What CHAMPION SYSTEM UK LTD does

Champion System UK Ltd is a privately held custom sports apparel manufacturer and retailer, founded in 2005 and headquartered in Market Deeping, England. The company designs, produces, and sells handmade high-performance custom cycling jerseys, triathlon suits, running apparel, skinsuits, outerwear, and casual garments for amateur clubs, professional teams, corporate events, and individual athletes, primarily in the UK but as part of a global Champion System network operating across 15 locations and 50 countries. The product portfolio is structured in three tiers — Apex (premium, developed with professional athletes), Performance (mid-tier), and Tech (entry-level) — and is supported by a set of proprietary fabric technologies including CS Swift hydrophobic, CS Cloud, CS OZONE aero-textured, CS Glide ECO recycled, and CS WindGuard/WeatherShield/WinterFleece weather fabrics, plus the Italian-patented Dr Pad chamois.

The core manufacturing process is sublimation printing onto performance fabrics sourced from Bluesign-certified European mills (Eschler, Schoeller, Miti), with the UK website advertising 3-4 week lead times. Champion System monetises via a direct-to-consumer e-commerce storefront (champsys.uk) and a B2B sales motion targeting cycling, triathlon, and running clubs as well as corporate events. Orders are bespoke with a minimum of 10 mixed units, a 50% deposit to start production, free design support, free FedEx international shipping, a lifetime warranty on workmanship, and 12 months of free crash replacement; the CS-Direct team store platform further embeds the brand in club kit-procurement workflows. Headcount, revenue, and ownership details are undisclosed; no venture or institutional capital is on record, and the business appears to be founder-controlled with B Corp certification.

Name

CHAMPION SYSTEM UK LTD

Legal name

Champion System UK Ltd

Website

https://champsys.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Champion System UK Ltd designs, manufactures, and sells custom handmade high-performance sports apparel — primarily cycling jerseys, triathlon suits, and running kit — for clubs, teams, and events across the UK and 50 countries via direct e-commerce and B2B sales.

Ownership category

akta.pro rank

Product category

Custom Sports Apparel

NAICS

Apparel Manufacturing (315), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Custom sports apparel
• Cycling teamwear
• Triathlon suits
• Sublimation printing
• Custom teamwear

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Sports Apparel Sales: One-time purchase model for custom-made cycling jerseys, tri suits, running gear, and casual apparel. Orders are bespoke, manufactured specifically for each customer with their own design. Minimum order of 10 mixed units required.
2. Team Store Platform (CS Direct): White-label team store service allowing team managers to set up dedicated ordering platforms where team members can order and pay individually. Simplifies bulk ordering for clubs and teams.
3. Design Services: Free design support included with orders. Customers provide concepts, sketches, logos, or photos and Champion System designers create custom designs at no extra cost.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Champion System UK manufactures and sells handmade, high-performance custom sports apparel — including cycling jerseys, tri suits, running tops/bottoms, cycling skinsuits, outerwear, and casual wear — produced via sublimation printing with bespoke designs. Customers provide concepts or assets and Champion System designers create custom templates at no charge; orders require a minimum of 10 mixed units and ship within approximately 4 weeks. The company also operates the CS-Direct team store platform that lets clubs and teams place and pay for orders individually, bundled with free design support, lifetime warranty, and free crash replacement.

Product overview

Champion System UK LTD is a custom sports apparel company offering handmade, high-performance custom jerseys, tri suits, and teamwear across three tiered product ranges — Apex (premium), Performance (mid-tier), and Tech (entry-level) — spanning cycling, triathlon, running, and casual apparel categories. The core offering is a design-to-delivery service: customers provide an idea or concept, Champion System designers create custom templates at no charge, and garments are produced via sublimation printing with a ~4-week lead time, minimum order of 10 mixed units. Key differentiators include free design support, lifetime quality warranty, free crash replacement, a CS-Direct team store platform for group ordering, and collaborations with UAE Team Emirates, Cycling New Zealand, Wiggle High5, and World Tour athletes. Fabric technologies include Dr Pad chamois (laser-cut Italian), CS Swift hydrophobic (triathlon), and CS Glide ECO/Ozone aero fabrics. The company operates across 50 countries supporting ~60,000 clubs, teams, and individuals.

