LA Dancefit
LA DanceFit is a private West Los Angeles dance and fitness studio founded in 2012, offering 60+ weekly classes across styles from Zumba to Hip Hop and Bollywood. It serves consumer fitness enthusiasts of all levels through drop-in access, class packs, monthly memberships, intensives, and livestream virtual classes.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LA Dancefit does
LA DanceFit is a privately held dance and fitness studio founded in 2012 by Diana Geiger and Wil-son Williams, operating from a single location at 10936 Santa Monica Boulevard in West Los Angeles. The company offers 60+ weekly classes spanning Follow Along dance fitness (Zumba, Cardio Hip Hop, Cardio Dance, Sensazao, Uplift, Latin Urban, BollyPop, VXN), Choreography-based instruction (Hip Hop, Reggaeton, Salsa, Burlesque, Heels, Shuffle, Broadway, Bollywood, Contemporary, Jazz, Dancehall, Latin Fusion), and structured programs such as an 8-week Dance Team Experience (September–November, culminating in an Annual Showcase) and 4-Week Intensives ending in professionally filmed dance visuals. A virtual channel is offered via the Wollendance livestream platform. The customer base is broad-based and consumer-focused, targeting all experience levels from total beginners to experienced dancers seeking technique, performance skills, and community belonging.
The studio's product surface is layered: a drop-in friendly access layer ($30 single class, $15 first-visit intro), bundled class passes (5/10/15 classes priced $145/$280/$375, valid 12 months and shareable), a suite of New Student Specials ($15 first visit, $69 two-week unlimited, $80 four-class bundle, $119 one-month unlimited), an Unlimited Monthly Membership at $350/month with a 6-month commitment (with a $100/month hold option), and ancillary SKUs including Private Lessons, Wedding Dance Sessions, Gift Certificates, and a branded documentary ("Dance As You Are"). All commerce — scheduling, booking, and payment processing — runs on Mindbodyonline. Marketing is community-led: Instagram, The Movement Hub blog, an email newsletter, and a strong Google Reviews presence (4,862+ reviews) drive word-of-mouth acquisition.
Revenue mechanics blend high-margin transactional drop-ins (capture rate set by introductory pricing) with recurring revenue from class packs and a contractually committed monthly membership. Class capacity is the primary unit constraint of the single physical location; the virtual livestream channel is the only disclosed non-physical distribution. There are no disclosed funding events, no parent company, no M&A activity, and no enterprise/B2B contracts — LA DanceFit operates as an independent, founder-led, single-location consumer brand whose growth depends on capacity, retention through community programming, and programmatic extensions like intensives and teams.
LA Dancefit firmographics
Firmographics- Name
- LA Dancefit
- Legal name
- LA DanceFit Studio
- Website
- https://ladancefit.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LA DanceFit is a private West Los Angeles dance and fitness studio founded in 2012, offering 60+ weekly classes across styles from Zumba to Hip Hop and Bollywood. It serves consumer fitness enthusiasts of all levels through drop-in access, class packs, monthly memberships, intensives, and livestream virtual classes.
- Ownership category
- akta.pro rank
LA Dancefit industry classification
Industry- Product category
- Dance Fitness Studio
- NAICS
- Fitness and Recreational Sports Centers (71394), Fine Arts Schools (61161), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Fitness Classes (e.g., Zumba) (HSADABAD)
Keywords
Where LA Dancefit is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LA Dancefit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Drop-in Class Sales: Single class purchases at $30 per class for walk-in customers. First-time visitor special at $15.
- Class Passes: Prepaid class bundles: 5 Class Pass ($145), 10 Class Pass ($280), 15 Class Pass ($375). Valid for 12 months, shareable with friends and family.
- Monthly Membership: Unlimited Monthly Membership at $350/month with a 6-month commitment. Includes unlimited access to 60+ weekly classes. Excludes workshops, special events, intensives, and private lessons.
- New Student Specials: Introductory offers for first-time participants including 2 Weeks Unlimited ($69), 1 Month Unlimited ($119), and 4 Classes ($80).
- Private Lessons & Wedding Dance: Personalized dance experiences and wedding dance preparation available by appointment. Customized sessions designed around individual interests, schedule, and goals.
