What AtB does

AtB AS is a publicly owned mobility company serving as the statutory public-transport authority for Trøndelag county in Norway, with headquarters at Prinsens gate 39, Trondheim. The firm is 100% owned by Trøndelag Fylkeskommune and operates under a public service mandate to plan, procure, market, and organize transport across the entire county. AtB does not run vehicles itself; instead, it contracts operators including Vy Buss, Boreal Buss, Tide Buss, Torghatten Midt, Fjord1, Fosenlinjen, and Trøndertaxi to deliver bus, tram, express boat, ferry, and on-demand services, while reselling these to passengers and capturing the spread between procurement cost and ticket revenue.

The product surface is anchored by the AtB mobile app, a multimodal platform integrating journey planning, real-time departures, ticket purchase, the t:kort RFID travel card, AtB Bestill on-demand minibuses, HjemJobbHjem employer accounts, and third-party mobility services including Trondheim Bysykkel, Dott and Voi e-scooters/e-bikes, Hyre car sharing, and TRIPS ridesharing. The cloud-hosted platform (Entur for national journey data, Google Cloud for authentication, PostHog for analytics) collects GPS-based travel-habit data via Bluetooth beacons and consent-based phone positioning, feeding network planning and partnerships with research bodies such as TØI. Sub-brands extend into Samkjøring carpooling, Reisehjelp accessibility assistance, AtB Bonus loyalty, the Elektrisk vei inductive-charging pilot at Sandmoen, and event-driven services (Ski-VM 2025, RussBuss, festivals).

Revenue is generated from a mix of regulated farebox sales (single tickets, 7- and 30-day passes, student and youth tickets, group tickets), public subsidy from Trøndelag Fylkeskommune, Miljøpakken co-funding for transport-infrastructure and modal-shift projects, employer B2B contracts under HjemJobbHjem, on-demand booking fees redistributed to carriers, and travel-guarantee penalty revenue. Pricing is set annually by the county; a 150–200 NOK reduction on 30-day tickets took effect May 1, 2026, and cash onboard sales were eliminated on May 4, 2026 in favor of contactless card and app payment. The end customer base is the general public of Trøndelag — commuters, students (25,000 daily school-transport pupils, 3,800 with individually adapted transport), elderly and accessibility-needs riders, employers, and visitors — distributed broadly enough that end-customer concentration is low, while single-owner (county) and operator-counterparty concentration create moderate structural dependency.

Name

AtB

Legal name

AtB AS

Website

https://atb.no

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

AtB AS is the publicly owned public-transport authority for Trøndelag county, Norway, 100% owned by Trøndelag Fylkeskommune. It plans, procures, and markets bus, tram, express boat, ferry, and on-demand transport via the AtB app, serving residents, commuters, students, and employers county-wide.

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Interurban and Rural Bus Transportation (48521), Taxi and Ridesharing Services (485310)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Local Transportation, Parking & Mobility Administration (BPAIACAM)

akta.pro secondary industries

Integrated Ticketing & Fare Management (Capping, Passes, Validators) (THADALAC), Account-Based Ticketing (ABT) Platforms (THAIAMAA), Accessible On-Demand & NEMT (Wheelchair/Paratransit Ride Services) (THAIAGAE)

Keywords

• Public transport services
• Multimodal mobility
• Transit ticketing
• On-demand transport
• Mobility authority