Differentiator

Problem solved

Functional benefit

Brands

• Apex Collection: Top of the line cycling, triathlon and running apparel with premium technical fabrics developed in collaboration with professional athletes. Represents the epitome of performance sport apparel.
• Performance Collection
• Tech Collection

Products and services

• Custom Cycling Jerseys Handmade, high-performance custom cycling jerseys tailored for teams, clubs, brands, or events, available across Apex, Performance, and Tech collections with bespoke design and free design support.
• Custom Triathlon Suits

Quantifiable outcome

• 4-week lead time from order confirmation to delivery
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• InstaFund La PrimaminorStrategic or Co-development Partner · 1 January 2022North American UCI Continental Women's Cycling Team partnership for 2022. Shared focus on carbon neutral goals and developing long life-cycle training kit. Both committed to elevating profile and access to women's cycling.
• UAE Team EmiratescoreStrategic or Co-development Partner · 1 January 2017World Tour professional cycling team partnership (2017-2020). Champion System garments tested with world tour athletes, biomechanical engineers, and direct athlete feedback. Kit refined to perfection through rigorous development process. UAE Team Emirates rider Dan Martin won Stage 6 of Tour De France 2018 wearing Champion System kit.
• Cycling New ZealandcoreStrategic or Co-development PartnerOlympic cycling team partnership for Tokyo Olympics 2020. Champion System innovated Aero Project speed suit to break boundaries in aerodynamics and help deliver Olympic medals. Collaboration involved wind tunnel testing and patented latex layering technology.
• Wiggle High5coreStrategic or Co-development PartnerWomen's professional cycling team partnership. Team Wiggle High 5 were core to development of Champion System women's cycling range. Years of collaboration led to most comfortable women's specific range and chamois options.
• Sarah Lee Wai-szeminorStrategic or Co-development PartnerCollaboration with multiple world track champion and gold medalist on women's specific garments for track racing. Exact suits worn to victory available to customers in their own designs.
• Lydia Dant (Passion Fit Coaching)minorStrategic or Co-development PartnerPartnership with professional triathlete Lydia Dant (PTO circuit) and Passion Fit Coaching for product development. Long established relationship prominent in UK product development. Leading voice in progression of women's sport.
• Dr Pad™coreTechnology or IntegrationItalian chamois specialist partnership. Champion System chamois among first to use Dr Pad polyurethane foam technology, laser-cut to ergoform for consistent cushioning with 100% breathability. bacteriostatic treatment preserves skin's natural bacterial flora.
• European Bluesign® Certified Mills (Eschler, Schoeller, Miti)coreTechnology or IntegrationSustainable textile sourcing from ethical European Bluesign system mills. All textiles sourced from like-minded reputable mills ensuring sustainable textile production, consumer safety compliance, and environmentally friendly manufacturing.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pactimo: Pactimo is a custom cycling apparel company offering custom team kits, sublimated jerseys, and performance cycling wear. They serve cycling clubs, teams, and corporate events with similar design consultation services and premium fabric technologies, directly competing for the same customer segments as Champion System.
• Zoot Sports: Zoot Sports is a triathlon and endurance sports apparel brand offering custom tri suits and performance gear. They compete with Champion System's triathlon segment for triathlon clubs and events, particularly in the custom team kit market with hydrophobic and quick-dry fabric technologies.
• Voler Apparel: Voler is a custom cycling apparel manufacturer based in the US, producing custom team kits, jerseys, and shorts with sublimation printing technology. They compete directly with Champion System in the custom cycling teamwear market with comparable minimum order requirements and design services.
• Primal Wear: Primal Wear is a direct competitor in custom cycling apparel, offering custom teamwear, jerseys, and sublimated designs for cycling clubs and teams. Similar to Champion System, they serve amateur and professional cycling markets with bespoke design services and tiered product offerings.
• Santini SMS: Santini is an Italian cycling apparel manufacturer with both ready-to-wear and custom teamwear divisions (Santini Made Sport). Their custom cycling kit service directly competes with Champion System for amateur and professional cycling teams seeking high-quality custom apparel with Italian heritage.

Broad incumbents

• Castelli: Castelli is an established Italian cycling apparel manufacturer with deep heritage in performance cycling kit. While their primary business is ready-to-wear, their custom teamwear program and technical fabric innovations (such as aero speed suits) compete with Champion System for premium cycling team customers and performance-focused athletes.
• Rapha: Rapha is a premium cycling apparel brand offering both ready-to-wear and custom (Rapha Custom) cycling kit. While they operate at the premium end of the market with broader retail distribution, their custom division competes directly with Champion System for premium cycling clubs and teams seeking distinctive team identity.
• ASSOS: ASSOS is a Swiss premium cycling apparel brand known for high-performance technical fabrics and professional cycling team sponsorships. Their ready-to-wear and team kit offerings compete with Champion System at the premium performance end, particularly for customers prioritizing technical innovation and professional-level validation.
• Endura: Endura is a Scottish cycling and outdoor apparel brand offering performance cycling kit with custom team options. As a fellow UK-based cycling apparel company, they compete with Champion System for British cycling clubs and teams, with broader product ranges extending into mountain biking and outdoor segments.

Emerging players

• MAAP: MAAP is an emerging Australian cycling apparel brand that has rapidly grown in the premium cycling segment with performance-focused kit and strong brand positioning. While primarily ready-to-wear, their aesthetic and performance positioning compete with Champion System's Apex tier for premium-conscious cyclists and teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/champsysuk
• Instagraminstagram.com/champsysuk
• Xx.com/champsysuk
• LinkedInlinkedin.com/company/champion-system-uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHAMPION SYSTEM UK LTD