Briggs Plumbing
Briggs Plumbing Products, LLC is a privately held American manufacturer and wholesaler of residential and commercial plumbing fixtures — toilets, sinks, faucets, urinals, and parts — distributed through regional sales reps, wholesalers, and major retailers across North America and the Caribbean.
- Company typePrivate
- Founded1908
- HeadquartersGoose Creek, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Briggs Plumbing does
Briggs Plumbing Products, LLC is a privately held, American-owned manufacturer and wholesaler of residential and commercial plumbing fixtures, headquartered in Goose Creek, South Carolina, with brand origins tracing to Walter Owen Briggs in 1908. After starting as the world's largest independent car body producer, the company shifted into enameled steel bathtubs and then vitreous china, acquiring firms credited with developing the first one-piece toilet and pioneering color manufacturing in plumbing. Following a 2011 reformation, Briggs operates a product portfolio spanning toilets (Abingdon, Altima, AltimaMAX, ConserverMAX, Greenview — including WaterSense-certified high-efficiency models from 0.8 to 1.6 gpf, with select models achieving up to 1,000-gram MaP test ratings), commercial toilets and urinals (Carlton, Sultan, Pennton, Hilton, Lawton, Weston), bath sinks, faucets (Briggs Series and the co-marketed SAYCO brand, with ceramic disc and washerless valving), and replacement parts and accessories. The Toilet Express bundling program packages bowl, tank, lid, slow-close seat, wax ring, and hardware into single SKUs to streamline contractor and builder procurement.
Briggs generates revenue through wholesale hardware sales, providing only suggested retail prices as a guideline for distributors and retailers; pricing varies by model, color, region, and distributor. The go-to-market is a hybrid channel model: a network of named regional sales representatives (Action Sales, BMB Sales, Chesapeake Systems, Evans & Associates, Hamilton Sales) serves professional contractors and wholesale distributors, while US homeowners purchase through major retailers including Menards, Chadwell Supply, Do it Best, and Grigg Industries, with Canadian availability through Plumbers Supply. Marketing is concentrated on the corporate website (product catalogs, Find-a-Rep, Help Center with Fix-It Wizard, spec sheets, installation tutorials) plus Facebook and Instagram channels. Customers split across three primary segments — homeowners, commercial/contractor specifiers, and builders/developers — with the commercial line emphasized as low-maintenance, ADA-compliant, and high-traffic rated. Manufacturing operations span three continents, but no revenue, headcount trend, or funding data is disclosed, limiting quantitative scale assessment.
Briggs Plumbing firmographics
Firmographics- Name
- Briggs Plumbing
- Legal name
- Briggs Plumbing Products, LLC
- Website
- https://briggsplumbing.com
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Briggs Plumbing Products, LLC is a privately held American manufacturer and wholesaler of residential and commercial plumbing fixtures — toilets, sinks, faucets, urinals, and parts — distributed through regional sales reps, wholesalers, and major retailers across North America and the Caribbean.
- Ownership category
- akta.pro rank
Briggs Plumbing industry classification
Industry- Product category
- Plumbing Fixtures Manufacturing
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
- akta.pro secondary industry
- Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings) (CRAIADAD)
Keywords
Where Briggs Plumbing is headquartered
LocationHeadquarters
- HQ city
- Goose Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Briggs Plumbing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Plumbing Fixtures Sales: Briggs Plumbing generates revenue through the sale of plumbing fixtures including toilets, sinks, faucets, and commercial products to distributors, contractors, and retail customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Suggested retail pricing through distributors |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Briggs Plumbing product offering
Product offeringCore offering
Briggs Plumbing manufactures and supplies a full line of residential and commercial plumbing fixtures, including toilets, urinals, bath sinks, faucets, and replacement parts. Products are sold through wholesale distributors, regional sales representatives, and major retail chains to homeowners, contractors, builders, and developers across North America and the Caribbean. The portfolio emphasizes WaterSense-certified high-efficiency designs, ADA-compliant configurations, vitreous china construction, and complete Toilet Express installation packages.
Product overview
Briggs Plumbing is a manufacturer and supplier of residential and commercial plumbing fixtures with a comprehensive portfolio organized around five core product lines: Toilets (including Abingdon, Altima, AltimaMAX, ConserverMAX, and Greenview series in various configurations from 0.8 to 1.6 gpf); Commercial Products (Carlton and Sultan toilets plus Pennton, Hilton, Lawton, and Weston urinals); Bath Sinks (under-counter, self-rimming, wall-mounted, and pedestal styles); Faucets (Briggs Faucets brand and SAYCO brand with kitchen, bar, lavatory, and bidet options); and Parts & Accessories. The company also offers Toilet Express packages that bundle complete installation components. Products serve residential, commercial, and hospitality applications with a focus on water efficiency, ADA compliance, and durability.
