WebProfit
WebProfit is a Dutch online marketing agency and HubSpot partner based in Gorinchem, Netherlands, delivering SEO, SEA, social media, content, email marketing, marketing automation, web development, and HubSpot implementation services to Dutch SMB clients.
- Company typePrivate
- Founded2009
- HeadquartersGorinchem, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WebProfit does
WebProfit is a Dutch online marketing agency headquartered in Gorinchem, Netherlands, founded in 2009 by Dirk-Jan Kranendonk. The firm operates as a full-service digital marketing boutique serving primarily Dutch SMBs, with delivery organized around certified partner status with HubSpot (CRM Hub, Marketing Hub, CMS Hub) and complementary partnerships with Google, Meta, LinkedIn, and WordPress. Its core product surface spans SEO, SEA (including Google Shopping and Google Business Profile), social media management, content creation, email marketing, marketing automation, analytics and reporting, website design/development, webshop builds, and live chat/chatbot deployment via HubSpot. Strategy-tier offerings — buyer persona development, campaign management, and customer journey mapping — round out the portfolio, and the firm has recently introduced Generative Engine Optimization (GEO) services to address AI-driven discovery surfaces.
The agency generates revenue through professional services engagements on a quote-based model, with no public pricing. Revenue mixes HubSpot implementation/managed services with channel-specific digital marketing execution, and customer acquisition flows through direct website/phone/email contact, HubSpot Marketplace presence, and client referrals. Documented client work includes recycling firm Van Pelt Recycling (+38% total visitors, +43% SEO visitors, +15% SEA visitors, +17% social visitors) and hearing-aid retailer Struijk Audiciens/Online (+28% orders, +82% SEO visitors, +24% SEA visitors, +36% social visitors); other named customers include KraamzorgXL, From Boer, and Meevo. Customer interaction is supported by a custom reporting platform for transparent performance monitoring, an integrated HubSpot-based chat/chatbot, and GDPR/AVG-compliant data processing under formal processor agreements. The agency operates solely within the Netherlands and does not disclose any non-EU data flows beyond GDPR-permitted transfers.
WebProfit remains an independent, founder-owned boutique with no institutional investment, parent company, or acquisition activity disclosed. At 1-10 employees, the firm leans on multi-disciplinary specialist coverage (SEO, SEA, content, social, project management) rather than scale advantages. Distribution remains constrained to the Dutch SMB segment, and growth is driven primarily through service-line breadth (notably GEO and chatbot delivery) and HubSpot ecosystem participation rather than geographic or vertical expansion.
WebProfit firmographics
Firmographics- Name
- WebProfit
- Legal name
- WebProfit
- Website
- https://webprofit.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WebProfit is a Dutch online marketing agency and HubSpot partner based in Gorinchem, Netherlands, delivering SEO, SEA, social media, content, email marketing, marketing automation, web development, and HubSpot implementation services to Dutch SMB clients.
- Ownership category
- akta.pro rank
WebProfit industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where WebProfit is headquartered
LocationHeadquarters
- HQ city
- Gorinchem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
WebProfit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Online Marketing Services: WebProfit generates revenue through providing online marketing services including SEO, SEA, social media management, content creation, email marketing, marketing automation, and website development. Services are offered to Dutch businesses seeking to improve their online visibility and marketing performance.
- HubSpot Partner Services: As a HubSpot partner, WebProfit offers implementation, setup, and ongoing management of HubSpot CRM, Marketing Hub, and CMS Hub solutions for clients.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
WebProfit product offering
Product offeringCore offering
WebProfit is an online marketing agency based in Gorinchem, Netherlands, that delivers integrated digital marketing services for Dutch businesses. Its core offerings span SEO, SEA (search engine advertising including Google Shopping), social media marketing, content creation, email marketing, marketing automation, data & analytics, and website/webshop development. Services are delivered as a HubSpot certified partner, implementing and managing HubSpot CRM, Marketing Hub, and CMS Hub on behalf of clients.
Product overview
WebProfit is a digital marketing agency and HubSpot Partner based in Gorinchem, Netherlands, offering a comprehensive suite of online marketing services organized around the HubSpot platform. The core service portfolio spans SEO, SEA (search engine advertising including Google Shopping), Social Media Marketing, Content Creation, Email Marketing, Marketing Automation, Data & Analytics, Website Development, and Webshops. These services are delivered using HubSpot's integrated platform — specifically CRM Hub, Marketing Hub, and CMS Hub — which WebProfit implements and manages on behalf of clients. Supporting modules include Website Chat (live chat and chatbot with CRM integration), Google Bedrijfsprofiel (Business Profile) optimization, and Contentkalender (content calendar planning). Strategy services encompass Campagnes (campaign management), Persona development, and Customer Journey mapping. The agency positions itself as a full-service online marketing partner, integrating all services within the HubSpot ecosystem for unified marketing and sales operations.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO (Search Engine Optimization) Search engine optimization services including technical SEO, keyword research, content optimization, and off-page SEO to improve organic visibility and rankings. Targeted at Dutch businesses seeking more qualified website visitors.
- SEA (Search Engine Advertising) Paid search advertising services including Google Ads campaigns and performance tracking to drive measurable website traffic, leads, and conversions. Delivered with detailed ROI reporting per campaign.
- Social Media Marketing Social media management and advertising services covering strategy, content creation, channel management (Facebook, LinkedIn, Instagram, Pinterest, YouTube), paid social campaigns, and content calendar planning for Dutch businesses.
- Content Creation Content creation services including SEO-optimized articles, blogs, product descriptions, and creative content tailored for websites and webshops.
- Email Marketing Email marketing services including newsletter campaigns, automated email workflows, and targeted communications built on HubSpot's marketing platform.
