connecting influencers and brands for paid collaboration and sponsorship campaigns.
• Growua Mobile user acquisition platform for app installs and in-app purchases using performance-based CPA models with advanced audience targeting.
• AdUGC Platform for generating and deploying user-generated content (UGC) advertising materials for brand campaigns.
• Managed Buying Full-service managed buying solution where ReklamStore's team plans and runs programmatic advertising campaigns on behalf of enterprise advertisers.
• Quick Ad Center Ad reselling platform for managing and distributing advertising inventory.
• Advermind CAPI Conversion API integration tool that enables easy tracking setup for advertising conversion attribution.
• Referrer.club White-label share-and-earn platform that enables brands to set up custom referral and affiliate programs with their own branding and rules.
• Studio RS

Quantifiable outcome

• AdOps efficiency increased by 1,400% with GeoEdge integration
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability5 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core.

• GeoEdgecoreTechnology or IntegrationGeoEdge provides ad fraud protection and brand safety verification services integrated into ReklamStore's platform, helping ensure ads appear in brand-safe environments and protecting against invalid traffic.
• DoubleVerifycoreTechnology or IntegrationDoubleVerify provides ad fraud protection services integrated into the platform for brand safety verification.
• FraudlogixcoreTechnology or IntegrationFraudlogix provides ad fraud protection services integrated into the platform for detecting and preventing invalid traffic.
• Integral Ad SciencecoreTechnology or IntegrationIntegral Ad Science provides ad fraud protection and brand safety services integrated into the platform.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Criteo: Global retargeting and programmatic DSP with a focus on performance display and commerce media. Directly comparable to ReklamStore's DSP and retargeting capability, although Criteo operates at significantly larger scale and more international footprint.
• The Trade Desk: Independent omni-channel DSP offering programmatic media buying across display, video, mobile, audio, and CTV. Highly comparable to ReklamStore's DSP offering, serving advertisers and agencies with self-serve and managed buying; operates at much larger global scale.
• Taboola: Native advertising and content discovery platform connecting advertisers with publisher inventory at scale. Comparable to ReklamStore's content-monetization and SSP capabilities, with a similar self-serve advertiser offering but global open-web scale.
• Outbrain: Native advertising and content-discovery platform working with premium publishers and advertisers worldwide. Directly comparable to ReklamStore's SSP and content-monetization positioning, especially for publisher supply and advertiser demand matching.
• Awin: Global affiliate marketing network connecting advertisers with publishers via performance-based CPA/CPS models. Direct peer to ReklamAction; serves a similar customer base of advertisers and affiliate publishers across multiple geographies.
• CJ Affiliate: One of the largest global affiliate networks offering performance-based partner marketing with global advertiser and publisher reach. Highly comparable to ReklamAction and Referrer.club offerings, particularly on enterprise advertiser tooling and white-label solutions.
• Upfluence: Influencer marketing platform connecting brands with creators for paid collaborations and affiliate campaigns. Directly comparable to ReklamStore's Influty platform; both serve advertisers seeking creator-driven performance marketing.
• Seedtag: Contextual advertising company using AI to deliver cookie-less brand-safe targeting across premium publisher inventory. Direct peer to ContextuAD; both target the same privacy-first contextual advertising opportunity with ML-driven content analysis.

Broad incumbents

• AppLovin: Mobile-focused ad-tech platform combining a DSP (AXON), SSP, and UA tools — directly comparable to ReklamStore's Growua and SSP. Operates at much larger scale and as a broader mobile-monetization incumbent with software + ads business model.

Regional players

• Eskimi: Emerging-markets DSP and programmatic platform with strong presence in Africa, Southeast Asia, and parts of MENA. Comparable to ReklamStore in business model (DSP + DMP + creative tools) and emerging-market focus, but serves different geographic territories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/reklamstore
• Facebookfacebook.com/reklamstore
• LinkedInlinkedin.com/company/reklamstore
• Instagraminstagram.com/reklamstore

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reklamstore