BOOM Events
BOOM Events is a Prague-based cloud ticketing platform that lets clubs, concert venues, and festival organizers sell tickets, run on-site box office, validate entry via mobile, and run AI-segmented marketing campaigns on a per-transaction fee model.
- Company typePrivate
- Founded-
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BOOM Events does
BOOM Events is a Prague-based, privately held cloud ticketing platform built for event promoters operating clubs, concerts, and festivals. The platform enables organizers to create branded e-shops, embed ticketing widgets on their own websites, run on-site box office POS, and validate entry through a free iOS/Android check-in app with sub-100ms QR scanning. Supporting capabilities include Apple and Google Wallet pass issuance with push notifications, native Mailchimp integration for email automation, AI-powered audience segmentation, dynamic pricing rules, a promoter network with commission tracking, and real-time attendance dashboards. Multi-language support spans English, Czech, Slovak, Catalan, and Spanish.
BOOM Events firmographics
Firmographics- Name
- BOOM Events
- Legal name
- BOOM Events s.r.o.
- Website
- https://boomevents.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BOOM Events is a Prague-based cloud ticketing platform that lets clubs, concert venues, and festival organizers sell tickets, run on-site box office, validate entry via mobile, and run AI-segmented marketing campaigns on a per-transaction fee model.
- Ownership category
- akta.pro rank
BOOM Events industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Marketing & Audience Development Services (MPAGAJAD)
- akta.pro secondary industry
- Sports Event Promotion & Ticketing (MPAGAMAH)
Keywords
Where BOOM Events is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
BOOM Events business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Transaction Fees: Primary revenue stream from per-ticket transaction fees. Default pricing is 3.9% + €0.10 per ticket sold. Fees are deducted automatically from buyer payments before settlement to organizers. No setup fees, no monthly fees, no account maintenance costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Default transaction fee |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
BOOM Events product offering
Product offeringCore offering
BOOM Events is a cloud-based ticketing platform that enables event organizers to create events, sell tickets through a white-label e-shop, embedded widget, or on-site box office, and check guests in via a mobile QR scanning app. The platform also bundles marketing automation tools including AI-driven audience segmentation, Mailchimp email integration, wallet pass push notifications, dynamic pricing, and a promoter sales network.
Product overview
BOOM Events is a unified ticketing platform for clubs, concerts, and festivals. The core product is the BOOM Events Ticketing Platform, which handles ticket sales across hosted e-shops, embedded widgets, and box office terminals. This core platform is supplemented by the BOOM Check-in App for mobile ticket scanning, Wallet Passes for loyalty and push notifications, and the Sales Boost marketing intelligence suite. Sales Boost includes AI-powered audience segmentation, Mailchimp integration for automated email campaigns, Dynamic Pricing for demand-based ticketing, and Promoter Management for building commission-based sales networks. The company also offers Managed Marketing Services for outsourced advertising and a Referral Program for partners. All components share a white-label architecture allowing complete brand customization.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Start selling tickets in under 5 minutes with no approval process
- +10 more outcomes
Companies that use BOOM Events
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
BOOM Events technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature11 records
BOOM Events partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MailchimpcoreNative integration with Mailchimp email marketing platform. Organizers can sync customer segments, run automated campaigns, and track performance directly within BOOM Events dashboard. Supports abandoned cart recovery, welcome series, and segmented promotional campaigns.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
BOOM Events competitors and assessment
Company assessmentDirect peers
- Eventbrite: Public global self-serve ticketing platform for events of all sizes. Most direct SaaS competitor to BOOM Events, offering hosted checkouts, embedded widgets, and organizer dashboards for promoters and small venues.
- Universe (by Live Nation): Self-serve ticketing platform owned by Live Nation aimed at independent promoters and venues. Direct head-to-head competitor in the same SMB organizer segment BOOM serves.
- Dice: Mobile-first ticketing platform focused on live music clubs, concerts, and festivals. Highly comparable product with strong take-rate-low, fan-first positioning similar to BOOM's club/festival focus.
- Tito: UK-based simple ticketing platform for events, conferences, and shows. Directly comparable in target market (small/medium event organizers) and self-serve go-to-market model.
- Resident Advisor (RA): Electronic-music ticketing and discovery platform serving clubs, festivals, and promoters worldwide. Overlaps heavily with BOOM's club-night and EDM event core segment.
- Tixel: Ticketing and resale marketplace emphasizing safe, face-value ticket exchange. Comparable self-serve platform targeting independent event organizers across Europe and beyond.
Broad incumbents
- Ticketmaster: Dominant global ticketing incumbent and parent Live Nation. Competes with BOOM on ticketing infrastructure, distribution, and venue access at the high end of the market that BOOM also targets.
- Eventim: Europe's largest ticketing company and venue operator. Broad incumbent in the same European geographies where BOOM is expanding, with overlapping club and festival promoter customers.
- See Tickets: European ticketing provider for festivals, concerts, and clubs. Comparable multi-territory European ticketing footprint and promoter customer base.
Emerging players
- Fixr: Emerging event ticketing and promotion platform. Targeting the same SMB organizer base with mobile-first tools and a focus on independent promoters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BOOM Events social profiles
Digital presenceBOOM Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
BOOM Events leadership team
Management profileNumber of profiles
Profiles1 record
BOOM Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BOOM Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BOOM Events
What does BOOM Events do?
BOOM Events is a cloud-based ticketing platform that enables event organizers to create events, sell tickets through a white-label e-shop, embedded widget, or on-site box office, and check guests in via a mobile QR scanning app. The platform also bundles marketing automation tools including AI-driven audience segmentation, Mailchimp email integration, wallet pass push notifications, dynamic pricing, and a promoter sales network.
Is BOOM Events a public or private company?
BOOM Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BOOM Events founded?
BOOM Events was founded in -1. It employs 11 to 50 people.
Where is BOOM Events based?
BOOM Events is headquartered in Prague, Czechia, in the Europe region.
How does BOOM Events make money?
One revenue line is on record: ticket Transaction Fees.
Who are BOOM Events's main competitors?
Direct peers on record are Eventbrite, Universe (by Live Nation), Dice, Tito, Resident Advisor (RA) and Tixel. Broad incumbents are Ticketmaster, Eventim and See Tickets. Fixr is listed as an emerging player.
Does BOOM Events have an API?
No public API is recorded for BOOM Events.
What industry is BOOM Events in?
BOOM Events's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAD, Event Marketing & Audience Development Services, with a secondary code of MPAGAMAH, Sports Event Promotion & Ticketing. Its NAICS code is 711320 and its SIC code is 7900.