Differentiator
Problem solved
Functional benefit
Brands
- SAYCO Faucets: Faucets brand known for time-tested durability, featuring durable ceramic disc and washerless designs
- Briggs Series Faucets
Products and services
- Abingdon Toilet
Companies that use Briggs Plumbing
Customer profileSegments3 records
Ideal customer profiles3 records
Briggs Plumbing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Briggs Plumbing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SAYCO FaucetscoreSAYCO Faucets is featured as part of Briggs product offerings. Briggs Series Faucets and SAYCO Faucets are both offered, with SAYCO known for its time-tested durability. The relationship allows Briggs to offer a broader portfolio of faucet products to residential and commercial customers.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Briggs Plumbing competitors and assessment
Company assessmentDirect peers
- American Standard: Major US manufacturer of toilets, sinks, faucets, and commercial plumbing fixtures under the American Standard brand (owned by LIXIL). Directly comparable residential and commercial SKU breadth targeting the same pro and homeowner segments.
- TOTO: Publicly traded Japanese manufacturer with strong US presence in high-efficiency toilets (e.g., Drake, Ultramax) and washlet bidet products. Comparable on water-efficiency innovation and residential/commercial dual exposure.
- Mansfield Plumbing: Privately held US-based manufacturer of vitreous china plumbing fixtures including toilets, lavatories, and urinals. Closely comparable mid-tier competitor targeting similar wholesale distribution channels.
- Gerber Plumbing: US manufacturer of toilets, sinks, faucets, and plumbing fittings owned by Spectrum Brands. Comparable mid-tier positioning across residential and commercial fixture categories with similar wholesale go-to-market.
- Moen: Major US faucet and plumbing fixtures brand owned by Fortune Brands Innovations. Directly comparable in faucets and adjacent kitchen/bath fixture categories.
- Delta Faucet: Leading US faucet and fixture brand (part of Masco). Comparable product line in faucets and broader plumbing fixtures with strong retail and pro channel presence.
- Sloan: Manufacturer of commercial plumbing fixtures including flushometers, toilets, urinals, and lavatories. Closely comparable in the commercial fixture category Briggs targets with Carlton, Sultan, and Pennton/Hilton/Lawton/Weston urinals.
Broad incumbents
- Kohler: Privately held global leader in kitchen and bath fixtures including toilets, sinks, faucets, and urinals. Overlaps across virtually every Briggs category with deeper brand and broader portfolio, particularly in premium and commercial.
- Masco Corporation: Publicly traded home improvement products company owning Delta Faucet, Peerless, and other plumbing brands. A broad incumbent shaping competitive dynamics across Briggs's core faucet and fixture categories.
Others
- Ferguson Enterprises: Largest US wholesale distributor of plumbing supplies (now publicly traded). A key channel partner for Briggs rather than a direct competitor, but materially shapes the wholesale go-to-market dynamics Briggs operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Briggs Plumbing social profiles
Digital presenceBriggs Plumbing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Briggs Plumbing leadership team
Management profileNumber of profiles
Briggs Plumbing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Briggs Plumbing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Briggs Plumbing
What does Briggs Plumbing do?
Briggs Plumbing manufactures and supplies a full line of residential and commercial plumbing fixtures, including toilets, urinals, bath sinks, faucets, and replacement parts. Products are sold through wholesale distributors, regional sales representatives, and major retail chains to homeowners, contractors, builders, and developers across North America and the Caribbean. The portfolio emphasizes WaterSense-certified high-efficiency designs, ADA-compliant configurations, vitreous china construction, and complete Toilet Express installation packages.
Is Briggs Plumbing a public or private company?
Briggs Plumbing is a private company. It is classified as unknown and is currently operating.
When was Briggs Plumbing founded?
Briggs Plumbing was founded in 1908. It employs 11 to 50 people.
Where is Briggs Plumbing based?
Briggs Plumbing is headquartered in Goose Creek, United States, in the North America region.
How does Briggs Plumbing make money?
One revenue line is on record: plumbing Fixtures Sales.
Who are Briggs Plumbing's main competitors?
Direct peers on record are American Standard, TOTO, Mansfield Plumbing, Gerber Plumbing, Moen, Delta Faucet and Sloan. Broad incumbents are Kohler and Masco Corporation. Ferguson Enterprises is listed as an others.
Does Briggs Plumbing have an API?
No public API is recorded for Briggs Plumbing.
What industry is Briggs Plumbing in?
Briggs Plumbing's product category is Plumbing Fixtures Manufacturing. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures), with a secondary code of CRAIADAD, Plumbing Parts & Supplies Retail (Pipes, Valves, Fittings). Its NAICS code is 423720 and its SIC code is 5070.