Serene Innovations
Serene Innovations designs and manufactures affordable assistive listening and notification hardware — wireless TV speakers, amplified phones, and modular home alert systems — for seniors and individuals with hearing, vision, or mobility impairments, selling direct-to-consumer online and through a nationwide reseller network.
- Company typePrivate
- Founded2002
- HeadquartersNorwalk, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Serene Innovations does
Serene Innovations, operating as Serene Group, Inc., is a privately held US-based designer and manufacturer of assistive technology products founded in 2002. The company targets seniors and individuals with hearing loss, vision impairment, and mobility challenges, selling a focused portfolio of consumer-grade hardware priced between $4.95 and $339.95. Core product lines include the SEREONIC TV SoundBox wireless speakers and WH-100 voice-enhancing headphones (using 2.4 GHz and UHF RF transmission for up to 100-330 ft range), amplified landline phones (corded HD-40P and cordless CL-30/CL-60/CL-65 models with up to 85 dB amplification and big-button or photo-memory interfaces), and the CentralAlert modular home notification system that integrates doorbell, fire alarm, motion, NOAA weather, baby-cry, and SOS sensors with portable, wearable, and tabletop receivers.
The company also offers the ReNew DB-100 hearing aid dryer with UV sanitization, hearing aid cleaning accessories, vibrating alarm clocks, tinnitus sleep systems, and the RCX-1000 voice-activated remote-control speakerphone claimed as the only such device designed for individuals with upper-body paralysis. Revenue is generated entirely through one-time hardware sales, distributed via direct-to-consumer e-commerce on sereneinnovations.com and an extensive nationwide reseller network, with shipping to the US, Canada, and over 25 international markets. Operations are lean and bootstrapped (11-50 employees, no external funding), with primary office in Denton, TX and returns/operations support in Norwalk, CA.
Serene Innovations firmographics
Firmographics- Name
- Serene Innovations
- Legal name
- Serene Group, Inc.
- Website
- https://sereneinnovations.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Serene Innovations designs and manufactures affordable assistive listening and notification hardware — wireless TV speakers, amplified phones, and modular home alert systems — for seniors and individuals with hearing, vision, or mobility impairments, selling direct-to-consumer online and through a nationwide reseller network.
- Ownership category
- akta.pro rank
Serene Innovations industry classification
Industry- Product category
- Assistive Listening Devices
- NAICS
- Audio and Video Equipment Manufacturing (334310), Electronics and Appliance Retailers (44921)
- SIC
- Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)
- akta.pro secondary industries
- Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG), Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors) (HSAPAQAJ), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)
Keywords
Where Serene Innovations is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Serene Innovations business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Product Sales: Serene Innovations generates revenue primarily through one-time hardware product sales. Products include TV listening devices, amplified phones, home alert systems, hearing aid care products, and accessories. The company sells directly through their e-commerce website and through a nationwide reseller network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | TV Listening Products - Portable wireless speakers and headphones |
| Unit Pricing | Pay-as-you-go | Amplified Phones - Corded and cordless landline phones |
| Unit Pricing | Pay-as-you-go | Home Alert Systems - Notification and safety devices |
| Unit Pricing | Pay-as-you-go | Hearing Aid Care - Maintenance and cleaning products |
| Unit Pricing | Pay-as-you-go | Accessories - Replacement parts and add-ons |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Serene Innovations product offering
Product offeringCore offering
Serene Innovations designs, manufactures, and sells assistive listening and notification hardware products for hard of hearing, deaf, seniors, and mobility-impaired individuals. The portfolio includes wireless TV listening speakers and headphones, amplified landline and cordless phones, CentralAlert home notification systems with multiple wireless sensors, hearing aid care products, and a voice-activated speakerphone for individuals with upper-body paralysis. Products are sold direct-to-consumer via the company e-commerce site and through a nationwide reseller network.
Product overview
Serene Innovations, part of Serene Group, Inc., offers a comprehensive portfolio of assistive listening technology products designed primarily for hard of hearing individuals, seniors, and those with vision or mobility challenges. The product ecosystem centers on five core categories: (1) TV Listening solutions including the SEREONIC TV SoundBox wireless speakers (models BT-200, BT-200B, BT-200GS) with dialogue clarifying technology and the SEREONIC Voice Enhancing TV Headphones (WH-100); (2) Amplified Phones comprising corded and cordless landline phones (HD-40P, CL-30, CL-65, CL-60) with features like big buttons, photo memory, talking caller ID, and loud volume, plus the HearAll Bluetooth hearing aid amplifier (SA-40) and universal phone amplifiers (UA-30, UA-45, UA-50); (3) Home Alert Systems built around the CentralAlert wireless notification platform supporting doorbells, fire alarms, phone ringing, motion detectors, NOAA weather alerts, baby cry sensors, and SOS buttons, with receivers including the CA-360Q master unit, CA-Mini tabletop, CA-380 wearable, and CA-PX personal pager; (4) Hearing Aid Care including the ReNew hearing aid dryer with UV sanitization (DB-100) and hearing aid cleaning kits; and (5) Alarm Clocks such as the vibrating alarm clock (VA-3). The company also offers accessories like bed shakers, battery replacements, audio converters, and power adapters. Since 2002, the company has served customers in the U.S. and internationally through its website and nationwide reseller network.
