What Sunland Group does

Sunland Group Limited is an Australian residential property development company founded in 1980 and headquartered at Surfers Paradise, Queensland, with 101-250 employees. The company develops highrise apartment, single-family housing, and land subdivision projects across three main Australian markets — Victoria (Melbourne), South East Queensland, and New South Wales (Sydney) — with a recent addition in Townsville (Bayside at Bushland Beach). Sunland operates a vertically integrated model spanning site acquisition, development, architecture, construction, in-house brokerage, and private lending, a structure the company describes as uncommon in Australian residential real estate. Its go-to-market is direct-to-buyer sales and leases of completed developments, supported by a corporate website, email/SMS/direct mail marketing, and subscription-based investor alerts (now maintained post-delisting through MUFG Corporate Markets as share registry).

The company was previously listed on the ASX but was removed from the Official List on 30 October 2023 following shareholder approval at the 29 September 2023 AGM, after which the final traded share price was AUD $0.073. Sunland now operates as an unlisted disclosing entity under section 675 of the Corporations Act, retaining continuous disclosure obligations but without an on-market venue for share trading. In 2024 the company received three separate acquisition approaches — a binding bid from Sun Holdings GC (July 2024, lapsed August 2024), a binding proposal from Harvest Lane (August 2024), and a non-binding indicative proposal from Abedian & Co (August 2024) — culminating in a Scheme Implementation Agreement on 23 October 2024. Governance is led by a small board of experienced property and finance executives: Ron Eames (Non-Executive Director, partner at Holding Redlich), Chris Freeman (Non-Executive Director, former Mirvac and Watpac executive), and Grant Harrison (Director and Company Secretary, CFO since 2004, former Westpac banker).

Name

Sunland Group

Legal name

Sunland Group Limited

Website

https://sunlandgroup.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Sunland Group Limited is an Australian residential property developer, founded 1980 and based in Queensland, building highrise, housing, and land projects across Victoria, South East Queensland, NSW, and Townsville via a vertically integrated model. De-listed from the ASX in October 2023 and now subject to a Scheme Implementation Agreement.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

Keywords

• Residential property development
• Highrise developments
• Housing developments
• Land developments
• Real estate brokerage

Headquarters

HQ city

Benowa

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

Sunland Group is an Australian residential property developer that delivers highrise apartment developments, single-family housing developments, and land developments across Victoria, South East Queensland, New South Wales, and Townsville. The company operates a vertically integrated model covering site acquisition, architecture, construction, brokerage, and private lending. Completed dwellings and developed land are sold or leased directly to buyers, with support from in-house brokerage divisions.

Differentiator

Problem solved

Functional benefit

Brands

• The Sunland Foundation: Corporate foundation associated with Sunland Group for community initiatives.

Products and services

• Highrise Developments

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Holding RedlichminorOthersLaw firm where Ron Eames, Non-Executive Director, serves as partner, specializing in front-end project work and project structured financing.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Peet Limited: ASX-listed Australian residential land developer creating master-planned communities across multiple states. Direct competitor to Sunland's Land Developments business and operates across overlapping east-coast geographies.
• AVJennings: ASX-listed Australian residential land and housing developer operating across Victoria, Queensland, NSW, and South Australia. Directly comparable mid-sized competitor with a similar house-and-land product offering.
• Mirvac Group: Major ASX-listed Australian residential and mixed-use property developer with in-house construction and funds management. Directly comparable to Sunland in residential apartment and housing development across east-coast Australian markets, and shares a vertically integrated operating model.
• Cedar Woods Properties: ASX-listed Australian residential developer of housing and land projects across WA, Victoria, Queensland, and South Australia. Comparable mid-cap residential developer with similar product focus and customer base to Sunland.
• Villa World: ASX-listed (until 2023) Australian residential house-and-land developer focused on southeast Queensland, NSW, and Victoria. Closely comparable scale and product focus to Sunland's Housing and Land Developments business.
• Arden Homes: Privately held Australian residential home builder operating across Victoria, Queensland, and NSW. Comparable to Sunland's Housing Developments business in product, customer base, and geographic footprint.
• Stockland: ASX-listed Australian developer of master-planned residential communities, townhouses, and apartments, with a comparable focus on east-coast markets including NSW, Victoria, and Queensland. Closely comparable to Sunland in product mix and customer base.

Broad incumbents

• Lendlease: Large diversified Australian-headquartered property developer with residential apartments, master-planned communities, and construction operations. Comparable in residential development activities but materially larger and more globally diversified than Sunland.
• Frasers Property Australia: Australian arm of Singapore-listed Frasers Property, developing residential land, housing, and apartments across the eastern states. Comparable product offering to Sunland but with broader backing and scale.

Regional players

• MAB Corporation: Privately held Melbourne-based residential and mixed-use developer. Comparable to Sunland's highrise and housing development activities in the Victorian market, though more regionally concentrated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SunlandGroupltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunland Group