Sonic Alert
Sonic Alert is described as a Troy-based direct-to-consumer provider of assistive alerting products for deaf and hard-of-hearing people, including home alert systems, alarm clocks, bed shakers, and related safety devices.
- Company typePrivate
- Founded1972
- HeadquartersTroy, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sonic Alert does
The available material describes Sonic Alert as a private, for-profit company founded in 1972 by Adam Kollin and based in Troy, United States. It reports 1-10 employees and more than 40 years in business. The portfolio primarily serves deaf and hard-of-hearing users through HomeAware II home-alerting systems, Sonic Bomb, Sonic Blast, and Sonic Glow alarm clocks, bed shakers, a baby-cry alerting system, a senior/fall safety kit, and the SBP200 rechargeable travel alarm clock.
The described technology includes Bluetooth and Wi-Fi connectivity, audio signal processing intended to recognize smoke and carbon-monoxide alarms, and modular receiver-transmitter functionality in the HomeAware II system. The business is presented as a direct-to-consumer e-commerce retailer, with product prices from $14.99 to $599.99 and an AlwaysAware subscription offered at $19.95 per month, $107.70 for six months, and $191.40 annually. No funding, M&A, partnership, revenue, customer-count, or geographic-expansion data is disclosed, and the supplied material contains no resolvable source identifiers, so the description and commercial inferences remain provisional.
Sonic Alert firmographics
Firmographics- Name
- Sonic Alert
- Legal name
- Sonic Alert
- Website
- https://sonicalert.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sonic Alert is described as a Troy-based direct-to-consumer provider of assistive alerting products for deaf and hard-of-hearing people, including home alert systems, alarm clocks, bed shakers, and related safety devices.
- Ownership category
- akta.pro rank
Sonic Alert industry classification
Industry- Product category
- Assistive Listening Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Security Systems Services (56162)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- At-Home Medical Alert Sensors & Smart Home Safety Integrations (HSAHAHAJ)
- akta.pro secondary industries
- Personal Emergency Response (PERS) & Medical Alert Monitoring (HSAHAAAL), Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE), Ancillary Fire Safety Devices & Integration (Audible/Visual Alarms, Strobes, Sirens) (HSAHAFAL), Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)
Keywords
Where Sonic Alert is headquartered
LocationHeadquarters
- HQ city
- Troy
- HQ country
- United States
- HQ region
- North America
Markets served
Sonic Alert business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Sales - Alarm Clocks: One-time sale of alarm clocks including Sonic Bomb, Sonic Blast, Sonic Glow, and Sonic Shaker product lines. Prices range from $14.99 to $104.99 depending on features and bundled accessories.
- Hardware Sales - Home Alerting Systems: Sale of HomeAware II main units, starter kits, transmitters, receivers, and accessories. Products include main units ($269.99), starter kits ($279.99-$599.99), and various add-on devices.
- HomeAware Subscription Service: Monthly, semi-annual, or annual subscription service ($19.95/month, $107.70/six months, $191.40/year) that sends remote alerts to caregivers and loved ones when home emergencies occur. Includes 30-day free trial on new kit purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard alarm clocks with bed shaker (Sonic Bomb line) |
| Unit Pricing | Pay-as-you-go | Premium alarm clocks with advanced features (Sonic Blast/Glow lines) |
| Unit Pricing | Pay-as-you-go | HomeAware II Basic Starter Kit |
| Unit Pricing | Multi-year contract | HomeAware II Subscription Service Starter Kit |
| Unit Pricing | Pay-as-you-go | HomeAware II Disaster Preparedness Kit |
| Subscription | Monthly | HomeAware Subscription Service (Monthly) |
| Subscription | Multi-year contract | HomeAware Subscription Service (Semi-Annual) |
| Subscription | Annual | HomeAware Subscription Service (Annual) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
Sonic Alert product offering
Product offeringCore offering
Sonic Alert designs, manufactures, and sells extra-loud alarm clocks (Sonic Bomb, Sonic Blast, Sonic Glow lines) and the HomeAware II modular home alerting system — including the Main Unit, receivers, transmitters, bed shakers, and a Wi-Fi based caregiver alert subscription service (AlwaysAware). The product portfolio combines audible (up to 113 dB), visual (strobe, scrolling text), and tactile (bed shaker) alerts to enable deaf/hard-of-hearing, elderly, and deep-sleeper users to wake reliably and respond to home safety events.
Product overview
Sonic Alert is an assistive technology company specializing in alerting and notification products for deaf, hard-of-hearing, elderly, and deep sleepers. The product portfolio is organized around two core product families: (1) the HomeAware II modular alerting system comprising a central Main Unit (HA360M-II) as the decision-making hub, paired with various starter kits (Basic, Disaster Preparedness, Baby Cry, Senior/Fall Safety) that bundle the main unit with accessories and optional subscription service, plus a comprehensive range of add-on receivers (Deluxe Receiver, Basic Receiver, Vibe wearable), add-on transmitters (Baby Cry, Smoke/CO, Universal, Security Alert, Phone), bed shakers (Super Shaker for II and legacy), and the Blink Doorbell; and (2) the Sonic Bomb/Glow/Blast line of alarm clocks featuring extra-loud 102-113dB alarms, built-in strobes, bed shaker ports, and themed designs (classic, junior, color variants, camouflage, nightlight designs). Additional categories include amplified telephones, standalone bed shakers, and system signaling devices (doorbell, baby cry, siren, lamp flasher). The ecosystem integrates via Bluetooth for smartphone app connectivity and Wi-Fi for the subscription-based AlwaysAware remote alert service.
