PREALIZE

What PREALIZE does

PREALIZE GmbH is a founder-owned German management consulting, training, and HR development firm headquartered in Hof, Bavaria, with a secondary office in Berlin. Founded in November 2006 by Cornelia Jeschek and Yvonne Jeschek, the company serves small, medium-sized, and large German enterprises across industries including utilities, construction, banking, retail, and healthcare, with HR departments, executives, and management as primary buyers. The offering spans corporate and HR consulting, change management, outplacement, recruiting, headhunting, and certified leadership development, delivered through in-person workshops, digital live seminars, and self-serve subscriptions.

The product portfolio is built on a proprietary research foundation: the "Kreislauf der menschlichen Emotionen" (Cycle of Human Emotions) methodology developed from the COMET leadership study with 830+ participants over six years. Pillar products include the certified LeaderCompetencement® leadership training program, the Competencement® management system, the bil|d|ich digital® mobile learning app (iOS/Android), and the 2024-launched PREALIZE Successes KI-Assistenten AI coaching assistants (Business, Leadership, Sales variants in 100+ languages). Additional offerings include Virtual Reality Training, KI-Chatbot-Entwicklung, KI-Schulungen (AI training programs), People und Culture Manager:in Ausbildung, the PREALIZE Talent Welcome Hub for international talent acquisition, and Top-Job Zirkel executive search. The brand portfolio — including registered marks for PREALIZE®, LeaderCOMPETENCEMENT®, Competencement®, and App bil|d|ich digital® — is held through the wholly-owned IP subsidiary PREALIZE® Marken und Patent GmbH.

Revenue is generated through a mix of professional services (consulting, certified training, coaching) with quote-based pricing, subscription and enterprise licensing for digital products (AI assistants via Stripe, mobile app licensing), government-subsidized INQA Coaching (80% funded by ESF Plus/BMAS at €1,200/day for 12-day engagements), and one-time research product sales (the COMET study at €4.99-€5.99). Public-facing operational metrics include 8,130+ leadership certifications delivered, 1,920+ completed projects, 134 workshops annually, and 1,210 app users. The firm maintains DIN ISO 29990 (re-certified 2016), AZAV, ISO 27001 (per homepage logo), and CrefoZert certifications, and personally holds INQA-Coach (2023) and IBWF Certified Business Consultant credentials.

Name

PREALIZE

Legal name

PREALIZE® GmbH

Website

https://prealize.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

PREALIZE GmbH is a Hof-based German management consulting and training firm serving SMEs and large enterprises. Founded in 2006, it delivers certified leadership development, HR consulting, AI coaching assistants, mobile learning, and government-subsidized INQA Coaching.

Ownership category

akta.pro rank

Product category

Management Consulting & Leadership Development

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)

Keywords

• Leadership development
• Management consulting
• HR consulting
• AI coaching assistants
• Corporate training

Headquarters

HQ city

Hof

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training and Development Programs: Revenue from certified leadership training programs, management education, and professional development courses. Programs include Leadership Competence Training, Strategic HR Development, and specialized seminars offered both in-person and digitally.
2. Consulting Services: Corporate and HR consulting engagements, organizational development, change management advisory, and crisis management consulting services.
3. AI Assistant Subscriptions: Subscription-based access to PREALIZE Successes AI Assistants for business, leadership, and sales coaching. Offered via Stripe payment platform.
4. Digital Learning Platform: Enterprise app licensing for the bil|d|ich digital® mobile learning platform. Companies can unlock training topics and digitize internal training materials.
5. Study and Research Products: Sale of the COMET leadership study (€4.99 via email, €5.99 in app store) and related research publications.
6. INQA Coaching: Government-subsidized coaching program under ESF and BMAS funding (80% funded) for SME strategic realignment and innovation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

PREALIZE provides certified corporate leadership development training, HR and organizational consulting, and AI-driven coaching solutions for German SMEs and large enterprises. Its core deliverables include the LeaderCompetencement® leadership certification program, consulting and change management advisory, the bil|d|ich digital® mobile learning app, the Competencement® management system, INQA-funded SME coaching, and the PREALIZE Successes KI-Assistenten AI coaching assistants available in 100+ languages.