- Marketing Automation Marketing automation services implementing automated workflows, lead nurturing sequences, and behavioral-triggered campaigns via HubSpot to streamline prospect and customer communications.
- Data & Analytics Reporting Analytics and reporting services providing data management, analysis, and insights to measure marketing performance and inform optimization decisions.
- Website Development Website design, development, and maintenance services including new website builds, redesigns, and optimization of existing websites, built on HubSpot CMS Hub.
- Webshop Development Webshop development and setup services guiding clients from registration through configuration of their online store.
- Website Chat & Chatbot Live chat and chatbot functionality via HubSpot enabling direct customer communication on websites, with CRM integration, multilingual support, automated data capture, appointment scheduling, and shared inbox for all channels.
- HubSpot CRM Implementation HubSpot's customer relationship management platform offered and implemented as part of WebProfit's service portfolio, connecting marketing and sales with a unified database for SMB clients.
Quantifiable outcome
- 38% increase in total website visitors
- +2 more outcomes
Companies that use WebProfit
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
WebProfit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
WebProfit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HubSpotcoreWebProfit is a certified HubSpot partner, offering implementation, setup, and management of HubSpot CRM, Marketing Hub, CMS Hub, and related marketing automation tools. As a partner, they provide HubSpot solutions to their client base and access partner resources and support.
- Google (Google Ads, Google Shopping)coreWebProfit maintains Google Partner status, enabling them to run Google Ads campaigns, Google Shopping campaigns, and manage Google Business Profile listings for clients.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
WebProfit competitors and assessment
Company assessmentDirect peers
- Active Online: Active Online is a Dutch HubSpot Elite partner and digital marketing agency offering inbound marketing, web development, and HubSpot implementation. Closely comparable on the combination of HubSpot partnership, Dutch SMB focus, and full-service SEO/SEA/content offering.
- Seeders: Seeders is a Dutch digital marketing agency specializing in SEO, link building, and SEA for SMB clients across the Netherlands and Belgium. Comparable on Dutch-market SEO/SEA focus and SMB customer profile, though narrower in service breadth.
- Yellowgrape: Yellowgrape is an Amsterdam-based digital marketing and e-commerce agency serving SMB and mid-market clients with SEO, SEA, social, and content services. Comparable service mix and Dutch-market focus, with stronger e-commerce specialization.
- Lyntics: Lyntics is a Netherlands-based HubSpot partner offering CRM, marketing automation, and inbound marketing services. Closely comparable on HubSpot-centric delivery model and Dutch SMB/mid-market positioning.
- Hallway (formerly HelloMaaS): Hallway is a Netherlands-based HubSpot Elite/Diamond partner offering CRM, marketing, sales, and CMS implementations for SMB and mid-market clients. Highly comparable to WebProfit in its HubSpot-centric full-service agency model and Dutch SMB target segment.
- BBR Internet Solutions: BBR is a Dutch digital agency providing SEO, SEA, content, social, and HubSpot implementation to primarily mid-market and SMB clients. Comparable Dutch SMB focus and similar mix of performance marketing and HubSpot-centric services.
Broad incumbents
- Dept: Dept is a leading global digital agency headquartered in the Netherlands, offering end-to-end digital marketing, technology, and creative services. Overlaps with WebProfit's full-service digital marketing offering but operates at much larger scale with enterprise clients.
- iO (formerly Intracto Group): iO is a large Belgium/Netherlands-headquartered digital agency spanning strategy, technology, content, and marketing. Comparable service portfolio (digital marketing, web, content, HubSpot partner work) but at significantly greater scale and broader geographic reach than WebProfit.
Regional players
- Effectory: Effectory is a Netherlands-based digital/marketing services firm focused on employee feedback and brand strategy. Only partially comparable: shares Dutch market and B2B services DNA but specializes in HR/insights rather than performance marketing execution.
Others
- HubSpot (as ecosystem/platform): HubSpot is the software platform whose CRM, Marketing Hub, and CMS Hub WebProfit resells and implements. Included as a key ecosystem dependency: any direct move by HubSpot into services or shift in partner economics directly affects WebProfit's economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
WebProfit social profiles
Digital presenceWebProfit compliance and trust
Trust signalCompliance2 records
WebProfit financial estimates
Financial estimateRevenue estimate
Valuation estimate
WebProfit leadership team
Management profileNumber of profiles
Profiles4 records
WebProfit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WebProfit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WebProfit
What does WebProfit do?
WebProfit is an online marketing agency based in Gorinchem, Netherlands, that delivers integrated digital marketing services for Dutch businesses. Its core offerings span SEO, SEA (search engine advertising including Google Shopping), social media marketing, content creation, email marketing, marketing automation, data & analytics, and website/webshop development. Services are delivered as a HubSpot certified partner, implementing and managing HubSpot CRM, Marketing Hub, and CMS Hub on behalf of clients.
Is WebProfit a public or private company?
WebProfit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WebProfit founded?
WebProfit was founded in 2009. It employs 1 to 10 people.
Where is WebProfit based?
WebProfit is headquartered in Gorinchem, Netherlands, in the Europe region.
How does WebProfit make money?
Two revenue lines are on record. Online Marketing Services are the primary driver. The others are hubSpot Partner Services.
Who are WebProfit's main competitors?
Direct peers on record are Active Online, Seeders, Yellowgrape, Lyntics, Hallway (formerly HelloMaaS) and BBR Internet Solutions. Broad incumbents are Dept and iO (formerly Intracto Group). Effectory is listed as a regional player. HubSpot (as ecosystem/platform) is listed as an others.
Does WebProfit have an API?
No public API is recorded for WebProfit.
What industry is WebProfit in?
WebProfit's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 541810 and its SIC code is 7311.