Incinerator Gallery

Name

Incinerator Gallery

Legal name

Incinerator Gallery

Website

https://incineratorgallery.com.au

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Art Gallery and Community Arts Services

NAICS

Museums (71211), Museums (712110), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Art Museums (THAJADAA), Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)

Keywords

• Public art gallery
• Contemporary art exhibitions
• Community arts programs
• Visual arts workshops
• Heritage museum services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Municipal Government Funding: Incinerator Gallery is primarily funded by Moonee Valley City Council as a public cultural facility. The gallery operates within the council's arts and culture budget.
2. Ticket Sales: Revenue generated from paid programs and workshops including Incy Wincy Babies, Arty Tales, Art Club, and The Playground Project Melbourne. Tickets are sold through Humanitix platform.
3. Special Exhibition Revenue: The Playground Project Melbourne charged admission fees: Adults $25, Concession $15, Youth (13-17) $15, Children 12 and under free with adult ticket.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Incinerator Gallery operates as a municipal public art gallery housed in a heritage Walter Burley Griffin building in Aberfeldie, Melbourne. It curates rotating contemporary art exhibitions drawn from the Moonee Valley City Council permanent collection and traveling shows (e.g., The Playground Project Melbourne), commissions and displays public art across multiple locations in Moonee Valley, and delivers a calendar of community-focused programs including early childhood, school, dementia-friendly, and studio workshop offerings led by partner artists.

Product overview

Incinerator Gallery is a municipal art gallery operated by Moonee Valley City Council, housed in a heritage-listed building designed by Walter Burley Griffin. The gallery offers a multi-faceted program including rotating exhibitions drawn from its own and the council's permanent collection, public art installations, and comprehensive public programming for all ages. Core offerings encompass exhibitions (The Playground Project Melbourne, Views and Vistas of the Valley), educational programs (Incy Wincy Babies, Arty Tales, Gallery Sketchers, Art Club), specialized workshops (watercolour, life drawing, art therapy), public art projects (including Edwina Green's First Nations sculpture commission), and the annual Incinerator Art Award. The gallery's offerings are delivered through its physical venue, off-site locations, and online platforms, serving the local community through inclusive and accessible arts engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Gallery Exhibitions Rotating contemporary art exhibitions housed in the heritage Incinerator Gallery building at 180 Holmes Road, Aberfeldie, including exhibitions drawn from the Moonee Valley City Council permanent collection and international traveling shows. Designed for general public visitors and arts audiences.
• The Playground Project Melbourne International traveling exhibition curated by Gabriela Burkhalter exploring the history, imagination and possibility of playground design, featuring interactive installations including The Ringtales Playground and The Brutalist Playground. Ticketed for general public and families with children aged 12 and under.
• Views and Vistas of the Valley Collection exhibition from Moonee Valley City Council's permanent collection exploring place, history, community, and perceptions across architecture, landscape, people, and still life. Designed for general public visitors.
• Incy Wincy Babies Ticketed visual arts program for babies aged 0-24 months with their carers, run on Fridays at $15 per ticket covering one baby with their carer, delivered by Barking Spider Creative artist-educators.
• Arty Tales Ticketed early learning program for children aged 2-4 with their carers, combining gallery exploration with age-appropriate craft activities on Fridays at $15 per child with carer.
• Gallery Sketchers Free social drawing program held Thursday mornings, guided by art educator Fiona Cabassi, with themes connected to current exhibitions; free tickets required.
• Art Club Free monthly creative conversation series featuring presentations on Australian and international artists, architects and designers, facilitated by Adrian Montana.
• Art Mondo: Art and Dementia Program for individuals in early stages of dementia with their support person, integrating gallery discussions and creative activities.
• Your Local Landscape in Watercolour Workshop Ticketed watercolour studio workshop exploring local landscapes and cultures, teaching techniques including water control, texture-making, and colour theory; $60 general / $48 concession.
• Foundations of Observational Life Drawing Life drawing workshop with contemporary artist Badra Aji focusing on contour drawing, negative space observation, and sighting methods.
• Mindfulness Watercolour and Art Therapy Workshop Gentle watercolour painting workshop exploring mindfulness and self-expression, facilitated by art therapist Xiang Li.
• Incinerator History Tour Guided tours exploring the architectural, environmental, and technological history of the heritage-listed Incinerator building designed by Walter Burley Griffin, including its function as a former municipal incinerator.
• Schools and Education Program Educational programs and guided tours tailored for primary and secondary school groups, aligned with Victorian Curriculum, delivered at the gallery and off-site.
• Incinerator Art Award Annual art award program with the theme 'Art for Social Change', open to Australian artists aged 18+.
• babanh-u laangi-yuyuk-a (Mother of Pearl) Public Art Sculpture Permanent First Nations playable public art sculpture by Trawlwoolway artist Edwina Green, evoking oyster shell forms and honoring the cultural significance of the Maribyrnong River; installed on the Maribyrnong River Trail, Moonee Ponds (May 2026 to May 2046).
• It's a home to me Mural Public art mural by artist David Booth at Cooper Street Community Centre celebrating the community's diverse activities and character (August 2024 to September 2029).
• Arcade Way Reserve Public Art Project Three public art murals by Wurundjeri artist Ash Firebrace depicting native wildlife of the critically endangered Volcanic Plains Temperate Grassland, installed at Arcade Way Reserve.
• The Ringtales Playground Installation Site-specific playground installation designed by BoardGrove Architects featuring sand, water, and movement elements, inspired by Walter Burley Griffin and Marion Mahony Griffin architecture, presented as part of The Playground Project Melbourne.
• The Brutalist Playground Installation Immersive installation by Simon Terrill and Assemble reimagining brutalist architecture in soft foam, inspired by Park Hill social housing estate, presented within The Playground Project Melbourne.