Differentiator
Problem solved
Functional benefit
Brands
- HomeAware: Home alerting system brand for deaf and hard-of-hearing individuals, including the HomeAware II main unit, receivers, transmitters, and accessories.
- Sonic Bomb
- Sonic Blast
- Sonic Glow
- AlwaysAware
Products and services
- HomeAware II Main Unit Central hub of the HomeAware alerting system with integrated smoke/CO audio detection, smartphone Bluetooth connectivity, dual alarm clock, and Wi-Fi for remote subscription alerts. Notifies via 105 dB alarm, strobe flash, scrolling text display, and optional bed shaker. Sold to deaf/hard-of-hearing, elderly, and deep-sleeper users and their caregivers.
- HomeAware II Basic Starter Kit Includes HomeAware II Main Unit and Super Shaker bed shaker. Provides core alerting for deaf, hard of hearing, elderly, and deep sleepers with visual, audible, and tactile notifications for smoke, CO, and phone alerts.
- HomeAware II Subscription Service Starter Kit Includes HomeAware II Main Unit, bed shaker, and one year of HomeAware II Subscription Service. Enables secure remote alerts to caregivers and loved ones outside the home.
- HomeAware II Disaster Preparedness Kit Includes HomeAware II Main Unit, Super Shaker, and NOAA Weather Radio. Provides comprehensive alerting for severe weather, smoke, CO, and fire emergencies.
- HomeAware II Disaster Preparedness Kit with Subscription Service Complete kit with HomeAware II Main Unit, bed shaker, NOAA Weather Radio, and one year subscription service for remote caregiver notifications.
- HomeAware II Basic Senior and Fall Safety Starter Kit with Subscription Service Designed for seniors with fall safety monitoring; includes HomeAware II Main Unit, bed shaker, and one year subscription service.
- HomeAware II Deluxe Senior and Fall Safety Starter Kit with Subscription Service Comprehensive senior safety kit with Main Unit, bed shaker, NOAA Weather Radio, HomeAware Vibe wearable receiver with Help button, and one year subscription service.
- HomeAware II Baby Cry Alerting System Alerting system for deaf or hard-of-hearing parents, includes Main Unit, Baby Cry Sound Transmitter, HomeAware Blink, Doorbell, and 30-day subscription trial.
- HomeAware Subscription Service (AlwaysAware) Cloud-based alert notification service that sends critical alerts from the HomeAware II system to caregivers and loved ones via text and email. Tiers: $19.95/month, $107.70/six months, or $191.40/year.
- Blink Doorbell Visual doorbell alerting system for deaf and hard-of-hearing users. Uses bright green flash and color-coded ring to signal visitors. Portable and rechargeable.
- HomeAware Deluxe Receiver Secondary receiver extending HomeAware alerts throughout the home with 2-inch scrolling screen, strobe flash, 105 dB alarm, USB charging, and bed shaker support.
- HomeAware Basic Receiver Icon-based alert receiver displaying DOOR, BABY, TELEPHONE, EMERGENCY, and ALERT notifications with bright strobe flash.
- HomeAware Vibe Wearable Receiver with Help Button Portable wearable pager with clip/lanyard that vibrates and displays color-coded alerts. Includes HELP button to summon assistance.
- HomeAware Sonic Bridge Unit Bridge device connecting legacy Sonic Alert receivers to the HomeAware II system. Includes built-in lamp flasher outlet.
- HomeAware Baby Cry Sound Transmitter Audio transmitter that listens for baby cries and sends BABY alert to HomeAware system. Features adjustable sensitivity and battery backup.
- HomeAware Smoke/CO Sound Transmitter External listener for smoke (T3) and carbon monoxide (T4) alarm patterns. Extends detection coverage beyond the main unit's built-in sensor.
