Tiger Party

What Tiger Party does

Tiger Party is a privately held creative agency founded in 2009 in New York City, specializing in digital out-of-home (DOOH) advertising, digital billboard consultancy, and experiential marketing. The firm operates with 11-50 employees across three offices in New York, Taipei, and Melbourne, serving prominent brands across North America, Asia, and Oceania. Its core offerings include interactive DOOH campaigns targeted at Times Square, full turnkey digital billboard consultancy (from strategic planning through LED procurement and installation), experiential marketing for product launches and brand unveilings, and the proprietary GOTIGER Digital Signage System — a software platform that powers spectacular billboards and enables media owners to manage interactive campaigns and live events.

The business operates on a professional services model with quote-based, project-by-project enterprise pricing, supplemented by software licensing revenue from the GOTIGER platform. Its go-to-market is enterprise field sales, executing high-visibility campaigns such as Times Square activations and New Year's Eve countdown events. Revenue mechanics are not publicly disclosed. The customer base is described as "prominent brands," with the website displaying a generic clients logo wall but no specific named accounts in the input data.

Technically, the firm combines creative content development, strategic placement, hardware design expertise, and proprietary software (GOTIGER) into an integrated offering that emphasizes "stoppability and shareability" in Times Square. The firm has no disclosed AI/ML capabilities, patents, funding rounds, acquisitions, or named leadership in the input data. Its three-continent footprint and 15-year operating history indicate a stable, bootstrapped boutique positioning rather than a venture-scaled growth profile.

Name

Tiger Party

Legal name

Tiger Party

Website

https://thetigerparty.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Tiger Party is a New York-based creative agency founded in 2009 that designs interactive digital out-of-home campaigns, digital billboard solutions, and experiential marketing for prominent global brands, operating from offices in New York, Taipei, and Melbourne with its proprietary GOTIGER signage software.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising Services

NAICS

Media Buying Agencies (541830), Sign Manufacturing (33995)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Corporate Events & Meetings (MICE) Agencies (MPAAAGAD)

Keywords

• Digital billboard advertising
• DOOH campaign services
• Digital signage software
• Experiential marketing services
• Interactive advertising campaigns

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Digital Billboard Consultancy Services: Full turnkey solutions including strategic planning, design, procuring cost-effective and high-quality LED digital signage, installation and support
2. GOTIGER Digital Signage System Licensing: Software platform licensing for tech-savvy media owners to manage interactive campaigns and live events
3. Experiential Marketing & Pop-Up Events: Hero product launches, brand unveilings, and experiential marketing campaign execution

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Tiger Party is a creative agency that designs and executes digital out-of-home (DOOH) advertising campaigns, with a specialized focus on Times Square and other high-profile locations. The company provides full turnkey digital billboard consultancy services spanning strategic planning, design, procurement of LED digital signage, installation, and ongoing support. It also develops and licenses the proprietary GOTIGER digital signage software platform, which enables media owners to manage interactive campaigns and live events on digital billboards.

Product overview

Tiger Party is a digital billboard consultant agency offering a portfolio of services centered around Times Square and digital out-of-home (DOOH) advertising. The offering includes Interactive DOOH Campaign services (creative advertising in Times Square), Digital Billboard Consultancy (full turnkey solutions from planning to installation), the proprietary GOTIGER Digital Signage System (software platform for managing digital billboard campaigns), and Experiential Marketing & Pop-Up Events. Together, these services transform clients' ideas into interactive and immersive advertising campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• GOTIGER Digital Signage System: Proprietary digital signage software platform designed for tech-savvy media owners to easily manage interactive, creative campaigns and live event.

Products and services

• Interactive DOOH Campaign Creative advertising service specializing in building stand-out advertisements for Times Square, maximizing stoppability and shareability through interactive digital out-of-home campaigns. Targets brands seeking high-impact global exposure.
• Digital Billboard Consultancy Full turnkey consultancy service including strategic planning, design, procurement of cost-effective LED digital signage, installation, and support. Covers Times Square to global markets.
• GOTIGER Digital Signage System Proprietary digital signage software platform designed for tech-savvy media owners to easily manage interactive, creative campaigns and live events on digital billboards. Powers some of the world's most spectacular billboards.
• Experiential Marketing & Pop-Up Event Marketing service for hero product launches and brand unveilings, creating experiential campaigns that echo brand values, emotions, and interests. Designed for brands seeking memorable physical-digital activations.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pearl Media: Pearl Media is a Times Square-focused DOOH and out-of-home media company that owns and operates digital billboards and creates advertising campaigns for brands. Directly comparable to Tiger Party's Times Square DOOH specialization with similar enterprise brand clientele.
• Branded Cities: Branded Cities is a premier DOOH media company that owns iconic large-format digital displays including in Times Square and develops brand activation campaigns. Comparable as a DOOH network operator and creative services provider in the same premium location.
• Silvercast Media: Silvercast Media is a digital out-of-home advertising company operating large-format LED billboards in major U.S. cities including Times Square. Competes directly in the DOOH screens and networks space where Tiger Party provides creative and consultancy services.
• Broadsign: Broadsign is a leading DOOH CMS and ad management platform used by media owners to manage digital signage networks. Directly comparable to Tiger Party's GOTIGER platform as a competing digital signage software offering targeting the same media-owner customer segment.
• Reflect Systems: Reflect Systems provides digital signage software and experiential media solutions for retail and DOOH networks. Comparable to GOTIGER as a competing digital signage software platform serving media owners and brand activations.
• Sparks: Sparks is a global experiential marketing agency specializing in brand experiences, pop-ups, and live events for enterprise clients. Comparable to Tiger Party's Experiential Marketing & Pop-Up Events service line, serving similar brand activation customers.

Broad incumbents

• OUTFRONT Media: OUTFRONT Media is one of the largest out-of-home advertising companies in North America with extensive DOOH inventory including in Times Square. Comparable as a broad incumbent offering DOOH media and related services, though at vastly larger scale than Tiger Party.
• Clear Channel Outdoor: Clear Channel Outdoor (CCO) is a global outdoor advertising company operating traditional and digital billboards, including Times Square. Comparable as a broad incumbent in the OOH/DOOH space with significantly greater scale and geographic reach.
• Lamar Advertising: Lamar Advertising is one of the largest outdoor advertising companies in the world, operating billboards, digital displays, and transit advertising across the U.S. Comparable as a broad incumbent DOOH/OOH operator with a much larger network footprint.

Emerging players

• Watchfire Signs: Watchfire Signs designs and manufactures LED digital signs and scoreboards with proprietary operating software. Adjacent peer providing the digital signage hardware that Tiger Party procures and integrates for its Times Square installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tigerpartynewyork6994
• Facebookfacebook.com/tigerpartyny
• LinkedInlinkedin.com/company/tiger-party
• Instagraminstagram.com/tigerpartynewyork
• Xx.com/TigerPartyNY

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiger Party