Product overview

PREALIZE is a management consulting and training company offering a portfolio of products and services focused on leadership development, HR consulting, and AI-powered solutions. Core offerings include LeaderCompetencement® (certified leadership training), the bil|d|ich digital® mobile learning app, PREALIZE Successes KI-Assistenten (AI-powered coaching assistants), Competencement® (management system based on the 'Kreislauf der menschlichen Emotionen' methodology), Virtual Reality Training, and INQA-Coaching (government-funded consulting). The company also provides strategic HR services including talent acquisition, personnel development, and chatbot development for businesses.

Differentiator

Problem solved

Functional benefit

Brands

• LeaderCompetencement® / Leader COMPETENCEMENT®: Certified leadership training program focused on value-oriented management and leadership competencies.
• Competencement®
• App bil|d|ich digital®
• PREALIZE Talent Welcome Hub
• PREALIZE Successes KI-Assistenten
• Top-Job Zirkel

Products and services

• LeaderCompetencement® certified leadership training program Certified, standardized leadership development program promoting value-oriented corporate management and individual leadership competencies for specialists and executives. Available in multiple package tiers (Basis, Rundum Sorglos, Basis mit Nachhaltigkeit) with optional certification examination. Delivered as in-person training, digital live seminars, or blended formats.
• PREALIZE Successes KI-Assistenten (AI coaching assistants) AI-powered personal coaching assistants (Business, Leadership, Sales variants) functioning as live coaches in 100+ languages via voice or text, supporting conversation practice, business analysis, leadership development, and sales optimization for managers, executives, and SMB professionals.
• bil|d|ich digital® mobile learning app Mobile learning application delivering practical knowledge and scenario-based microlearning for HR, leadership, mandatory training, and employee retention. Used by individual professionals and corporate subscribers via enterprise licensing; available on Apple App Store and Google Play.
• INQA-Coaching (ESF/BMAS-funded SME coaching) Government-subsidized strategic coaching program under ESF and BMAS funding (80% funded) for German SMEs, covering strategic realignment, innovation, new business models, work organization, HR, and leadership. Delivered over 12 coaching days, with PREALIZE's INQA-certified coaches.
• Competencement® management system Modern management methodology and consulting framework for effective organizations, operationalizing the Kreislauf der menschlichen Emotionen model developed from the COMET leadership study. Used as the structural backbone for PREALIZE's consulting, training, and coaching engagements.
• Virtual Reality Training Immersive VR-based corporate training solutions allowing companies to deliver experiential learning for leadership, sales, and workplace scenarios in a virtual environment.
• PREALIZE Talent Welcome Hub International recruitment and talent acquisition service connecting German companies with international professionals, seasonal workers, and apprentices. Positions PREALIZE as a partner for sustainable cross-border talent sourcing.
• Top-Job Zirkel executive search service Systematic executive search service using a proprietary depth-and-structure approach to identify suitable leadership candidates for client organizations.
• KI-Chatbot-Entwicklung (Custom AI chatbot development) Bespoke AI chatbot development service enabling companies to improve customer communication, automate support and service processes, and free employees to focus on strategic tasks.
• KI-Schulungen (AI training programs) Customized corporate AI training covering AI fundamentals, applications, opportunities, risks, ethical considerations, and prompt engineering for business audiences.
• People und Culture Manager:in Ausbildung Strategic HR development training program for HR professionals and managers, covering the full lifecycle from identifying critical positions to measuring development outcomes.
• COMET Leadership Study (publication) Published leadership research study (COMET) capturing findings from 830+ participants across 6 years; sold directly to individuals via email (€4.99) and through the mobile app store (€5.99).

