The Rogers Company

What The Rogers Company does

The Rogers Company is a privately held, Ohio-based full-service trade show and experiential marketing firm operating from its Mentor headquarters and design-and-fabrication facilities in Cleveland and Las Vegas. The company designs, fabricates, and installs custom trade show exhibits in island, inline, peninsula, split-island, and double-deck configurations; supplies rental and portable display alternatives; and produces corporate events including sales meetings, hospitality functions, and press conferences. A separate branded environments practice delivers corporate lobbies, customer experience centers, learning centers, showrooms, and traveling museum exhibits for cultural institutions such as the Rock & Roll Hall of Fame.

Underlying technical capabilities combine in-house industrial design and fabrication with technology integration services covering LED video walls, interactive screens, and AR/VR experiences; 3D-modeled configure-to-order product displays delivered through a partnership with Sentient Studios; and HyperLeads, a proprietary lead capture and digital fulfillment tool used in booth environments. Support infrastructure includes comprehensive trade show logistics (freight coordination, on-site install/dismantle, union labor supervision) and a climate-controlled warehousing operation that maintains booth assets between events.

The business model is project-based professional services sold via direct enterprise sales, phone outreach (800-544-3880), and website quote requests. Pricing is quote-based and varies by booth size, complexity, materials, and services, with multi-year contract cadence for ongoing enterprise programs. The firm serves Fortune 500 and large-cap clients across electrification (ABB), consumer goods (Newell Brands, Rubbermaid), industrial and automotive (Schaeffler, Hitachi), materials (Avery Dennison), healthcare (Cleveland Clinic, Telix), financial services (NJM Insurance), and cultural/educational institutions, with deployments executed at major US venues including NECA, CES, DistribuTECH, Label Expo, SNMMI, and the International Home + Housewares Show.

Name

The Rogers Company

Legal name

The Rogers Company

Website

https://therogersco.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

The Rogers Company is a privately held, Ohio-based full-service trade show and experiential marketing firm that designs, fabricates, and installs custom exhibits, branded environments, and corporate events for enterprise clients across multiple industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Mentor

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Custom Exhibit Design & Fabrication: Design, fabrication and installation of custom trade show booths and exhibits for enterprise clients. Services include immersive design, advanced technology integration, and turnkey solutions for major trade shows.
2. Rental Exhibits: Turnkey rental exhibits and tailored components available for clients who prefer not to invest in custom builds. Includes modular and portable display options.
3. Branded Environments: Design and creation of branded environments for corporate lobbies, customer experience centers, showrooms, learning centers, and museums/traveling exhibits.
4. Events Services: Event design and management for sales meetings, training events, hospitality events, press conferences, media events, and roadshows.
5. Logistics & Warehousing: Show services including freight coordination, on-site installation and dismantling, labor supervision, and climate-controlled storage for booth properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Rogers Company designs, fabricates, and installs custom trade show exhibits in multiple configurations (island, inline, peninsula, double-deck), rental and portable displays, and branded physical environments including corporate lobbies, customer experience centers, learning centers, showrooms, and traveling museum exhibits. The company also produces corporate events such as sales meetings, training events, hospitality events, press conferences, media events, and roadshows, supported by in-house logistics, freight coordination, on-site installation and dismantling, and climate-controlled warehousing of booth properties.

Product overview

The Rogers Company is a full-service trade show and experiential marketing firm offering a portfolio of connected services spanning custom exhibit design and fabrication, rental and portable displays, branded environments, and event production. Its core offerings include custom trade show booths in multiple booth types (island, inline, peninsula, split island, and double-deck configurations), rental exhibits, portable displays, and virtual trade show options. The company complements its physical booth offerings with design and technology integration services (LED walls, interactive screens, AR/VR demos), logistics and show services, exhibit fabrication and warehousing, and strategic planning. A digital tool — the Booth Leads Estimator — helps exhibitors plan booth layouts for lead generation goals. The company also designs and builds branded environments including corporate lobbies, customer experience centers, learning centers, showrooms, and traveling museum exhibits, as well as event displays for sales meetings, hospitality events, and press conferences. A proprietary lead management software called HyperLeads supports lead capture and follow-up workflows. Services are delivered from locations in Cleveland, Ohio and Las Vegas, Nevada.

Differentiator

Problem solved

Functional benefit

Brands

• Rogers: The primary brand name used by The Rogers Company for its trade show exhibits and branded environments services.

Products and services

• Custom Trade Show Exhibits

Quantifiable outcome

• Lead counts more than doubled at NECA 2024 vs. 2023 for ABB booth
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Freeman: Freeman is the largest global brand experience company, offering custom exhibit design, fabrication, logistics, and event management to enterprise clients—directly competing with Rogers across the full trade show value chain.
• GES (Global Experience Specialists): GES provides end-to-end exhibition services including custom exhibits, I&D labor, and show management, serving many of the same enterprise trade show exhibitors that Rogers targets.
• MC2: MC2 is an experiential marketing agency specializing in custom exhibit design, fabrication, and event programs for B2B brands, with a similar mid-size enterprise focus to Rogers.
• Sparks: Sparks is a global experiential agency delivering trade show exhibits, brand activations, and event experiences for enterprise clients, competing head-to-head with Rogers on booth programs.
• Hamilton Exhibits: Hamilton Exhibits designs, fabricates, and warehouses custom trade show exhibits for enterprise clients, with a comparable mid-sized service model and Fortune 500 client base.
• 2020 Exhibits: 2020 Exhibits provides custom exhibit design, fabrication, and full-service trade show management with in-house warehousing, closely overlapping Rogers' service portfolio.
• Skyline Exhibits: Skyline Exhibits offers custom and modular exhibit solutions, design services, and event management to B2B exhibitors, with an overlapping customer profile in mid-to-large enterprise accounts.
• CenterPoint Exhibit Management: CenterPoint provides full-service trade show exhibit design, fabrication, and logistics coordination for enterprise clients, with similar service offerings and target customers as Rogers.

Broad incumbents

• George P. Johnson Experience Marketing: George P. Johnson is a large global experiential marketing agency with broader services including events, sponsorships, and digital experiences, competing for the same enterprise experiential budgets as Rogers.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing trade show exhibits, events, and integrated brand experiences for major B2B and B2C clients, with broader scale and services than Rogers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheRogersCo
• LinkedInlinkedin.com/company/the-rogers-company
• Instagraminstagram.com/therogersco
• Xx.com/therogersco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rogers Company