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket sales (fare revenue): AtB generates the majority of commercial revenue from ticket sales across all transport modes — bus, tram, express boat, and ferry — sold via the AtB app, online store, onboard vehicles, at service counters, via SMS, and at ticket machines. Ticket products include single tickets, period passes (30-day, 7-day), student and youth tickets, and group tickets.
2. Transport procurement from operators: AtB is the public-transport authority for Trøndelag county. It purchases transport services from third-party operators (bus companies, ferry operators, taxi companies) and resells these to passengers. The spread between procurement cost and ticket revenue constitutes a core revenue stream.
3. HjemJobbHjem employer scheme: AtB sells commute tickets to employers in the Miljøpakken zone (Trondheim area) under the HjemJobbHjem program. Employers subsidize employee commutes, and AtB receives revenue from employer account contracts and ticket sales credited to those accounts.
4. Public subsidy (fylkeskommune): AtB is a wholly owned subsidiary of Trøndelag Fylkeskommune (Trøndelag County Authority). As the regional mobility authority, it receives public funding to plan, organize, purchase, and market public-transport services across the county. This subsidizes operations and enables reduced ticket pricing.
5. Shared-mobility integration fees: AtB integrates third-party micromobility (e-scooters, e-bikes) and car-sharing services into the AtB app, taking a commercial or data-advantage role. Trondheim Bysykkel usage is handled via the app, with AtB accounting for approximately half of all city-bike trips. No explicit commission model stated but commercial benefit is implied through increased app engagement and ticket sales.
6. AtB Bestill booking fee: On-demand transport service (AtB Bestill) generates revenue through fare collection from passengers who book rides. Fares are collected by AtB and distributed to operating carriers (Trøndertaxi, Vy Buss, Boreal Buss, Tide Buss, Agder Kollektivtrafikk).
7. Travel guarantee processing fees: Revenue is generated indirectly through fines collected for fare evasion ( gebyr / surcharge for traveling without a valid ticket). AtB processes refund claims for travel guarantees and retains fine revenue on upheld penalty notices.

Pricing tiers

Go-to-market motion3 records

Distribution channels13 records

Marketing channels10 records

Core offering

AtB is the publicly mandated public-transport authority for Trøndelag county in Norway, responsible for planning, procuring, organizing, and marketing multimodal transport services. Its core offering is fare-based public transport across bus, tram, express boat, ferry, and on-demand minibus, delivered through a single integrated AtB mobile app that combines journey planning, real-time tracking, ticket sales, and access to city bikes, e-scooters, e-bikes, car sharing, carpooling, and park-and-ride.

Product overview

AtB is a mobility company providing public transport services for Trøndelag county in Norway. The offering is a unified platform centered on the AtB-app, which serves as the primary interface for travel planning, ticketing, and accessing integrated mobility services. The core products include the AtB-app, t:kort travel card, and various ticket types (single, period, flexible). These are complemented by add-on services including AtB Bestill (on-demand transport), school transport (Skoleskyss), employer programs (HjemJobbHjem), and integrated micro-mobility options like city bikes (Trondheim Bysykkel), e-scooters/e-bikes (via Dott and Voi), car sharing (Hyre), and ridesharing (Samkjøring via TRIPS). The company also operates seasonal services (Sommerruter, RussBuss), travel guarantees, and park-and-ride programs. Sub-brands and completed pilot projects include Fleksibel billett (flexible pricing), Tæpping (contactless payment), and Elektrisk vei (inductive charging road).

Differentiator

Problem solved

Functional benefit

Brands

• AtB-appen: Mobile application for travel planning, ticket purchasing, and real-time departure information.
• AtB Bestill
• AtB Mobillett
• t:kort
• HjemJobbHjem
• RussBuss
• AtB Bonus
• Smart innfartsparkering
• Samkjøring Trøndelag
• Trondheim Bysykkel

