TOMI

What TOMI does

TOMI WORLD is a Portuguese smart city technology company founded in 2010, headquartered in Viseu, Portugal, with 11-50 employees and offices across Portugal, the UK, Brazil, Chile, and Macau. The company designs, manufactures, and operates interactive outdoor kiosks (TOMI, TOMI X75, TOMI X55) and infospots that deliver real-time multilingual city information including news, events, transport schedules, business directories, and wayfinding. The hardware platform is complemented by a cloud-connected software ecosystem comprising TOMI Local Commerce (a multi-tenant marketplace platform with 17 live deployments across 11 Portuguese cities and 1,250+ merchants), TOMI My Business merchant dashboard, TOMI Analytics for audience measurement using proprietary computer vision, TOMI Survey for citizen feedback, TOMI For All for accessibility, TOMI Secure Pay, TOMI Control Room for centralized city management, and the TOMI Locker system launched in 2025 for parcel logistics.

TOMI's revenue model combines hardware sales to municipalities through direct B2G tenders (with significant funding from Portugal's Recovery and Resilience Plan for Digital Commercial Neighborhood projects across 12+ cities), DOOH advertising on its urban screen network in Portugal and Brazil, marketplace commissions from local commerce transactions, software platform licensing for analytics and content management, and digital transformation professional services. The company pursues a sales-led, event-driven go-to-market targeting municipal governments, local businesses, and tourism organizations, with major clients including Viseu, Lisbon, Porto, Rio de Janeiro, Santiago (DTPM), and event partners such as Web Summit, Rock in Rio, and WYD Lisbon 2023. The platform operates across 100+ cities globally and has accumulated 30+ international awards including Deloitte Technology Fast 500, FEPE Technical Innovation Award, Smart 50 Awards, and European Product Design Awards.

The company is led by CEO José Agostinho, is privately held with no disclosed institutional investors or funding rounds, and has expanded its footprint from its 2014 Lisbon Metro debut (34 kiosks) to a multi-continent network through direct municipal tenders and strategic partnerships with telecom and transit authorities.

Name

TOMI

Legal name

TOMI WORLD

Website

https://tomiworld.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

TOMI WORLD is a Portuguese smart city technology company that designs, manufactures, and operates interactive outdoor kiosks and the TOMI Locker system, serving municipal governments, local businesses, and citizens across 100+ cities in Europe, South America, and Asia.

Ownership category

akta.pro rank

Product category

Interactive Urban Kiosks

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Computer and Electronic Product Manufacturing (334), Other Communications Equipment Manufacturing (334290)

SIC

Electronic Computers (3571), Electronic Components & Accessories (3670), Computer Communications Equipment (3576)

akta.pro primary industry

Building Connectivity Infrastructure (Wired/Wireless, Gateways, Edge) (HSAPAPAN)

akta.pro secondary industries

POI, Local Listings & Business Directory Platforms (BPAMANAD), Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

Keywords

• Interactive kiosks
• Smart city solutions
• Urban information systems
• Digital out-of-home advertising
• Local commerce platforms

Headquarters

HQ city

Viseu

HQ country

Portugal

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Smart City Infrastructure Sales: Revenue generated from selling TOMI hardware equipment (kiosks, lockers, infospots) and related smart city solutions to municipalities and city governments. Sales occur through direct municipal tenders and procurement processes, with equipment customized to city specifications.
2. Digital Out-of-Home (DOOH) Advertising: Revenue from advertising opportunities on the TOMI network across Portugal and Brazil. Businesses and brands can advertise on the digital screens of TOMI equipment, reaching citizens and visitors in high-traffic urban locations.
3. Marketplace Commission: TOMI Local Commerce platform enables local businesses to list products and services, book reservations, and process orders online. While explicit commission rates are not disclosed, the platform monetizes through transaction facilitation across its 17 live marketplaces.
4. Software Platform Licensing: Revenue from providing access to TOMI's smart city software platform including analytics, content management, and citizen engagement tools. Municipalities pay for ongoing platform access and support services.
5. Digital Transformation Services: Implementation services for Digital Commercial Neighborhood projects under programs like Portugal's Recovery and Resilience Plan (PRR). Includes marketplace development, mobile app creation, and integration with existing municipal systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

TOMI designs, manufactures, and deploys outdoor interactive touchscreen kiosks, smart lockers, and urban information panels that deliver real-time city information, citizen engagement, and local commerce services to municipalities. The hardware is paired with the TOMI Local Commerce multi-channel marketplace platform, analytics, merchant dashboard, and mobile apps, enabling cities and SMB merchants to run information, advertising, e-commerce, and parcel logistics on a unified infrastructure.

Product overview

TOMI is a smart city technology platform consisting of hardware kiosks (TOMI, TOMI X75, TOMI X55, TOMI Infospots) and the TOMI Locker system for urban information and parcel logistics. The software ecosystem includes TOMI Local Commerce marketplace platform with TOMI My Business merchant dashboard, TOMI Secure Pay payment processing, TOMI Analytics for audience measurement, TOMI Survey for citizen feedback, and TOMI Control Room for centralized city management. Accessibility is addressed through TOMI For All module. Mobile apps extend platform access to citizens. The platform operates across 100+ cities with deployments in Portugal, Brazil, Chile, Uruguay, Macau, and the UK.