- Gift Certificates: Gift certificates available for purchase, allowing recipients to explore various dance and fitness experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | First Visit - Drop-in to any class for $15 |
| Unit Pricing | Pay-as-you-go | Single Class - Drop in for any single class on the schedule |
| Unit Pricing | Pay-as-you-go | 5 Class Pass - 5 classes to use at your own pace |
| Unit Pricing | Pay-as-you-go | 10 Class Pass - Best for regulars with flexibility |
| Unit Pricing | Pay-as-you-go | 15 Class Pass - Best value pass for 15 classes |
| Subscription | Monthly | Unlimited Monthly Membership - Unlimited access to over 60 classes each week |
| Subscription | Pay-as-you-go | New Student Special - 2 Weeks Unlimited |
| Subscription | Pay-as-you-go | New Student Special - 1 Month Unlimited |
| Unit Pricing | Pay-as-you-go | New Student Special - 4 Classes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
LA Dancefit product offering
Product offeringCore offering
LA DanceFit operates a brick-and-mortar dance and fitness studio in West Los Angeles delivering more than 60 weekly classes across Follow Along formats (Zumba, Cardio Hip Hop, BollyPop, VXN) and Choreography formats (Hip Hop, Salsa, Heels, Broadway, Bollywood). It supplements the recurring class catalog with seasonal 8-week Dance Team programs, 4-week skill Intensives, Private Lessons, Wedding Dance Sessions, and remote Livestream classes distributed through the Wollendance platform.
Product overview
LA DanceFit is a premier dance and fitness studio in West Los Angeles offering a unified suite of in-studio and virtual programs. The core offering is organized around five program pillars: Follow Along dance fitness classes (Zumba, Cardio Hip Hop, Cardio Dance, and more), Choreography classes (Hip Hop, Salsa, Reggaeton, Shuffle, Broadway, Bollywood, and more), Dance Teams (an 8-week seasonal program with a culminating showcase), Four-Week Intensives (structured skill-building with a professionally filmed final performance), and Livestream virtual classes. Add-on offerings include Private Lessons and Wedding Dance Sessions, a range of Class Passes (Single, 5, 10, and 15 class bundles) and an Unlimited Monthly Membership, New Student Special introductory packages, and Gift Certificates. The studio also produces the 'Dance As You Are' documentary showcasing its community and Dance Team program. All bookings and scheduling are managed through the MindBody Online platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Follow Along Dance Fitness Classes High-energy follow-along dance fitness classes including Zumba, Cardio Hip Hop, Cardio Dance, Sensazao, Uplift, Latin Urban, Dancebody, BollyPop, VXN, and Restorative Stretch. Designed for all levels with no choreography memorization required, targeting individuals seeking accessible cardiovascular and movement-based workouts.
- Choreography Dance Classes Choreography-based dance classes covering Hip Hop, Reggaeton, Wil to Dance Hip Hop, Burlesque, Latin Fusion, Choreography Fusion, Heels, Broadway, Salsa, Shuffle, Bollywood, Dancehall, Contemporary, and Jazz. Focused on developing technique, musicality, performance skills, and confidence for dancers with some experience.
- Dance Team Experience An 8-week structured training program in a chosen dance style with a chosen instructor, building confidence, technique, musicality, memory, and performance skills. Culminates in the Annual Dance Team Performance Showcase where dancers perform for friends and family.
- Four-Week Intensives A focused 4-week dance experience designed to elevate skills and confidence in a specific dance style, ending with a professionally filmed dance visual to commemorate the journey.
- Livestream Virtual Classes Virtual dance fitness classes broadcast in real time through the Wollendance platform, allowing members to participate from any location while staying connected to the LA DanceFit community.
- Private Lessons and Wedding Dance Sessions Personalized one-on-one dance instruction and wedding dance preparation sessions available by appointment, customized around individual interests, schedules, and goals.
- Class Passes (5, 10, 15 Class Bundles) Prepaid class bundles allowing flexible attendance at the purchaser's own pace: 5 Class Pass ($145), 10 Class Pass ($280), and 15 Class Pass ($375). Valid for 12 months and shareable with friends and family.
- Unlimited Monthly Membership A monthly membership offering unlimited access to over 60 weekly classes at $350/month with a 6-month commitment. Includes a $100/month hold option and 30-day written notice for cancellation. Excludes workshops, special events, intensives, and private lessons.
- Gift Certificates Gift certificates available for purchase, allowing recipients to access the studio's full range of dance and fitness classes, workshops, and specialty programs.