Products and services

• AtB-appen (AtB mobile app)
• t:kort travel card RFID-enabled smart travel card for ticket purchase and validation on bus, tram, express boat, and ferry services. Can be topped up at machines, online, or via the AtB app. A corporate version (t:kort bedrift) is offered to employer accounts.
• Periodebillett (Period ticket) Subscription period tickets (7-day, 30-day) for regular travelers on bus, tram, express boat, and ferry. Includes 30 minutes of free Trondheim Bysykkel city-bike use per trip and is available in all zones. As of May 1, 2026, 30-day bus and tram tickets were reduced by NOK 150 and 30-day express-boat tickets by NOK 200.
• Enkeltbillett (Single ticket) Single-ride tickets for adult, student, child, and senior passengers on bus, tram, and express boat. Sold via the AtB app, onboard (cashless from May 4, 2026), at the AtB customer service center, via SMS, and at ticket machines. Valid 1.5 hours per trip; 3 hours after 18:00 on weekdays and all day on weekends.
• AtB Bestill (On-demand transport) On-demand minibus service covering all of Trøndelag. Passengers book rides by phone or app; vehicles (operated by Trøndertaxi, Vy Buss, Boreal Buss, Tide Buss) are dispatched flexibly, including accessible vehicles and connections to fixed-route services.
• Skoleskyss (School transport) Daily school-transport service for approximately 25,000 pupils in Trøndelag. Includes 3,800 pupils with individually adapted transport (ITS) for medical or safety reasons. Funded by Trøndelag Fylkeskommune and free of charge to eligible students. All first-graders across Trøndelag receive a Sámi-language travel pass.
• HjemJobbHjem employer commute program Employer-subsidized monthly commute-ticket program for companies in the Miljøpakken zone (Trondheim area). Employers receive bulk pricing in exchange for subsidizing employee commutes; AtB manages the employer account and ticket issuance. NTNU is the largest HjemJobbHjem employer as of March 2026.
• Trondheim Bysykkel (city bike integration) City-bike sharing service in Trondheim, integrated into the AtB app. Period-ticket holders receive 30 minutes of free city-bike use per trip included with their ticket. AtB accounts for approximately half of all Trondheim Bysykkel trips.
• Elsparkesykkel og elsykkel (E-scooter and e-bike rental) E-scooter and e-bike rental services integrated in the AtB app, available in Stjørdal, Malvik, Melhus, Skaun, and Orkland municipalities via Dott and Voi operators. Prices set by the third-party providers; AtB aggregates and co-markets the service.
• Samkjøring Trøndelag (Ridesharing) Carpool-matching service in Trøndelag using the TRIPS app, connecting drivers and passengers on fixed routes. Drivers receive compensation; passengers travel free during the campaign period. Acts as a mobility supplement in areas with limited bus service.
• Bildeling (Car sharing pilot) Car-sharing pilot project using the Hyre service, launched January 2024 in Trondheim. Allows customers to rent cars through the AtB app as part of the broader mobility package to reduce car dependency.
• Smart innfartsparkering (Park & Ride) Park-and-ride service at Ranheim Fabrikker in Trondheim. Commuters who register their vehicle and purchase a bus ticket in the AtB app may park free for up to 48 hours. Operated in partnership with Trondheim Parkering and financed by Miljøpakken.
• Reisegaranti (Travel guarantee) Travel-guarantee service that provides automatic refunds when bus, tram, or boat journeys are delayed. Passengers delayed 20+ minutes (under 1 hour journey) are eligible for refund up to NOK 550; 40+ minutes (1–3 hour journey) up to NOK 825; 60+ minutes (over 3 hour journey) up to NOK 1,100. Overnight accommodation is reimbursed with pre-authorization.
• RussBuss (Graduation transport wristband) Special transport wristband service for high-school graduating students (russ) in Trondheim, providing unlimited travel on buses, trams, and express boats during the graduation-season celebration period.
• Sommerruter (Summer schedule) Seasonal summer timetable for buses, trams, and on-demand transport running from late June across Trøndelag, including special summer bus routes to destinations such as Trollheimen, Sylan, and Femunden.

Quantifiable outcome

• Record ridership in 2025 with record numbers traveling by public transport in Trøndelag
• +8 more outcomes