Differentiator

Problem solved

Functional benefit

Brands

• TOMI Local Commerce: Platform for managing local business presence and multi-channel location data across cities
• TOMI For All
• TOMI Locker
• TOMI Infospots
• TOMI My Business
• TOMI Analytics
• TOMI Survey

Products and services

• TOMI Interactive Kiosk Flagship outdoor interactive touchscreen kiosk providing real-time, multilingual, accessible city information and services (news, events, mobility, directory, photo) for municipalities, deployed across metro stations, city centres, transport hubs, and tourist areas.
• TOMI Locker Smart urban platform combining a digital marketplace, IoT-enabled smart lockers for secure parcel delivery and collection, and communication infrastructure supporting local commerce, order management, and 24/7 address-independent parcel retrieval.
• TOMI Infospots Wayfinding and urban communication devices for highway travelers and public transport users, providing public transport timetables, parking availability, directions, warnings/alerts, destination suggestions, and multimedia content distribution.
• TOMI X75 Interactive MUPI-style digital advertising display unit combining advertising with information and interactive services for urban deployment.
• TOMI X55 Interactive kiosk hardware model for urban information and advertising deployments in cities.
• TOMI Local Commerce Multi-channel local commerce platform enabling merchants to manage business profiles, products, services, bookings, and orders across TOMI kiosks, digital signage, mobile apps, and city web marketplaces, with 15 live marketplaces across 11 Portuguese municipalities and 1,250+ businesses.
• TOMI My Business Self-service merchant dashboard portal where local business owners register and manage their TOMI Local Commerce presence, including profile, opening hours, products/services, pricing, bookings, availability, and performance analytics.

Quantifiable outcome

• 98,000+ user actions during WYD Lisbon 2023 event week
• +5 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature12 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• WYD Lisbon 2023flagshipStrategic or Co-development Partner · 1 August 2023Partnership for World Youth Day 2023 event. TOMI served as official technology partner providing information through four main modules (News, Events, Search, Transportation) to thousands of pilgrims. During the event week, over 98,000 user actions registered on the Lisbon TOMI network.
• DTPM (Department of Metropolitan Public Transport) - Santiago, ChilecoreStrategic or Co-development Partner · 15 June 2022Agreement for innovative smart mobility system in Santiago. TOMI integrates with DTPM services providing real-time public transport information, modern buses with anti-covid19 technologies, and Wi-Fi for passengers. TOMI reinforces connection between Santiago city center and various municipalities, facilitating metropolitan mobility.
• Vodafone Global - IoTcoreTechnology or Integration · 27 February 2017Strategic partnership announced at Mobile World Congress 2017 for smart cities IoT solutions. TOMI WORLD and Vodafone IoT aim to create solutions bringing cities closer to citizens through new city models where technology serves citizens. The partnership leverages Vodafone's global IoT leadership with TOMI's urban information platform to accelerate smart city growth.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IKE Smart City: US-based provider of outdoor interactive smart city kiosks delivering wayfinding, civic information, and citizen engagement to municipalities. Closest direct competitor to TOMI in form factor, deployment model, and municipal GTM.
• Smart City Media: Operates interactive digital kiosks in downtowns, business improvement districts, and transit hubs across North America, offering wayfinding, local advertising, and community content. Directly comparable in product category and customer base to TOMI.
• Soofa: Provider of small-format smart city displays and air quality monitors deployed with municipalities for community messaging and civic engagement. Comparable niche player with similar municipal-customer GTM and outdoor hardware focus.

Broad incumbents

• JCDecaux: Global leader in street furniture and out-of-home advertising, operating digital kiosks and information panels across thousands of cities. Overlaps with TOMI in urban DOOH and information delivery but operates at vastly larger scale with broader advertising portfolio.
• Clear Channel Outdoor: Major global DOOH operator with digital displays in airports, transit, and urban environments. Competes with TOMI for municipal and advertiser budgets in the urban digital screen segment.
• Intersection: Operates the LinkNYC smart city kiosk network and similar urban digital infrastructure across major US and UK cities. Closest broad incumbent peer given its smart city focus combined with DOOH advertising scale.
• Cisco (Smart City / Kinetic): Cisco's smart city platform (Cisco Kinetic for Cities) bundles IoT connectivity, edge compute, and analytics for municipal digital infrastructure. Competes with TOMI at the software and IoT layer of smart city RFPs.
• Siemens Smart Infrastructure: Siemens division delivering urban infrastructure software, IoT, and mobility solutions to cities globally. Competes for large integrated municipal smart city contracts that TOMI also targets.

Emerging players

• Zebra Technologies: Provides ruggedized computing hardware, kiosks, and scanners used in retail, logistics, and smart city environments. Comparable at the hardware/kiosk component layer where TOMI deploys its own outdoor units.

Others

• Citymapper: Multi-modal urban mobility app providing real-time transit, wayfinding, and city information to citizens. Comparable as a software-only city information and mobility platform; serves the same end-user need as TOMI's Mobility and Directory modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ2Ku7HEh5a2e4eTvS9_WjQ
• Xx.com/worldtomi
• Facebookfacebook.com/worldtomi
• LinkedInlinkedin.com/company/tomiworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOMI