Name

Movement Lifestyle

Legal name

Movement Lifestyle

Website

https://themovementlifestyle.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Fitness Classes (e.g., Zumba) (HSADABAD), Dance Festivals & Dance Series (MPAGADAJ)

Keywords

• Dance studio classes
• Studio rentals
• Youth dance programs
• Dance intensives
• Movement education

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Dance Classes: Revenue from teaching dance classes to adult and youth students. Customers purchase class cards (1-class, 4-class, 8-class passes) or drop-in rates. Classes range from beginner to advanced levels across various dance styles including Hip Hop, Jazz, K-Pop, and Tumbling for youth.
2. Studio Rentals: Revenue from renting out 7 studios of varying sizes to dancers, choreographers, production companies, and event organizers. Studios range from Studio A (260 sq ft, $27/hr) to Studio L (2,800 sq ft, $150/hr). Also includes production/filming rentals and event bookings.
3. Intensive Programs: Revenue from specialized programs including Progressives (4-day intensives with featured choreographers, $300-$350), Performance Intensives, and Youth Summer Intensives ($415 full pass). These programs offer deeper learning experiences beyond regular classes.
4. Apparel Sales: E-commerce sales of branded merchandise including t-shirts ($40-$42), hoodies ($65), sweatpants ($55-$65), and tote bags ($30). Products feature the mL logo and movement-related messaging. International shipping available with customer responsible for import duties.
5. Group Bookings: Discounted rates for groups of 10+ people booking classes together, offering 10% off total purchase. Must be booked under a company, studio, or single guardian name with payment from a single credit card.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Movement Lifestyle is a Los Angeles-based dance studio operating one of the city's largest dance complexes with seven studios ranging from 260 to 2,800 square feet. The company sells group dance classes in multiple styles (Hip Hop, Jazz, K-Pop, Jazz Funk, Tumbling) at beginner through advanced levels, hourly studio rentals for rehearsals and production, multi-day intensive programs with featured choreographers, youth dance programming (mL Youth) for ages 7-15, and a branded merchandise/apparel line. The business also generates revenue through signature community events including the annual Block Party and Performance Intensives.

Product overview

Movement Lifestyle is a Los Angeles-based dance studio offering a comprehensive movement education ecosystem. The core offering centers on dance classes across multiple disciplines (hip hop, K-pop, jazz, jazz funk, tumbling) available at all skill levels, supported by seven rental studios of varying sizes for rehearsals, auditions, and production. Extended programs include Progressives (multi-day intensives with selected choreographers) and Performance Intensives. The mL Youth Program provides youth-focused dance and tumbling instruction ages 7-15. The mL Uni Workstudy Program enables community members to exchange work hours for training access. The business operates a branded merchandise line (t-shirts, hoodies, sweatpants, crewnecks, totes) sold both in-studio and online. All class scheduling and booking is managed through MindBody Online platform.

Differentiator

Problem solved

Functional benefit

Brands

• mL Youth: Youth dance and tumbling program for children ages 7-15 offering Hip Hop, K-Pop, Jazz, Jazz Funk, and Tumbling classes

Products and services

• Dance Classes Group dance instruction at all skill levels from beginner to advanced, covering styles including Hip Hop, Jazz, K-Pop, Jazz Funk, and Tumbling. Classes are bookable online via MindBody Online, through the mobile app, or in-person at the front desk. Available to adult and youth students.
• Studio Rentals Hourly rental of seven dance studios ranging from 260 sq ft (Studio A at $27/hr) to 2,800 sq ft (Studio L at $150/hr). Studios are equipped with mirrors, sprung floors, and professional audio systems. Available for rehearsals, auditions, self-taping, production filming, and events. Production/filming rentals require 72-hour advance notice and approval.
• Progressives & 2-Day Intensives Extended-format programs offering intimate learning environments with selected choreographers. Progressives provide multi-day intensive training focused on depth, connection, and growth, with 4-day intensives priced at $300-$350. The 2-Day Intensive is a separate program format.
• mL Youth Program Dance and tumbling classes for children ages 7-15, offering Hip Hop, K-Pop, Jazz Funk, Jazz, and Tumbling instruction. Includes youth-specific performance opportunities, summer intensives, flexible pricing with class cards ($94 for 4-class, $176 for 8-class), and a 10% sibling discount. Parents purchase class packages on behalf of children.
• mL Uni Workstudy Program Workstudy exchange program offering participants 5-hour weekly shifts in exchange for training access and studio involvement. Includes mentorship, industry exposure, and career development opportunities in a dance studio environment. Past workstudies have moved on to roles such as studio managers, professional dancers/choreographers, and regular teaching positions.
• Movement Lifestyle Apparel & Merchandise Branded apparel line sold in-studio and online including t-shirts ($40-$42), hoodies ($65), sweatpants ($55-$65), crewnecks, and tote bags ($30). Products feature the mL logo and movement-related messaging. Available in various colorways including limited SF and LA editions. Ships domestically in 5-10 business days with international shipping available (customer responsible for import duties).
• Signature Events (Block Party, Performance Intensives, Weekend Workshops, Heavy Wears the Crown) Event hosting including Block Party (annual anniversary celebration), Performance Intensives, Weekend Workshops, and Heavy Wears the Crown. Events feature dance workshops, marketplace vendors, and performance opportunities that serve as major community engagement and customer acquisition drivers.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Edge Performing Arts Center: Long-established LA dance studio (founded 1991) with multiple studio rooms, intensive programs with celebrity choreographers, and a similar mix of classes, rentals, and special events. Comparable scale and entertainment-industry clientele.
• Peridance Capezio Center: NYC dance studio and school offering drop-in classes, intensives, and rental space across multiple studios. Operates a similar ecosystem of classes, events, and rental income.
• Millennium Dance Complex: Los Angeles-based mega dance studio offering drop-in classes, intensives, and studio rentals across multiple rooms. Closest direct competitor to Movement Lifestyle in scale, LA positioning, and target audience of aspiring and professional dancers.
• The Playground LA: LA dance studio focused on hip-hop and contemporary styles with intensive workshops and community events. Targets a similar demographic of aspiring dancers and offers comparable event-driven programming like Movement Lifestyle's signature events.
• IDA Hollywood: International Dance Academy Hollywood, a multi-room LA studio offering classes across styles, intensive programs with guest choreographers, and studio rentals. Directly comparable in offering breadth and target market.
• Broadway Dance Center: NYC's largest open dance studio offering drop-in classes across styles, multi-level instruction, and intensive programs. Closest East Coast peer to Movement Lifestyle in offering mix and aspirational-dancer positioning.
• Steps on Broadway: Iconic NYC dance studio with multiple rooms, diverse style offerings, and a similar mix of recreational and professional students. Comparable in scale, brand legacy, and class-card business model.

Emerging players

• Steezy: Online dance class subscription platform offering hip-hop, contemporary, and other styles. Competes for the hobbyist and skill-development segments of Movement Lifestyle's customer base at lower price points.
• CLI Studios: Online dance instruction platform featuring classes with industry choreographers, providing a digital alternative to in-person studio learning. Represents the emerging online threat to traditional brick-and-mortar studios like Movement Lifestyle.

Regional players

• Pineapple Dance Studios: London's largest independent dance studio with multiple rooms, celebrity-taught classes, and rental operations. Comparable in scale and offering mix but serves a different geographic market than Movement Lifestyle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ml.youth
• LinkedInlinkedin.com/company/movement-lifestyle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movement Lifestyle