Named customers4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature9 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Miljøpakken (Trondheim Region Environmental Package)coreStrategic or Co-development Partner · 24 November 2025Miljøpakken is a financing mechanism (a package of transport investments and environmental measures) co-funded by Trondheim municipality, Trøndelag county, and national government to achieve zero-growth in car traffic. AtB receives funding from Miljøpakken for multiple projects: micromobility pilots, carpooling, Smart Park & Ride, mobility packages, and the Mobility Package (Mobilitetspakken).
• TRIPS (carpooling app)coreTechnology or Integration · 1 September 2025TRIPS (trips-tech.app) is the technology platform for AtB's Samkjøring Trøndelag carpooling service, launched September 2025 across multiple municipalities. AtB co-markets the service, manages driver compensation, and integrates it as a mobility supplement in areas with limited bus service.
• Trondheim ParkeringminorStrategic or Co-development Partner · 12 June 2025Trondheim Parkering is responsible for managing and enforcing the Smart innfartsparkering (Park & Ride) lot at Ranheim Fabrikker. AtB coordinates free parking access for app-registered users with valid bus tickets. Trondheim Parkering issues fines for violations (660 NOK for unauthorized parking).
• Dott (e-scooter/e-bike provider, formerly TIER)coreStrategic or Co-development Partner · 31 March 2025From 2025 season, Dott replaced TIER as the e-scooter and e-bike provider in Stjørdal, Malvik, and Melhus. Dott offers vehicles via its own app with Vipps payment. AtB aggregates Dott in the AtB app. In the transition period, existing TIER vehicles carried Dott branding overlays.
• Voi (e-scooter/e-bike provider)coreStrategic or Co-development Partner · 2 May 2024Voi is the e-scooter and e-bike provider for Skaun and Orkland municipalities (since May 2024). Voi is a Swedish micromobility company operating in Norway since 2020. In 2025, Voi deployed a new e-bike model with longer lifespan. AtB integrates Voi vehicles into its app and co-markets the service with municipalities.
• Hyre (car sharing)minorStrategic or Co-development Partner · 24 January 2024AtB partnered with Hyre (Norwegian car-sharing startup) in a pilot from January 2024, integrating Hyre car sharing into the AtB mobility package. Users can access Hyre vehicles through the AtB app. The pilot is part of the broader Mobility Package to reduce car dependency.
• Torghatten MidtcoreChannel Partner/ Reseller/ Distributor · 24 January 2024Torghatten Midt operates ferry and express boat services in Trøndelag under contract with AtB, including routes in Øyrekka and Trondheimsfjorden. New vessels (MF Frøyaferga, MF Ramtind) have been introduced under the contract.
• Fjord1coreChannel Partner/ Reseller/ Distributor · 24 January 2024Fjord1 operates ferry services in Trøndelag under contract with AtB. AtB and Fjord1 signed new ferry contracts effective from 2025.
• FosenlinjencoreChannel Partner/ Reseller/ Distributor · 24 January 2024Fosenlinjen continues to operate ferry and boat services on the Fosen peninsula under AtB's transport procurement contract.
• TIER Mobility (e-scooter/e-bike provider)coreStrategic or Co-development Partner · 14 August 2023AtB partnered with TIER Mobility as the e-scooter and e-bike provider for the micromobility pilot in Stjørdal, Malvik, and Melhus starting August 2023. The partnership was part of the Miljøpakken-funded Mobility Package. TIER deployed 300 e-scooters and 300 e-bikes. TIER was later replaced by Dott in 2025. AtB integrated TIER vehicles into its app for discovery and route planning.
• Transportøkonomisk institutt (TØI)minorStrategic or Co-development Partner · 8 March 2023TØI (Institute of Transport Economics) receives anonymized travel-habit data from AtB Bonus pilot participants for research on travel patterns and mobility effects. AtB shares data for academic research purposes under the loyalty program consent.
• Vy Buss AScoreChannel Partner/ Reseller/ Distributor · 17 October 2022Vy Buss AS (Org.nr.: 976 948 394) is a key bus operator contracted by AtB to run regional and commuter bus services across Trøndelag. Vy operates from August 2021 under the Regionanbud 2021 contract. Vy also serves as an operator for AtB Bestill on-demand transport in certain areas.
• Boreal Buss AScoreChannel Partner/ Reseller/ Distributor · 17 October 2022Boreal Buss AS (Org.nr.: 979 437 218) is contracted by AtB to operate bus services in Trøndelag. It is also listed as an operator for AtB Bestill on-demand transport services.
• Tide Buss AScoreChannel Partner/ Reseller/ Distributor · 17 October 2022Tide Buss AS (Org.nr.: 910 500 805) is a bus operator under contract with AtB, also referenced as an AtB Bestill operator. Services are part of the broader Trøndelag regional transport network.
• Trøndertaxi AScoreChannel Partner/ Reseller/ Distributor · 17 October 2022Trøndertaxi AS (Org.nr.: 967 332 550) operates AtB Bestill on-demand transport services in Trøndelag. Taxis are used for flexible, door-to-door transport, including for elderly (Aldersvennlig transport) and school transport.
• Vidar Hop SkyssbåtercoreChannel Partner/ Reseller/ Distributor · 17 October 2022Vidar Hop Skyssbåter operates express boat services in Ytre Namdal and Osen (now part of the combined service covering Namsos area), contracted by AtB.
• Trondheim BysykkelcoreStrategic or Co-development Partner · 17 August 2020Trondheim Bysykkel operates the city bike system in Trondheim, launched in 2018 by Trondheim Kommune, Trøndelag Fylkeskommune, and Statens vegvesen. AtB's partnership (initiated 2024) gives all AtB period-ticket holders 30 minutes of free city-bike use per trip via the AtB app. AtB accounts for approximately half of all Trondheim Bysykkel trips.
• SJ Norge (train)coreStrategic or Co-development Partner · 6 July 2020SJ Norge operates regional train services that AtB integrates with for ticketing. AtB Mobillett can be used on SJ Norge trains, and AtB coordinates train-bus connections during disruptions (e.g., landslide north of Trondheim, October 2025).
• Entur AScoreTechnology or Integration · 6 June 2020Entur AS (Org.nr.: 917 422 575) is Norway's national journey-planner and ticketing platform. AtB integrates its routes, timetables, and tickets into the Entur platform, making AtB services discoverable to Entur's national user base. Entur serves as a data processor under AtB's GDPR privacy notice.