Quantifiable outcome

• Public art installations at multiple permanent locations across Moonee Valley including Maribyrnong River Trail, Cooper Street, and Arcade Way Reserve
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BoardGrove ArchitectscoreStrategic or Co-development Partner · 28 June 2025BoardGrove Architects designed The Ringtales Playground commission for The Playground Project Melbourne. They also provided exhibition design for the exhibition. Melbourne-based award-winning architecture studio established 2016.
• Monash Art, Design and Architecture (MADA)coreGTM or Marketing Partner · 28 June 2025MADA is the Education Partner for The Playground Project Melbourne. They co-present the Incinerator x MADA Talk Series investigating creative placemaking and community development. Academics and students participate in related programming.
• KunsthalleminorGTM or Marketing Partner · 28 June 2025Kunsthalle is listed as a project partner for The Playground Project Melbourne exhibition.
• Art GuideminorGTM or Marketing Partner · 28 June 2025Art Guide is listed as a media partner for The Playground Project Melbourne.
• DIGITAL BroadsheetminorGTM or Marketing Partner · 28 June 2025DIGITAL Broadsheet is listed as a media partner for The Playground Project Melbourne.
• Royal Institute of British Architects (RIBA)minorGTM or Marketing Partner · 28 June 2025RIBA is a project partner for The Playground Project Melbourne. Originally commissioned The Brutalist Playground by Simon Terrill and Assemble.
• Agency ProjectscoreStrategic or Co-development Partner · 1 March 2025Agency Projects co-managed the First Nations Playable Public Art Sculpture Commission with Incinerator Gallery. They serve as the cultural partner providing cultural liaison and public programs expertise. Leila Gurruwiwi from Agency Projects was a member of the selection panel for the commission.
• Barking Spider CreativecoreStrategic or Co-development PartnerBarking Spider Creative is the primary facilitator for educational programs including Incy Wincy Babies, Arty Tales, and Art Mondo (for people with dementia). They devise extraordinary visual and performative stories interpreting community narratives through immersive art-installation and performance.
• HumanitixcoreChannel Partner/ Reseller/ DistributorHumanitix is the official ticketing partner for all Incinerator Gallery programs and events. All ticket sales are processed through their platform which charges a 99c +5% booking fee.
• Lump StudiominorImplementation/ SI/ Consulting PartnerLump Studio fabricated Edwina Green's public art sculpture babanh-u laangi-yuyuk-a (Mother of Pearl).
• Fancy FilmsminorImplementation/ SI/ Consulting PartnerFancy Films provided videography services for Edwina Green's public art sculpture project.
• ArtsElevenminorImplementation/ SI/ Consulting PartnerArtsEleven co-managed the First Nations Playable Public Art Sculpture Commission project with Incinerator Gallery.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mornington Peninsula Regional Gallery: Regional Victorian public gallery presenting exhibitions, education programs, and community workshops. Closely comparable in being a local government-funded public gallery with mixed exhibitions and educational programming.
• Perth Institute of Contemporary Arts (PICA): Western Australia's leading contemporary art institution presenting exhibitions, residencies, and public programs. Comparable in being a publicly supported non-collecting contemporary art venue with a strong education and community focus.
• Heide Museum of Modern Art: Melbourne-area modern and contemporary art museum combining heritage architecture, sculpture park, and public programs. Comparable in combining heritage site, exhibition programming, and educational workshops, though larger in scale and located in Bulleen.
• Australian Centre for Contemporary Art (ACCA): Melbourne-based contemporary art institution presenting exhibitions and public programs. Directly comparable as a non-collecting contemporary art venue focused on exhibitions and public engagement, though located in Southbank rather than suburban Melbourne.
• Gertrude Contemporary: Melbourne-based contemporary art space supporting artists through exhibitions and residencies. Comparable as a publicly supported contemporary art venue focused on artist development and community programming.
• Buxton Contemporary: Melbourne contemporary art museum at the University of Melbourne focused on Australian and international contemporary practice. Comparable in combining a permanent collection with rotating exhibitions and educational outreach.
• Brisbane Powerhouse: Queensland multi-arts venue housed in a repurposed industrial heritage building. Comparable in operating from a heritage-adapted industrial site and presenting a mix of exhibitions, public art, and community programming.
• Ballarat Art Gallery: Regional Victorian public gallery housing one of Australia's oldest regional art collections with active exhibition, education, and public programs. Comparable as a publicly funded gallery with both permanent collection and community programming.

Broad incumbents

• National Gallery of Victoria (NGV): Australia's largest and most-visited art museum with major state-funded exhibitions and education programs. Comparable as a Melbourne-based public gallery system but operates at significantly greater scale, budget, and visitor reach.
• Carriageworks: Sydney multi-arts centre in a heritage railway workshop presenting contemporary art, performance, and public programs. Comparable in operating from an adaptive-reuse heritage industrial building with a focus on contemporary practice and community engagement.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IncineratorGallery
• Instagraminstagram.com/incinerator_gallery
• LinkedInlinkedin.com/company/incinerator-gallery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incinerator Gallery