Fogbuster Coffee Works
Fogbuster Coffee Works is a privately held, family-owned specialty coffee roaster in Greenfield, Massachusetts, that produces organic, fair trade, and kosher-certified air-roasted coffee and sells it through a Shopify DTC storefront, wholesale, private label, and fundraising channels.
- Company typePrivate
- Founded1994
- HeadquartersGreenfield, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Fogbuster Coffee Works firmographics
Firmographics- Name
- Fogbuster Coffee Works
- Legal name
- Fogbuster Coffee Works
- Website
- https://fogbustercoffee.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fogbuster Coffee Works is a privately held, family-owned specialty coffee roaster in Greenfield, Massachusetts, that produces organic, fair trade, and kosher-certified air-roasted coffee and sells it through a Shopify DTC storefront, wholesale, private label, and fundraising channels.
- Ownership category
- akta.pro rank
Fogbuster Coffee Works industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Coffee Blending & Flavoring (AFAFADAC), Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Fogbuster Coffee Works is headquartered
LocationHeadquarters
- HQ city
- Greenfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fogbuster Coffee Works business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Revenue from selling roasted coffee products directly to consumers through e-commerce, including various roast types (super dark, dark, medium, light, decaf), single origins, flavored coffees, and K-Cups.
- Brewers & Equipment Sales: Sales of coffee brewing equipment and accessories through their 'Preferred Brewers and Equipment' collection.
- Wholesale & Private Label: Wholesale distribution channel for retailers and partners, including private label opportunities for businesses wanting to brand Fogbuster coffee.
- Fundraising Programs: Fundraiser partnerships where organizations can sell Fogbuster coffee products to raise funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Original Fogbuster - Super Dark Roast coffee |
| Unit Pricing | Pay-as-you-go | Black Bear - Dark Roast coffee |
| Unit Pricing | Pay-as-you-go | Single Serve K-Cups |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Fogbuster Coffee Works product offering
Product offeringCore offering
Fogbuster Coffee Works roasts and sells organic, fair trade, and kosher certified coffee using a proprietary air-roasting process. Its product line includes bagged coffees (super dark, dark, medium, light, decaf), single origins, flavored coffees, K-Cups, nitro cold brew, brewing equipment, and branded gear, sold direct-to-consumer online, through wholesale and private label, and via fundraising programs.
Differentiator
Problem solved
Functional benefit
Brands
- Fogbuster Gear: Apparel and gear merchandise line sold through gameknightapparel.com/pages/fogbustercoffee
Products and services
- The Original Fogbuster
Companies that use Fogbuster Coffee Works
Customer profileSegments3 records
Ideal customer profiles3 records
Fogbuster Coffee Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fogbuster Coffee Works partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ShopifycoreE-commerce platform partner powering the Fogbuster Coffee Works online store, enabling product sales, cart functionality, and website operations through Shopify's infrastructure.
- MADLAB Design, LLCminorWebsite design and development agency responsible for the Fogbuster Coffee Works website design and implementation.
Scale indicators2 records
Fogbuster Coffee Works competitors and assessment
Company assessmentDirect peers
- Death Wish Coffee Company: US-based DTC specialty coffee company best known for its super dark roast. Most direct overlap with Fogbuster's flagship Original Fogbuster super dark roast and its emphasis on bold, low-acid, premium bagged coffee sold online.
- Kicking Horse Coffee: Canadian organic and fair trade coffee roaster selling whole bean, ground, and K-Cup formats across North America. Comparable in certifications, roast profile mix, and multi-channel (DTC, grocery, wholesale) distribution model.
- Stumptown Coffee Roasters: Specialty third-wave coffee roaster with strong DTC, wholesale, and cafe presence. Comparable in premium positioning, single-origin offerings, and broad roast portfolio targeting discerning consumers.
- Counter Culture Coffee: Specialty roaster focused on single-origin and sustainably sourced coffee, with both wholesale and DTC channels. Comparable in quality-focused positioning, education-driven marketing, and B2B/B2C mix.
- Cameron's Coffee: US specialty roaster offering bagged and single-serve (K-Cup compatible) coffees through grocery, club, and food service. Highly comparable in K-Cup focus, mid-tier price point, and emphasis on flavored and roast variety.
- Copper Moon Coffee: Mid-sized US roaster selling whole bean, ground, and K-Cups through retail, wholesale, and food service. Comparable in SKU breadth, single-serve emphasis, and private label/co-manufacturing capabilities.
- Equal Exchange: Worker co-op focused on fair trade, organic coffee, tea, and chocolate sold through wholesale, co-ops, and DTC. Comparable in fair trade/organic certifications, mission-driven positioning, and multi-channel distribution model.
Broad incumbents
- Green Mountain Coffee Roasters: Large incumbent Keurig Dr Pepper-owned roaster with deep K-Cup and bagged coffee presence across retail and food service. Comparable in K-Cup and bagged formats, but much larger scale and broader mass-market positioning.
- Peet's Coffee: Established specialty roaster with strong DTC, grocery, and cafe channels. Overlaps in premium dark roast positioning, single-origin offerings, and subscription model, but at significantly larger scale and brand recognition.
- Newman's Own Organics: Organics-focused coffee and food brand selling bagged and K-Cup coffees through grocery and wholesale. Comparable in organic, fair trade positioning and broad retail distribution, but with a larger and more diversified brand portfolio.
Market position
Customer concentration
Fogbuster Coffee Works social profiles
Digital presenceFogbuster Coffee Works compliance and trust
Trust signalCompliance3 records
Fogbuster Coffee Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fogbuster Coffee Works leadership team
Management profileNumber of profiles
Fogbuster Coffee Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fogbuster Coffee Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fogbuster Coffee Works
What does Fogbuster Coffee Works do?
Fogbuster Coffee Works roasts and sells organic, fair trade, and kosher certified coffee using a proprietary air-roasting process. Its product line includes bagged coffees (super dark, dark, medium, light, decaf), single origins, flavored coffees, K-Cups, nitro cold brew, brewing equipment, and branded gear, sold direct-to-consumer online, through wholesale and private label, and via fundraising programs.
Is Fogbuster Coffee Works a public or private company?
Fogbuster Coffee Works is a private company. It is classified as family owned and is currently operating.
When was Fogbuster Coffee Works founded?
Fogbuster Coffee Works was founded in 1994. It employs 251 to 500 people.
Where is Fogbuster Coffee Works based?
Fogbuster Coffee Works is headquartered in Greenfield, United States, in the North America region.
How does Fogbuster Coffee Works make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are brewers & Equipment Sales, wholesale & Private Label and fundraising Programs.
Who are Fogbuster Coffee Works's main competitors?
Direct peers on record are Death Wish Coffee Company, Kicking Horse Coffee, Stumptown Coffee Roasters, Counter Culture Coffee, Cameron's Coffee, Copper Moon Coffee and Equal Exchange. Broad incumbents are Green Mountain Coffee Roasters, Peet's Coffee and Newman's Own Organics.
Does Fogbuster Coffee Works have an API?
No public API is recorded for Fogbuster Coffee Works.
What industry is Fogbuster Coffee Works in?
Fogbuster Coffee Works's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of AFAFADAC, Coffee Blending & Flavoring. Its NAICS code is 31192 and its SIC code is 2080.