Adelphoi

What Adelphoi does

Adelphoi Labs is a private business advisory firm founded in 2014 and headquartered in McKinney, Texas, that provides coaching, consulting, fractional executive, turnaround, and M&A advisory services to small and mid-market business owners in North America with revenues between $500K and $50M. Its core product is AdelphoiOS, a proprietary business operating system framework implemented on top of third-party EOS-style tools (Ninety.io, Bloom Growth, Strety, Success.co) covering vision/traction, Rocks, L10 meetings, scorecards, accountability charts, and IDS problem-solving. The firm monetizes through quote-based advisory engagements, subscription peer-group coaching ($497-$697/month for the Business Recovery Network), fractional executive retainers, and M&A advisory fees collected under SEC Section 15(b)(13) broker exemption, supported by a suite of free lead-generation diagnostics (Owner Dependency Score, Deal-Ready Checklist, Owner Burden Diagnostic) and transactional calculators (Buyers Profile, Business Valuation, Forgivable Seller Note).

The business is founder-led by Steve Tucker, whose 30+ years of operating experience across manufacturing, construction, restoration, franchising, hospitality, and technology is the central brand asset; he was Business Coach and Franchise Resale Leader at Paul Davis Restoration from 2022-2025 and now operates under a "From Launch to Exit" positioning. Distribution is primarily direct-sales-led through free 30-minute discovery calls, supplemented by content marketing (Steve's Insights blog, email newsletter) and a peer-community flywheel (Peer1, Leadership Circle, Growth Forum, Business Recovery Network). No external funding, no headcount beyond a small founder-led team, and no software or AI product are evidenced.

Name

Adelphoi

Legal name

Adelphoï Labs

Website

https://adelphoilabs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Adelphoi Labs is a founder-led business advisory firm in McKinney, Texas, providing coaching, consulting, fractional executive, and M&A advisory services to North American SMB owners ($500K-$50M revenue) through its proprietary AdelphoiOS operating system framework and peer-coaching groups.

Ownership category

akta.pro rank

Product category

Business Advisory and Consulting Services

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

akta.pro secondary industry

HRIS/HCM Implementation Services (BPAEAGAE)

Keywords

• Business advisory services
• Growth coaching
• M&A advisory
• Fractional executive services
• Business turnaround consulting

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advisory & Consulting Services: Core revenue stream from growth coaching, business consulting, M&A advisory, and fractional executive roles. Engagement types include one-time projects, ongoing retainers, and hourly consultation. Revenue varies by engagement scope and duration.
2. Peer Group Coaching Programs: The Business Recovery Network charges $497-$697/month for bi-weekly group coaching, private Slack community, monthly 1-on-1 check-ins, templates, and tools. Limited to 20 business owners per cohort.
3. Fractional Executive Retainers: Flexible retainer arrangements for fractional COO, CFO, interim leadership, board advisor, project executive, and strategic advisor roles. Pricing customized based on scope, duration, and complexity.
4. M&A Advisory Services: Advisory fees for business buying/selling transactions. Compensation includes retainer fees and success-based fees contingent upon closing under SEC Section 15(b)(13) exemption.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Adelphoi Labs is a founder-led business advisory firm that sells growth coaching, M&A advisory, business consulting, team and leadership development, business turnaround services, and fractional executive roles (COO, CFO, interim leadership, board advisor, project executive, strategic advisor) to small and mid-market business owners across North America. Its flagship AdelphoiOS framework is a business operating system methodology that helps owners reduce dependency on themselves, scale operations, and prepare for exit, supported by free diagnostic tools and subscription-based peer coaching groups.

Product overview

Adelphoï Labs is a strategic business advisory firm offering a comprehensive suite of professional services organized around its core product, AdelphoiOS—a business operating system framework. The portfolio includes advisory services (Growth Coaching, M&A Advisory, Business Consulting, Team & Leadership Development, Business Turnarounds), fractional executive roles (COO, CFO, Interim Leadership, Board Advisor, Project Executive, Strategic Advisor), peer coaching groups (Business Recovery Network, Peer1, Leadership Circle, Growth Forum), and specialized digital tools (Buyers Profile, Business Valuation Tool, Forgivable Seller Note Calculator, Owner Dependency Score, Owner Burden Diagnostic, Deal-Ready Checklist). Client HQ serves as the centralized portal for accessing tools and resources, while the Paul Davis Portal provides franchisee-specific support. Services are delivered through a five-phase model (Diagnose, Design, Develop, Drive, Decide) focused on transitioning businesses from owner-dependent to owner-optional.

