Jellis Craig

What Jellis Craig does

Jellis Craig is a privately held, full-service residential real estate agency founded in 1991 by Richard Jellis and Alastair Craig, headquartered in South Yarra, Melbourne, with operations across Victoria, Australia. The firm operates a multi-office network covering Melbourne's premium inner suburbs and Victorian lifestyle regions including the Mornington Peninsula, Geelong, Ballarat, Macedon Ranges, and Daylesford, employing 501-1,000 staff. Its core offerings are residential property sales (commission-based), residential property management (managed services for landlords including tenant selection, rent collection, and compliance with Victorian rental reforms), and short-stay holiday rental management via its Jellis Craig Short Stays subsidiary, which manages 260+ properties on the Mornington Peninsula through offices in Sorrento and Rye.

Complementing the core agency business, Jellis Craig has built a portfolio of digital and content products: a live property listing and search platform (Jellis Craig Live), postcode-level Suburb Reports providing live median prices, investor metrics, and recent sales data, weekly area-specific property guides, a seasonal In Focus lifestyle and design magazine, an annual Investment Report positioning the firm as a thought leader on Victoria's housing market, and ancillary services such as property appraisals, a first home buyer program (Jellis Craig First), and a cultural partnership via the Jellis Craig Foundation. The technology layer is a listing/search platform with proprietary suburb-level data rather than AI-driven capabilities. The go-to-market motion combines a sales-led agency model (local area property specialists operating from physical offices) with event-driven content marketing (annual reports, seasonal magazines, weekly guides) targeted at residential buyers, sellers, investors, and rental property owners across the Victorian premium market.

The business generates revenue primarily through property sales commissions and recurring managed services fees from residential property management and short-stay rentals. Distribution is via a direct office network across Victoria, the company's website, and dedicated Short Stays operations. Recent strategic moves include the December 2024 acquisition of Gunn, a 2025 brand refresh repositioning the firm around 'Your connection to something greater,' a community partnership with the Incinerator Gallery's Playground Project Melbourne exhibition, and ongoing geographic expansion into lifestyle regions. The company transitioned to a franchise model in 2011 and is currently led by CEO Andrew McCann.

Name

Jellis Craig

Legal name

Jellis Craig

Website

https://jelliscraig.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jellis Craig is a privately held Victorian real estate agency founded in 1991, providing residential property sales, property management, and short-stay rental services across Melbourne's premium suburbs and regional lifestyle markets including the Mornington Peninsula and Geelong.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Luxury & High-End Residential Brokerage (BPAJAAAC), Property Management Advisory & Leasing Administration (FSAEAJAN), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate
• Property management
• Property sales
• Rental services
• Real estate agency

Headquarters

HQ city

South Yarra

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based real estate sales services for residential properties across Victoria
2. Property Management: Residential property management services including tenant selection, rent collection, and property maintenance
3. Short-Stay Rental Management: Holiday rental management on the Mornington Peninsula with 260+ properties under management. Pre and post inspections on every booking, rigorous standards for property maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Jellis Craig is a full-service residential real estate agency operating across Victoria's premium inner suburbs and lifestyle regions. The firm provides property sales (residential sales and auctions), property purchases, and ongoing residential property management including tenant selection, rent collection, and maintenance. It also runs Jellis Craig Short Stays, managing approximately 260 holiday rental properties on the Mornington Peninsula.

Product overview

Jellis Craig is a unified full-service real estate agency operating across Victoria's premium suburbs and lifestyle regions. The core offering is residential property sales, purchases, and property management services, supported by a portfolio of complementary products including data and research tools (Suburb Reports, The Investment Report), publications (In Focus Magazine, Weekly Property Guides), specialized services (Property Appraisal, Jellis Craig First, Jellis Craig Live), and the Short Stays holiday rental sub-brand managing approximately 260 properties on the Mornington Peninsula.

Differentiator

Problem solved

Functional benefit

Brands

• The 2026 Investment Report: Annual investment report providing insights into Victoria's property market, investor demographics, and growth opportunities.
• In Focus Magazine
• Jellis Craig Suburb Reports

Products and services

• Residential Property Sales and Purchases

Quantifiable outcome

• Melbourne's median rental yield at 3.7%, higher than Sydney, Brisbane, and Adelaide
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Incinerator Gallery / Moonee Valley City CouncilcoreGTM or Marketing Partner · 1 January 2025Jellis Craig and The Jellis Craig Foundation are major partners of The Playground Project Melbourne exhibition at the Incinerator Gallery. The exhibition traces 150 years of playground design, highlighting ties to art, activism, and architecture. This cultural partnership supports community engagement and brand positioning in the arts and design space.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ray White: Largest real estate group in Australasia, operating across residential sales, property management, and auctions in every Australian state. Comparable to Jellis Craig in franchise-based operating model and full-service offering, with much broader geographic scale.
• McGrath Estate Agents: Australian premium residential real estate agency with strong presence in Sydney and other east coast markets. Comparable to Jellis Craig through its premium/luxury positioning, agent-led sales model, and integrated property management services.
• Barry Plant: Victorian and Tasmanian real estate group with strong regional and suburban network. Comparable through residential sales focus, multiple Victorian offices, and franchise-based operating structure similar to Jellis Craig.
• Marshall White: Premium Melbourne-based residential real estate agency with deep presence in inner eastern and bayside suburbs. Marshall White is the closest direct peer to Jellis Craig in terms of premium positioning, Victorian geographic focus, and luxury property segment leadership.
• Belle Property: Australian boutique real estate brand with premium positioning and franchise network across metropolitan Australia. Directly comparable to Jellis Craig on premium residential focus, franchise model, and lifestyle-region presence.
• Hockingstuart: Victorian-focused residential real estate agency with strong presence across Melbourne's inner suburbs and regional centers. Direct competitor in the same Victorian geography, sharing Jellis Craig's premium positioning and full-service sales-plus-management model.
• Buxton Real Estate: Long-established Victorian real estate agency operating across Bayside and Melbourne suburbs. Comparable to Jellis Craig in Victorian geographic focus, premium bayside positioning, and integrated sales and property management services.
• The Agency: Australian residential real estate group listed on the ASX with operations across sales, property management, and project marketing. Comparable to Jellis Craig in full-service residential offering and premium positioning.
• Sotheby's International Realty (Australia): Global luxury real estate brand with Australian affiliate network focused on prestige and high-net-worth property transactions. Directly comparable to Jellis Craig's "Prestige" segment and premium suburb focus in Australia.

Broad incumbents

• LJ Hooker: One of Australia's largest and longest-established real estate networks with broad residential and commercial coverage. Comparable to Jellis Craig through franchise-led residential agency model but operates at significantly larger scale across all Australian states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/JellisCraig
• Facebookfacebook.com/jelliscraig
• Instagraminstagram.com/jelliscraig
• Xx.com/JellisCraig
• LinkedInlinkedin.com/company/jellis-craig

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jellis Craig