Quantifiable outcome

• 98% of leaders unaware of their leadership role, only 15% view change as their responsibility - COMET study findings
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Netzwerk Integrative Wirtschaftsförderung (NIW)coreStrategic or Co-development Partner · 1 January 2016PREALIZE manages the NIW entrepreneur school network for Oberfranken region. The program provides 10-module training over 10 months for SME entrepreneurs with peer learning approach. Cornelia Jeschek serves as Managing Director for Oberfranken. Network covers multiple regions in Bavaria with area leadership positions available.
• Hotel Die WutzschleifeminorOthersPartnership with luxury hotel in Oberbayrischer Wald for hosting leadership training programs. Combines professional training with high-quality hospitality, Michelin Guide kitchen, wellness facilities, and golf course. Training events held in conference rooms with comfortable learning atmosphere.
• Küchen-Center Findeiß GmbHminorGTM or Marketing PartnerJoint event hosting at Findeiß showroom in Hof. Collaboration for events focused on employee motivation, health benefits, and compensation optimization. Combined with cooking show by event chef Frank Knöchel.
• TAX.CO Steuerberatungsgesellschaft mbHminorGTM or Marketing PartnerTax consulting partner for joint events on employee motivation and compensation topics. Combined events with Küchen-Center Findeiß and event chef Frank Knöchel.
• Autohaus DegnerminorGTM or Marketing PartnerBMW dealership in Hof hosting Future-Day events with PREALIZE. Combined events featuring future mobility, digital services, and BMW luxury vehicles (7 Series, 8 Series, X7).
• Wirtschaftsregion Hochfranken e. V.minorGTM or Marketing PartnerRegional economic development association partnership for joint events. Collaborated on 'Fachkräftemangel? Fachkräftesicherung!' event at Theater Hof with approximately 70 company representatives.
• IBWF (Institut für Betriebsberatung, Wirtschaftsförderung und –forschung e.V.)coreStrategic or Co-development PartnerProfessional consulting institute membership. IBWF working group 'Digitalen Wandel gestalten' developed digital step-by-step guides for SMEs. Cornelia Jeschek author of 'Moderne Personalentwicklung gestalten und digital steuern'.
• MEDIA TEAM THÜRINGENminorGTM or Marketing PartnerMedia consortium partnership for joint event 'Unternehmen in digitalen Zeiten: Im Blickpunkt steht der Mensch' in Erfurt. Event held at STUDIOPARK KinderMedienZentrum.
• IHK für Oberfranken BayreuthminorGTM or Marketing PartnerChamber of Commerce partnership for online seminars on leadership and digitalization. IHK invited member companies to PREALIZE-led online seminars on HR and leadership topics.
• Thomas Baier (55plus-erfahrung-leben.de)minorGTM or Marketing PartnerNew partnership for 'Powerplan für Lebenskenner - 55+ ERFAHRUNG LEBEN' offering aimed at experienced employees aged 55+.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WBS Training: WBS Training is a major German AZAV-certified training and education provider serving SMEs and enterprises with leadership, HR, and professional development programs, directly comparable to PREALIZE's certified training portfolio.
• Haufe Akademie: Haufe Akademie is one of Germany's largest corporate training and professional development providers, offering leadership, HR, and management development programs to the same Mittelstand and enterprise segments as PREALIZE.
• Dale Carnegie Training Germany: Dale Carnegie Germany delivers leadership, communication, and executive training programs to German enterprises, overlapping with PREALIZE's leadership development and certified training offerings.

Broad incumbents

• BetterUp: BetterUp is a global leader in AI-augmented coaching and leadership development, with comparable product positioning to PREALIZE Successes KI-Assistenten and a similar focus on leadership, sales, and professional growth.
• Cegos: Cegos is a global leader in corporate training and leadership development with a strong German presence, offering certified training programs, e-learning, and consulting that overlap directly with PREALIZE's LeaderCompetencement® and HR consulting offerings.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with executive search, leadership development, and HR consulting capabilities—overlapping with PREALIZE's Top-Job Zirkel executive search, leadership training, and HR consulting offerings.
• Skillsoft: Skillsoft is a large enterprise learning and digital training platform, comparable in the digital learning/app and corporate training content segment to PREALIZE's bil|d|ich digital® app and training content.
• Cornerstone OnDemand: Cornerstone OnDemand is a global talent and learning management platform used by enterprises for leadership development, compliance training, and HR upskilling, comparable in the digital learning and enterprise training content space.
• FranklinCovey: FranklinCovey provides proprietary leadership methodologies and certified training (similar to PREALIZE's LeaderCompetencement®) with a global footprint, serving many of the same enterprise and SME customers.

Emerging players

• CoachHub: CoachHub is a Berlin-headquartered digital coaching platform offering AI-augmented leadership and executive coaching across Europe, directly comparable to PREALIZE's AI coaching assistant and executive coaching services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Personal.entwickeln
• LinkedInlinkedin.com/company/prealize-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PREALIZE