Differentiator

Problem solved

Functional benefit

Brands

• AdelphoiOS: A comprehensive business operating system that helps owners and operators align their teams, execute their vision, and build a company that runs smoothly.
• Business Recovery Network
• Adelphoï Model

Products and services

• AdelphoiOS Comprehensive business operating system and framework for organizational alignment, accountability, and execution. Includes vision and strategy tools, goal setting, team alignment, meeting cadences, scorecard/KPI tracking, and IDS issue resolution.
• Business Recovery Network Peer coaching group for business owners in cash flow crisis or operational distress. Includes bi-weekly 90-minute group coaching, private community channel, monthly 1-on-1 with Steve Tucker, operational templates, financial dashboard, cash flow tools, and turnaround playbook.
• Peer Advisory Groups Specialized peer advisory groups for executives, leadership teams, and business growth: Peer1 (flagship), Leadership Circle (executives), and Growth Forum (growth strategies).
• Fractional COO Operational leadership service providing experienced fractional Chief Operating Officer support to streamline processes, improve efficiency, and execute growth strategy.
• Fractional CFO Strategic financial leadership service providing senior-level financial expertise for cash flow management, financial modeling, investor readiness, and financial controls.
• Interim Leadership Bridge critical leadership gaps with experienced interim executives to maintain momentum, stabilize operations, and keep teams moving forward during transitions.
• Board Advisor Provides experienced perspective without formal governance structures, offering strategic counsel, accountability, and a trusted sounding board for business decisions.
• Project Executive Dedicated leadership for critical initiatives such as M&A integration, business turnarounds, major system implementations, or growth projects; available part-time, dedicated, or milestone-based.
• Strategic Advisor Flexible advisory relationship providing on-demand access to seasoned business expertise, including regular check-ins, ad-hoc consultation, email/phone access, and light document review.
• Growth Coaching Strategic coaching for business owners ready to move beyond the plateau, with discovery call, assessment and strategy, execution and accountability, and measure and optimize phases.
• Business Consulting Expert analysis and actionable recommendations through diagnostic deep-dive, analysis and prioritization, solution design, and implementation support.
• Team & Leadership Development Systematic approach to building leadership capacity including assessment, development planning, implementation through coaching and workshops, and reinforcement for lasting behavior change.
• M&A Advisory Strategic guidance for business owners buying, selling, or preparing for transactions, covering strategic assessment, preparation and positioning, deal execution, and transition and integration. Provided under SEC exemption Section 15(b)(13).
• Business Turnarounds Comprehensive turnaround support for businesses in distress including rapid assessment, stabilization, restructuring, and recovery and growth, with cash flow management, crisis triage, stakeholder communication, and 90-day action plans.
• Client HQ Centralized client portal providing access to all tools, resources, and dashboards in one place, including the Human Capital tool for strategic HR planning, org charts, and workforce analytics.
• Paul Davis Portal Exclusive portal providing tools and resources specifically for Paul Davis Restoration franchisees, including franchisee login access and Paul Davis branded materials.

Quantifiable outcome

• Buyers offer 40% less when businesses aren't exit-ready
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Paul Davis RestorationcoreStrategic or Co-development PartnerSteve Tucker served as Business Coach and led Franchise Resale Operations at Paul Davis Restoration from 2022-2025. He developed exclusive tools and resources for Paul Davis Restoration franchisees, including the Paul Davis Portal with specialized content and franchisee resources. Adelphoï Labs maintains ongoing relationship providing exclusive resources for franchisees.
• The Werx (McKinney)coreStrategic or Co-development PartnerCo-founded by Steve Tucker in 2014 in partnership with the McKinney Economic Development Corporation's Emerging Technology Program. Entrepreneurial center housed in McKinney's historic Cotton Mill. Serves as a community center for startups and entrepreneurs.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Gazelles: Coaches mid-market companies on Verne Harnish's Scaling Up methodology. Directly comparable operating-system-focused advisory targeting owner-operators doing $500K–$50M, with similar founder-experience positioning and similar advisory + workshop delivery model.
• Built to Sell: John Warrilow's advisory practice built around making businesses more valuable and sellable. Directly comparable M&A-adjacent advisory for SMB owners thinking about exit, with similar diagnostic-tool-led funnel (Built to Sell Score, etc.) and thought-leadership content strategy.
• Strategic Coach: Dan Sullivan's entrepreneur coaching firm using structured group workshops and a proprietary framework. Highly comparable peer: targets owner-operators with $500K–$50M revenue, charges premium recurring fees, and uses a multi-cohort subscription model similar to the Business Recovery Network.
• EOS Worldwide: The originating company behind the Entrepreneurial Operating System (EOS), which AdelphoiOS is explicitly built on. EOS Worldwide runs a global implementer network using the same VTO/Rocks/L10/Scorecard framework and targets nearly identical SMB owner-operator customers.
• Pinnacle Business Guides: Long-running EOS implementer firm focused on small and mid-sized businesses. Comparable peer offering similar operating-system implementation, leadership-team workshops, and quarterly cadence coaching for owner-led companies.
• SME Strategy: Certified EOS implementer firm specializing in operating-system rollout for small and mid-sized companies. Direct peer in delivery model: implements the same VTO/Rocks/L10 framework for owner-led businesses using discovery calls and customized engagements.

Broad incumbents

• Insperity: Public, scaled PEO and HR services company serving SMB and mid-market employers. Overlaps with Adelphoi's fractional HR-adjacent and team-development offerings but at vastly greater scale and breadth; not a direct competitor on operating system / EOS-style engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adelphoi