- HomeAware Universal Transmitter
- HomeAware Security Alert Transmitter
- HomeAware Remote Phone Transmitter
- HomeAware II Super Shaker
- Sonic Alert Super Bed-Shaker (12V)
- Sonic Bomb Alarm Clock with Super Shaker
- Sonic Bomb Junior Alarm Clock with Super Shaker
- Sonic Blast Super Loud Bluetooth Speaker Alarm Clock with Projection
- Sonic Blast Super Loud Bluetooth Speaker Alarm Clock
- Sonic Glow Nightlight Alarm Clocks
- Sonic Shaker White Compact Alarm Clock (SBP200)
- Sonic System Signalers - The Original Sonic Boom Clock and Notification Hub
- Sonic System Signalers (Wireless Doorbell, Baby Cry Signaler, Remote Horn, Lamp Signaler)
- Cordless Amplified Telephone (AmpliDECT 350) with Bonus Charging Base
- CL7350 Opti Clip / Opti Stethoscope Wireless TV Headset
Quantifiable outcome
- HomeAware II monitors system components every 2-3 minutes to ensure continuous protection
- +2 more outcomes
Companies that use Sonic Alert
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Sonic Alert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sonic Alert partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights5 records
Sonic Alert competitors and assessment
Company assessmentDirect peers
- Bellman & Symfon: Swedish assistive listening and alerting company producing vibrating alarm clocks, smoke/CO listeners, doorbell signallers, and baby cry alerts for deaf and hard-of-hearing users. Directly comparable product portfolio and target customer base to Sonic Alert's HomeAware and Sonic Bomb lines.
- Silent Call Communications: US-based manufacturer of visual and tactile alerting devices (doorbell signallers, smoke/CO listeners, telephone signallers, bed shakers) for deaf, hard-of-hearing, and deaf-blind users. Closest US domestic specialty competitor to Sonic Alert's HomeAware system.
- Humantechnik: German manufacturer of alerting systems, amplified telephones, and signalling devices for hearing-impaired and elderly users. Overlaps with Sonic Alert across alerting devices, amplified phones, and bed shakers.
- Serene Innovations: US company offering amplified phones, TV listening devices, personal amplifiers, and alerting products for the hard-of-hearing. Comparable to Sonic Alert's amplified-phone and accessibility product categories.
- Clarity (Plantronics / HP): Long-established maker of amplified telephones, notification systems, and assistive listening devices for people with hearing loss. Direct overlap with Sonic Alert's amplified phone and home alerting offerings.
Broad incumbents
- Lifeline (Connect America): The original medical alert / PERS provider offering monitored personal emergency response systems and senior fall detection. Operates at much larger scale in the same medical-alert / emergency-response category Sonic Alert's HomeAware subscription addresses.
- Medical Guardian: Leading US PERS and medical alert company with monitored in-home and mobile emergency devices for seniors. Overlaps with Sonic Alert's elderly/caregiver use cases but operates a monitored service model rather than hardware-direct.
- Bay Alarm Medical: US PERS / medical alert monitoring company serving seniors with in-home and on-the-go emergency buttons. Comparable end-user demographic (elderly, family caregivers) to Sonic Alert's senior and fall-safety starter kits.
- Amazon Alexa Together: Amazon's caregiver-alert service for elderly users via Echo devices, providing remote check-ins and fall detection. Competes with Sonic Alert's AlwaysAware subscription at a much broader consumer-tech distribution scale.
- Google Nest (Accessibility Features): Google's smart home platform with built-in accessibility features (live caption, sound notifications, hearing-aid compatibility). Indirectly competes with Sonic Alert's smart-home-integrated alerting capabilities.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Sonic Alert social profiles
Digital presenceSonic Alert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonic Alert leadership team
Management profileNumber of profiles
Profiles1 record
Sonic Alert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonic Alert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonic Alert
What does Sonic Alert do?
Sonic Alert designs, manufactures, and sells extra-loud alarm clocks (Sonic Bomb, Sonic Blast, Sonic Glow lines) and the HomeAware II modular home alerting system — including the Main Unit, receivers, transmitters, bed shakers, and a Wi-Fi based caregiver alert subscription service (AlwaysAware). The product portfolio combines audible (up to 113 dB), visual (strobe, scrolling text), and tactile (bed shaker) alerts to enable deaf/hard-of-hearing, elderly, and deep-sleeper users to wake reliably and respond to home safety events.
Is Sonic Alert a public or private company?
Sonic Alert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sonic Alert founded?
Sonic Alert was founded in 1972. It employs 1 to 10 people.
Where is Sonic Alert based?
Sonic Alert is headquartered in Troy, United States, in the North America region.
How does Sonic Alert make money?
Three revenue lines are on record. Hardware Sales - Alarm Clocks are the primary driver. The others are hardware Sales - Home Alerting Systems and homeAware Subscription Service.
Who are Sonic Alert's main competitors?
Direct peers on record are Bellman & Symfon, Silent Call Communications, Humantechnik, Serene Innovations and Clarity (Plantronics / HP). Broad incumbents are Lifeline (Connect America), Medical Guardian, Bay Alarm Medical, Amazon Alexa Together and Google Nest (Accessibility Features).
Does Sonic Alert have an API?
No public API is recorded for Sonic Alert.
What industry is Sonic Alert in?
Sonic Alert's product category is Assistive Listening Devices. Its primary akta.pro industry code is HSAHAHAJ, At-Home Medical Alert Sensors & Smart Home Safety Integrations, with a secondary code of HSAHAAAL, Personal Emergency Response (PERS) & Medical Alert Monitoring. Its NAICS code is 334510 and its SIC code is 3845.