Scale indicators14 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Ruter: Ruter is the public transport authority for Oslo and Akershus, Norway's largest metropolitan region. Operates the Ruter-app integrating bus, tram, metro, and ferry ticketing with shared mobility — the closest functional peer to AtB's multimodal MaaS model, just at much larger scale.
• Skyss: Skyss is the public transport authority for Vestland county (Bergen region), owned by Vestland fylkeskommune. Operates the Skyss-app for bus, light rail, boat, and ferry ticketing across urban and rural areas — directly comparable to AtB as a Norwegian county-level transit authority.
• Kolumbus: Kolumbus is the public transport authority for Rogaland county (Stavanger region), owned by Rogaland fylkeskommune. Operates bus, ferry, and on-demand transport with the Kolumbus-app — directly comparable to AtB's regional authority structure and multimodal offering.
• AtB's county peers (e.g., Brakar, Østfold Kollektivtrafikk): Brakar (Buskerud) and similar smaller Norwegian county transit authorities are direct peers — they share the public-authority model, county ownership, and multimodal ticketing apps, but operate at smaller scale than AtB.
• FRAM: FRAM is the public transport brand operated by AtB on interregional routes across Trøndelag. While not a separate entity, FRAM represents AtB's interregional product line and is functionally equivalent to how Skyss and Kolumbus brand their regional services.

Broad incumbents

• Vy: Vy is Norway's largest transport group, operating buses, trains, and freight. As AtB's contracted bus operator (Vy Buss) for Trøndelag, Vy is both a key partner and a broader incumbent in Norwegian mobility — with capabilities that extend beyond AtB's planning/procurement mandate.
• Boreal: Boreal is a major Norwegian public transport operator running bus and ferry services across multiple regions. As a contracted operator for AtB (Boreal Buss), Boreal represents the operator side of the public-transport value chain where AtB sits on the authority side.
• Entur AS: Entur is Norway's national public transport data and ticketing aggregator, jointly owned by the Norwegian state and public transport authorities (including AtB). Entur sits above AtB in the stack by providing national journey planning across all operators — comparable as a MaaS infrastructure layer.
• Moovit: Moovit is a global MaaS app and data platform owned by Intel, providing multimodal journey planning and integrating with public transit authorities worldwide. Comparable to AtB's app in functionality but operates at global scale as a software layer above individual authorities.

Emerging players

• Transit App: Transit is a third-party multimodal journey planner app with real-time data integration across transit agencies worldwide. While not a Norwegian public authority, it overlaps with AtB's journey-planning and ticketing functions as an alternative app channel for end users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/atb_no

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AtB