Differentiator
Problem solved
Functional benefit
Brands
- SEREONIC: Brand for wireless TV speakers and headphones including TV SoundBox and portable wireless TV listening systems
- CentralAlert
- HearAll
- TVDirect
- ReNew
- UnderPillow
- instalkLINK
- Wireless Super Bed Shaker
Products and services
- SEREONIC TV SoundBox Wireless TV Speakers Portable wireless TV speakers using 2.4 GHz RF technology with up to 100ft range, zero-lag audio transmission, dialogue clarifying technology, and up to 10 hours of battery life. Connects via RCA, 3.5mm aux, or digital optical jacks. Designed for hard of hearing, elderly, and seniors who want to hear TV clearly without disturbing others.
- SEREONIC Voice Enhancing TV Headphones (WH-100) Lightweight wireless TV headphones with voice clarity enhancement and up to 330-foot range using UHF/RF transmission technology, featuring multiple tone settings for hearing impairment compensation. Designed for hard of hearing users.
- Portable Wireless Headphones for TV Listening
Quantifiable outcome
- Products developed with consultation from leading audiologists and emergency specialists
- +1 more outcomes
Companies that use Serene Innovations
Customer profileSegments4 records
Ideal customer profiles3 records
Serene Innovations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Serene Innovations partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Serene Innovations competitors and assessment
Company assessmentDirect peers
- Sonic Alert: Closest direct competitor with a near-identical product line: amplified phones, home alert systems, bed shakers, baby-cry and doorbell signaling. Targets the same hard-of-hearing, deaf, and senior customers via direct mail and online channels.
- TV Ears: Specializes in wireless TV listening speakers and headsets for the hard-of-hearing market — directly competing with SEREONIC TV SoundBox and SEREONIC Voice Enhancing TV Headphones on the same shelf at retailers such as Best Buy and Costco.
- Williams Sound: Long-established U.S. manufacturer of assistive listening systems (RF, FM, IR, hearing loops) and personal communication devices; overlapping with Serene on TV/listening, large-area listening, and notification hardware for hearing-impaired users.
- Bellman & Symfon: Swedish maker of alerting and listening devices (flash/beacon receivers, telephone amplifiers, TV listeners) very closely comparable to CentralAlert, HearAll, and the SEREONIC line — and a primary cross-border competitor in Europe.
- Life Alert: Medical-alert and emergency-help pioneer targeting the same senior and aging-in-place persona as CentralAlert's SOS button and home notification system; competes on home-safety rather than TV/phone amplification.
Broad incumbents
- Clarity (Plantronics/HP): Established amplified-phone brand (formerly Ameriphone) offering corded/cordless amplified phones and alerting accessories; competes head-on with HD-40P and CL-30/60/65 but operates as part of a broader communications portfolio with significantly larger distribution.
- Sennheiser (Consumer Audio): Global consumer-audio incumbent with wireless TV headphones and listening products (RS 175/185/200) directly comparable to SEREONIC; competes primarily on brand and audio quality rather than hearing-loss specialization.
Emerging players
- ChatterVox: Specialist in personal voice amplification for individuals with speech challenges; product adjacently overlaps Serene's paralysis- and mobility-focused RCX-1000 use cases in assistive communication.
- Eargo: Direct-to-consumer over-the-counter hearing-aid maker targeting the same price-sensitive hearing-loss consumer that Serene serves with TV speakers, phone amplifiers, and HearAll — increasingly competing for the same wallet.
Regional players
- Connevans: UK-based retailer and distributor of assistive listening, alerting, and deaf-awareness products; offers direct comparables to CentralAlert and SEREONIC but serves primarily the British market, not directly competing in Serene's core U.S. base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Serene Innovations social profiles
Digital presenceSerene Innovations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serene Innovations leadership team
Management profileNumber of profiles
Serene Innovations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serene Innovations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serene Innovations
What does Serene Innovations do?
Serene Innovations designs, manufactures, and sells assistive listening and notification hardware products for hard of hearing, deaf, seniors, and mobility-impaired individuals. The portfolio includes wireless TV listening speakers and headphones, amplified landline and cordless phones, CentralAlert home notification systems with multiple wireless sensors, hearing aid care products, and a voice-activated speakerphone for individuals with upper-body paralysis. Products are sold direct-to-consumer via the company e-commerce site and through a nationwide reseller network.
Is Serene Innovations a public or private company?
Serene Innovations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Serene Innovations founded?
Serene Innovations was founded in 2002. It employs 11 to 50 people.
Where is Serene Innovations based?
Serene Innovations is headquartered in Norwalk, United States, in the North America region.
How does Serene Innovations make money?
One revenue line is on record: hardware Product Sales.
Who are Serene Innovations's main competitors?
Direct peers on record are Sonic Alert, TV Ears, Williams Sound, Bellman & Symfon and Life Alert. Broad incumbents are Clarity (Plantronics/HP) and Sennheiser (Consumer Audio). Emerging players are ChatterVox and Eargo. Connevans is listed as a regional player.
Does Serene Innovations have an API?
No public API is recorded for Serene Innovations.
What industry is Serene Innovations in?
Serene Innovations's product category is Assistive Listening Devices. Its primary akta.pro industry code is CRACANAL, Hearing Enhancement / Assistive Listening Audio Devices, with a secondary code of CRACAIAD, Hearables (True Wireless Earbuds & Smart Headphones). Its NAICS code is 334310 and its SIC code is 3651.