Quantifiable outcome
- Over 4,862 Google Reviews with positive ratings
- +2 more outcomes
Companies that use LA Dancefit
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles2 records
LA Dancefit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LA Dancefit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MindbodyonlinecoreMindbodyonline provides the class scheduling, booking, and payment processing platform for LA DanceFit. Customers book classes and purchase passes through the Mindbodyonline platform embedded on the LA DanceFit website.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
LA Dancefit competitors and assessment
Company assessmentBroad incumbents
- Pure Barre: National boutique fitness franchise with a heavy LA presence, offering structured group barre-based workout classes. Comparable as a broad-incumbent group fitness brand competing for the same premium female-skewing, Westside consumer.
Others
- Zumba: Global dance-fitness licensing brand whose Zumba format is taught as a core class at LA DanceFit. Comparable as the underlying IP/programming layer that LA DanceFit monetizes through in-person and virtual class delivery.
Direct peers
- Broadway Dance Center: Iconic NYC multi-style dance studio offering 350+ weekly classes across hip-hop, contemporary, jazz, heels, and commercial styles. Closely matches LA DanceFit's drop-in, multi-format, community-led model at scale.
- EDGE Performing Arts Center: Established LA dance center offering technique, choreography, and performance training across multiple styles. Comparable geographic market, multi-style curriculum, and beginner-to-progression class structure.
- Peridance Capezio Center: NYC-based multi-style dance school and studio offering open drop-in classes and structured programs across many genres. Comparable open-class, multi-level model with similar instructor community and retail support.
- Debbie Allen Dance Academy: LA-based dance academy offering diverse dance and movement classes for all ages and experience levels. Comparable community-building mission and West LA presence with similar beginner-friendly positioning.
- Steps on Broadway: Legendary NYC drop-in dance studio with deep class variety and a long history of serving dancers of all levels. Comparable value proposition around scheduling flexibility, style breadth, and instructor quality.
- Movement Lifestyle: LA dance studio focused on hip-hop, contemporary, and choreography classes taught by working professional dancers. Closely comparable to LA DanceFit's choreography-focused programming and similar instructor profile.
- Millennium Dance Complex: Long-established LA-based multi-style dance studio offering hip-hop, heels, contemporary, and choreography classes to a broad community of dancers. Highly comparable to LA DanceFit's multi-style, community-driven class model.
Emerging players
- 305 Fitness: Dance-cardio fitness studio brand offering high-energy follow-along cardio dance classes. Same dance-fitness format as LA DanceFit's 'Follow Along' pillar, but with a national multi-city footprint and more polished brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LA Dancefit social profiles
Digital presenceLA Dancefit financial estimates
Financial estimateRevenue estimate
Valuation estimate
LA Dancefit leadership team
Management profileNumber of profiles
Profiles2 records
LA Dancefit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LA Dancefit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LA Dancefit
What does LA Dancefit do?
LA DanceFit operates a brick-and-mortar dance and fitness studio in West Los Angeles delivering more than 60 weekly classes across Follow Along formats (Zumba, Cardio Hip Hop, BollyPop, VXN) and Choreography formats (Hip Hop, Salsa, Heels, Broadway, Bollywood). It supplements the recurring class catalog with seasonal 8-week Dance Team programs, 4-week skill Intensives, Private Lessons, Wedding Dance Sessions, and remote Livestream classes distributed through the Wollendance platform.
Is LA Dancefit a public or private company?
LA Dancefit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LA Dancefit founded?
LA Dancefit was founded in 2012. It employs 11 to 50 people.
Where is LA Dancefit based?
LA Dancefit is headquartered in Los Angeles, United States, in the North America region.
How does LA Dancefit make money?
Six revenue lines are on record. Drop-in Class Sales are the primary driver. The others are class Passes, monthly Membership, new Student Specials, private Lessons & Wedding Dance and gift Certificates.
Who are LA Dancefit's main competitors?
Pure Barre is listed as a broad incumbent. Zumba is listed as an others. Direct peers are Broadway Dance Center, EDGE Performing Arts Center, Peridance Capezio Center, Debbie Allen Dance Academy, Steps on Broadway, Movement Lifestyle and Millennium Dance Complex. 305 Fitness is listed as an emerging player.
Does LA Dancefit have an API?
No public API is recorded for LA Dancefit.
What industry is LA Dancefit in?
LA Dancefit's product category is Dance Fitness Studio. Its primary akta.pro industry code is HSADABAD, Dance Fitness Classes (e.g., Zumba). Its NAICS code is 71394 and its SIC code is 7997.